We’ve heard about mobile optimization for quite some time now! But what exactly is the buzz all about? Well, last year, several studies were conducted, all of which indicated that the mobile has taken over the desktop, and has emerged as the foremost device to access websites. In such a scenario, it has become imperative for companies to design mobile-friendly sites. And we aren’t talking about building sites for the desktop first, and then modifying them for mobiles. We’re talking about a mobile-first approach!
Now, the question occurs, what’s it got to do with SEO?
Here, it needs to be remembered that mobile users visit a site with a goal in their mind, which they want to accomplish in the least possible time and with utmost ease. If they do not get this, they are five times more likely to abandon the site, which of course, negatively impacts the search engine rankings. Hence, the key to success is to offer the customers with a mobile-optimized site and enable them to reach their goal on their own terms.
Here’s what you can do to ensure that you gain that extra edge over your rivals and earn high search engine rankings:
1. Create a Responsive Design
To begin with, Google recommends it! However, it is not just about implementing the raw technical specifications; it’s about giving the mobile users what they truly want. It’s important to think beyond the technical aspect and consider the user experience. Some of the factors to be taken into account are site navigation, search option, entry of forms, and overall usability. For more tips, one may get in touch with Web Solution Centre, the most reliable website designing company in Delhi. It also offers a variety of other services, such as SEO, SMO, and online marketing in Delhi.
2. Speed of the site
Statistics reveal that almost 50% of users abandon a site if it doesn’t load within three seconds. People who are always on the go depend upon their mobile devices to access the internet. In such cases, they would always want quick answers, and thus, page speed becomes a deciding factor! There are several ways to improve on this, some of which include, use of optimized images, minifying the CSS, and getting rid of render-blocking JavaScript & CSS.
Following the above-mentioned steps will help in attracting traffic, improving user engagement, and of course, attaining high search engine rankings! In fact, even Google wants the same! So, when the users and the search engines are happy, there’s nothing that can prevent you from staying ahead! For best results, you may avail the services of a reputed website development company in Delhi. Here are some Web Development Tactics for Pushing Online Sales.