Monthly Archives: April 2018

The Seo doyens of a notable digital agency in Search Engine Optimization in Delhi know how important search engine optimization is for most of the online businesses. We mean who doesn’t want to get that front row seat of online visibility and be noticed by the users first? Who doesn’t want to get recommended by the popular search engines itself- no let us correct, who don’t want to get recommended by the most popular search engine Google?  Every website does, well most of them and this need for supreme visibility make the website owners and their corresponding seo pundits partake in shady and unethical seo practices that fall short of meeting the Google guidelines. These unethical practices revolving around the ever dynamic world of seo are collectively known as Black Hat SEO Techniques.

Black Hat SEO is a substandard and unethical practice involving the improvement of your website ranking on SERPS by unapproved means that violate the general guidelines of Google’s ranking criteria by manipulating the search engine and misguiding it about your website. These Black Hat SEO practices may reap you desired benefits in the short term, but the long term implications of employing such techniques can be severed including the penalization and permanent ban by Google.

The Black Hat SEO practices are employed by various websites who are not doing well in SERPs so that by unethical means they can impress the search engine crawlers to grant them with a higher ranking in the SERPs. The websites that blatantly use these techniques don’t care about their niche or if they are actually providing any value to the customers. Black Hat SEO practices, when caught by the search engines, can put your website in jeopardy and ruin it to slithers. That’s why the experts of one of the leading Website Development Company in Delhi recommends all the websites out there to not let your website reputation be ruined by using the following shady Black Hat SEO Techniques.

Here Are Few Black Hat SEO Techniques

Cloaking: Cloaking in general terms means “hide, cover, or disguise something”. The implication of this word in seo isn’t much different. You are indeed hiding something but form the search engine bots. Cloaking is an unethical way of misleading search engines crawlers by showing them different content and showing entirely different content to the users. Google defines cloaking as

  • Serving a page of HTML text to search engines while showing a page of images or Flash to users.
  • Inserting text or keywords into a page only when the user agent requesting the page is a search engine, not a human visitor

Black Hat Cloaking

 

Keyword Stuffing: Well, this one seo practice is literally being used by half of the websites present over the net. It is an old and widely used seo practice to help webmaster to rank higher in the search engines. Keyword stuffing involves the unnecessary stuffing of the target keywords into the different sections of the website like <head>, <body>, content etc for any particular topic just to rank high in the SERPs. Just imagine how would it feel when you have to read a same word or phrase after every 5-6 words in every line frequently? You’ll get irritated, confused and annoyed because the content would not make any sense to you and you’ll eventually leave that part altogether. Don’t be surprised the readers will do the same.

Keyword Stuffing

Doorway or Gateway Pages: Doorway or Gateway Pages is another widely used Black Hat SEO practice or we can say an adaptive way of redirecting. Doorway or Gateway Pages are content-rich, poor quality duplicate pages designed to mislead search engine bots. They are generally multiple pages that are intended to be search engine landing pages but fall short in providing any value to the users. They are specifically designed for only the search engines to see so that users will only see the target page when they click on any of these pages.

Doorway or Gateway Pages

 

Hidden Text and Links:  Hidden Text and Links are those links and texts that only search engines can see so that they can rank the website accordingly, but they are not visible to the general users. Hidden text in seo language implies keeping the content of your website of the same color as the background and stuffing that part of content with extra links or keywords to rank higher in SERPs. With the content and the background of the same color it becomes impossible for the search engine crawlers to index that content.

Read Also: How To Take Your Mobile App’s User Retention Rate a Notch Up?

Duplicate Content: This one is quite prevalent among average doing websites since they are usually low in resources and thus go for the same content that is already published on other websites or rewrite the articles, blogs, press releases and other website content and post them on their websites. Duplicate content is one of the major reasons for site de-indexing and bad performance in keywords top ranking in SERPs.

Article Spinning: This one is quite similar to the one we have just discussed; the only difference is that duplicate content is a copy and paste technique, whereas in Article Spinning software is used to modify the articles so that only the words and sentences change but the meaning remains the same. The articles that are spun are often poorly written and do not provide any new information to the users. It’s an escape route for the websites who either don’t want to or don’t have the resources to write fresh content.

