Monthly Archives: June 2017

Why is Influencer Marketing making so much buzz these days?

What is Influencer Marketing?

Influencer marketing as the word suggests is a type of marketing carried out to influence customers into buying your company’s product/ service offerings. Influencer marketing instead of targeting a large group of customers as a whole focuses only on online customers to spread your brand’s message to the larger market.

influence marketing

Instead of investing a large sum of money in targeting a larger group of consumers, you instead pay/hire a small proportion of online users to take your message forward to a larger audience.

Influencer marketing runs head-to-head with two other forms of online marketing: Social media marketing and content marketing. While most influencer marketing channels do have some form of social media components, influencers on the other hand through their personal social media channels are expected to spread the word. Many influencer campaigns are also known to carry a content element wherein you either develop content for the influencers or they develop the content themselves. Social media marketing and influencer marketing both fit under the huge umbrella of influencer marketing, but they are not direct synonyms of influencer marketing.

Unique Components of Influencer Marketing

Before your kick starts with your pragmatic influencer marketing campaign, it is important to take into consideration few unique components.

  1. Planning Influencer Marketing Strategy
  2. Influencer Identification
  3. Influencer Selection
  4. Program Workflow and Automation
  5. Evaluate & Track Key Metrics
  6. Optimized Distribution among different social media channels

Before your start looking for suitable influencers or develop a result driven influencer marketing strategy it is crucial to determine a few unique components to help set the pace.

  1. Know your Target Audience: The first and the most common mistake the marketing brands and influencers make is by deciding first the sort of influencers they would like to hire for their marketing campaign. But we recommend back paddling a bit and identifying your audience first. Who are you trying to reach out to? Who are the potential consumers for your message?
  2. Set Clear and precise Goals: Through influencer marketing campaigns brands relentlessly try to accomplish one most imperative aspect of marketing: Brand Awareness. Persuade people to try a product, gain social media followers, drive leads and increase sales.
  3. How you’ll Measure Success: The last key component is to determine how you and your clients plan to measure the growth. These often slide up to some higher level marketing goals or key performance indicators (KPIs) you wish to nail. By planning and setting up the appropriate tracking methods you’ll be able to track where a consumer is in the decision journey. The journey which in normal circumstances includes; Awareness, Purchase Consideration, Preference, or Loyalty

Key Components of Influencer Marketing

Setting up your Influencer Marketing Strategy: Curating a successful influencer marketing strategy demands lot of brainstorming and careful planning. If you wish to blend seamlessly into the process of developing an influencer marketing strategy with your clients you’ll need workbooks that contain helpful worksheets and examples to help you set the stage.

Influencer Identification and Selection: Depending on your marketing budget and scope of your campaign there are four main ways to identify influencers that can help you spread your brand story.

  • Google: Ah, everyone’s favorite search tool. This is used to be the main way for brands and agencies to identify influencers they would love to work with. This process usually takes into account individual searches, scanning the plethora of webpages for contact information and then filling up spreadsheets to keep track of it all.
  • Databases: Site scraping is another way to dig in for publicly available data. These are good places to start with your “influencer search mission” but extremely time-consuming, vetting each and every influencer and communicating with them directly.
  • Marketplaces: A marketplace is a place wherein you’ll find the best of the database loaded with real-time information.
  • Compelling content Creators: These are long form and high volume content developers that have already grabbed the attention of a sizeable audience because they’ve gotten to know them during their building process.
  • Advocates and Employees: These brand loyals already love your brand and can be located online singing praises about your brand. Be active on your social media accounts and invite them to share and create content.

Campaign Workflow and Automation: The success of any influencer marketing campaign lies in developing fresh and unique content. Content that is informative, engaging and compelling to its target audience, authentic to the storyteller’s voice and can effectively put forth your brand story.

If what all your customers need is something to talk about your brand; then you better give it to them.

Even Distribution: Hiring infleuncers to develop content that will target the right audience is the spine of any influencer marketing strategy. But posting content on their site or across their social channels isn’t what it needs to viral content. Craft a content strategy to spread its usefulness over the whole marketing strategy. Use your content in qoutes, testimonials, cast celebrity influencers in your TV or print ads and even share your influencer content in your brand newsletter section.

