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Improve-Your-Content-Marketing-Strategy-with-Google-Analytics1

How You Can Improve Your Content Marketing Strategy with Google Analytics

The SEO experts of a leading Web Designing Company in Delhi in this blog would like to help you understand how you can take cues from Google Analytics to kick-start your journey to more data-informed content.

If you are creating all the content in-house that goes on to your website as that of the website of your clients than it is consequential that the data directs your decision. Why? How you’ll be able to structure content that is not within the realms of what your consumer wants? Being devoid of the information of what consumers are after and the type of information they want to see can lead to a time and money-induced risk of developing content that doesn’t meet your audience’s needs. This might get you so far but it will not help capture your audience’s attention for long.

Google Analytics is a treasure of information for site owners, making it an effective and most valuable tool for content curators and creators to build their content strategy. Now, how will you contemplate which data points are valuable for your content marketing strategy and how can you use Google Analytics to your website’s advantage?

Determine what people would like to see: Going by the study carried out by Content Marketing Institute, only 20% of your website traffic caches the eye of the majority of the audience and these are the content pages that most likely rank higher on the Google SERP, are often shared, referenced by renowned writers and recommended by the audience. With the help of Google Analytics Behavior Report, you can assimilate what those topics are.

To determine your website’s most popular posts

  1. Go to the Behavior > Site Content > All Pages Tab
  2. Filter the results to show only blog posts
  3. Segregate visits by unique page views

Web Design Services

Find out most popular content types: Determining the most popular content on your website is a great way to keep your audience engaged by publishing content of the similar type, but knowing the content types, categories, or tags that engaged the audience most will take you one step ahead.

Google Analytics in its special Content Grouping option enables you to fuse relevant categories based on format, category, and tag or on the basis of a particular campaign you are running, it then shows the aggregated data for the whole group and also the individual URLs it contains.

 Content Marketing Strategy with Google Analytics

See which posts converts the best: Though most of the time the content on your website is used particularly to educate and provide information to the audience, there are often times when certain content also want them to take certain actions like signing up for a newsletter, download pdf, catalogs, clicking on the product link, playing a video and so on. Incorporating call to action buttons and links within can be definitely be useful but first, you need to know which of your content posts are optimally converting. In order to accomplish this, you need to set up certain specific goals in Google Analytics.

Navigate to the Conversions > Goals and check the performance of each page.

top reasons startup fails

5 Reasons Why Startups Fail Miserably

The dearth of product-market fit to miscommunication and thinking-gap among the various team members, the experts of a Best Website Designing Company Delhi India think that there are many reasons why startups witness their destiny dooming with every new day. The experts of a meticulous and result-oriented Website Development Company in Delhi have put together 5 major reasons why startups face failure. But, before we get down to the actual business let’s see how many other lucky startups have been bestowed with the same fate in the past.

  • According to an article in FastCompany, 75% of venture-backed startups fail.
  • According to sources, more than 90% (Ninety percent) of all Internet business start-ups end in failure within the first 120 (one hundred twenty) days.
  • The SBA states that 30% of new businesses fail during the first 2 years of being open, 50% during the first 5 years and 66% during the first 10 years.

These shocking failure figures go unnoticed due to numerous reasons.

Foibles of Cofounders: It is true that most of the startup founders preceded their careers as salaried employees and then they are funded to start their own dream business. When you are running a startup, it is quintessential to devote your 24X7 dedication, commitment and razor focused approach and you simply can’t lack in this department. Your primary priority in life should only be to grow your business and take it to new heights; everything else should be a backdrop. A large proportion of founders despite their yearning to succeed, fail to transform themselves into a true entrepreneur.

Lack of Business Background: Did you ever manage a team in the past? Are you aware of the ins and outs of accounting? Do you how a business should be functioned and operated? Are you aware of the market that you are going to target? If the answer to these questions is going to be no, then the chances are that you are definitely going to fail, no matter what. An entrepreneur needs to be thorough with the business he is dealing in.

Lack of Product-Market Fit: This is one of the most prominent reasons why most of the startups fail to stand straight in the market. Sometimes startups introduce a product in the market that does not fulfill the needs and demands of the market. Some companies may introduce a product that after some modifications and revisions can come close to meeting the demands of the market. On the other hand, there are startups that launch a product that is completely off-base and so their chances of survival are negligible.

