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What’s the Difference between Wireframe, Prototype, and Mockup?

Coming up with unique ideas and developing designs for your website, mobile applications and games isn’t a cake walk that can be achieved with just a few sessions. Designing a website, mobile application or a game doesn’t restrict only to technical aspects, it also involves a lot of imagination, execution, idea generation and innovation with a pinch of technicalities. You need to give your 100% and carry out rigorous usability tests in order to come up with a functionally appropriate and graphically swoon-worthy application and website.

 

wireframe

Paying close attention to the researchers and studies regarding the various iterations of the development process, designing grabs 30% of the entire development process. So now you can understand what significance does design scores when it comes to application development. Designing is the core and critical activity when it comes to website or application development. Also, to spice the things up, it is essential and absolutely necessary to incorporate pre-determined industry standards and benchmarks while creating Wireframes, Prototypes, and Mockups.

But even some of the professional web designers, IT professional and non-professionals included are using these design these deliverables synonymously. They still have this misconception that a wireframe, prototype, and mockup are all same- a rough layout, outline or sketch of an idea. But let us make one thing absolutely straight; though wireframe, prototypes and mockups serve a simple purpose of representing a sample design, they still have lots of differences between each other.

Today in this blog, the experts of a highly proficient Web Designing Company in Delhi would like to clear out some of the cow webs pertaining to the meaning of Wireframes, Prototypes, and Mockups.

Let’s start with Wireframe

Wireframe

A Wireframe is a graphic representation of a user interface of a website or an application devoid of any visual design or branding concepts. It is just a simple blueprint or layout around which your website or application will revolve. Wireframe acts as the foundation for your design, making it quite simple, smooth and streamline the process of layout generation based on how would you like consumers to take in the information provided. Think of a wireframe in terms of building a house. The architects need to draw a layout based on which paint and furnishings will be dome. Similarly, a wireframe is a floor plan for your website, which further needs skilled hands of UX, UI and IxD designers.

structure wireframe

Simple points to make you understand Wireframes

  • Contains only main information of a website or an application.
  • Giving application designers a foundation on which they can begin working on multiple screens.
  • Using these wireframes as a reference source to carry out functional specifications.

Advantage of wireframe

Creating wireframes is the first and the simplest task when beginning the development process. It is extremely fast and cost-effective. The development of wireframes involves the use some simple and handy tools like pencil, pen, and paper. In comparison to a detailed, informative and complete high fidelity wireframes, low fidelity wireframes are much easier to develop and more important. And you know why? Because users are hardly concerned about the aesthetic characters of how well you are serving elements like software functionality, information architecture, user experience, user interface and applications usability. Plus, you can easily make as many changes as you like without hampering the coding and graphics editing.

Prototype

The best and the most simplistic definition of a prototype for the highly acknowledged Website Development Company in Delhi is “A stimulation, sample or testing version of a final product which goes through rigorous usability testing prior to launch.” The main objective of developing a prototype is to test the applications or application ideas before investing the required time and budget into the final product. The prototype is a crucial step before the final launch of the product because it gives designers and developers an opportunity to kick aside impending usability and functionality issues. It also provides areas that need more work and improvement with a clear solution served by the users. Once a sample version of your product is in the hands of the users, you can finally see how users actually perceive your product as. You have the time and resources to make the modifications according to the feedback provided by the user group.

sample live wireframe

 Prototype is laced with 4 main qualities

  • Representation: Whether it is a “mobile” or “paper” version or “HTML” or “desktop”.
  • Precision: How detailed, informative, polished and refined the prototype is.
  • Interactivity: Are all the functions open to the users or are they partially functional or view-only.
  • Evolution: Is the prototype going to be evolved into a final product or it will be thrown away and replaced with an improved version.

Advantage of Prototype

Prototyping has a huge role to play when conducting usability testing. Such a thorough stimulation of the final interactions develops great material to check the usability of the interface, prior to the commencement of the actual development process. Prototyping when done right and at the very early stage helps in saving a lot of development time and cost. So, a prototype is a great medium to test the final product for designers and developers. The objective of developing prototype is quite simple, to start an interaction between the user and the application interface as smoothly as possible. When a user presses a button, make sure the corresponding action must be carried, so that the users can get the full gist of the product experience. There is quite a number of prototyping tools that can develop prototypes quickly and in no time, without any coding.

