Month: November 2015

For the customers, a logo instantly reminds about the company’s product or service. A company considers its logo as an integral part of branding. The challenge here is to craft a design which is original, yet catchy, and which conveys the precise message to the target audience.

Listed below are three pointers which should be kept in mind while designing a logo:

1. Keep it simple and distinctive

A logo should ideally be unique, apt, memorable, versatile, time-tested, and above all, simple. A simple and distinctive logo enables easy recognition. It is also essential that the design is futuristic and works across various mediums & applications. Not to forget, it should represent the intended message. For more tips in this domain, one may contact Web Solution Centre, an esteemed web designing company in Delhi, which offers expert web and marketing solutions to companies of different industries and sectors.

2. Learn from others, but do not imitate

One should always look out for what the competitors and rival brands are doing. By knowing their success stories, one can gain an insight on what would work for their own company and brand. However, one should refrain from imitating the style of others. While there is no harm in drawing inspiration from the style and expression, it does not sound logical to imitate the design. For unique ideas, one may consider availing the services of a reputed logo and web designing company in Delhi.

3. Retain the sketches

Of course, when one designs a logo, he/she would come up with several sketches, before deciding on the final one. Industry experts suggest that one should never discard these sketches as they form a valuable resource for future projects. A sketch may not work for a particular brand, but it may form the foundation for another project or client.

With the help and assistance of the best website designing company Delhi, one can surely create an effective logo, which will aid in enhancing brand awareness and recognition. For creative ideas and concepts, here’s an insight on the Graphic & Web Design Trends of the Present

An e-commerce site displays thousands of products across various categories. Without proper navigation and the right resources, it is difficult for a customer to hunt for his/her favorite product.

Listed below are three tips for creating the perfect item list:

1. Highlight the most important filters
   

Some of the categories have filters that influence the purchasing decision of the customers. These filters should be highlighted in the sidebar, thus encouraging the visitors to select some of the filters while carrying out a product comparison or simply searching for their favorite item. If these details are not prominent, then it is likely that customers may overlook them, and consider them as optional choices. For more tips on navigation, one may avail the services of a reliable website designing company in Delhi, such as, Web Solution Centre, which holds a vast experience in designing and developing sites for varied industries.

2. Product Ratings are essential

It is imperative to include complete details of the product ratings. This is primarily because such ratings play an important role in the purchase making decision, particularly when the customer does not have any prior experience of the brand or does not have much information about the item. Ideally, the ratings should provide two pieces of details – the rating score and the total number of ratings. For more tips in this domain, one may contact an esteemed web designing company Delhi.

3. Do not include the specs in the product title

Incorporating all the details in the product title makes it confusing and difficult for customers. The attributes of the item should be presented as separate entities. When the specifications are mixed all together in the title itself, the customers have to read the entire headline and dissect the information into different components. Further, they will have to carry out the same process for each and every item. This makes product comparison a tedious task. To avoid such design mistakes, one may get in touch with a reputed web designing company in Delhi.

By following the above-mentioned tips, one can create an effective product list, which would help in increasing conversions on the e-commerce site. Here’s a list of Top 4 Tips for Attaining High Conversions on E-Commerce.