How to improve your SEO by using Schema Markup?

As a reputed Ecommerce website designing company in Delhi it’s our duty to help you ace the integration of schema markup on your website.
With the development of a website, your ultimate goal is to rank better, look stellar and do extravagant in the search engine result pages (SERPs) and do well in front of users. And schema markup will help your achieve all this. Just follow these steps to effectively integrate schema markup on your website.

Step 1: To generate your own schema markup code, use Google’s Structured Data Markup Helper

structured data markup helper

 

Step 2: Choose the type of data that you wish to markup.

You can choose from the variety of options listed. For your information this list is not exhaustive. To help you undersrand better I am going to use “Articles” as an example since it’s the most popular form of content.

Step 3: Paste the URL of the web page or the article you want to markup.

If you use HTML, then you can paste that instead. After URL integration, “Start Tagging Data”

start tagging data

The page will direct you to the markup tool, and present you with the next stage of markup which is tagging items that you wish to markup. You will notice your web page on the left hand side column and the data items on the right hand side column.

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Step 4: Select and highlight the type of elements to be marked up.

Since the piece of content I have selected is an article from Web Solution Centre, I am going to highlight the name of the article so that I can add “Name” markup.Once I am finish highlighting, I will select “Name” from the drop down tool bar.

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Once I select “Name”, the tool will add it to “Data Items” in the right hand side column.

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Step 5: Continue with the task of marking up items.SE

Use the list of data items on the right hand side column as a guide.

Step 6: Create the HTML.

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Once you click “Create HTML” you will be shown the HTML of your webpage, in this case the “blog page of Web Solution Centre” with the relevant microdata embedded in the spots that you have selected.

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Step 7: Add schema markup to your web page.

Next, you will visit your CMS or source code in case you are not using a CMS and embed the highlighted microdata in the appropriate spots or you can simply Download the automatically generated HTML version, and copy/paste it into your CMS or source code.

View post on imgur.com

Once you are done Click “Finish”.

Why is Influencer Marketing making so much buzz these days?

What is Influencer Marketing?

Influencer marketing as the word suggests is a type of marketing carried out to influence customers into buying your company’s product/ service offerings. Influencer marketing instead of targeting a large group of customers as a whole focuses only on online customers to spread your brand’s message to the larger market.

influence marketing

Instead of investing a large sum of money in targeting a larger group of consumers, you instead pay/hire a small proportion of online users to take your message forward to a larger audience.

Influencer marketing runs head-to-head with two other forms of online marketing: Social media marketing and content marketing. While most influencer marketing channels do have some form of social media components, influencers on the other hand through their personal social media channels are expected to spread the word. Many influencer campaigns are also known to carry a content element wherein you either develop content for the influencers or they develop the content themselves. Social media marketing and influencer marketing both fit under the huge umbrella of influencer marketing, but they are not direct synonyms of influencer marketing.

Unique Components of Influencer Marketing

Before your kick starts with your pragmatic influencer marketing campaign, it is important to take into consideration few unique components.

  1. Planning Influencer Marketing Strategy
  2. Influencer Identification
  3. Influencer Selection
  4. Program Workflow and Automation
  5. Evaluate & Track Key Metrics
  6. Optimized Distribution among different social media channels

Before your start looking for suitable influencers or develop a result driven influencer marketing strategy it is crucial to determine a few unique components to help set the pace.

  1. Know your Target Audience: The first and the most common mistake the marketing brands and influencers make is by deciding first the sort of influencers they would like to hire for their marketing campaign. But we recommend back paddling a bit and identifying your audience first. Who are you trying to reach out to? Who are the potential consumers for your message?
  2. Set Clear and precise Goals: Through influencer marketing campaigns brands relentlessly try to accomplish one most imperative aspect of marketing: Brand Awareness. Persuade people to try a product, gain social media followers, drive leads and increase sales.
  3. How you’ll Measure Success: The last key component is to determine how you and your clients plan to measure the growth. These often slide up to some higher level marketing goals or key performance indicators (KPIs) you wish to nail. By planning and setting up the appropriate tracking methods you’ll be able to track where a consumer is in the decision journey. The journey which in normal circumstances includes; Awareness, Purchase Consideration, Preference, or Loyalty

Key Components of Influencer Marketing

Setting up your Influencer Marketing Strategy: Curating a successful influencer marketing strategy demands lot of brainstorming and careful planning. If you wish to blend seamlessly into the process of developing an influencer marketing strategy with your clients you’ll need workbooks that contain helpful worksheets and examples to help you set the stage.

