Let’s Understand Bitcoin

As a beginner, it might be impossible for you to get started with the bitcoin technology without understanding the technical aspects of it. So today, let’s start digging a little deeper to understand the basics as well as advanced features, advantages, implications and impact of a digital currency known as bitcoin. As a world-renowned Mobile App Development Company in Delhi, we hope we’ll able to shed some much-needed light on this cagey technology.

Let’s get going!

Bit Coin

What is Bitcoin?

Bitcoin is a form of digital currency created in 2009, created and held electronically. It is created by an unidentified person using the alias Satoshi Nakamoto. Bitcoin is controlled by no one. There is absolutely no involvement of middlemen- that is no banks or any other financial institution. Bitcoin uses a decentralized technology to make secure payments and store money online without the inclusion of banks or user’s personal details. Bitcoin isn’t available in physical form- like rupees, Euros or dollars- they are generated by people, businesses, merchants and running computers all around the world, employing software that solves simple mathematical problems.

Who invented Bitcoin?

Nobody knows the real person behind the invention of the first cryptocurrency Bitcoin, other than the name of the alias who is said to be the one to give birth to Bitcoin in 2009- Satoshi Nakamoto. According to the sources, there have been several attempts to identify the real person behind this invention, but unfortunately, all the attempts have gone in vain. Well, his only objective behind proposing this electronic currency system was to produce a currency independent of any central authority. Along with this, he also wanted a currency that is only available and transferred digitally, with a minor transaction fee.

How is Bitcoin different from normal currencies?

Bitcoins can be used to buy things anonymously and electronically, making this crypto currency just like the conventional Dollars, Euros, Pounds or Rupees, which are also exchanged and traded electronically. But the most prominent factor that distinguishes Bitcoin from normal money is that it isn’t regulated or decentralized. There isn’t a centralized body, institute or laws that act as a watchdog of Bitcoin network.

Why Podcasts Are Your Next Great Marketing Channel?

The boom in technology has led to the incorporation of various products of technology in business. With the various nooks of businesses taking a gradual flip everyday with the flipping customer needs and preferences, these tools have turned out to be highly acknowledged services to stay afloat in this highly challenging and competitive market.

Podcasts have emerged as a great marketing channel for businesses worldwide. Podcasting has cultivated and is still garnering an unparallel popularity as an effective lead generation marketing tool.

social media marketing report

 

What are Podcasts?

Podcasts are free audio files distributed over the internet for the listeners. You can download them for free and listen to them as you like and whenever you want. It is basically a radio station which circumvents around the topics you want to listen to. There are innumerable numbers of podcasts over the internet taking under their umbrella topics one can imagine.

There is not much that can differentiate podcasts from the normal radio programs. The only difference we can make out is that the podcast developers distribute the episodes of their program over the internet for everyone to listen rather than using a traditional radio station to publish them.

The benefits of podcasting as described by the experts of the most reputed company in Search Engine Marketing in Delhi, Web Solution Centre is given below.

Substitute to Video: One can never argue about the fact that video marketing is not only crucial but also essential for your business. However, not everyone falls under the league where they can afford to or are comfortable shooting videos. In that scenario, using video as a marketing channel can put a load on your entire marketing budget and can affect your business’s reputation considerably. This is where podcasts take the front seat.

Brand Exposure: Creating a compelling and valuable podcast for your brand allows you to bring into picture the area of expertise of your business, the services they are skilled in and the products they offer. Podcasts give companies the platform to show their interest and give expert opinion on certain topics and niches. With an experienced writer and a professional speaker, your business can create and publish podcast effectively while imparting knowledge to an entirely different customer base.

Improved Traffic Generation: Podcasts allow companies to spread their wings over a much larger and newer audience. They help in associating businesses with a wide range of audiences. Podcast listeners usually subscribe to the complete series and listen to them regularly. Your audience will listen to the series of podcasts you have broadcasted as long as the series continues. They may also recommend the podcasts to others who may be interested in them, increasing your reach considerably.

If you would like to add something to this, please feel free to drop your comments in the box below.

What are the Benefits of Sales Force Automation?