Mockups

Mockups are the alive and realistic version of the wireframes. They are graphically more stunning with the inclusion of colors, fonts, themes, buttons, logo etc. When entering the mockup phase, every minute detail of the design and interface is defined such as labels of the field, notes, font types, navigation menu, etc. A mockup is more of a static layout of the page and it showcases how the final product will come out like. It is an exact replica of how the website pages and mobile applications will look like.

mockup live website

A well structured-mockup:

  • Represents the framework of the information, more visual elements to display content and showcases the basic website or application functionalities in a static way.
  • Allows users to intercept the visual side of the website or application.

 

Let’s Understand Bitcoin

As a beginner, it might be impossible for you to get started with the bitcoin technology without understanding the technical aspects of it. So today, let’s start digging a little deeper to understand the basics as well as advanced features, advantages, implications and impact of a digital currency known as bitcoin. As a world-renowned Mobile App Development Company in Delhi, we hope we’ll able to shed some much-needed light on this cagey technology.

Let’s get going!

Bit Coin

What is Bitcoin?

Bitcoin is a form of digital currency created in 2009, created and held electronically. It is created by an unidentified person using the alias Satoshi Nakamoto. Bitcoin is controlled by no one. There is absolutely no involvement of middlemen- that is no banks or any other financial institution. Bitcoin uses a decentralized technology to make secure payments and store money online without the inclusion of banks or user’s personal details. Bitcoin isn’t available in physical form- like rupees, Euros or dollars- they are generated by people, businesses, merchants and running computers all around the world, employing software that solves simple mathematical problems.

Who invented Bitcoin?

Nobody knows the real person behind the invention of the first cryptocurrency Bitcoin, other than the name of the alias who is said to be the one to give birth to Bitcoin in 2009- Satoshi Nakamoto. According to the sources, there have been several attempts to identify the real person behind this invention, but unfortunately, all the attempts have gone in vain. Well, his only objective behind proposing this electronic currency system was to produce a currency independent of any central authority. Along with this, he also wanted a currency that is only available and transferred digitally, with a minor transaction fee.

How is Bitcoin different from normal currencies?

Bitcoins can be used to buy things anonymously and electronically, making this crypto currency just like the conventional Dollars, Euros, Pounds or Rupees, which are also exchanged and traded electronically. But the most prominent factor that distinguishes Bitcoin from normal money is that it isn’t regulated or decentralized. There isn’t a centralized body, institute or laws that act as a watchdog of Bitcoin network.

Why Podcasts Are Your Next Great Marketing Channel?

The boom in technology has led to the incorporation of various products of technology in business. With the various nooks of businesses taking a gradual flip everyday with the flipping customer needs and preferences, these tools have turned out to be highly acknowledged services to stay afloat in this highly challenging and competitive market.

Podcasts have emerged as a great marketing channel for businesses worldwide. Podcasting has cultivated and is still garnering an unparallel popularity as an effective lead generation marketing tool.

social media marketing report

 

What are Podcasts?

Podcasts are free audio files distributed over the internet for the listeners. You can download them for free and listen to them as you like and whenever you want. It is basically a radio station which circumvents around the topics you want to listen to. There are innumerable numbers of podcasts over the internet taking under their umbrella topics one can imagine.

There is not much that can differentiate podcasts from the normal radio programs. The only difference we can make out is that the podcast developers distribute the episodes of their program over the internet for everyone to listen rather than using a traditional radio station to publish them.

The benefits of podcasting as described by the experts of the most reputed company in Search Engine Marketing in Delhi, Web Solution Centre is given below.

Substitute to Video: One can never argue about the fact that video marketing is not only crucial but also essential for your business. However, not everyone falls under the league where they can afford to or are comfortable shooting videos. In that scenario, using video as a marketing channel can put a load on your entire marketing budget and can affect your business’s reputation considerably. This is where podcasts take the front seat.

Brand Exposure: Creating a compelling and valuable podcast for your brand allows you to bring into picture the area of expertise of your business, the services they are skilled in and the products they offer. Podcasts give companies the platform to show their interest and give expert opinion on certain topics and niches. With an experienced writer and a professional speaker, your business can create and publish podcast effectively while imparting knowledge to an entirely different customer base.

