Monthly Archives: April 2017

Some Web Design Trends To Look Out For In 2017!

The trends in web design keep changing. While some come and stay for some time, others vanish into thin air overnight! Again, at times, old trends unexpectedly come back in fashion. To keep up with the latest trends, it is always advisable to take the advice of a reputed website designing company.

 

 

So what has the year 2017 in store for us? Let’s have a look.

  1. Accelerated Mobile Pages (AMPs)

Accelerated Mobile Pages

This open-source protocol enables creation of pages that can come up instantly on mobile devices. In fact, it makes the site load up to four times faster. What’s more, it also uses eight times lesser data. The good news is that Google has already started showing its favoritism for AMP sites by placing a small icon beside them in the search engine results.

 

  1. Personal Branded URLs

personal branded urls

For those who adopt this methodology, it will go a long way in enabling them to gain an edge over their competitors as well as earn high rankings in search engine results.

  1. Voice Search

voice search seo

In the last couple of years, voice search option has undergone exponential growth, and there is no denying that it is here to stay. And why not? It is lightning fast, requires lesser efforts, and is futuristic too! It is said that in 2017, voice search will go one step further, and bring voice understanding in its purview.

  1. User Experience Optimization (UEO)

user experience optimization seo

User experience is not a new buzz word and has always had an important place in web design. However, in 2017, there will be an increased emphasis on this term, with Google favoring sites offering an enjoyable experience to users, particularly on mobile devices.

  1. Artificial Intelligence (AI)

Artificial Intelligence (AI)

Machine learning is now making inroads into search algorithms, thus making the whole process smarter than before. This implies the gradual end of black hat SEO tricks and the rise of unique and fresh content.

  1. Cross-channel marketing

cross channel marketing

Cross-channel basically implies the use of several channels to market a brand in an integrated fashion. For instance, if a user looks for a product on a mobile app, but does not purchase it from there, then the company may send targeted ads through emails or social media. The idea is to offer a consistent brand presence so that customers can seamlessly move across various devices & platforms to make their searches and subsequent purchases.

  1. Rich Answer/ Direct Answer/ Featured Snippet

rich answer-direct answer featured snippet

On making a search in Google, one receives the required information in the search results in the form of websites, reviews, videos, and more. However, with the advent of structured data markup, viewers now receive a direct answer to the query followed by the other search listings.

Of course, there are several other trends that will shine in 2017. For more information on this aspect, one may get in touch with Web Solution Centre, a reputed website development company Delhi. Here are 3 Things You Need To Discuss With Your Website Designer Before Starting a Project.

3 Types of Online Data You Should Be Tracking For your Website

When businesses talk about analytics, our mind is wired to direct straight towards the term web analytics. Companies are in a deep hole regarding the growing importance of setting up tools such as Google Analytics, Adobe’s SiteCatalyst or Alexa to track page views, online traffic, bounce rate, test variables and monitor their website’s online presence.

But they are just taking the piece of the pie. Web Analytics is indeed crucial in tracking the site’s whereabouts, they are the only web metrics most startups need to know about- but for entrepreneurs this is just the starting. Web solution Centre, Best Website Design Company in Delhi can also give you a thorough brief on this matter.

3 Types of Online Data You Should Be Tracking

We have grounded 3 other types of analytics that every business should monitor on daily basis to know the stats about the critical aspects of the business- products, customers, market campaign, PPC campaign, site bounce rate and so on.

Funnel Analytics: Funnel analysis is an effective medium to gauge conversion rates on particular consumer behaviors. It involves a string of events that thrives towards a predetermined goal like from user engagement in a mobile application to a sale in an E-commerce platform or a advertisement to purchase in online advertising.

You can surely get raw funnel data from basic web analytics tools. But wiith specialized software designed mainly to understand and monitor customer funnel you can get a better picture of the process. Software like KISSmetric and MixPanel with a minimum subscription can help you get  a better picture of how leads obtained through your funnels working out.

On-site Engagement Analytics: Beside knowing how users are ultimately landing on your site, you should also keep track of what they are doing on your site? Which pages they are visiting? Where they are hovering? What they are reading and if they are getting confused?

Ever heard of mouse-move heat map and click heat map? No, well let us enlighten you. Mouse-move heat map show where users are hovering and moving across your pages. This help companies monitor pages that are interesting and intuitive to visitors. Click heat map show visually the exact locations where visitors’ cursors clicked on your website.

Customer Analytics: Customer analytics is the use of certain processes and technologies which help companies gain customer insights important to deliver products and services that are anticipated, effective and timely.