Influencer Identification and Selection: Depending on your marketing budget and scope of your campaign there are four main ways to identify influencers that can help you spread your brand story.

  • Google: Ah, everyone’s favorite search tool. This is used to be the main way for brands and agencies to identify influencers they would love to work with. This process usually takes into account individual searches, scanning the plethora of webpages for contact information and then filling up spreadsheets to keep track of it all.
  • Databases: Site scraping is another way to dig in for publicly available data. These are good places to start with your “influencer search mission” but extremely time-consuming, vetting each and every influencer and communicating with them directly.
  • Marketplaces: A marketplace is a place wherein you’ll find the best of the database loaded with real-time information.
  • Compelling content Creators: These are long form and high volume content developers that have already grabbed the attention of a sizeable audience because they’ve gotten to know them during their building process.
  • Advocates and Employees: These brand loyals already love your brand and can be located online singing praises about your brand. Be active on your social media accounts and invite them to share and create content.

Campaign Workflow and Automation: The success of any influencer marketing campaign lies in developing fresh and unique content. Content that is informative, engaging and compelling to its target audience, authentic to the storyteller’s voice and can effectively put forth your brand story.

If what all your customers need is something to talk about your brand; then you better give it to them.

Even Distribution: Hiring infleuncers to develop content that will target the right audience is the spine of any influencer marketing strategy. But posting content on their site or across their social channels isn’t what it needs to viral content. Craft a content strategy to spread its usefulness over the whole marketing strategy. Use your content in qoutes, testimonials, cast celebrity influencers in your TV or print ads and even share your influencer content in your brand newsletter section.

Monitor and Track Key Metrics: Measuring the success of influencer marketing is tricky and confusing. This is how online actions outline the consumer decision journey.

Monitor and Track Key Metrics

Source – www.tapinfluence.com

Influencer marketing persuades the customers into buying a product/ service and develops content to help them take a path towards the destination.

In case you are still trying to wrap your head around this complex marketing strategy you can contact Web Solution Centre, best Website Designing Company in Delhi to help you better understand influencer marketing.

Why Are Responsive Web Designs So Popular?

Responsive web designs became popular almost instantly because of the multiple benefits offered by them. They make the websites adapt easily to the device on which they are being viewed. They promise an optimum viewing experience as the content easily fits the screen size of all devices. There is no need of manually resizing the content. This improves readability and understandability, thus helping in capturing the attention of the target audience and encouraging them to proceed with their decision of buying the product/service. Another important benefit of a responsive site created by an eminent website designing company in Delhi is that the loading process is quick, which keeps the viewers and the search engines happy.

wsc responsive design

How responsive designs came about?

The story of evolution of responsive designs is an interesting one. Even though the responsive technique had evolved a long time back, its benefits were not recognizable until mid-2000. The word ‘responsive web design’ was first coined by Ethan Marcotte in an essay published in 2010.

With the web designs struggling to fit the various device sizes, the web developers came across a layout that was highly flexible and fitted laptops, desktops, tablets, and smartphones. Few of the terms that precisely describe responsive designs may include elastic, fluid, and flexible.

How it benefits businesses?

  • Lesser development cost: These days, most of the people use mobile devices for browsing the internet. While some may opt to create a different version of the site for mobile devices, it is prudent to create a site that can be optimized for all devices. Further, this also aids in reducing costs of development, since there is no need of building two separate versions.
  • Reduce maintenance cost: Using a separate website for desktop and mobile increases the maintenance costs for the companies. An experienced web designing company in Delhi can be of immense help in this aspect.
  • Easy loading of pages: Responsive site loads faster, which helps to arrest the attention of the users, who normally have a very low attention span.