Improved Traffic Generation: Podcasts allow companies to spread their wings over a much larger and newer audience. They help in associating businesses with a wide range of audiences. Podcast listeners usually subscribe to the complete series and listen to them regularly. Your audience will listen to the series of podcasts you have broadcasted as long as the series continues. They may also recommend the podcasts to others who may be interested in them, increasing your reach considerably.

If you would like to add something to this, please feel free to drop your comments in the box below.

What are the Benefits of Sales Force Automation?

Sales automation software  is an integrated software application comprised of clearly put together customizable sales tools in order to simplify and streamline a business’s sales process. Sales automation brings under its umbrella few automated sales activities, which includes order processing, logistics, contact management, information sharing, inventory management and control, order tracking, customer management, sales forecast analysis and employee performance analysis.
In this highly competitive business landscape, the applications of sales automation have its advantages. What are they? Let’s find out what Web Solution Centre, the most reputed Website Designing Company in Delhi has in store for us.

sales force automation

Benefits of Sales Force automation
Easy Implementation: Modern sales force automation softwares are extremely easy to use and implement. If you have employed a good and effective sales automation system, you can get through the whole sales cycle smoothly and without errors. You don’t need an expert or an engineer to execute this system. The device is extremely user friendly, easy to use and designed for all user types.
Leverage Opportunities: Sales Automation software ensures that the sales team is not missing out on important follow-ups and reminders throughout the entire sales cycle. This help businesses leverage potential opportunities that might bring in new business for them. The software helps sales team focus more on improving the quality of their customer satisfaction rather than worrying about the follow-ups and reminders.
Increase Revenue: Freeing sales executives of less important sales errands motivates them to make more class sales calls, whether in person or over the phone. As a matter of fact, empowering sales representatives to reach potential customers generates more revenue for the company and the individual, boosting employee satisfaction as well as profits.
Improve Up-selling and Cross-selling: Up-selling and cross selling can be keys to profit maximization for sales executives and small business owners. With good sales automation system in place businesses can get a better understanding of their customers. The easier and quicker access to valuable information like customer demographics, customer search preferences, and order history increases the entire up-sell and cross-sell process.

Content Types for which Rich Snippets can be Used

Rich snippets or schema markup can be applied to a wide range of content types. Rich snippets apply to an array of qualified content for viewing, reading, listening or other consumption such as reviews, people, products, businesses and organizations, recipes, events, music, and videos. Content types such as products and local business listings are the ones that belong to the Ecommerce category and are typically used for retail purposes.

Web Solution Centre, a goal oriented and customer centric Website Designing Company in Delhi, in this blog will tell you about the various content types on which rich snippets or schema markup can be used.

Reviews: Schema Markup supports both individual and aggregate reviews, with different properties taken into consideration for each.

Google Reviews

People: You may have noticed Google and Bing displaying more elaborate and richer information from LinkedIn when you look for certain people (well-known). The same results can be displayed for different websites providing profiles for staff, team members and other personnel crucial to the organization. The support properties, in this case, includes name, title, designation, professional qualifications and contact details.

people

Product: Products, special offers by merchants, discounts given by various online websites and particular online portals, make the best use of schema markup or rich snippets. Supported properties, in this case, includes name, image, brand, product or offer description, identifiers (ISBN, SKU, etc.) and even reviews, all displayed with price, currency, seller and condition, and quantity.

Rich Snippet

Recipes: Schema Markup or structured data markup for recipes offer a wide range of properties, allowing owners of websites dealing in culinary, recipe collection or cooking to display everything from the name of the dish, type of dish, reviews, preparation and cooking time to the nutritional information of a particular dish like, fat content, serving size, calories and more.

recipe rich snippets

Events: You can only make use of structured data markup for the future events and not the past. But there is a slight change in the way it is displayed; here the supported properties do not include the complete summary of the event, but the official name of the event. Other properties include tart and end date, duration, ticket details and geographic location.

event schema markup

Music: Only Google supports structured data markup relating to songs and music albums. The supported properties include previews of songs and direct links to buying individual tracks or full albums.

music

How to Measure ROI from Local SEO?