Sales automation software  is an integrated software application comprised of clearly put together customizable sales tools in order to simplify and streamline a business’s sales process. Sales automation brings under its umbrella few automated sales activities, which includes order processing, logistics, contact management, information sharing, inventory management and control, order tracking, customer management, sales forecast analysis and employee performance analysis.
In this highly competitive business landscape, the applications of sales automation have its advantages. What are they? Let’s find out what Web Solution Centre, the most reputed Website Designing Company in Delhi has in store for us.

sales force automation

Benefits of Sales Force automation
Easy Implementation: Modern sales force automation softwares are extremely easy to use and implement. If you have employed a good and effective sales automation system, you can get through the whole sales cycle smoothly and without errors. You don’t need an expert or an engineer to execute this system. The device is extremely user friendly, easy to use and designed for all user types.
Leverage Opportunities: Sales Automation software ensures that the sales team is not missing out on important follow-ups and reminders throughout the entire sales cycle. This help businesses leverage potential opportunities that might bring in new business for them. The software helps sales team focus more on improving the quality of their customer satisfaction rather than worrying about the follow-ups and reminders.
Increase Revenue: Freeing sales executives of less important sales errands motivates them to make more class sales calls, whether in person or over the phone. As a matter of fact, empowering sales representatives to reach potential customers generates more revenue for the company and the individual, boosting employee satisfaction as well as profits.
Improve Up-selling and Cross-selling: Up-selling and cross selling can be keys to profit maximization for sales executives and small business owners. With good sales automation system in place businesses can get a better understanding of their customers. The easier and quicker access to valuable information like customer demographics, customer search preferences, and order history increases the entire up-sell and cross-sell process.

Content Types for which Rich Snippets can be Used

Rich snippets or schema markup can be applied to a wide range of content types. Rich snippets apply to an array of qualified content for viewing, reading, listening or other consumption such as reviews, people, products, businesses and organizations, recipes, events, music, and videos. Content types such as products and local business listings are the ones that belong to the Ecommerce category and are typically used for retail purposes.

Web Solution Centre, a goal oriented and customer centric Website Designing Company in Delhi, in this blog will tell you about the various content types on which rich snippets or schema markup can be used.

Reviews: Schema Markup supports both individual and aggregate reviews, with different properties taken into consideration for each.

Google Reviews

People: You may have noticed Google and Bing displaying more elaborate and richer information from LinkedIn when you look for certain people (well-known). The same results can be displayed for different websites providing profiles for staff, team members and other personnel crucial to the organization. The support properties, in this case, includes name, title, designation, professional qualifications and contact details.

people

Product: Products, special offers by merchants, discounts given by various online websites and particular online portals, make the best use of schema markup or rich snippets. Supported properties, in this case, includes name, image, brand, product or offer description, identifiers (ISBN, SKU, etc.) and even reviews, all displayed with price, currency, seller and condition, and quantity.

Rich Snippet

Recipes: Schema Markup or structured data markup for recipes offer a wide range of properties, allowing owners of websites dealing in culinary, recipe collection or cooking to display everything from the name of the dish, type of dish, reviews, preparation and cooking time to the nutritional information of a particular dish like, fat content, serving size, calories and more.

recipe rich snippets

Events: You can only make use of structured data markup for the future events and not the past. But there is a slight change in the way it is displayed; here the supported properties do not include the complete summary of the event, but the official name of the event. Other properties include tart and end date, duration, ticket details and geographic location.

event schema markup

Music: Only Google supports structured data markup relating to songs and music albums. The supported properties include previews of songs and direct links to buying individual tracks or full albums.

music

How to Measure ROI from Local SEO?

Before we jump straight to the main subject, let me get one thing absolutely straight, this article is written keeping in periphery local businesses and those who are associated with them. You may have come across a lot of articles and blogs blabbering about how to calculate ROI from local SEO with the help of high-end tools or are able to evaluate the amount that came in as a result of successful SEO.

Ranking on the first page of World’s most popular search engine is what we all strive to achieve, but unfortunately, giving back seat to our wishful thinking, this isn’t possible overnight. But if you want to know whether or not you are getting your money’s worth from your incessant efforts on local SEO, you need to follow these 5 ways to calculate your return on investment (ROI) put together by a website development company in Delhi.

Your fluctuating Rankings: Well this is the most common one. You know you are doing well in terms of driving traffic if you are witnessing a major change in your rankings. You know you are doing well in Google rankings, but how will you convince your clients about the same? Take a screenshot every time your ranking hits a higher note. Even if the rankings are peaking slowly, you are still making progress and that is all that matters. Improving ranks in a matter of days is great, but only if you have the finesse to sustain that peak over time.

Ranking Screen Shot

Before and After Pics: Sometimes it is difficult to convince clients of the progress you are making on the everyday basis. Well, make it easier for them to understand the value of changes you made. Serve a visual illustration.