With the help of a web designing company in Delhi, such as Web Solution Centre, one may craft a highly functional and visually stunning responsive site. Here are Some Web Design Trends To Look Out For In 2017!

What Email Marketing Can Do For Your Business!

Email marketing is one of the primary and popular tools of online marketing and even though some may feel that it is unnecessary, research has shown that it delivers quite fruitful results. In fact, almost 59% of marketers believe it to be a high-revenue generating tactic and an effective means of retaining customers. Read on to get an insight on how this technique can do wonders for your business. Of course, the advice of a reputed website designing company in Delhi will help you to make the most of this opportunity.

email marketing

Build lasting business relations
Trust the best Website Designing Company In Delhi for the right kind of content and designs that compel clients to open your emails. Normally, every business leader would have an inbox full of business mails. So your mail is actually competing with hundreds and thousands of other similar ones. Hence, one should focus on giving out the most important piece of business information in an engaging manner to make the reader feel connected with the brand.
Inexpensive marketing technique
Email marketing is relatively inexpensive than other marketing techniques. It is better than buying air time on the TV or radio, or carrying out telesales campaigns, or making use of the print media. Also, sending an email takes very little time in comparison to other marketing mediums. Maintaining a steady database is also very easy because the email accounts allow a huge storage space for contacts.
Action-oriented technique
Emails can be easily opened, forwarded, and replied. This medium of marketing offers the advantage of immediate action, thereby driving traffic to the company’s site.
Before taking the plunge, one needs to ensure that the strategy is targeted towards the right individuals. This can be done by analyzing the requirements of your target audience. It is also important to add a personal touch. Further, the emails should be informative & relevant and should be sent on a timely basis. It is not prudent to send emails every now and then, as it may turn off your clients. Web Solution Centre, an eminent Website Designing Company In Delhi offers the best strategy for all types of online marketing. Here’s How to Ensure a Steady Flow of Traffic To Your Website?

5 Content Curation Tools to Get Started

Drive sales and generate leads are what every online business owner aims to achieve. And for this purpose alone, your website content needs to be compelling and highly engaging and for quality content your research and content curation techniques need to be up to the mark and impressive. Pretty complex no?

content curation

Let’s try to help you with the most relevant subject among the plethora of web strategies mentioned above, Content Curation.

Content curation is defined when an individual or team incessantly finds, manages, organizes, interprets and shares the most suitable and high quality digital content on a specific subject for their target audience. Curation is a great way to manage a planned content strategy, publish content frequently and keep track for your most followed information sites and sources. Pro content marketers employ a content mix that is only 65% self- created and the rest 25% is curated and 15% published.

Content curation is digging appropriate information for your target audience from various sources and publishing it systematically and strategically over your social media channels. Content curation is still the most underrated marketing technique by many marketers and this needs to be corrected. There is a lot one can accomplish by certain high quality content and considered the best in the lot for quality information.

If you are still not able to review the effectiveness of content curation and what it can do for you then think of social media channels like BuzzFeed, ScoopWhoop and Pinterest that are successful examples of this form of content marketing. Today, a website designing company is more aware of this fact than a digital marketing agency. Curators work like DJs who get the best music available in town in one place and keeps the crowd entertained. The mantra is to know the crowd and the type of music they want to listen else be prepared for an empty dance floor.

But What Makes A Successful Content Curator?  

Before jumping to the main subject in hand, let’s try to understand the attributes of a successful content curator.

 

Content Curation should be Personalized: You simply can’t slap two or three links  in your content and expect the user to visit those links. Give your reader a solid reason as to why they should read this stuff, make the flow of the blog that bounds the visitor to visit a particular link. That sort of personalized content builds a type of bond between the writer and the reader that something like simple link aggregators don’t personalize quite as much.

Content Curation should provide Value: If you want to attract more and more readers, no matter what industry they are in, then you must keep them informed and also understand the value of their time. A particular person cannot keep up with all the information and latest happenings of their industry though they want to. Try to fill up this gap through personalized content curation and exploit this huge opportunity for your brand to build a relationship with their audience.