Before we jump straight to the main subject, let me get one thing absolutely straight, this article is written keeping in periphery local businesses and those who are associated with them. You may have come across a lot of articles and blogs blabbering about how to calculate ROI from local SEO with the help of high-end tools or are able to evaluate the amount that came in as a result of successful SEO.

Ranking on the first page of World’s most popular search engine is what we all strive to achieve, but unfortunately, giving back seat to our wishful thinking, this isn’t possible overnight. But if you want to know whether or not you are getting your money’s worth from your incessant efforts on local SEO, you need to follow these 5 ways to calculate your return on investment (ROI) put together by a website development company in Delhi.

Your fluctuating Rankings: Well this is the most common one. You know you are doing well in terms of driving traffic if you are witnessing a major change in your rankings. You know you are doing well in Google rankings, but how will you convince your clients about the same? Take a screenshot every time your ranking hits a higher note. Even if the rankings are peaking slowly, you are still making progress and that is all that matters. Improving ranks in a matter of days is great, but only if you have the finesse to sustain that peak over time.

Ranking Screen Shot

Before and After Pics: Sometimes it is difficult to convince clients of the progress you are making on the everyday basis. Well, make it easier for them to understand the value of changes you made. Serve a visual illustration.

Click-Through-Rate: With the help of Google Search console, monitor if you’re getting more and more clicks on the keywords you are targeting than you use to before. Save all the information in a spreadsheet since it doesn’t show data beyond 90 days. An increase in CTR is very crucial since it helps businesses know if traffic is actually clicking through to your website. In case you are making any progress, buck up and remodel your title tags.

Give conversions center stage: What is that one thing business owners give a lot of shit about? It is definitely not how you increased the ranking or click-through-rate of one of their 100 targeted keywords this month. No, all they care about is how much additional business you landed at their doorstep. This is how you should send them the report.

conversion center

 

Setting Time Lines: Changes can’t be made overnight, especially not when you are working towards improving the ranking of your targeted keywords. Trust us; we know how difficult it can be to show a local business the return on investment they have made when you have just started working on them. So make sure you let business owners know that in the first 3 months the amount of progress you can promise them with will be limited.

Track Calls from leads: Oh! This one is really interesting and effective. With the help of call tracking software, you can make leads call a different phone number based on which country, state they are coming from to your website. The call tracking software will merge with the Google analytics and regarded as a conversion.

But no matter how helpful this technique can be it is imperative to display a phone number which is consistent for everyone across the web because a lapse in this can negatively affect your rankings. The best way to go about it is to implement your business phone number in your site with schema markup and track citations to make sure tracking numbers aren’t picked up anywhere.

A Thanks Page: Most of the businesses don’t think it is necessary to have a thanks page on their site. But then how will they go about monitoring in Google Analytics the mediums from which they are receiving the contact forms. Is it Social Media, AdWords or Organic? A simple way to know where we are getting these contact forms is to route them to a “Thank You” page after completing the form.

Monitor Search Queries: In case you have completely remodelled some of the pages on your website, optimized them for better and competitive keywords, or improvised the optimization strategy for the existing keywords, monitor the search queries in the Google Search Console.

Track Impressions: Another way to check ROI from local SEO is by tracking impressions in Google my business dashboard. But Google will only provide you with 90 days worth of data, so it is better to save everything in a spreadsheet for safe keeping and future analysis. This way you can keep track of the progress (if) you are making from month-to-month, and from year to year.

Know Customer Lifetime Value: Customer lifetime value is the assumption of the net profit based on the entire future relationship with a customer. It is crucial for an SEO company to know how many leads and customers they want to make up for the investment and garner them a positive ROI.

I hope this blog is able to shed some light on how you can measure ROI from local SEO. If you have questions or any suggestion to give drop a comment below or visit Web Solution Centre, renowned Website Designing Company in Delhi.

 

Benefits of Customer Testimonial Videos

As a top Website Designing Company in Delhi we are well versed with the benefits customer testimonial videos can leave for the company and how it can help customers in choosing a right product from a right brand.

What are Customer Testimonial Videos?

A testimonial is a key that can influence your prospects into buying a product of your brand. Hearing honest and unbiased reviews of someone outside your office gives your potential customers something to consider and is even more persuasive.