Startups usually take this long path of surveying customers and setting up effective customer feedback channels. But with customer analytics you can  easily gauge unfilled customer requirements and identify problems in your marketing campaigns. Customer Analytics is now a pillar in understanding customers styles and lifestyle preferences. This is purely because customers are more empowered and aware than ever. Customers have instant access to information, thanks to smartphones- where to buy, what to buy, how to pay etc. So bowing down to their needs is what we are left with.

In the world of analytics platforms, it is crucial to take advantage of the types of data that can help us understand more about our customers and better meet their requirements.

Mobile Marketing Tricks That Improve Leads and Sales

Mobile isn’t just our future, it has completely revolutionized business across globe.

mobile marketing

 

 

A study by We Are Social showed that today there are approximately,

  • 42 billioninternet users, equaling 46% global penetration;
  • 31 billionsocial media users, delivering 31% global penetration;
  • 79 billionunique mobile users, representing 51% global penetration;
  • 97 billionmobile social media users, equating to 27% global penetration.

Yup, that’s why mobile marketing is crucial for both online business and budding entrepreneurs. So what is Mobile Marketing? Marketing campaigns designed specifically to target mobile phone users. Well after seeing the statistics I guess it’s the right marketing strategy.

We at Web Solution Centre, The Best Website Designing Company In Delhi, are skilled in both conducting online marketing and building download worthy Android, iOS and Windows apps.

Let’s get back to the original topic in hand and learn some tips to garner more leads and sales through mobile marketing.

Make your website mobile friendly : Mobile Ecommerce is on peak and 8% of all digital traffic comes from smartphones and tablets, a study by Ad60. So the first and the foremost thing that you must take into consideration before kick starting your mobile marketing campaign is to make your site mobile friendly. That is, you must ensure that the menus and content display well  and that can’t be achieved unless you have a mobile friendly theme.

Design mobile friendly content: You must create your content keeping in mind what mobile users want to read while on the go. Most mobile devices display content on a tiny screen. They have no business with your About page. They have business with why they came to your site in the first place. Writing good, persuasive and precise headlines is one way to do it. In mobile phones you don’t have the luxury of a wide desktop screen. Your headlines need to be short and crisp to garner maximum customer attention. E.g.

Desktop version,

“How You Can Start a Home Business With Little Or No Money”

Mobile version,

“How To Start A Home Business with No Money”

Take your brand to mobile users: One of the most effective ways to take your brand to mobile users is through mobile ads, which you can also broadcast through various social media and traditional marketing channels. A study by MediaLets shows that

  • Ads on tablets attract 44% higher Click-Through Rate (CTR) than those on handsets.
  • Ads on mobile apps perform 2x better than those on mobile web.

Mobile ads have two important aspects. First, you need to determine your core audience. Second, you have to help mobile users find you. Do mobile SEO and look for delivering conveniences. That is create ways so that mobile users can easily access your product and services and get what they need.

 Use SMS marketing: According to Ihumanmedia, 58% of smartphone users don’t go 1hour without checking their mobile phones. They always keep them nearby and are ready to put them in use to extract information.

We have grounded some staggering mobile texting stats that proves that using test messaging marketing is no rocket-science.

  • Text messages have a 98% open rate, while email has only a 20% open rate. (Mobile Marketing Watch)
  • Text messaging has a 45% response rate, while email only has a 6% response rate. (Velocify)
  • Texting takes up 14.1% of cell phone users’ time. (Nielsen)
  • 90% of all text messages are read in under 3 minutes. (Connect Mogul)
  • Text messages are read on average in under five seconds. (SlickText)

These are some of the most prominent mobile marketing tips that will help you drive leads and sales. For more stay tuned!

LinkedIn’s “Trending Storyline” is your next Tech News Source

LinkedIn is trying to make its news feed more professional and user-centric.

The online professional network introduced its own aggregation service recently called “Trending Storyline” which focuses on displaying more streamlined feed of news articles targeting topics you likely want to know more about.

Linkedin

According to company’s article “As professionals, two of our most valuable assets are time and knowledge. When we go to our news feeds every morning, we want to connect to the stories that matter most to us professionally. We not only want to know what’s being discussed quickly, but also want to get smarter by discovering diverse perspectives and joining the conversation.” I guess with this stellar feature they are trying to achieve just that.

Spreading out across LinkedIn’s app and website in the U.S. now, the feature garners a editorial team and algorithm to orchestrate feeds about the topics that are buzzing in the news and among different communities and groups. These feeds are then customized to suit each user’s tastes and preferences that they wish to see, for instance,  a doctor may wish to see stories about new technologies discovered , research carried out or formulas invented in their field while someone in finance may wish to follow the latest happenings in the markets.