Bait-and-Switch: Bait-and-Switch is another unethical and shady SEO practice wherein the website completely changes the layout and content of the page once the user is directed to it. Bait-and-Switch is the action of advertising a product at an extremely low price, thus bating or luring customers into buying the product and substituting, “switching” inferior or more expensive goods at the time of the purchase. Bait-and-Switch is an unethical form of advertising, when found, the websites can be penalized or worse banned from the search engine results.

Also Read: What Type of Content Your Readers Want to See in 2018?

Cookie Stuffing:  Cookie Stuffing is a way of putting or stiffing cookies in someone else’s browser without letting them know. So when a visitor visits a website, the visitor’s website is bombarded with third party cookies which are entirely from a different website. If the visitor gets to the website the cookies of which has been placed and if they happen to purchase something from it, that is if they convert, the cookie stuffer will get a commission and a small part of the profit.

Link Buying or Exchange: We all know how important inbound, outbound and backlinks are for the ranking of the website since it is one of the major search engine ranking factors of the Google’s ranking algorithm. More websites link to your page means the more useful and informative your content to them is. But, unfortunately, link building has also been plagued by the gruesome intentions of seo guidelines violators. Nowadays websites have started buying bulk links or doing link exchanges to get a huge number of links to their website. Google was fast in detecting this malpractice and thus placed bots to detect if the source of the link is relevant to your website, if not, then get ready for the repercussions.

Private Blog Networks (PBN): Private Blog Networks (PBN) is a massive collection of highly reputed and authority websites all of which are under the absolute control of you and all of which link back to your money site. These PBNs are generally made of expired domains that boast great backlinks and therefore pass a high level of equity to your money site. PBNs are used for the purpose of manipulating the search engines. But Google has obviously started to take strict action against Private Blog Networks (PBN) with severe penalties and permanent bans.

Click-and-Bait: Click-and-Bait is an unethical practice of luring the customers into visiting a particular link by displaying sensational and eye-catching headlines that bounds visitors to visit that particular link to attract click-throughs and increase sharing of the content over the online social networks. These links forward the users to a page that requires payment, registration, or is one in a series of pages to help drive page views for the site. The click-and-bait links are often led by headlines such as “You won’t believe” or “What happened next will shock you,” just to spark the user’s curiosity into a click.

Read Also: Let’s Talk a Little About Cookies Stuffing

Meta Tag/Description Stuffing: Meta Tag or Description Stuffing is the unnecessary placement of target keywords and phrases to manipulate search engines into indexing your web pages for those keywords and phrases and thus rank your website high for them. Instead of doing any good Google’s bots will easily detect this small glitch and thus will further reprimand your website by pushing it further down the search engine results for such malpractice.

Well, we’ll give you time to process this 1st set of Black Hat SEO Techniques, for the other half stay tuned.

Ready for your next wonderful read? I hope you are because this one will surely perk up your eyes and ears.

The experts of an Ecommerce Website Design Company in Delhi know how used to we are of hearing that ecommerce segment is showing a tremendous growth, that it is showing a rise in the market volume, sales, and revenue. But what does that actually mean? We millennials are so used to hearing facts and figures that stating things in general context without actual figures to support them seems hallow and incomplete.

So, before we get down to the task of comparing the top 5 Ecommerce Platforms of 2018, let’s first understand how and why these platforms reached where they are today.

  • Retail e-commerce sales worldwide are estimated to rise to 2774 billion in 2018. (Statista)
  • Global e-commerce sales are predicted to show 20% growth.
  • Mobile will be reaching 70% of e-commerce traffic by the end of 2018.
  • Over 2 billion mobile phone or tablet users made some form of ecommerce transaction in the year 2017.

With these trends in tow along with Google’s mobile-first indexing is a proof that mobile e-commerce is growing faster than general ecommerce. And mobile isn’t something you can take granted for anymore. Mobile is no longer a mere trend, but a full-proof necessity which you can’t avoid. Any avoidance or lack of proper indulgence in this regard will only lead to significant losses in revenue and sales.

Read Also6 Downright Easy Ways to Improve your SEO Ranking

The rise of the web has granted companies globally with a huge opportunity to reach a wider market and reach masses. If you are not making effective and full use of this opportunity then you are probably flushing huge sales and revenues down the drain. In case you have decided to take your business online and sell your products and service through an ecommerce website, it is quintessential that your website has to be accurately equipped.

