As an owner of an ecommerce business, you would definitely agree that cart abandonment is a major challenge, which you need to face day in and day out. Statistics reveal that the average cart abandonment rate is almost a whopping 60%!
Here’s a list of few questions with their corresponding answers that may help you understand the primary reasons triggering cart abandonment:
What makes a user abandon a cart?
Probably the biggest reason behind such customer behavior is hidden item/shipping costs. If your online store does not reveal the actual total bill amount up front, and reveals the final amount only during checkout, then this may be driving your customers away from your site. Instead of mentioning the bill details on the checkout page, it is a good idea to list out the same on the product description page itself. Other reasons may include payment security or creating a new account. For expert advice on this aspect, one may get in touch with Web Solution Centre, an eminent e-commerce website design company.
Eventually from where does the customer buy the product?
The shopper may buy the product from any of the following locations:
- Another online store which was offering a better deal
- A more reliable ecommerce site
- Brick and mortar store
Which is that one thing that urges shoppers to buy from an unfamiliar site?
Studies suggest that customers make their purchase decision based on the customer reviews present on the site. If the site displays positive feedbacks, then the shopper proceeds with the purchase.
Why do shoppers add products to the cart without even having an intention to buy them?
There are several reasons behind such customer behavior, ranging from knowing the final price, creating a wish list, and anticipating a discount on the added items on a later date. Some may also add the items to the cart to simply check out the user experience. Those who wish to offer an intuitive and exceptional user experience to their site visitors may avail the services of a reliable e-commerce website company.
With the help and guidance of a reputed website design company, one can surely overcome the bane of cart abandonment. Here are 3 Hacks for Building a Successful E-Commerce Site.