Testimonials solidify customer belief that you actually do provide a remedy to customer problems and offer some interesting benefits too. Written testimonials are one form of testimonials and are definitely helpful, but sometimes customers feel dubious to believe them if they are not from a known company or a person. Video testimonials, on the other hand, can’t be faked and are a lot more persuasive than written ones.

Almost every customer in the world today possesses similar buying habits. Before visiting a new restaurant or buying a new product, you make sure what other people have to say.

06

What happens in the absence of Online Reviews?

no-customer-reviews-available

Benefits of Customer Testimonial Videos

images

  • Videos are more engaging, eye-opening and customers will definitely pay undeterred attention to a video than a plain text.
  • They include real people and customers who can actually review a product. This helps in building trust and perception of your brand.
  • Effective testimonial videos highlight the concerns and problems of the customers and how your brand can provide the solution to those problems.
  • This is the era of video marketing. People prefer to watch videos on social media and they are probably the only thing that users nowadays see on social media. With that said, you can share video testimonials on these platforms on a large scale and can target larger customer base.
  • A Website visitor is 64% more likely to buy a product on an Ecommerce site after watching a testimonial video.
  • Having a video on the landing page of your website can increase conversion rates by 80%.
  • Viewers retain 95% of a message when they watch it in the form of a video compared to 10% when reading it in the form of a text.

Everything You Need to Know About Remarketing Lists for Search Ads (RLSA)

The AdWords search ecosystem is evolving day-by-day. You can finally bid farewell to those days where the most prominent targeting method is just keywords. We will now witness some significant and effective targeting methods that work alongside keywords. Remarketing List for Search Ads is a perfect example of this. You must be wondering what is RLSA?

Well Web Solution Centre, a leading name in Ecommerce Website Designing Company in Delhi, is all set to take you on a tour to explore the nooks and depths of Remarketing Lists for Search Ads

What are Remarketing Lists for Search Ads (RLSA)

Remarketing Lists for Search Ads is a new Google AdWords feature that enables marketers/advertisers to mold their search campaign based on a fact that the visitors has previously visited their website/app or the pages that user explored.

Ways to Use Remarketing Lists for Search Ads?

First, by making bid adjustments on your ad groups for users (remarketing lists) who are searching information on Google using the keywords you are bidding on.

Second, design search ad groups only to bring in results or display ads if a user is on your Remarketing list, and is using the keywords to search on Google you are bidding on.

RLSAs Vs Traditional Display Marketing

With the introduction of Remarketing Lists for Search ads, everybody is confusing this new AdWords feature with traditional display marketing. The name “Remarketing Lists for Search ads” is quite deceptive and is often viewed as display marketing but on search network.

The only common feature combining the two is the use of cookies to track the user’s action on web subsequently adding them to the lists for advertiser’s use. The way those lists are put into use for RLSAs are entirely different from that of traditional display remarketing.

Another fact distinguishing the two is that while traditional marketing offers ads to the users when they are surfing on the Google Display network. Remarketing Lists for Search Ads don’t automatically delivers the text ads to the users just because they are on your remarketing list. The users need to be vigorously searching on Google using the keywords you are bidding on within your search campaign.

A Display Marketing Ad can show up all over the internet as an image, gif, or html graphic; whereas RLSA ad shows up as a text ad in Search.

RLSA Ad

How to use RLSAs

Set up your remarketing lists for search ads campaign

  1. Log into your AdWords account
  2. Go to the Shared Library

Step1 Shared Library

  1. When you visit the “Audiences” section of the Shared library for the first time, you’ll see the “All visitors” list that we’ve created for you.

shared library

This list will also appear on the Audiences tab, under the main Campaigns tab. Follow these steps to start using remarketing lists in your campaign.

  1. Create a new “Search Network only” campaign, or select an existing search campaign and ad group.

search network only

  1. Click the Audiences tab, next to the Keywords tab.

screen-Shot-2015-08-14-at-5.14

  1. Click + Remarketing.

customer match setup search

  1. Click the Add targeting drop-down menu and select
  2. Click the Select categories drop-down menu and select Remarketing lists. You’ll find the “All visitors” list and any other rule-based lists you’ve created for your different groups of site visitors. Add the remarketing list to your ad group.