Building an ecommerce website from the scratch is a task full of evaluation, contemplation and strategic planning. You need to be sure what all you want on your website and how you can give your visitors a smooth and streamlined user experience. With so many ecommerce platforms available in the market, deciding on the one that is most suitable for your online business is a hefty task that must be carried out after due diligence and expert advice.

As a renowned company in Web Design Delhi, to help ecommerce website owners make a wise choice, we are highlighting some of the best e-commerce software available right now.

Here is a List of Top 5 Ecommerce Platforms of 2018

Magento

Pros

  • Magento is an open source ecommerce platform conceptualized in 2008.
  • The qualities that made it the most promising and popular platform worldwide is its reliability, scalability, and flexibility.
  • Popular brands like Burger King, Huawei, Pepe Jeans and Liverpool F.C. have their ecommerce websites built on Magento.
  • Magento provides unlimited customization options.
  • Easy to use and manage.
  • Website owners can avail the benefits of more than 9000 plug-ins and extensions to provide much-needed scalability to their website.
  • Get the treat of free social media extensions.

Cons

  • Not everyone can work on Magento.
  • You need to be a professional programmer or have a team of programmers to help your with the Magento ecommerce website set up.
  • The basic Magento version is free for everyone but the enterprise version comes with a cost of at least $20,000/year.

WooCommerce

Pros

  • Woocommerce is an open source ecommerce platforms for building the customized ecommerce website for entrepreneurs worldwide.
  • Woocommerce is built on an open-source content management system, which runs 26% of the web i.e. WordPress.
  • The advantage of being built on world’s leading content management system provides Woocommerce with the ability to seamlessly blend commerce with content.
  • It is highly customizable, so you can add as many options as you want.
  • Comes with REST API to manage everything from products to orders.
  • Get more than 400 official extensions ranging from payments and shipping to marketing and accounting.
  • A wide variety of themes including each year’s default WordPress themes.

Cons

  • The licensing fee will keep on increasing with the added number of extensions you add to the store.
  • You need to take care of the domain, hosting and maintenance services yourself.
  • If you are not a programmer yourself, then you’ll surely need someone with the development background to help you with the setup.

PrestaShop

Pros

  • Prestashop is freemium, open source ecommerce Platforms.
  • More than 250,000 ecommerce websites worldwide are built on Prestashop.
  • It is free to download and use, the only cost is for the extensions, the more you want, the more you have to pay.
  • You can increase the room for scalability if you want some additional modules.
  • It is easy to install, just download the software and upload it to your host.
  • Prestashop comes in 60 different languages.
  • It hosts more than 35000 modules and themes to modify the look and feel and functionality of your online store.

Cons

  • The add-ons, extensions, and plug-ins bear huge costs even if needed for basic functionality.
  • Prestashop is ideal for setting online store for small businesses; if you have a large business then you need to go somewhere else.
  • In case you want the assistance of the expert team or support community members then get ready to shell out few more bucks.
  • The default theme and features aren’t up to the mark as with other ecommerce platforms.

Also ReadSmoothen Out Your Ecommerce Website Experience with the Laws of Simplicity 

Yokart 

Pros

  • Yokart is powerful ecommerce platforms designed especially for startups and SMBs.
  • It is an ideal ecommerce platform if you are looking forward to building multi-vendor stores, like Amazon, eBay and Paytm.
  • The latest version of Yokart supports multiple languages and multi-currency feature.
  • The online store owner will not get the framework but the source code of the website.
  • Website owners will get 12 months free technical support.
  • All the price packages carry same features except the startup pack.

Cons

  • Yokart is built on PHP, thus you need to have in-depth knowledge of this server-side scripting language to carry out any kind of customization.
  • It isn’t an open-source ecommerce platform like Magento.
  • Suitable only for startups and small and medium businesses.

VirtueMart

Pros

  • VirtueMart is an open source e-commerce solution.
  • It is designed as an extension to Joomla! and Mambo content management systems.
  • VirtueMart comes with basic features needed to set up an online store which can be extended with add-ons.
  • If you have used Joomla! before, you’ll certainly face no problem working on VirtueMart.
  • Provides great support and performance in the backend.
  • Bear no monthly or transaction fees.

Cons

  • VirtueMart lacks functionality, that is why it is far behind other ecommerce platform but luckily is still evolving and gaining popularity.
  • If you are using VirtualMart, then it is important that your website runs on Joomla! since it will not support any other CMS.
  • You need to have full knowledge of Joomla! to carry out any kind of customization.