Lack of Funds: Proper allocation of resources is the most important part if want your funds to stay for a longer time period. You need to be 100% sure as to this is where you need to invest this much money in. This will be the outcome if you are spending this much money on a particular task and this much additional funds will go into it if the task comes out successful. Google and Facebook can afford taking risks on small experiments they periodically carry out, but not you. For you every dime is precious.

Weak Management Team: Another prominent factor that often leads startups to their earlier grave is the poor management team. Yes, because a good management team would be the one that will avoid reasons 3 and 4. They often end up making glitches in the following areas,

  • They build weak strategies for the product marketing,
  • Build product that have no demand in the market,
  • Poor product builds, due to lack of proper executions and deadline achievements.

There are many other reasons why startups fail in the first place, the list of which is given below.

User Experience Design Trends

User Experience Design Trends to Look Out For in 2018 Part II

2017 is a revolutionary year for the world of web technology. While there are some people who will chant and gush about the achievements and things they have accomplished this year, others would be busy predicting what the future has in store for the technology and UX design trends this year and how they will eventually roll out in the coming year.

This year we have seen a lot of designers and developers adapting to the trending U/UX design trends. While new things have been added to the mix, there are lots of other things that have been pushed out of the scenario. The traditional hamburger menus now hardly have any space in the website user interface, live chats and chatbots are mobile app developer’s new favorite, Virtual reality and artificial intelligence are seeing the new light of the day.

While the trends are countless, these will continue to outshine in the coming year and much more will be added to the box. The experts of a highly appreciated company that provides expert solutions in Ecommerce Website Designing Company have listed down some user experience design trends that will help you formulate UX strategies for 2018.

Artificial Intelligence and Machine Learning: One of the most stellar revolutions of modern technology which is beyond anything is Artificial Intelligence. There are many companies that have already made certain attempts to include Artificial Intelligence and machine learning in the wide world of website design. Mainly they have been included in web design and development process to automate the process of picking colors, schemes, designing logos, and finding the perfect layouts.

Multichannel User Experience: According to the experts of the leading website designing company in Delhi, the trend of paying attention to the semantics of mobile-only, should be reconsidered. According to a study,

  • More than 80% marketers surveyed feel that a comprehensive cross-device marketing strategy is quintessential to the success of an online business.
  • More than 70% of digital users access internet across multiple devices.

Also, the increasing trend of Internet-of-Things is pushing us away from mobile first experiences and towards omnichannel experiences. Since, today users are hardly bothered about the medium where the interaction is occurring, they just want the context of the user experience to match the device they are currently using.

User Experience Design Trends to Look Out For in 2018

Let’s get it completely straight, there is no denying the fact that user experience is irrevocably the most important element of website designing. It is the quintessential factor that helps you garner customers and stay afloat in this highly competitive market. When visitors can’t seem to easily navigate and explore your website that is when you let go off a large chunk of customers, lose a good search engine ranking and eventually a positive ROI. So, the main factor that you must consider before you decide on building a responsive brand website is without an iota of a doubt should be an easy-to-use and exceptional user interface.

User Experience Design Trends

The experts of a highly acclaimed and approached company that masters the art of delivering Online Marketing in Delhi have chalked down some user experience design trends that will help you formulate UX strategies for 2018.

Content-Oriented Experiences: With major developments in web design trends that point straight towards minimal and flat design, the most important factor should rather be the focal point of a website, will now be under the radar of the visitor attention- CONTENT. When we talk about Content-Oriented experiences, we are referring to how content in the future will shape the structure of websites or in simpler terms, design. A content-centered design should not be restricted only to visual part of the design; the content on its own should be valuable and effective enough to attract customer attention.

Effective Personalized User Experience: Personalization these days has a lot of say even in the world of user experience. No matter how you are getting down to it, an email based on previous website interactions or text messages sent based on the geographical location of the visitor.  With this little bite the customers in the future will definitely hope for a happy meal when it comes to UX design personalization. Users these days are already in the chatbots induced coma. But, we can see, in the light of 2018 is the oncoming of hybrid conversational interfaces that combine NLP with graphical UI elements like images, videos, buttons, and menus.