Click-Through-Rate: With the help of Google Search console, monitor if you’re getting more and more clicks on the keywords you are targeting than you use to before. Save all the information in a spreadsheet since it doesn’t show data beyond 90 days. An increase in CTR is very crucial since it helps businesses know if traffic is actually clicking through to your website. In case you are making any progress, buck up and remodel your title tags.

Give conversions center stage: What is that one thing business owners give a lot of shit about? It is definitely not how you increased the ranking or click-through-rate of one of their 100 targeted keywords this month. No, all they care about is how much additional business you landed at their doorstep. This is how you should send them the report.

conversion center

 

Setting Time Lines: Changes can’t be made overnight, especially not when you are working towards improving the ranking of your targeted keywords. Trust us; we know how difficult it can be to show a local business the return on investment they have made when you have just started working on them. So make sure you let business owners know that in the first 3 months the amount of progress you can promise them with will be limited.

Track Calls from leads: Oh! This one is really interesting and effective. With the help of call tracking software, you can make leads call a different phone number based on which country, state they are coming from to your website. The call tracking software will merge with the Google analytics and regarded as a conversion.

But no matter how helpful this technique can be it is imperative to display a phone number which is consistent for everyone across the web because a lapse in this can negatively affect your rankings. The best way to go about it is to implement your business phone number in your site with schema markup and track citations to make sure tracking numbers aren’t picked up anywhere.

A Thanks Page: Most of the businesses don’t think it is necessary to have a thanks page on their site. But then how will they go about monitoring in Google Analytics the mediums from which they are receiving the contact forms. Is it Social Media, AdWords or Organic? A simple way to know where we are getting these contact forms is to route them to a “Thank You” page after completing the form.

Monitor Search Queries: In case you have completely remodelled some of the pages on your website, optimized them for better and competitive keywords, or improvised the optimization strategy for the existing keywords, monitor the search queries in the Google Search Console.

Track Impressions: Another way to check ROI from local SEO is by tracking impressions in Google my business dashboard. But Google will only provide you with 90 days worth of data, so it is better to save everything in a spreadsheet for safe keeping and future analysis. This way you can keep track of the progress (if) you are making from month-to-month, and from year to year.

Know Customer Lifetime Value: Customer lifetime value is the assumption of the net profit based on the entire future relationship with a customer. It is crucial for an SEO company to know how many leads and customers they want to make up for the investment and garner them a positive ROI.

I hope this blog is able to shed some light on how you can measure ROI from local SEO. If you have questions or any suggestion to give drop a comment below or visit Web Solution Centre, renowned Website Designing Company in Delhi.

 

Benefits of Customer Testimonial Videos

As a top Website Designing Company in Delhi we are well versed with the benefits customer testimonial videos can leave for the company and how it can help customers in choosing a right product from a right brand.

What are Customer Testimonial Videos?

A testimonial is a key that can influence your prospects into buying a product of your brand. Hearing honest and unbiased reviews of someone outside your office gives your potential customers something to consider and is even more persuasive.

Testimonials solidify customer belief that you actually do provide a remedy to customer problems and offer some interesting benefits too. Written testimonials are one form of testimonials and are definitely helpful, but sometimes customers feel dubious to believe them if they are not from a known company or a person. Video testimonials, on the other hand, can’t be faked and are a lot more persuasive than written ones.

Almost every customer in the world today possesses similar buying habits. Before visiting a new restaurant or buying a new product, you make sure what other people have to say.

06

What happens in the absence of Online Reviews?

no-customer-reviews-available

Benefits of Customer Testimonial Videos

images

  • Videos are more engaging, eye-opening and customers will definitely pay undeterred attention to a video than a plain text.
  • They include real people and customers who can actually review a product. This helps in building trust and perception of your brand.
  • Effective testimonial videos highlight the concerns and problems of the customers and how your brand can provide the solution to those problems.
  • This is the era of video marketing. People prefer to watch videos on social media and they are probably the only thing that users nowadays see on social media. With that said, you can share video testimonials on these platforms on a large scale and can target larger customer base.
  • A Website visitor is 64% more likely to buy a product on an Ecommerce site after watching a testimonial video.
  • Having a video on the landing page of your website can increase conversion rates by 80%.
  • Viewers retain 95% of a message when they watch it in the form of a video compared to 10% when reading it in the form of a text.