If you have something to add to this list of top 5 Ecommerce Platforms then leave your comments in the section below.

The expert mobile developers of a renowned Web Designing Company in Delhi ask their users, are you planning to gift yourself a new phone soon and considering making a switch from Android to iOS or vice versa? But is it worth changing lanes with the traffic brisling or is it safe to stay in your lane and follow suit of another vehicle. If you are thinking why we are talking in riddles, then here is it. What makes you think that the other platform, a new mobile phone of which you are going to get is better than the one you are currently using? Probably you are building your decisions based on what others are saying, what other others are buying and what the media is serving you. But mind this; you are a better judge than all those who are feeding big chunks of advice down your throat.

Well, the war of the mobile platforms between Android and iOS has been hustling around from the time Android started making his presence felt in the market. But deciding which platform is better is an impossible task without going in detail, evaluating their minute details and laying down the horses. But as a renowned Mobile App Design and Ecommerce Website Design Company in Delhi, we can help users find their solid footing in deciding which platform is worth spending their precious money on.

Recently a leading research firm, Customer Intelligence Research Partners (CIRP) has conducted a survey which revealed that Android users have a higher loyalty than iOS users do. When talking about the brand loyalty the Android user’s brand loyalty has been remaining steadily high since the last two years at 91 percent loyalty rate as compared to 86 percent for iOS.

Customer retention

Though the reigns of brand loyalty are taken away by Google’s Android, this still doesn’t prove which platform is worth diverting your attention to. Time and again we have seen people brag about the awesomeness of iPhone mobile phones and how they are a leader when it comes to mobile operating systems, to just we simply beg to differ. Though iPhone is indeed the first choice of customers these days with the arsenal of services it boasts, you simply can’t let go of the fact that Android is the choice of a majority of the nation given the descent features its gives at such reasonable prices.

Also Read: What Type of Content Your Readers Want to See in 2018?

We think it’s better to break down the features of both the platforms bit by bit and then decide which platform has the upper hand over the other.

 

Basis

 

Android

 

iOS

Hardware Choice There is no denying of the fact that Android offers far more choice in terms of hardware as compared to iOS, rolling out multiple devices by different firms with loads of features for consumers to choose from.Android ecosystem has lots of devices to suit every taste, preference and budget.Premium class models: Samsung Galaxy S8Mid class models: Honor and OnePlusApple is behind Android when it comes to shelling out a wide range of devices, but there is still a descent choice of options available for the iOS lovers ranging From SE to Plus variants.But it is simply impossible to beat the army of mobile devices Android rolls out in a year.
Software There is one thing I think every Android lover should understand that here is no way Android OS can match the clean and sophisticated experience offered by the iOS.Andoid’s OS is quite confusing at times with many features and settings hidden behind opaque menus. 

Android on the other hand is a far more feature loaded platform, rendering plethora of customization options, and settings to set the mobile as per your taste and preference.

Apple’s OS is easy to use, quite sleek looking and clean and more intuitive than Android’s OS.Apple’S OS is made keeping in mind the everyday usage by the users, that it should be easily understandable and navigable.

But the ease of navigation comes at the cost of functionality. Apple offers limited features, restricting them to the ones that are indeed regularly used by the customers.

Hardware and Software Integration Android have their hardware made by brands like Qualcomm and MediaTek and the software has to be made according to the specifications of a particular brands and their respective devices.Brands like Samsung, HTC, and LG, have their own flavor to add in their smartphones.Apple clearly has an upper hand in this department. Apple manufactures their hardware as well as software which help them create stellar software experience that run in a fluid harmony with the hardware.
Virtual Assistants Google has Google Now with features like set alarms, reminders, get directions, check cinema times and can send text messages and emails using dictation.Apple has Siri with the same features to offer.
Security Google’s Android is a risky venture to step in when it comes to security, since it is easily rooted, flashed and we have come across numerous instances of it being hacked.Apple’s iOS and iPhone is a walking and breathing security and encryption human being.The mobile device’s memory is tightly encrypted so that one cannot hack into the hardware to access your personal information.

Your log-in Id, password, fingerprints and face recognition will be secured on the iPhone and not on a cloud server.