Cloud-based Apps: Though we have seen how cloud-based apps have evolved in 2017, 2018 will continue to see the rise of these cloud-based applications. With advanced web technologies gracing mobile apps, it is necessary to have a larger storage space for these apps, which ultimately requires cloud-based storage. In case you are building apps that are connected to cloud, it is essential to consider a factor that demands the app should also be linked to Internet-of-Things.

Let us know, what you think will rule the world of user experience in 2018.

How Google’s Meta Title’s and Snippets changed in 2018?

This blog is curated by the experts of an award-winning Website Designing Company who just like you have also witnessed a change in Google’s snippets and Meta descriptions.

With a New Year comes a major update by the most popular search engine-Google. Recently, Google has stretched the Meta description and rich snippets length. Yes, it’s no more restricted to the annoying 155 characters, or even 160 characters limit.

Well, it’s happy news for the search engine optimization experts all around the globe.

How can it not be?

Increased Meta description length means more space for brands to gush about their website, blogs and articles and truth be told, to stuff target keywords. It’s true!

What’s more?

The digital marketers whose Meta descriptions have never seen the light of search engine result pages will also witness an improved online presence in the SERPS. How? That’s because Google has oh so graciously increased the length of rich snippets as well. Woala!

Google’s in its official statement has released this major change.” We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.”

That’s super-duper news for every single marketer and content creator who can’t work within the confines of a 150 character Meta description. Well, come on, its too short!

Danny Sullivan of Google has also confirmed this latest titbit by tweeting, “Yes. It’s not your imagination. Our snippets on Google have gotten slightly longer. And agree with @rustybrick — don’t go expanding your Meta description tags. It’s more a dynamic process.”

Here is a proof highlighting the description snippet of a Google search result:

meta desc length

 

But have you noticed what Danny said in the end, “It’s more a dynamic process” which is absolutely true? The rich snippets you see below the blue clickable links are often generated based on the user query and the combined content found in both the Meta description as well as the content of a particular web page. So, if Google is planning to display longer snippets then they’ll probably take that content from the page.

What is a Link Audit?

I know most of you struggle with the whole concept of link auditing and somewhere down the line linking auditing. Developing an effective link building campaign requires a thorough study of the website’s existing link profile, where the company stands, what back and internal links need to be removed that are hampering the online ranking of the website and what’s new to be added. But before that, the experts of an acclaimed company specialized in Pay per Click Marketing in Delhi wants you to give a basic introduction to Link Audit.

What is Link Audit?

Talking about the Link Audit, it is an in-depth analysis of your company’s website’s link profile to help the seo experts understand where the company stands before the seo marketers can act upon building a solid link structuring campaign.

It is a strategic and systematic evaluation that allows search engine optimization experts to focus on a specific aspect of link building, it helps to dig in and extract problems and opportunities where internal, external and backlinks are concerned. Anchor text, broken links, 302 redirects etc are all aspects of link audit.

Coming to your website’s link profile, it is a huge accumulation of hyperlinks that directs to your website from different external sources. So, companies who are aiming for a standing in Google’s first-page ranking must keep a close eye on these and evaluate them from time to time. This link profile will also give you a thorough understanding of which all sites are linking to your website, what all pages are being effectively cited and what are the various anchor texts that are being used to point back to your website. This all is done to help you score a good rank on Google.

ever heard link audit

Reasons for conducting a link audit

  • It helps in inspecting impending link spam and remove bad links.
  • An effective way to build internal links for all the site posts.
  • Looking for quality backlinks for relevant posts.
  • To bring about improvement in site structure, home page, and the footer section by incorporating quality links.

Building Mobile Landing Page That Converts

With just a great landing page you can allure your mobile app users into taking out their wallets or give you their emails. A graphically appealing and functionally stellar landing page is one of the most effective tools for app discovery outside the realm of app stores. As simple as it can be, a great landing is by far the treamobile landing pagesure trove of user downloads you just simply can’t miss. Don’t build mobile landing pages as a checklist item, brainstorm ideas, add elements and take into consideration facts that can lead to users downloading your application.

Developing a landing page, optimizing it to the fullest and pulling as many conversions as possible are three aspects of the same scenario. There is no use of building a landing page that isn’t driving leads and attracting users to download your mobile app.