Content Curation should replace Promotional Content: Promoting a brand is one thing, but you simply can’t except a customer to stay tied with your  product solely based on promotion and carrying out SEO services. That is why progressive brands think beyond products and features. To build a solid base for a remarkable inbound marketing your relationship with your customer must surpass the product itself. So while a product may initially attract you to a particular brand, it’s the after sales service a brand holistically offers – like great content or remarkable service — that keeps a customer around.

Content Curation Tools: The Ultimate List

Pocket

  • Pocket is a great app to get you in the habit of keeping and storing information in one place.
  • Now store all sorts of information from browsers and from apps like Twitter, Flipboard and Pulse.
  • Pocket is capable of integrating over 1500 apps and is available for most major platforms.
  • You can access information stored in your pocket account from your phone or computer even if you don’t have a web connection.

Storify

  • This social network allows you to create stories or timelines.
  • You can assimilate and publish content from various social media channels like Facebook, Twitter & Instagram.
  • The feed allows you to build a social newsroom with content from various sources that can be integrated into the feed in real time.
  • It also features options for images and videos.

Twitter List

  • Twitter list can help you manage the accounts you follow.
  • Because without it your twitter handle can be a streaming mess.
  • Twitter lists are curated groups of Twitter handlers that you can categorize and follow separately from the rest of your feed.
  • Pocket account is even more helpful, you can easily save articles from Twitter directly into your account.

Pinterest

  • This rich and colorful site is the best platform for collecting beautiful and inspiring information.
  • From fashion tips to home tricks, this platform offers a variety of stunning ideas.
  • Pinterest also allows you to manage and share all the content you can find.
  • Pinterest Board is a great place from where you can take inspiration for your own posts.
  • It is a great place for infographics too.

Pearltrees

  • Pearltrees is similar to your digital library.
  • You can curate web pages, photos, and notes about things you wish to keep.
  • Simply drop your URLs and other digital paraphernalia, and segregate them into collections and sub-collections.
  • Your collections are public and integrated with other collections with same elements.
  • So Pearltree can also be regarded as a social curation community.
  • You can easily find rare content there and associate with others for better results.

 

Do comment below and let Web Solution Centre, top Ecommerce website development company in Delhi, know of other great tools you use personally to find or organize your curated content.

Some Web Design Trends To Look Out For In 2017!

The trends in web design keep changing. While some come and stay for some time, others vanish into thin air overnight! Again, at times, old trends unexpectedly come back in fashion. To keep up with the latest trends, it is always advisable to take the advice of a reputed website designing company.

 

 

So what has the year 2017 in store for us? Let’s have a look.

  1. Accelerated Mobile Pages (AMPs)

Accelerated Mobile Pages

This open-source protocol enables creation of pages that can come up instantly on mobile devices. In fact, it makes the site load up to four times faster. What’s more, it also uses eight times lesser data. The good news is that Google has already started showing its favoritism for AMP sites by placing a small icon beside them in the search engine results.

 

  1. Personal Branded URLs

personal branded urls

For those who adopt this methodology, it will go a long way in enabling them to gain an edge over their competitors as well as earn high rankings in search engine results.

  1. Voice Search

voice search seo

In the last couple of years, voice search option has undergone exponential growth, and there is no denying that it is here to stay. And why not? It is lightning fast, requires lesser efforts, and is futuristic too! It is said that in 2017, voice search will go one step further, and bring voice understanding in its purview.

  1. User Experience Optimization (UEO)

user experience optimization seo

User experience is not a new buzz word and has always had an important place in web design. However, in 2017, there will be an increased emphasis on this term, with Google favoring sites offering an enjoyable experience to users, particularly on mobile devices.

  1. Artificial Intelligence (AI)

Artificial Intelligence (AI)

Machine learning is now making inroads into search algorithms, thus making the whole process smarter than before. This implies the gradual end of black hat SEO tricks and the rise of unique and fresh content.