Updates Android needs to move in synchronization with the smartphone manufactures for the next update, since each one of them has their unique skin to be tweaked for the next update which delays updates up to 5-6 months on loop.Since Apple manufactures its own hardware and software, the updates roll out on a same date for everyone, whether it’s a bug fix, a minute security patch or a major update.

 

Read Also: How to Successfully Rebrand Your Business: 3 Tips

The expert web developers of a proclaimed Web Design Delhi company ask its users, what do they imagine when they first hear the words Virtual Reality (VR)? We assume people thinking about someone wearing huge, clunky headsets attached to a computer with a thick, black cable. The technique of transporting someone to an entirely different world via computer technology has been gaining popularity with the launch of virtual reality headsets and apps.

When we focus on virtual reality, Google is that one firm which is earnestly working towards getting VR devices to people’s hand, the example of one such device is Google Cardboard. Google is also offering a plethora of VR content to users to view via YouTube.

Before we get down straight to the list of virtual reality platforms devised by Google, let’s understand virtual reality real quick.

Virtual reality is a technique of using computer technology to stimulate, invigorate and create a three-dimensional world that a user can mold as per its liking and explore all the while feeling that he is in another world completely. Google has engineered several devices and headsets so that people can experience VR. Let’s see all the devices Google have designed till now.

List of Virtual Reality Platforms by Google

Google Daydream: In 2017, Google decided to further explore the world of VR by launching Daydream for mobile devices that Google build right into Android Nougat and supported by Google’s own viewer hardware, the Daydream View. Clever Move! Daydream is a virtual reality device through which people can gain instant access to VR content on a mobile device.

  • For a smartphone to be VR ready, the manufacturers need to accomplish an optimal specification list.
  • Google had also launched its own Google Daydream VR headset for people to experience VR through mobile devices, as long as these devices are fulfilling Google standards.
  • Daydream home is a galaxy of VR standalone devices by Google, where you can get all VR apps or view a video with the headset on.

Google Tilt Brush: Magnificent tool by Google for the people who carry a love for painting and designing. Google Tilt brush allows users to paint in the three-dimensional format in the virtual reality arena.

  • Tilt brush comes with a range of “Dynamic Brushes” with which you can paint anything from snow to stars in a virtual 3D space.
  • Google’s Tilt Brush comes with a very intuitive and simple user interface.
  • The feature also lets users immerse in their paintings, meaning you can “Walk” through your creations in a virtual 3D space.
  • Not only this, you can aslo share your creation in a virtual 3D space with others both as full-room-sized VR ready creations and small animated GIFs.

Google Earth VR: Want to explore the nooks and crannies of big cities and countries with virtual reality. Well, guess what? Google has made this possibility a reality with its Earth VR tool. Earth VR is an exceptional virtual reality experience that lets you explore the planet earth from a different perspective.

Google Earth VR gives you the illusion that you are flying form an overview of the entire Earth, stretching from block-scale view, where you can make out the geometry and lines of building, Street-view scale, where you can watch genuine street-level photos captured by Google’s fleet of Street View cameras in 85 countries to human-scale level where geometry isn’t particularly accurate as expected, but there nonetheless.

Google Earth VR is absolutely free for both HTC Vive and Oculus Rift or you can experience street view imagery through the Street View app on Daydream (Android) or Cardboard (Android & iPhone).

Also Read: Step by Step Guide to Conversion Rate Optimization (CRO)

Google Cardboard: Google Cardboard was the first VR device where Google has marked the beginning of its virtual reality expedition. It is a simple cardboard cutout and a pair of 40mm focal distance lenses that can transform your Android mobile device into a neat virtual reality headset. Just put your mobile phone which is VR ready as per Google standards at the optimal distance away from the lenses to create a virtual 3D space.

Google Expeditions: Google’s way of bringing virtual reality to classrooms. Google Expeditions allows teachers and professors to take their classrooms to virtual reality induced field trips to Machu Picchu, Taj Mahal, or Statue of Liberty. Google is now launching a solo mode version of Google Expeditions, where people can go on virtual reality tours to more than 600 places on their own.

You just have to download the Google Expeditions App, place your phone in front of it and let the magic unfold. It’s a very easy-to-use app. You just need your Mobile phone, Google Expeditions App, and Google Cardboard.

I hope you enjoyed reading this blog and how Google is opening the world of Virtual Reality for everyone.