To help designers and developers ace the semantics of mobile app landing page, here are 3 best practices listed down by the pro app developers of the best Website Designing Company in Delhi, shelling out pragmatic mobile app development solutions.

Make the most of your app idea: Garnering feedback or rolling out incentives in return for an honest review is the great way to test if you are treading towards the right path. And, landing page can be used to the best of its capability to achieve this and lot more. Lure users with exciting offers and ask for their email addresses, the number of signups you’ll receive will point straight towards their level of interest. You can also shell out your app landing page to potential customers to have their useful insights on the same. This might help you have valuable feedback on what you are about to achieve through this app and offer areas of improvement.

Add Clear Call-to-Action: If you don’t pave way for conversions, you definitely won’t see them steering your way. Ask for what you are looking for. For great mobile app landing page, you need to ask and encourage users into taking specific steps to reach the end of the sales funnel and that can only be accomplished by plastering effective call-to-action or CTAs. Position them in places where users can easily spot them and act on them. You are completely unaware of the fact as to which feature will trigger your app visitor. So try to incorporate CTAs at every stage. Provide them with the app download button which redirects them to the app store for download or an easy sign up to have early access to the app.

Demo Video of your App: Demo videos have insanely garnered a lot of attention for the last few years. It is the best way to show off your product features and in this case your app. What’s the better way to promote your app than showing the app being used for real? The main objective of placing a demo video on your mobile app landing page is to highlight the benefits of your app, what it does, what it serves and how it can help the users. Going by the studies, a demo video on the mobile app’s landing page can fetch as much as 80% improved conversions.

What’s the Difference between Wireframe, Prototype, and Mockup?

Coming up with unique ideas and developing designs for your website, mobile applications and games isn’t a cake walk that can be achieved with just a few sessions. Designing a website, mobile application or a game doesn’t restrict only to technical aspects, it also involves a lot of imagination, execution, idea generation and innovation with a pinch of technicalities. You need to give your 100% and carry out rigorous usability tests in order to come up with a functionally appropriate and graphically swoon-worthy application and website.

 

wireframe

Paying close attention to the researchers and studies regarding the various iterations of the development process, designing grabs 30% of the entire development process. So now you can understand what significance does design scores when it comes to application development. Designing is the core and critical activity when it comes to website or application development. Also, to spice the things up, it is essential and absolutely necessary to incorporate pre-determined industry standards and benchmarks while creating Wireframes, Prototypes, and Mockups.

But even some of the professional web designers, IT professional and non-professionals included are using these design these deliverables synonymously. They still have this misconception that a wireframe, prototype, and mockup are all same- a rough layout, outline or sketch of an idea. But let us make one thing absolutely straight; though wireframe, prototypes and mockups serve a simple purpose of representing a sample design, they still have lots of differences between each other.

Today in this blog, the experts of a highly proficient Web Designing Company in Delhi would like to clear out some of the cow webs pertaining to the meaning of Wireframes, Prototypes, and Mockups.

Let’s start with Wireframe

Wireframe

A Wireframe is a graphic representation of a user interface of a website or an application devoid of any visual design or branding concepts. It is just a simple blueprint or layout around which your website or application will revolve. Wireframe acts as the foundation for your design, making it quite simple, smooth and streamline the process of layout generation based on how would you like consumers to take in the information provided. Think of a wireframe in terms of building a house. The architects need to draw a layout based on which paint and furnishings will be dome. Similarly, a wireframe is a floor plan for your website, which further needs skilled hands of UX, UI and IxD designers.

structure wireframe

Simple points to make you understand Wireframes

  • Contains only main information of a website or an application.
  • Giving application designers a foundation on which they can begin working on multiple screens.
  • Using these wireframes as a reference source to carry out functional specifications.

Advantage of wireframe

Creating wireframes is the first and the simplest task when beginning the development process. It is extremely fast and cost-effective. The development of wireframes involves the use some simple and handy tools like pencil, pen, and paper. In comparison to a detailed, informative and complete high fidelity wireframes, low fidelity wireframes are much easier to develop and more important. And you know why? Because users are hardly concerned about the aesthetic characters of how well you are serving elements like software functionality, information architecture, user experience, user interface and applications usability. Plus, you can easily make as many changes as you like without hampering the coding and graphics editing.

