Month: September 2016

As an owner of an ecommerce business, you would definitely agree that cart abandonment is a major challenge, which you need to face day in and day out. Statistics reveal that the average cart abandonment rate is almost a whopping 60%!

Here’s a list of few questions with their corresponding answers that may help you understand the primary reasons triggering cart abandonment:

What makes a user abandon a cart?

Probably the biggest reason behind such customer behavior is hidden item/shipping costs. If your online store does not reveal the actual total bill amount up front, and reveals the final amount only during checkout, then this may be driving your customers away from your site. Instead of mentioning the bill details on the checkout page, it is a good idea to list out the same on the product description page itself. Other reasons may include payment security or creating a new account. For expert advice on this aspect, one may get in touch with Web Solution Centre, an eminent e-commerce website design company.

Eventually from where does the customer buy the product?

The shopper may buy the product from any of the following locations:

1. Another online store which was offering a better deal
2. A more reliable ecommerce site
3. Brick and mortar store

Which is that one thing that urges shoppers to buy from an unfamiliar site?

Studies suggest that customers make their purchase decision based on the customer reviews present on the site. If the site displays positive feedbacks, then the shopper proceeds with the purchase.

Why do shoppers add products to the cart without even having an intention to buy them?

There are several reasons behind such customer behavior, ranging from knowing the final price, creating a wish list, and anticipating a discount on the added items on a later date. Some may also add the items to the cart to simply check out the user experience. Those who wish to offer an intuitive and exceptional user experience to their site visitors may avail the services of a reliable e-commerce website company.

With the help and guidance of a reputed website design company, one can surely overcome the bane of cart abandonment. Here are 3 Hacks for Building a Successful E-Commerce Site. 

To be a successful entrepreneur, it is essential that one should possess exceptional marketing skills. But what if you don’t have a knack for selling? Fret not! Online marketing is the way to go! This medium helps you to grow your business, even if you don’t hold those essential attributes of selling.

Listed below are simple tips, following which, any entrepreneur can attract his/her target audience:

1. Blogging

In this modern era of the internet, business deals happen online. To create a strong presence in the online world, it is important to put up meaningful and relevant content. Studies reveal that those who regularly display content on their blog sites receive inbound links by over 97% more than those who do not blog. The more you blog the higher are the chances of getting leads.

2. Place calls-to-action buttons in the right place

Yes, it’s as simple as that! You only need to put them in the right place, and then sit back, and let them work for you. Of course, it is essential that these buttons are easily recognizable, and compel the prospect to take an immediate action, be it buying the product, sharing the content, or subscribing to the newsletter. For best results, you may get in touch with a website designing and SEO company in Delhi, such as Web Solution Centre, which has an extensive experience in building stunning and optimized websites.

4. Be present on social media sites

Selling may not be your cup of tea, but you surely can build relationships and interact with your customers through social media sites. Known as social media marketing, this strategy lets you sell through social media presence rather than direct pitching.

5. Conduct split tests frequently

This may not sound like a marketing strategy, but in reality, it goes a long way in boosting sales. These tests enable you to identify variables, create hypotheses, and understand customer behavior, so that you can improve on the way your site performs and interacts with your customers.

There are several other means of conducting marketing for your business, which include, but are not limited to search engine optimization, search engine marketing, pay per click marketing, and many more.  Here’s some more information on 3 Ways How a Strong Online Presence is Benefitting Companies of All Stripes.