  1. Cross-channel marketing

cross channel marketing

Cross-channel basically implies the use of several channels to market a brand in an integrated fashion. For instance, if a user looks for a product on a mobile app, but does not purchase it from there, then the company may send targeted ads through emails or social media. The idea is to offer a consistent brand presence so that customers can seamlessly move across various devices & platforms to make their searches and subsequent purchases.

  1. Rich Answer/ Direct Answer/ Featured Snippet

rich answer-direct answer featured snippet

On making a search in Google, one receives the required information in the search results in the form of websites, reviews, videos, and more. However, with the advent of structured data markup, viewers now receive a direct answer to the query followed by the other search listings.

Of course, there are several other trends that will shine in 2017. For more information on this aspect, one may get in touch with Web Solution Centre, a reputed website development company Delhi. Here are 3 Things You Need To Discuss With Your Website Designer Before Starting a Project.

3 Types of Online Data You Should Be Tracking For your Website

When businesses talk about analytics, our mind is wired to direct straight towards the term web analytics. Companies are in a deep hole regarding the growing importance of setting up tools such as Google Analytics, Adobe’s SiteCatalyst or Alexa to track page views, online traffic, bounce rate, test variables and monitor their website’s online presence.

But they are just taking the piece of the pie. Web Analytics is indeed crucial in tracking the site’s whereabouts, they are the only web metrics most startups need to know about- but for entrepreneurs this is just the starting. Web solution Centre, Best Website Design Company in Delhi can also give you a thorough brief on this matter.

3 Types of Online Data You Should Be Tracking

We have grounded 3 other types of analytics that every business should monitor on daily basis to know the stats about the critical aspects of the business- products, customers, market campaign, PPC campaign, site bounce rate and so on.

Funnel Analytics: Funnel analysis is an effective medium to gauge conversion rates on particular consumer behaviors. It involves a string of events that thrives towards a predetermined goal like from user engagement in a mobile application to a sale in an E-commerce platform or a advertisement to purchase in online advertising.

You can surely get raw funnel data from basic web analytics tools. But wiith specialized software designed mainly to understand and monitor customer funnel you can get a better picture of the process. Software like KISSmetric and MixPanel with a minimum subscription can help you get  a better picture of how leads obtained through your funnels working out.

On-site Engagement Analytics: Beside knowing how users are ultimately landing on your site, you should also keep track of what they are doing on your site? Which pages they are visiting? Where they are hovering? What they are reading and if they are getting confused?

Ever heard of mouse-move heat map and click heat map? No, well let us enlighten you. Mouse-move heat map show where users are hovering and moving across your pages. This help companies monitor pages that are interesting and intuitive to visitors. Click heat map show visually the exact locations where visitors’ cursors clicked on your website.

Customer Analytics: Customer analytics is the use of certain processes and technologies which help companies gain customer insights important to deliver products and services that are anticipated, effective and timely.

Startups usually take this long path of surveying customers and setting up effective customer feedback channels. But with customer analytics you can  easily gauge unfilled customer requirements and identify problems in your marketing campaigns. Customer Analytics is now a pillar in understanding customers styles and lifestyle preferences. This is purely because customers are more empowered and aware than ever. Customers have instant access to information, thanks to smartphones- where to buy, what to buy, how to pay etc. So bowing down to their needs is what we are left with.

In the world of analytics platforms, it is crucial to take advantage of the types of data that can help us understand more about our customers and better meet their requirements.

Mobile Marketing Tricks That Improve Leads and Sales

Mobile isn’t just our future, it has completely revolutionized business across globe.

mobile marketing

 

 

A study by We Are Social showed that today there are approximately,

  • 42 billioninternet users, equaling 46% global penetration;
  • 31 billionsocial media users, delivering 31% global penetration;
  • 79 billionunique mobile users, representing 51% global penetration;
  • 97 billionmobile social media users, equating to 27% global penetration.

Yup, that’s why mobile marketing is crucial for both online business and budding entrepreneurs. So what is Mobile Marketing? Marketing campaigns designed specifically to target mobile phone users. Well after seeing the statistics I guess it’s the right marketing strategy.

We at Web Solution Centre, The Best Website Designing Company In Delhi, are skilled in both conducting online marketing and building download worthy Android, iOS and Windows apps.