Everything You Need to Know About Remarketing Lists for Search Ads (RLSA)

The AdWords search ecosystem is evolving day-by-day. You can finally bid farewell to those days where the most prominent targeting method is just keywords. We will now witness some significant and effective targeting methods that work alongside keywords. Remarketing List for Search Ads is a perfect example of this. You must be wondering what is RLSA?

Well Web Solution Centre, a leading name in Ecommerce Website Designing Company in Delhi, is all set to take you on a tour to explore the nooks and depths of Remarketing Lists for Search Ads

What are Remarketing Lists for Search Ads (RLSA)

Remarketing Lists for Search Ads is a new Google AdWords feature that enables marketers/advertisers to mold their search campaign based on a fact that the visitors has previously visited their website/app or the pages that user explored.

Ways to Use Remarketing Lists for Search Ads?

First, by making bid adjustments on your ad groups for users (remarketing lists) who are searching information on Google using the keywords you are bidding on.

Second, design search ad groups only to bring in results or display ads if a user is on your Remarketing list, and is using the keywords to search on Google you are bidding on.

RLSAs Vs Traditional Display Marketing

With the introduction of Remarketing Lists for Search ads, everybody is confusing this new AdWords feature with traditional display marketing. The name “Remarketing Lists for Search ads” is quite deceptive and is often viewed as display marketing but on search network.

The only common feature combining the two is the use of cookies to track the user’s action on web subsequently adding them to the lists for advertiser’s use. The way those lists are put into use for RLSAs are entirely different from that of traditional display remarketing.

Another fact distinguishing the two is that while traditional marketing offers ads to the users when they are surfing on the Google Display network. Remarketing Lists for Search Ads don’t automatically delivers the text ads to the users just because they are on your remarketing list. The users need to be vigorously searching on Google using the keywords you are bidding on within your search campaign.

A Display Marketing Ad can show up all over the internet as an image, gif, or html graphic; whereas RLSA ad shows up as a text ad in Search.

RLSA Ad

How to use RLSAs

Set up your remarketing lists for search ads campaign

  1. Log into your AdWords account
  2. Go to the Shared Library

Step1 Shared Library

  1. When you visit the “Audiences” section of the Shared library for the first time, you’ll see the “All visitors” list that we’ve created for you.

shared library

This list will also appear on the Audiences tab, under the main Campaigns tab. Follow these steps to start using remarketing lists in your campaign.

  1. Create a new “Search Network only” campaign, or select an existing search campaign and ad group.

search network only

  1. Click the Audiences tab, next to the Keywords tab.

screen-Shot-2015-08-14-at-5.14

  1. Click + Remarketing.

customer match setup search

  1. Click the Add targeting drop-down menu and select
  2. Click the Select categories drop-down menu and select Remarketing lists. You’ll find the “All visitors” list and any other rule-based lists you’ve created for your different groups of site visitors. Add the remarketing list to your ad group.

For more detailed step-by-step guide you can refer to Google AdWords Help Centre

Merits of Remarketing Lists for Search Ads (RLSA)

With RLSAs you can strategically alter your search campaigns to target and attract more relevant and valuable users who have already visited your website, because you know they are genuinely interested. You can also,

  1. Target those customers who have already explored your website thoroughly by making higher bids, so that they can see your ads in higher positions on Google.
  2. Attracting qualified and active users to the site at a much higher rate than 1st time comers.
  3. Use detailed keywords searches to drive more users who have visited the site in the last seven days.

Effective strategies for using RLSAs:

Show Ads only to Qualified and Valuable Users: These strategies reap results by only letting the targeted keywords and ads be triggered when the user searching on Google is also a lead on your remarketing list. The list could be either of the visitors who have already visited your website or visitors of a particular page on your website.

Fully Optimize your Small Ad spend: Small businesses really can’t afford AdWords and if you have a shell-like budget then generating returns from PPC traffic alone can be extremely difficult without including some very time-consuming strategic optimization.

With RLSAs you can choose to only have your search ads shown only to those users who have already visited your website: This way your small ad spend will last a lot longer than on traditional search ads. The only drawback of this is that you need to have at least 1000 members on a remarketing list for it to be used on the search network. In a nutshell you need a traffic level of 1000 unique users or more on your site but within a time frame that you use for your remarketing list.

Bid on more generic keywords, but only for valuable users: Bidding on vague and common keywords in search engine campaigns, can be expensive and they often generate very less conversions. But with Remarketing Lists for Search Ads you can alleviate the chances of making bids on generic keywords because your audience is more streamlined and filtered.