Monitor and Track Key Metrics: Measuring the success of influencer marketing is tricky and confusing. This is how online actions outline the consumer decision journey.

Monitor and Track Key Metrics

Source – www.tapinfluence.com

Influencer marketing persuades the customers into buying a product/ service and develops content to help them take a path towards the destination.

In case you are still trying to wrap your head around this complex marketing strategy you can contact Web Solution Centre, best Website Designing Company in Delhi to help you better understand influencer marketing.

Why Are Responsive Web Designs So Popular?

Responsive web designs became popular almost instantly because of the multiple benefits offered by them. They make the websites adapt easily to the device on which they are being viewed. They promise an optimum viewing experience as the content easily fits the screen size of all devices. There is no need of manually resizing the content. This improves readability and understandability, thus helping in capturing the attention of the target audience and encouraging them to proceed with their decision of buying the product/service. Another important benefit of a responsive site created by an eminent website designing company in Delhi is that the loading process is quick, which keeps the viewers and the search engines happy.

wsc responsive design

How responsive designs came about?

The story of evolution of responsive designs is an interesting one. Even though the responsive technique had evolved a long time back, its benefits were not recognizable until mid-2000. The word ‘responsive web design’ was first coined by Ethan Marcotte in an essay published in 2010.

With the web designs struggling to fit the various device sizes, the web developers came across a layout that was highly flexible and fitted laptops, desktops, tablets, and smartphones. Few of the terms that precisely describe responsive designs may include elastic, fluid, and flexible.

How it benefits businesses?

  • Lesser development cost: These days, most of the people use mobile devices for browsing the internet. While some may opt to create a different version of the site for mobile devices, it is prudent to create a site that can be optimized for all devices. Further, this also aids in reducing costs of development, since there is no need of building two separate versions.
  • Reduce maintenance cost: Using a separate website for desktop and mobile increases the maintenance costs for the companies. An experienced web designing company in Delhi can be of immense help in this aspect.
  • Easy loading of pages: Responsive site loads faster, which helps to arrest the attention of the users, who normally have a very low attention span.

With the help of a web designing company in Delhi, such as Web Solution Centre, one may craft a highly functional and visually stunning responsive site. Here are Some Web Design Trends To Look Out For In 2017!

What Email Marketing Can Do For Your Business!

Email marketing is one of the primary and popular tools of online marketing and even though some may feel that it is unnecessary, research has shown that it delivers quite fruitful results. In fact, almost 59% of marketers believe it to be a high-revenue generating tactic and an effective means of retaining customers. Read on to get an insight on how this technique can do wonders for your business. Of course, the advice of a reputed website designing company in Delhi will help you to make the most of this opportunity.

email marketing

Build lasting business relations
Trust the best Website Designing Company In Delhi for the right kind of content and designs that compel clients to open your emails. Normally, every business leader would have an inbox full of business mails. So your mail is actually competing with hundreds and thousands of other similar ones. Hence, one should focus on giving out the most important piece of business information in an engaging manner to make the reader feel connected with the brand.
Inexpensive marketing technique
Email marketing is relatively inexpensive than other marketing techniques. It is better than buying air time on the TV or radio, or carrying out telesales campaigns, or making use of the print media. Also, sending an email takes very little time in comparison to other marketing mediums. Maintaining a steady database is also very easy because the email accounts allow a huge storage space for contacts.
Action-oriented technique
Emails can be easily opened, forwarded, and replied. This medium of marketing offers the advantage of immediate action, thereby driving traffic to the company’s site.
Before taking the plunge, one needs to ensure that the strategy is targeted towards the right individuals. This can be done by analyzing the requirements of your target audience. It is also important to add a personal touch. Further, the emails should be informative & relevant and should be sent on a timely basis. It is not prudent to send emails every now and then, as it may turn off your clients. Web Solution Centre, an eminent Website Designing Company In Delhi offers the best strategy for all types of online marketing. Here’s How to Ensure a Steady Flow of Traffic To Your Website?