Month: December 2016

Responsive design is the new trend and standard. This is primarily because of the increasing use of smartphones, which happens to surpass the use of desktops and other devices. Designing for multiple devices is undoubtedly a great challenge. However, by taking assistance from an experienced website designing company in Delhi, such as Web Solution Centre, one can surely achieve success in this aspect.

Here are some time-tested strategies for designing an efficient and effective responsive layout:

1. Adopt a Mobile First Strategy

Adopting a mobile first strategy implies that one develops the mobile site first, followed by scaling it up, to craft the designs for desktops & tablets. This ensures legibility of text. So basically if it’s easy to read the content on a mobile, it shouldn’t be difficult to read it on a wider screen either.

2. Clear & Smooth Navigation

If there are only two or three headings, then a simple menu will suffice. However, if there are a large number of elements to be put on the screen, then one may consider crafting a single icon consisting of drop down menus.

3. Optimize Images

Images eat up a lot of bandwidth, thereby resulting in slow loading of the site. Hence, it is important to craft optimized images for each layout. Experts suggest using JPEG, GIF, and PNG-8 file formats. It is also advisable to avoid the usage of PNG formats since they can increase the file size by almost 10 times. Further, one should use the correct dimensions of images, so that one can get rid of scaling and retain the resolution, quality, and depth of colors.

4. Keep only the most essential text

Instead of replicating the desktop site on the mobile, it is best to keep only that text which is absolutely necessary. In this context, one may take the advice of a reputed website designing company Delhi.

Of course, there are several other things to consider, such as testing components, precise coding, and much more. For more tips & tricks, one may avail the services of a website development & SEO company in Delhi. Here’s some information on Questions to Ask Before Initiating a Site Revamp.

Not all e-commerce businesses are aware of the fact that the design of their portal plays an integral role in increasing sales. Be it the landing page, products page, or the shopping cart, each of them directly impact sales. With the help and assistance of a reputed website designing company in Delhi, organizations can implement simple design techniques that can aid in attracting more customers and subsequently improving conversion rates.

Here are some of the tried and tested tactics:

1. A Visible Shopping Cart

Once the customer adds an item in the shopping cart, he/she would ideally want to ensure that the product has been booked. It is important that the shopping cart is always visible and is updated as and when the products are added to it, so that the customer can check the status at any point of time during the shopping process. Again, it is necessary that the cart is easy to find and recognize.

2. Organized Product Pages

No one can underestimate the importance of customer reviews, but that doesn’t imply that they need to be placed on the top of the page. It is essential that the product pages are organized and display information in the sequence which is desirable for the viewer. For instance, the first element of the page should be the image of the product followed by product details, price, links, and finally testimonials.

3. Simple Navigation & Checkout Process

This becomes all the more important when there are too many products and categories displayed on the portal. Take the guidance of a website designing company Delhi to find out ways of offering a smooth and seamless navigation experience to customers. Some of the tactics to achieve success in this field include integrating fly-out menus, using bread crumbs, and avoiding hidden menus & elements. Similar to navigation, the checkout process also needs to be simple. Single-page checkouts are a great means of retaining customers.

For more tips & tricks, one may approach Web Solution Centre, a reliable website designing & SEO company in Delhi. The company has an extensive experience in providing expert solutions for growing & expanding e-commerce business.  Here are some Things to Remember While Creating a Color Scheme For Website & App Design.

A company may revamp a site for various reasons, for improving usability, or making it trendy, or simply because the current design does not match with the activities and vision of the business.

In order to ensure that a site revamp is successful, one must establish a clear set of goals and make sure that one has the answers ready to the following questions:

1. What is the purpose of the redesign?

First things first, one needs to determine the primary purpose of embracing a site revamp. In other words, what changes need to be made, and what is that one is trying to achieve through the redesign? It is important to list out the goals, and work out a road map for achieving the same. For more assistance on this subject, one may avail the services of a reputed website designing company in Delhi, such as Web Solution Centre.

2. Mere upgrade or complete overhaul?

Depending upon the purpose of the redesigning activity, one needs to understand whether the site needs a total overhaul or a minor face-lift. Of course, each of these elements will have a direct impact on the cost, time, and efforts. Hence, to ensure that one is in the right direction, it is important to take an early decision of whether to make minor changes or redesign a completely new site from the scratch. The expertise of an experienced website designing company Delhi will be of immense help in this matter.

3. What are the strengths and weaknesses of the current design?

The current site may not be entirely faulty. It may have a few positive aspects too. One needs to determine which aspects need to be kept intact and which new elements need to be incorporated. Further, one also needs to get rid of the negative elements, which hamper the site’s image, look, feel, or performance. While doing all this, one needs to remember that re-designs can pose a major impact on repeat visitors. Hence, it is advisable to maintain a somewhat similar look to the previous design, rather than opting for a completely different interface.

Apart from the above-mentioned factors, one also needs to consider the implementation of SEO in the new interface. For tips on this subject, one may consult a renowned SEO company in Delhi. Here’s some information on Why Does a Business Require a Responsive Website?