For more detailed step-by-step guide you can refer to Google AdWords Help Centre

Merits of Remarketing Lists for Search Ads (RLSA)

With RLSAs you can strategically alter your search campaigns to target and attract more relevant and valuable users who have already visited your website, because you know they are genuinely interested. You can also,

  1. Target those customers who have already explored your website thoroughly by making higher bids, so that they can see your ads in higher positions on Google.
  2. Attracting qualified and active users to the site at a much higher rate than 1st time comers.
  3. Use detailed keywords searches to drive more users who have visited the site in the last seven days.

Effective strategies for using RLSAs:

Show Ads only to Qualified and Valuable Users: These strategies reap results by only letting the targeted keywords and ads be triggered when the user searching on Google is also a lead on your remarketing list. The list could be either of the visitors who have already visited your website or visitors of a particular page on your website.

Fully Optimize your Small Ad spend: Small businesses really can’t afford AdWords and if you have a shell-like budget then generating returns from PPC traffic alone can be extremely difficult without including some very time-consuming strategic optimization.

With RLSAs you can choose to only have your search ads shown only to those users who have already visited your website: This way your small ad spend will last a lot longer than on traditional search ads. The only drawback of this is that you need to have at least 1000 members on a remarketing list for it to be used on the search network. In a nutshell you need a traffic level of 1000 unique users or more on your site but within a time frame that you use for your remarketing list.

Bid on more generic keywords, but only for valuable users: Bidding on vague and common keywords in search engine campaigns, can be expensive and they often generate very less conversions. But with Remarketing Lists for Search Ads you can alleviate the chances of making bids on generic keywords because your audience is more streamlined and filtered.

Test your Brand Campaign: Compiling a list of benefits of bidding on your own brand name in one post is impossible. With RLSAs you could design a brand campaign and ad group that focuses only on users who have not previously visited your website. This is particularly beneficial for those brands whose campaigns are primarily focused on driving new visitors and can direct the brand spend to just new visitors.

Hopefully this blog has given you some guidelines on how you could use Remarketing Lists for Search Ads to get the most out of your AdWords search campaigns.

How to improve your SEO by using Schema Markup?

As a reputed Ecommerce website designing company in Delhi it’s our duty to help you ace the integration of schema markup on your website.
With the development of a website, your ultimate goal is to rank better, look stellar and do extravagant in the search engine result pages (SERPs) and do well in front of users. And schema markup will help your achieve all this. Just follow these steps to effectively integrate schema markup on your website.

Step 1: To generate your own schema markup code, use Google’s Structured Data Markup Helper

structured data markup helper

 

Step 2: Choose the type of data that you wish to markup.

You can choose from the variety of options listed. For your information this list is not exhaustive. To help you undersrand better I am going to use “Articles” as an example since it’s the most popular form of content.

Step 3: Paste the URL of the web page or the article you want to markup.

If you use HTML, then you can paste that instead. After URL integration, “Start Tagging Data”

start tagging data

The page will direct you to the markup tool, and present you with the next stage of markup which is tagging items that you wish to markup. You will notice your web page on the left hand side column and the data items on the right hand side column.

View post on imgur.com

 

Step 4: Select and highlight the type of elements to be marked up.

Since the piece of content I have selected is an article from Web Solution Centre, I am going to highlight the name of the article so that I can add “Name” markup.Once I am finish highlighting, I will select “Name” from the drop down tool bar.

View post on imgur.com

Once I select “Name”, the tool will add it to “Data Items” in the right hand side column.

View post on imgur.com

Step 5: Continue with the task of marking up items.SE

Use the list of data items on the right hand side column as a guide.

Step 6: Create the HTML.

View post on imgur.com

Once you click “Create HTML” you will be shown the HTML of your webpage, in this case the “blog page of Web Solution Centre” with the relevant microdata embedded in the spots that you have selected.

View post on imgur.com

Step 7: Add schema markup to your web page.

Next, you will visit your CMS or source code in case you are not using a CMS and embed the highlighted microdata in the appropriate spots or you can simply Download the automatically generated HTML version, and copy/paste it into your CMS or source code.

View post on imgur.com

Once you are done Click “Finish”.