Monthly Archives: February 2018

The SEO experts of one of the leading Website Designing Company Delhi say that it is quintessential for a business to operate within the realms of the competitive industry environment. It is hard but true that businesses do not function alone and fight alone. Having a detailed analysis of an organization’s counterparts helps them to dig in deep into competitor’s weakness, the threats they pose to the enterprise and opportunities we have over those competitors.

All the website owners are privy to analyzing information on how their website is performing in terms of the number of visitors, bounce rate, customer demographics and conversion rate, but you can’t just roam around the boundaries of your website for long, you need to open up a bit and look outwards too.

That’s where Competitive Intelligence Analysis steps in.

What is Competitive Intelligence?

Competitive Intelligence is an efficacious and compelling process of accumulating and analyzing effective and actionable information regarding the company’s competitors and the marketplace in which we are functioning to form a constructive strategy. This process allows a business organization to know everything there is to fetch about the highly competitive market which is outside the comforts of our own organization so you can structure effective strategies and methods on how you can run it. Following the general rules of structuring a business model, a competitive analysis must be done at very early stages of business development and very quickly, effectively, principally and compassionately and must take into consideration both published and unpublished sources.  This technique can only prove to be successful when a business has a detailed and thorough understanding of the marketplace it is working in so that they can easily anticipate and accordingly respond to threats and challenges before they arise.

For Online Business Owners, these are few Competitive Intelligence Best Practices.

Share of Visits as per Industry Benchmark: The most effective way of determining where you stand in your industry or among a particular set of competitors is to straight out benchmark yourself for overall website visits. This will help you to find out who the big shots in your segment are and whether you are the one dominating the rest or they are the ones with the victory flag.

“Upstream and Downstream” Visits against Competition: The upstream and downstream reporting helps your business to form an opinion what the behavior, intent, and mindsets of the visitors, who are visiting your website. Your web analytics tools report will also give you insights on which all sites the visitors have roamed before they come to your website. The “upstream” sites for your competitors will bestow upon you information regarding who all those competitors are who are doing business with other organizations that you are not.” Downstreaming” on the other hand helps in determining where the visitors are going after visiting your website.

Share of Search:  Search engines are providing an innumerable number of visitors to various websites. The organic search traffic has a huge say in the world of search engine optimization, as these searches are more focused, which contains visitor’s intention of accomplishing their research and purchasing goals. The share of traffic report is a great way of determining how much traffic you are getting from the major search engines as compared to your competitors.

The SEO experts of a leading Web Designing Company in Delhi in this blog would like to help you understand how you can take cues from Google Analytics to kick-start your journey to more data-informed content.

If you are creating all the content in-house that goes on to your website as that of the website of your clients than it is consequential that the data directs your decision. Why? How you’ll be able to structure content that is not within the realms of what your consumer wants? Being devoid of the information of what consumers are after and the type of information they want to see can lead to a time and money-induced risk of developing content that doesn’t meet your audience’s needs. This might get you so far but it will not help capture your audience’s attention for long.

Google Analytics is a treasure of information for site owners, making it an effective and most valuable tool for content curators and creators to build their content strategy. Now, how will you contemplate which data points are valuable for your content marketing strategy and how can you use Google Analytics to your website’s advantage?

Determine what people would like to see: Going by the study carried out by Content Marketing Institute, only 20% of your website traffic caches the eye of the majority of the audience and these are the content pages that most likely rank higher on the Google SERP, are often shared, referenced by renowned writers and recommended by the audience. With the help of Google Analytics Behavior Report, you can assimilate what those topics are.

To determine your website’s most popular posts

  1. Go to the Behavior > Site Content > All Pages Tab
  2. Filter the results to show only blog posts
  3. Segregate visits by unique page views

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Find out most popular content types: Determining the most popular content on your website is a great way to keep your audience engaged by publishing content of the similar type, but knowing the content types, categories, or tags that engaged the audience most will take you one step ahead.

Google Analytics in its special Content Grouping option enables you to fuse relevant categories based on format, category, and tag or on the basis of a particular campaign you are running, it then shows the aggregated data for the whole group and also the individual URLs it contains.

 Content Marketing Strategy with Google Analytics

See which posts converts the best: Though most of the time the content on your website is used particularly to educate and provide information to the audience, there are often times when certain content also want them to take certain actions like signing up for a newsletter, download pdf, catalogs, clicking on the product link, playing a video and so on. Incorporating call to action buttons and links within can be definitely be useful but first, you need to know which of your content posts are optimally converting. In order to accomplish this, you need to set up certain specific goals in Google Analytics.

Navigate to the Conversions > Goals and check the performance of each page.

The dearth of product-market fit to miscommunication and thinking-gap among the various team members, the experts of a Best Website Designing Company Delhi India think that there are many reasons why startups witness their destiny dooming with every new day. The experts of a meticulous and result-oriented Website Development Company in Delhi have put together 5 major reasons why startups face failure. But, before we get down to the actual business let’s see how many other lucky startups have been bestowed with the same fate in the past.

  • According to an article in FastCompany, 75% of venture-backed startups fail.
  • According to sources, more than 90% (Ninety percent) of all Internet business start-ups end in failure within the first 120 (one hundred twenty) days.
  • The SBA states that 30% of new businesses fail during the first 2 years of being open, 50% during the first 5 years and 66% during the first 10 years.

These shocking failure figures go unnoticed due to numerous reasons.

Foibles of Cofounders: It is true that most of the startup founders preceded their careers as salaried employees and then they are funded to start their own dream business. When you are running a startup, it is quintessential to devote your 24X7 dedication, commitment and razor focused approach and you simply can’t lack in this department. Your primary priority in life should only be to grow your business and take it to new heights; everything else should be a backdrop. A large proportion of founders despite their yearning to succeed, fail to transform themselves into a true entrepreneur.

Lack of Business Background: Did you ever manage a team in the past? Are you aware of the ins and outs of accounting? Do you how a business should be functioned and operated? Are you aware of the market that you are going to target? If the answer to these questions is going to be no, then the chances are that you are definitely going to fail, no matter what. An entrepreneur needs to be thorough with the business he is dealing in.

Lack of Product-Market Fit: This is one of the most prominent reasons why most of the startups fail to stand straight in the market. Sometimes startups introduce a product in the market that does not fulfill the needs and demands of the market. Some companies may introduce a product that after some modifications and revisions can come close to meeting the demands of the market. On the other hand, there are startups that launch a product that is completely off-base and so their chances of survival are negligible.

Lack of Funds: Proper allocation of resources is the most important part if want your funds to stay for a longer time period. You need to be 100% sure as to this is where you need to invest this much money in. This will be the outcome if you are spending this much money on a particular task and this much additional funds will go into it if the task comes out successful. Google and Facebook can afford taking risks on small experiments they periodically carry out, but not you. For you every dime is precious.

Weak Management Team: Another prominent factor that often leads startups to their earlier grave is the poor management team. Yes, because a good management team would be the one that will avoid reasons 3 and 4. They often end up making glitches in the following areas,

  • They build weak strategies for the product marketing,
  • Build product that have no demand in the market,
  • Poor product builds, due to lack of proper executions and deadline achievements.

There are many other reasons why startups fail in the first place, the list of which is given below.