Let’s get back to the original topic in hand and learn some tips to garner more leads and sales through mobile marketing.

Make your website mobile friendly : Mobile Ecommerce is on peak and 8% of all digital traffic comes from smartphones and tablets, a study by Ad60. So the first and the foremost thing that you must take into consideration before kick starting your mobile marketing campaign is to make your site mobile friendly. That is, you must ensure that the menus and content display well  and that can’t be achieved unless you have a mobile friendly theme.

Design mobile friendly content: You must create your content keeping in mind what mobile users want to read while on the go. Most mobile devices display content on a tiny screen. They have no business with your About page. They have business with why they came to your site in the first place. Writing good, persuasive and precise headlines is one way to do it. In mobile phones you don’t have the luxury of a wide desktop screen. Your headlines need to be short and crisp to garner maximum customer attention. E.g.

Desktop version,

“How You Can Start a Home Business With Little Or No Money”

Mobile version,

“How To Start A Home Business with No Money”

Take your brand to mobile users: One of the most effective ways to take your brand to mobile users is through mobile ads, which you can also broadcast through various social media and traditional marketing channels. A study by MediaLets shows that

  • Ads on tablets attract 44% higher Click-Through Rate (CTR) than those on handsets.
  • Ads on mobile apps perform 2x better than those on mobile web.

Mobile ads have two important aspects. First, you need to determine your core audience. Second, you have to help mobile users find you. Do mobile SEO and look for delivering conveniences. That is create ways so that mobile users can easily access your product and services and get what they need.

 Use SMS marketing: According to Ihumanmedia, 58% of smartphone users don’t go 1hour without checking their mobile phones. They always keep them nearby and are ready to put them in use to extract information.

We have grounded some staggering mobile texting stats that proves that using test messaging marketing is no rocket-science.

  • Text messages have a 98% open rate, while email has only a 20% open rate. (Mobile Marketing Watch)
  • Text messaging has a 45% response rate, while email only has a 6% response rate. (Velocify)
  • Texting takes up 14.1% of cell phone users’ time. (Nielsen)
  • 90% of all text messages are read in under 3 minutes. (Connect Mogul)
  • Text messages are read on average in under five seconds. (SlickText)

These are some of the most prominent mobile marketing tips that will help you drive leads and sales. For more stay tuned!

LinkedIn’s “Trending Storyline” is your next Tech News Source

LinkedIn is trying to make its news feed more professional and user-centric.

The online professional network introduced its own aggregation service recently called “Trending Storyline” which focuses on displaying more streamlined feed of news articles targeting topics you likely want to know more about.

Linkedin

According to company’s article “As professionals, two of our most valuable assets are time and knowledge. When we go to our news feeds every morning, we want to connect to the stories that matter most to us professionally. We not only want to know what’s being discussed quickly, but also want to get smarter by discovering diverse perspectives and joining the conversation.” I guess with this stellar feature they are trying to achieve just that.

Spreading out across LinkedIn’s app and website in the U.S. now, the feature garners a editorial team and algorithm to orchestrate feeds about the topics that are buzzing in the news and among different communities and groups. These feeds are then customized to suit each user’s tastes and preferences that they wish to see, for instance,  a doctor may wish to see stories about new technologies discovered , research carried out or formulas invented in their field while someone in finance may wish to follow the latest happenings in the markets.

Each storyline is a combined box of latest new stories and valuable posts that will appear on top of your news feed page . Now, coupled with the LinkedIn Feed, you’ll have access to these new and refreshing Trending Storylines too. These trending storylines take into consideration multiple elements, stretching from apropos influencers and relevant news publishers to different people in your network, so you can instantly access myriad of opinions, find new trending topics to follow and join the race.

Each storyline has its own unique hash tag (#) so that anyone can join the conversation with their own post related to the given storyline.

This blog is designed under the expert supervision of Web Solution Centre’s professionals, the Top Website Designing Company in Delhi delivering high end website design, website development, SEO, online marketing, E-commerce website development and top-notch branding services.