Test your Brand Campaign: Compiling a list of benefits of bidding on your own brand name in one post is impossible. With RLSAs you could design a brand campaign and ad group that focuses only on users who have not previously visited your website. This is particularly beneficial for those brands whose campaigns are primarily focused on driving new visitors and can direct the brand spend to just new visitors.

Hopefully this blog has given you some guidelines on how you could use Remarketing Lists for Search Ads to get the most out of your AdWords search campaigns.

How to improve your SEO by using Schema Markup?

As a reputed Ecommerce website designing company in Delhi it’s our duty to help you ace the integration of schema markup on your website.
With the development of a website, your ultimate goal is to rank better, look stellar and do extravagant in the search engine result pages (SERPs) and do well in front of users. And schema markup will help your achieve all this. Just follow these steps to effectively integrate schema markup on your website.

Step 1: To generate your own schema markup code, use Google’s Structured Data Markup Helper

structured data markup helper

 

Step 2: Choose the type of data that you wish to markup.

You can choose from the variety of options listed. For your information this list is not exhaustive. To help you undersrand better I am going to use “Articles” as an example since it’s the most popular form of content.

Step 3: Paste the URL of the web page or the article you want to markup.

If you use HTML, then you can paste that instead. After URL integration, “Start Tagging Data”

start tagging data

The page will direct you to the markup tool, and present you with the next stage of markup which is tagging items that you wish to markup. You will notice your web page on the left hand side column and the data items on the right hand side column.

View post on imgur.com

 

Step 4: Select and highlight the type of elements to be marked up.

Since the piece of content I have selected is an article from Web Solution Centre, I am going to highlight the name of the article so that I can add “Name” markup.Once I am finish highlighting, I will select “Name” from the drop down tool bar.

View post on imgur.com

Once I select “Name”, the tool will add it to “Data Items” in the right hand side column.

View post on imgur.com

Step 5: Continue with the task of marking up items.SE

Use the list of data items on the right hand side column as a guide.

Step 6: Create the HTML.

View post on imgur.com

Once you click “Create HTML” you will be shown the HTML of your webpage, in this case the “blog page of Web Solution Centre” with the relevant microdata embedded in the spots that you have selected.

View post on imgur.com

Step 7: Add schema markup to your web page.

Next, you will visit your CMS or source code in case you are not using a CMS and embed the highlighted microdata in the appropriate spots or you can simply Download the automatically generated HTML version, and copy/paste it into your CMS or source code.

View post on imgur.com

Once you are done Click “Finish”.

Why is Influencer Marketing making so much buzz these days?

What is Influencer Marketing?

Influencer marketing as the word suggests is a type of marketing carried out to influence customers into buying your company’s product/ service offerings. Influencer marketing instead of targeting a large group of customers as a whole focuses only on online customers to spread your brand’s message to the larger market.

influence marketing

Instead of investing a large sum of money in targeting a larger group of consumers, you instead pay/hire a small proportion of online users to take your message forward to a larger audience.

Influencer marketing runs head-to-head with two other forms of online marketing: Social media marketing and content marketing. While most influencer marketing channels do have some form of social media components, influencers on the other hand through their personal social media channels are expected to spread the word. Many influencer campaigns are also known to carry a content element wherein you either develop content for the influencers or they develop the content themselves. Social media marketing and influencer marketing both fit under the huge umbrella of influencer marketing, but they are not direct synonyms of influencer marketing.

Unique Components of Influencer Marketing

Before your kick starts with your pragmatic influencer marketing campaign, it is important to take into consideration few unique components.

  1. Planning Influencer Marketing Strategy
  2. Influencer Identification
  3. Influencer Selection
  4. Program Workflow and Automation
  5. Evaluate & Track Key Metrics
  6. Optimized Distribution among different social media channels

Before your start looking for suitable influencers or develop a result driven influencer marketing strategy it is crucial to determine a few unique components to help set the pace.

