All You Wanted to Know About Email Marketing

Email marketing has always been an essential part of online marketing. Although several new tactics have cropped up for marketing a product in the online world, yet it continues to be used extensively by companies across all industries. For best results, it is always advisable to take professional help from a reliable website designing company in Delhi.

effective-email-marketing

Listed below are a few things to remember while strategizing an email marketing campaign:

  1. Identify your Viewers

Before taking the plunge, it is essential to have a clear picture of the audience. Since it is basically a broadcast method, it is important to ensure that the mail reaches the right recipient. One may begin the process by creating a permission list, so that one doesn’t violate the anti-spam laws. Also, one should ensure that the customers can unsubscribe from the emails at any given point of time. It is important to note here that unsolicited emails may negatively impact the company’s reputation. It is best to consult an experienced website designing company in Delhi for more guidance and assistance in this aspect.

  1. Art of Content Building

It is the content in an email that sells the product; therefore, one must focus on it thoroughly. It would be a good idea to subscribe a few newsletters from the competitors, as they can teach a lot about what makes one read or delete their emails. Experts suggest that one should keep the tone of the email casual, as if one is interacting with the customer personally. The title should be catchy, but not be too long for the customer to lose interest. One should try to personalize the email, so that the customers can relate to it.

  1. Analyze the results for steady growth

Constantly gathering the results and statistics of the campaign may help in building future strategies. It is imperative to analyze the results and think of new ways to engage with the customers.

Of course, there are several other pointers to keep in mind while adopting this marketing technique. For more tips, one may avail the services of a reputed web designing company in Delhi such as Web Solution Centre. Here’s An Insight on Different Types of Emails Sent to Customers.

Google Search results from Blue to Black Color

Google is thinking  to change the color of its search results from “Blue” to “Black” they have start doing the experiment with certain users.

google search results from blue to black

Google  spokesperson says to press media that we are always making small scale experiments with the design of the search results.  We are running on a testing phase new appearance is visible to only small number of users. They didn’t explain the reasons behind it.

So far feedback of the users is not on the positive side. They are taking their frustration in social media, online forums etc.

Many people had posted threads on Google’s official help forum this week and Most of the people are trying to get their “Blue” results back.

“i hate the blue arrow,i hate the black top bar,i hate having to change to basic on images,keep me basic.” a user called  madmandy wrote

Google is also not sure with the test of “Blue” to “Black” is a great idea of doing it. A Google spokesperson said “We are also not quiet sure that the black is the new blue”

Links on Google search results are displayed in blue and they turned in to purple once the user click on it. Its been a bit of mystery of choosing the same particular purple color.

One explanation is after “blue”, “black” is the darkest color and it would be easy to view. I think blue was chosen because most of the colourblindness people has a problem with “red” and “green” however most people can still view blue.

Report By : Gurjeet Singh – Owner of Web Solution Centre – Specialized in Website Designing, Website Development and Online Marketing

5 Factors That Cause a Site to Speed Up or Slow Down

In the world by blasting quick internet connections, most companies are tossing web page load time to the wayside, by concentrating more on the graphics and visual appeal of the site. What they forget here is that the loading time negatively impacts the user experience. There are several other factors that cause a site to speed up or slow down. Here are some of them:

  1. Image size does matter

image optimization example

The most fundamental thing to consider is the size of the background image of the site. Images up to 2 MB or 3 MB take almost 5 seconds to load on any high speed connection. It is advisable to upload pictures that are exactly the size of the bounding box, to reduce the loading time. For more tips in this domain, one may consult a renowned web development company in Delhi.

  1. Correct Compressed Coding

correct compressed coding

Including a lot of comments and white space is imperative for coding and development of the interface. However, when it comes to a live website, style sheets and JavaScript files need to be as small as possible.

  1. Non-Flash Based Design

non flash based designhen flash animations and videos are removed, the web page loads significantly faster. One must think of creative ways to present the information, without actually converting flash animations to HTML 5 and JavaScript. For any assistance regarding the same, one may contact a reputed website development company in Delhi.

  1. Caching

caching

Instead of rendering web pages using PHP or another language, it is advisable to display a static HTML page that can be retrieved from the cache. This would significantly increase the speed and reduce server lag.

  1. Minimizing HTTP requests

minimizing http requests

Each time the site requests information from the server, it requires an HTTP request. More the HTTP requests, the more time it will take to load. One approach to rapidly diminish HTTP requests is to make use of CSS Sprites, which would combine all the images into one large image.

Building an attractive interface with images, without compromising on the load time, is a difficult task, and requires professional knowledge & expertise. Web Solution Centre, one of the leading website designing company in Delhi assures the best solutions in all web related issues. Here are 3 Reasons Why it is Important to Have a Great Website.