Monthly Archives: November 2016

3 Surefire Ways To Increase the Rankings of an E-Commerce Website

For any online shopping portal to be successful, it is imperative that it is visible to the right audience. In that aspect, SEO is the key to success, which helps in increasing the rankings of a site in the popular search engines.

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Here are some tried & tested tips and tricks of conducting SEO for e-commerce sites:

  1. Keyword Research

When customers want to buy a particular product, they enter a phrase in the search box of the search engine. These phrases, known as ‘keywords,’ are used for optimizing the product pages of the online portal, so that whenever a user enters the keyword, he/she is directed to the corresponding page of the portal. For help and guidance, one may get in touch with Web Solution Centre, a reputed Website Designing Company in Delhi, which has a rich line-up of efficient & talented web designers, SEO experts, and coding experts.

  1. Responsive Design

The number of smartphone users is increasing by the day. As a result, people are relying more on their phones & tablets, as compared to desktops, for the purchase of their favorite items. Hence, it is essential that the portal has a responsive design, so that users can easily access the site on their mobile phones. In fact, surveys reveal that customers are always on the lookout of mobile-friendly sites, where they can search for their favorite products and eventually buy them too. To craft a responsive interface, one may avail the services of an experienced website designing company Delhi.

  1. Descriptive Title Tags

Making use of title tags is another way of optimizing the portal. Each page should possess its own unique title tag, which would describe the product being displayed on that particular page. While crafting a descriptive title tag, one should remember to be specific, and mention the precise details of the product/service on offer.

With the assistance of an eminent SEO company in Delhi, e-commerce business owners can implement various strategies for enhancing the exposure of their portal in the online world and attracting the target audience. If done correctly, SEO can help a company to boost sales as well as profits. Here’s a list of 4 Online Marketing Mistakes to Avoid.

Things to Remember While Creating a Color Scheme For Website & App Design

Every user interface design calls for a perfect amalgamation of art, science, and technology. One needs to make it pleasing to the eyes, whilst ensuring that it is logical.

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Listed below are a few things to remember for crafting that perfect color scheme for a website/mobile app design:

Contrasting Colors Help in Readability

Making use of similar tones for text and background can negatively impact legibility. Thus, it is imperative to make use of contrasting colors, so that the user can easily read the content. Further, the color scheme should be such that aids in highlighting the most important information. Using black for the text against a white background is an example of an excellent color contrasting scheme. For more tips on this subject, one may get in touch with Web Solution Centre, an eminent Website Designing Company in Delhi. This company also serves as a top-notch SEO company in Delhi offering excellent web services to varied industries.

Each Color Evokes a Separate Emotion & Impact

Each color renders a psychological effect on the user. For instance, red is synonymous with power, passion, and positivity. Orange epitomizes friendliness and a splash of energy. It is also used to represent strength and versatility. Yellow offers a happy and enthusiastic vibe to the design. In fact, it has several implications. While the lighter shades symbolize calmness and serenity, the darker hues stand for wisdom. Green is often used for environmental and financial subjects. It has a comforting and inspirational vibe to it. Blue epitomizes safety, trust, and reliability. The shades of black and white represent sophistication and purity respectively.

Colors Help in Identification

In an UI design, it is the color scheme that helps in identifying objects, highlighting the call to action buttons, separating the most important content from the rest of the text, distinguishing between the web pages & app screens, and differentiating between icons on a toolbar. To gather more knowledge in this aspect, one may avail the services of a reputed website designing company Delhi.

One should always remember that the color scheme provides users with a distinctive feel of the brand. It has an important role to play in the way customers perceive the company and its brand. Here’s some information on What is Image Optimization, and Why Should You Care?