  1. Know your Target Audience: The first and the most common mistake the marketing brands and influencers make is by deciding first the sort of influencers they would like to hire for their marketing campaign. But we recommend back paddling a bit and identifying your audience first. Who are you trying to reach out to? Who are the potential consumers for your message?
  2. Set Clear and precise Goals: Through influencer marketing campaigns brands relentlessly try to accomplish one most imperative aspect of marketing: Brand Awareness. Persuade people to try a product, gain social media followers, drive leads and increase sales.
  3. How you’ll Measure Success: The last key component is to determine how you and your clients plan to measure the growth. These often slide up to some higher level marketing goals or key performance indicators (KPIs) you wish to nail. By planning and setting up the appropriate tracking methods you’ll be able to track where a consumer is in the decision journey. The journey which in normal circumstances includes; Awareness, Purchase Consideration, Preference, or Loyalty

Key Components of Influencer Marketing

Setting up your Influencer Marketing Strategy: Curating a successful influencer marketing strategy demands lot of brainstorming and careful planning. If you wish to blend seamlessly into the process of developing an influencer marketing strategy with your clients you’ll need workbooks that contain helpful worksheets and examples to help you set the stage.

Influencer Identification and Selection: Depending on your marketing budget and scope of your campaign there are four main ways to identify influencers that can help you spread your brand story.

  • Google: Ah, everyone’s favorite search tool. This is used to be the main way for brands and agencies to identify influencers they would love to work with. This process usually takes into account individual searches, scanning the plethora of webpages for contact information and then filling up spreadsheets to keep track of it all.
  • Databases: Site scraping is another way to dig in for publicly available data. These are good places to start with your “influencer search mission” but extremely time-consuming, vetting each and every influencer and communicating with them directly.
  • Marketplaces: A marketplace is a place wherein you’ll find the best of the database loaded with real-time information.
  • Compelling content Creators: These are long form and high volume content developers that have already grabbed the attention of a sizeable audience because they’ve gotten to know them during their building process.
  • Advocates and Employees: These brand loyals already love your brand and can be located online singing praises about your brand. Be active on your social media accounts and invite them to share and create content.

Campaign Workflow and Automation: The success of any influencer marketing campaign lies in developing fresh and unique content. Content that is informative, engaging and compelling to its target audience, authentic to the storyteller’s voice and can effectively put forth your brand story.

If what all your customers need is something to talk about your brand; then you better give it to them.

Even Distribution: Hiring infleuncers to develop content that will target the right audience is the spine of any influencer marketing strategy. But posting content on their site or across their social channels isn’t what it needs to viral content. Craft a content strategy to spread its usefulness over the whole marketing strategy. Use your content in qoutes, testimonials, cast celebrity influencers in your TV or print ads and even share your influencer content in your brand newsletter section.

Monitor and Track Key Metrics: Measuring the success of influencer marketing is tricky and confusing. This is how online actions outline the consumer decision journey.

Monitor and Track Key Metrics

Source – www.tapinfluence.com

Influencer marketing persuades the customers into buying a product/ service and develops content to help them take a path towards the destination.

In case you are still trying to wrap your head around this complex marketing strategy you can contact Web Solution Centre, best Website Designing Company in Delhi to help you better understand influencer marketing.

Why Are Responsive Web Designs So Popular?

Responsive web designs became popular almost instantly because of the multiple benefits offered by them. They make the websites adapt easily to the device on which they are being viewed. They promise an optimum viewing experience as the content easily fits the screen size of all devices. There is no need of manually resizing the content. This improves readability and understandability, thus helping in capturing the attention of the target audience and encouraging them to proceed with their decision of buying the product/service. Another important benefit of a responsive site created by an eminent website designing company in Delhi is that the loading process is quick, which keeps the viewers and the search engines happy.

wsc responsive design

How responsive designs came about?

The story of evolution of responsive designs is an interesting one. Even though the responsive technique had evolved a long time back, its benefits were not recognizable until mid-2000. The word ‘responsive web design’ was first coined by Ethan Marcotte in an essay published in 2010.

With the web designs struggling to fit the various device sizes, the web developers came across a layout that was highly flexible and fitted laptops, desktops, tablets, and smartphones. Few of the terms that precisely describe responsive designs may include elastic, fluid, and flexible.

How it benefits businesses?

  • Lesser development cost: These days, most of the people use mobile devices for browsing the internet. While some may opt to create a different version of the site for mobile devices, it is prudent to create a site that can be optimized for all devices. Further, this also aids in reducing costs of development, since there is no need of building two separate versions.
  • Reduce maintenance cost: Using a separate website for desktop and mobile increases the maintenance costs for the companies. An experienced web designing company in Delhi can be of immense help in this aspect.
  • Easy loading of pages: Responsive site loads faster, which helps to arrest the attention of the users, who normally have a very low attention span.

With the help of a web designing company in Delhi, such as Web Solution Centre, one may craft a highly functional and visually stunning responsive site. Here are Some Web Design Trends To Look Out For In 2017!