Each storyline is a combined box of latest new stories and valuable posts that will appear on top of your news feed page . Now, coupled with the LinkedIn Feed, you’ll have access to these new and refreshing Trending Storylines too. These trending storylines take into consideration multiple elements, stretching from apropos influencers and relevant news publishers to different people in your network, so you can instantly access myriad of opinions, find new trending topics to follow and join the race.

Each storyline has its own unique hash tag (#) so that anyone can join the conversation with their own post related to the given storyline.

This blog is designed under the expert supervision of Web Solution Centre’s professionals, the Top Website Designing Company in Delhi delivering high end website design, website development, SEO, online marketing, E-commerce website development and top-notch branding services.

Take Apple’s advise and Secure your iCloud Accounts

Few weeks back Apple was rigorously threatened by the sketchy group of hackers, claiming they have credentials of hundreds of millions of Apple Emails. They threatened to clean off entire user data from around 200 million iCloud accounts if there monetary demands aren’t met by April 7.

i cloud hack

 

Well hackers being hackers and Apple being “The Apple” put the entire matter to rest confirming that a cache of breached Apple ID information does exist— but it just didn’t come from a direct iCloud breach. The situation was later on handled and severe security details were enforced to minimize unauthorized access to user accounts.

That being said one can never be too cautious. Apple still advised all its users to pay extra attention while filling in their sign-up details – use strong passwords, never use the same passwords across sites and always turn-on two-factor authentication.

Let’s secure our iCloud accounts with Apple’s step by step guide

Reset your Apple ID Passwords now
The first and the foremost thing you can do and you should do to safeguard your iCloud Account is change your Apple Id password. Just simply visit your Apple’s reset page, fill in your account details and set up a new password. Make sure the password you are using is unique and you’ve never used it before for any other online service. Repeating passwords online pave way to such low key activities.

Once you are done with the “Reset the Password” mission, please cut yourself some slack and keep it secure. Don’t ever try to use it on any other device and this advice isn’t meant only for iCloud. If you are struggling to retain passwords of all your social accounts, keep Last Password or 1Password handy.

Turn on Two-Factor Authentication

Two-factor authentication is available to all iCloud users providing the individual acquires at least one device with iOS 9 or OS X EI Capitan.

Just follow these simple steps to turn on your two-factor authentication.

On your iphone, iPad or ipod touch with iOS 9 or later,

  • Go to settings > iCloud > Tap your Apple ID
  • Tap Password and Security
  • Tap turn on two-factor authentication

On your Mac with OS X EI Capitan or later,

  • Go to Apple Menu > System preferences > iCloud > Account Details
  • Tap Security
  • Tap turn on two-factor authentication

If you already use this two-factor authentication, turn it off, then again turn it on to refresh it.

This step will ensure that when you enter your password to log into your iCloud account, you’ll be compelled to punch in the unique verification code send to that registered phone number on your new device.

 

 

How Much Does it Cost to Design a Website?

In the age of the Internet and online marketing, the sure shot method to make your business reach to the masses is to put it up on the Internet. Today, the presence of a website has become very crucial, primarily because it is more like an address where interested clients can knock. With the help of a reputed website designing company in Delhi, one can create an effective and successful website.

website designing company

So how much does it cost to design a website? Well, the cost as well as the design depends upon the type of business, the needs of the company, and the requirements of the target audience. There are several parameters which influence the cost, such as, number of features, content, number of pages, and much more.

The cost elements of a website may be primarily divided into three main parts – domain registration, web hosting, and design & development.

  1. The Domain Registration (the url)

It is very important for any business or organization to have a unique domain name. The distinctive domain name will not only give your business an edge over your competitors, but will also provide it with a prominent online identity. An experienced website designing company such as Web Solution Centre helps its clients with the domain registration process. The cost of the registration depends upon the time period for which the organization wants the domain name for their company.

  1. The web hosting

Web hosting enables an organization to post its website or web page up on the internet. A web host provides the company with the space on a server, along with email accounts.

  1. The Design & Development

The cost of designing and developing the website mainly depends upon the number of pages that are to be designed and the features to be incorporated. For creative ideas & concepts, one may contact an experienced website development company Delhi.

They say that for best results, the company and the web designer should sit together to exchange ideas and discuss needs & wants, and come up with the most cost-effective & innovative solutions that would perfectly serve the company’s purpose.  Here are some tips on How to Attract Repeat Visitors for Your Website?