A company may revamp a site for various reasons, for improving usability, or making it trendy, or simply because the current design does not match with the activities and vision of the business.
In order to ensure that a site revamp is successful, one must establish a clear set of goals and make sure that one has the answers ready to the following questions:
- What is the purpose of the redesign?
First things first, one needs to determine the primary purpose of embracing a site revamp. In other words, what changes need to be made, and what is that one is trying to achieve through the redesign? It is important to list out the goals, and work out a road map for achieving the same. For more assistance on this subject, one may avail the services of a reputed website designing company in Delhi, such as Web Solution Centre.
- Mere upgrade or complete overhaul?
Depending upon the purpose of the redesigning activity, one needs to understand whether the site needs a total overhaul or a minor face-lift. Of course, each of these elements will have a direct impact on the cost, time, and efforts. Hence, to ensure that one is in the right direction, it is important to take an early decision of whether to make minor changes or redesign a completely new site from the scratch. The expertise of an experienced website designing company Delhi will be of immense help in this matter.
- What are the strengths and weaknesses of the current design?
The current site may not be entirely faulty. It may have a few positive aspects too. One needs to determine which aspects need to be kept intact and which new elements need to be incorporated. Further, one also needs to get rid of the negative elements, which hamper the site’s image, look, feel, or performance. While doing all this, one needs to remember that re-designs can pose a major impact on repeat visitors. Hence, it is advisable to maintain a somewhat similar look to the previous design, rather than opting for a completely different interface.
Apart from the above-mentioned factors, one also needs to consider the implementation of SEO in the new interface. For tips on this subject, one may consult a renowned SEO company in Delhi. Here’s some information on Why Does a Business Require a Responsive Website?