Month: January 2018

2017 is a revolutionary year for the world of web technology. While there are some people who will chant and gush about the achievements and things they have accomplished this year, others would be busy predicting what the future has in store for the technology and UX design trends this year and how they will eventually roll out in the coming year.

This year we have seen a lot of designers and developers adapting to the trending U/UX design trends. While new things have been added to the mix, there are lots of other things that have been pushed out of the scenario. The traditional hamburger menus now hardly have any space in the website user interface, live chats and chatbots are mobile app developer’s new favorite, Virtual reality and artificial intelligence are seeing the new light of the day.

While the trends are countless, these will continue to outshine in the coming year and much more will be added to the box. The experts of a highly appreciated company that provides expert solutions in Ecommerce Website Designing Company have listed down some user experience design trends that will help you formulate UX strategies for 2018.

Artificial Intelligence and Machine Learning: One of the most stellar revolutions of modern technology which is beyond anything is Artificial Intelligence. There are many companies that have already made certain attempts to include Artificial Intelligence and machine learning in the wide world of website design. Mainly they have been included in web design and development process to automate the process of picking colors, schemes, designing logos, and finding the perfect layouts.

Multichannel User Experience: According to the experts of the leading website designing company in Delhi, the trend of paying attention to the semantics of mobile-only, should be reconsidered. According to a study,

• More than 80% marketers surveyed feel that a comprehensive cross-device marketing strategy is quintessential to the success of an online business.
• More than 70% of digital users access internet across multiple devices.

Also, the increasing trend of Internet-of-Things is pushing us away from mobile first experiences and towards omnichannel experiences. Since, today users are hardly bothered about the medium where the interaction is occurring, they just want the context of the user experience to match the device they are currently using.

Let’s get it completely straight, there is no denying the fact that user experience is irrevocably the most important element of website designing. It is the quintessential factor that helps you garner customers and stay afloat in this highly competitive market. When visitors can’t seem to easily navigate and explore your website that is when you let go off a large chunk of customers, lose a good search engine ranking and eventually a positive ROI. So, the main factor that you must consider before you decide on building a responsive brand website is without an iota of a doubt should be an easy-to-use and exceptional user interface.

The experts of a highly acclaimed and approached company that masters the art of delivering Online Marketing in Delhi have chalked down some user experience design trends that will help you formulate UX strategies for 2018.

Content-Oriented Experiences: With major developments in web design trends that point straight towards minimal and flat design, the most important factor should rather be the focal point of a website, will now be under the radar of the visitor attention- CONTENT. When we talk about Content-Oriented experiences, we are referring to how content in the future will shape the structure of websites or in simpler terms, design. A content-centered design should not be restricted only to visual part of the design; the content on its own should be valuable and effective enough to attract customer attention.

Effective Personalized User Experience: Personalization these days has a lot of say even in the world of user experience. No matter how you are getting down to it, an email based on previous website interactions or text messages sent based on the geographical location of the visitor.  With this little bite the customers in the future will definitely hope for a happy meal when it comes to UX design personalization. Users these days are already in the chatbots induced coma. But, we can see, in the light of 2018 is the oncoming of hybrid conversational interfaces that combine NLP with graphical UI elements like images, videos, buttons, and menus.

Cloud-based Apps: Though we have seen how cloud-based apps have evolved in 2017, 2018 will continue to see the rise of these cloud-based applications. With advanced web technologies gracing mobile apps, it is necessary to have a larger storage space for these apps, which ultimately requires cloud-based storage. In case you are building apps that are connected to cloud, it is essential to consider a factor that demands the app should also be linked to Internet-of-Things.

Let us know, what you think will rule the world of user experience in 2018.

This blog is curated by the experts of an award-winning Website Designing Company who just like you have also witnessed a change in Google’s snippets and Meta descriptions.

With a New Year comes a major update by the most popular search engine-Google. Recently, Google has stretched the Meta description and rich snippets length. Yes, it’s no more restricted to the annoying 155 characters, or even 160 characters limit.

Well, it’s happy news for the search engine optimization experts all around the globe.

How can it not be?

Increased Meta description length means more space for brands to gush about their website, blogs and articles and truth be told, to stuff target keywords. It’s true!

What’s more?

The digital marketers whose Meta descriptions have never seen the light of search engine result pages will also witness an improved online presence in the SERPS. How? That’s because Google has oh so graciously increased the length of rich snippets as well. Woala!

Google’s in its official statement has released this major change.” We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.”

That’s super-duper news for every single marketer and content creator who can’t work within the confines of a 150 character Meta description. Well, come on, its too short!

Danny Sullivan of Google has also confirmed this latest titbit by tweeting, “Yes. It’s not your imagination. Our snippets on Google have gotten slightly longer. And agree with @rustybrick — don’t go expanding your Meta description tags. It’s more a dynamic process.”

Here is a proof highlighting the description snippet of a Google search result:

But have you noticed what Danny said in the end, “It’s more a dynamic process” which is absolutely true? The rich snippets you see below the blue clickable links are often generated based on the user query and the combined content found in both the Meta description as well as the content of a particular web page. So, if Google is planning to display longer snippets then they’ll probably take that content from the page.

I know most of you struggle with the whole concept of link auditing and somewhere down the line linking auditing. Developing an effective link building campaign requires a thorough study of the website’s existing link profile, where the company stands, what back and internal links need to be removed that are hampering the online ranking of the website and what’s new to be added. But before that, the experts of an acclaimed company specialized in Pay per Click Marketing in Delhi wants you to give a basic introduction to Link Audit.

What is Link Audit?

Talking about the Link Audit, it is an in-depth analysis of your company’s website’s link profile to help the seo experts understand where the company stands before the seo marketers can act upon building a solid link structuring campaign.

It is a strategic and systematic evaluation that allows search engine optimization experts to focus on a specific aspect of link building, it helps to dig in and extract problems and opportunities where internal, external and backlinks are concerned. Anchor text, broken links, 302 redirects etc are all aspects of link audit.

Coming to your website’s link profile, it is a huge accumulation of hyperlinks that directs to your website from different external sources. So, companies who are aiming for a standing in Google’s first-page ranking must keep a close eye on these and evaluate them from time to time. This link profile will also give you a thorough understanding of which all sites are linking to your website, what all pages are being effectively cited and what are the various anchor texts that are being used to point back to your website. This all is done to help you score a good rank on Google.

Reasons for conducting a link audit

• It helps in inspecting impending link spam and remove bad links.
• An effective way to build internal links for all the site posts.
• Looking for quality backlinks for relevant posts.
• To bring about improvement in site structure, home page, and the footer section by incorporating quality links.