An e-commerce site displays thousands of products across various categories. Without proper navigation and the right resources, it is difficult for a customer to hunt for his/her favorite product.
Listed below are three tips for creating the perfect item list:
- Highlight the most important filters
Some of the categories have filters that influence the purchasing decision of the customers. These filters should be highlighted in the sidebar, thus encouraging the visitors to select some of the filters while carrying out a product comparison or simply searching for their favorite item. If these details are not prominent, then it is likely that customers may overlook them, and consider them as optional choices. For more tips on navigation, one may avail the services of a reliable website designing company in Delhi, such as, Web Solution Centre, which holds a vast experience in designing and developing sites for varied industries.
- Product Ratings are essential
It is imperative to include complete details of the product ratings. This is primarily because such ratings play an important role in the purchase making decision, particularly when the customer does not have any prior experience of the brand or does not have much information about the item. Ideally, the ratings should provide two pieces of details – the rating score and the total number of ratings. For more tips in this domain, one may contact an esteemed web designing company Delhi.
- Do not include the specs in the product title
Incorporating all the details in the product title makes it confusing and difficult for customers. The attributes of the item should be presented as separate entities. When the specifications are mixed all together in the title itself, the customers have to read the entire headline and dissect the information into different components. Further, they will have to carry out the same process for each and every item. This makes product comparison a tedious task. To avoid such design mistakes, one may get in touch with a reputed web designing company in Delhi.
By following the above-mentioned tips, one can create an effective product list, which would help in increasing conversions on the e-commerce site. Here’s a list of Top 4 Tips for Attaining High Conversions on E-Commerce.