Prototype

The best and the most simplistic definition of a prototype for the highly acknowledged Website Development Company in Delhi is “A stimulation, sample or testing version of a final product which goes through rigorous usability testing prior to launch.” The main objective of developing a prototype is to test the applications or application ideas before investing the required time and budget into the final product. The prototype is a crucial step before the final launch of the product because it gives designers and developers an opportunity to kick aside impending usability and functionality issues. It also provides areas that need more work and improvement with a clear solution served by the users. Once a sample version of your product is in the hands of the users, you can finally see how users actually perceive your product as. You have the time and resources to make the modifications according to the feedback provided by the user group.

sample live wireframe

 Prototype is laced with 4 main qualities

  • Representation: Whether it is a “mobile” or “paper” version or “HTML” or “desktop”.
  • Precision: How detailed, informative, polished and refined the prototype is.
  • Interactivity: Are all the functions open to the users or are they partially functional or view-only.
  • Evolution: Is the prototype going to be evolved into a final product or it will be thrown away and replaced with an improved version.

Advantage of Prototype

Prototyping has a huge role to play when conducting usability testing. Such a thorough stimulation of the final interactions develops great material to check the usability of the interface, prior to the commencement of the actual development process. Prototyping when done right and at the very early stage helps in saving a lot of development time and cost. So, a prototype is a great medium to test the final product for designers and developers. The objective of developing prototype is quite simple, to start an interaction between the user and the application interface as smoothly as possible. When a user presses a button, make sure the corresponding action must be carried, so that the users can get the full gist of the product experience. There is quite a number of prototyping tools that can develop prototypes quickly and in no time, without any coding.

Mockups

Mockups are the alive and realistic version of the wireframes. They are graphically more stunning with the inclusion of colors, fonts, themes, buttons, logo etc. When entering the mockup phase, every minute detail of the design and interface is defined such as labels of the field, notes, font types, navigation menu, etc. A mockup is more of a static layout of the page and it showcases how the final product will come out like. It is an exact replica of how the website pages and mobile applications will look like.

mockup live website

A well structured-mockup:

  • Represents the framework of the information, more visual elements to display content and showcases the basic website or application functionalities in a static way.
  • Allows users to intercept the visual side of the website or application.

 

Let’s Understand Bitcoin

As a beginner, it might be impossible for you to get started with the bitcoin technology without understanding the technical aspects of it. So today, let’s start digging a little deeper to understand the basics as well as advanced features, advantages, implications and impact of a digital currency known as bitcoin. As a world-renowned Mobile App Development Company in Delhi, we hope we’ll able to shed some much-needed light on this cagey technology.

Let’s get going!

Bit Coin

What is Bitcoin?

Bitcoin is a form of digital currency created in 2009, created and held electronically. It is created by an unidentified person using the alias Satoshi Nakamoto. Bitcoin is controlled by no one. There is absolutely no involvement of middlemen- that is no banks or any other financial institution. Bitcoin uses a decentralized technology to make secure payments and store money online without the inclusion of banks or user’s personal details. Bitcoin isn’t available in physical form- like rupees, Euros or dollars- they are generated by people, businesses, merchants and running computers all around the world, employing software that solves simple mathematical problems.

Who invented Bitcoin?

Nobody knows the real person behind the invention of the first cryptocurrency Bitcoin, other than the name of the alias who is said to be the one to give birth to Bitcoin in 2009- Satoshi Nakamoto. According to the sources, there have been several attempts to identify the real person behind this invention, but unfortunately, all the attempts have gone in vain. Well, his only objective behind proposing this electronic currency system was to produce a currency independent of any central authority. Along with this, he also wanted a currency that is only available and transferred digitally, with a minor transaction fee.

How is Bitcoin different from normal currencies?

Bitcoins can be used to buy things anonymously and electronically, making this crypto currency just like the conventional Dollars, Euros, Pounds or Rupees, which are also exchanged and traded electronically. But the most prominent factor that distinguishes Bitcoin from normal money is that it isn’t regulated or decentralized. There isn’t a centralized body, institute or laws that act as a watchdog of Bitcoin network.