Month: June 2016

The need for a powerful online presence has been on a steady rise since the last few years. With every passing day, more and more organizations have been indulging in this practice. This is simply because all companies, big or small, realize that making their presence felt on the online platform, opens the doors to a world of opportunities. Listed below are a slew of benefits, which a company may reap by practicing smart online marketing techniques. For greater insight into the matter, one may contact a reliable web designing company in Delhi.

Wider Outreach

It allows the companies to reach out to the audience, irrespective of where they are located, of course, as long as they have an internet connection. This kind of outreach was unfathomable before the advent of the internet.

Deep-rooted understanding of customer habits

Another great benefit is that a complete record can be availed regarding customers, traffic, leads, conversions, sales, and much more. Whenever a customer buys anything online, the data collected can be analyzed and utilized in a number of ways. It can be used to figure out the demand and popularity of the products sold. It can also be used to carry out customer profiling and sending them promotional mails based on their buying habits.

Aids Online Selling

Considering the increasing number of online customers, organizations of all stripes are capitalizing on their online presence for selling their products. The more a customer gets to see a company’s name, more is the likelihood of him/her buying the product. Selling a product/service online requires much less resources than setting up an actual store. Further, by cutting out the intermediaries between the company and the customer, prices can also be brought down, thereby pushing more sales, and subsequently, increased revenue & profits. For more tips on this aspect, one may hire the services of a web designing company in Delhi.

Anyone who is interested to make the full utilization of this wonderful opportunity may contact Web Solution Centre, a highly experienced website designing company in Delhi. Here’s some information on 4 Online Marketing Mistakes to Avoid

Social media marketing does not mean being present across all networking sites. It is about providing relevant content, engaging & attracting customers, and then finally directing them towards the company’s products/services.

Listed below are 3 tips that are bound to bring success in social media marketing plans:

1. Select The Right Platform

While devising the social media marketing strategy, it is first important to select the right platform to engage with the customers. One should conduct a research on which social media site does the target audience spend most of its time. Instagram, Pinterest, and Facebook turn out to be the best networks for end-customers, while LinkedIn and Twitter are the place to go for engaging with key executives of companies.

2. Follow the right Content Strategy

There is no arguing that a social media plan primarily revolves around three aspects – content, audience building, and conversations. While adopting the content strategy, it is imperative to focus on delivering value. In other words, the content should be such that educates, inspires, solves problems, and answers queries. Experts suggest that 60% of the updates should pertain to the industry, 30% should focus on the company itself, and 10% should offer a direct call to action.

3. Think Beyond Likes

While 10,000 likes on Facebook may provide the company with the social proof tag, however, it does not contribute anything in increasing the sales figures. One should bear in mind that the key is not to increase the number of likes, instead, it is to use the power of social media for converting a stranger into a dedicated fan of the company. This process should ideally start by defining the target customers. Next, efforts should be taken to engage them by following them on the chosen platform. Gradually, the company needs to work on garnering their trust by offering them useful content and interacting with them through meaningful conversations. Finally, the company needs to work towards enticing them to give the product/service a try. This is how sales and consequently revenues start coming in.

For more tips in this domain, one may consult Web Solution Centre, a top-notch SEO company in Delhi, which specializes in online marketing, search engine optimization, search engine marketing, pay per click marketing, and allied web services. Here’s some information on 4 Online Marketing Mistakes to Avoid.

It is largely evident that the internet is no more restricted to laptops and desktops; it is now being used extensively on the portable devices. Companies have realized that they need to make their websites responsive if they want to retain their customers. So what exactly is a responsive website? The explanation is as simple as it can get – A responsive interface is one which responds to customer requirements, irrespective of the device being used. It is the technology of designing an interface in such a way that it changes its look and feel according to the device used.

Listed below are some of the reasons why it has become imperative for a business to adopt this technique:

1. To comply with the requirement of the Search Engine

A responsive interface is one of the prominent requirements of the search engine giant Google. Most companies, who do not opt for this tactic, have to create two different websites for different devices. This creates redundancy, which makes it difficult for web crawlers to search for the exact website the customer is looking for. However, if there is one responsive website, search engine marketing becomes effortless.

2. Easy maintenance of the site

Maintaining the mobile version of a site is difficult as the mobile software keeps updating day by day. But a responsive interface frames itself according to the screen resolution and software version. Maintenance becomes extremely comfortable with such an interface.

3. Positively Impacts Sales

When the interface is responsive, customers have the freedom to use it from any device at any time. This highly influences the sales of the company. If a desktop site is accessed from a mobile, it takes time to load, which forces the user to look for other options.

Responsive design has become a must for any site, be it an e-commerce portal or a news site. For more tips in this aspect, one may avail the services of a Web Solution Centre, a premium web development & SEO company in Delhi. Apart from creating stunning designs, it also provides an array of online marketing services. Here’s a list of New Web Design Trends That Will Rule 2016.