Drive sales and generate leads are what every online business owner aims to achieve. And for this purpose alone, your website content needs to be compelling and highly engaging and for quality content your research and content curation techniques need to be up to the mark and impressive. Pretty complex no?
Let’s try to help you with the most relevant subject among the plethora of web strategies mentioned above, Content Curation.
Content curation is defined when an individual or team incessantly finds, manages, organizes, interprets and shares the most suitable and high quality digital content on a specific subject for their target audience. Curation is a great way to manage a planned content strategy, publish content frequently and keep track for your most followed information sites and sources. Pro content marketers employ a content mix that is only 65% self- created and the rest 25% is curated and 15% published.
Content curation is digging appropriate information for your target audience from various sources and publishing it systematically and strategically over your social media channels. Content curation is still the most underrated marketing technique by many marketers and this needs to be corrected. There is a lot one can accomplish by certain high quality content and considered the best in the lot for quality information.
If you are still not able to review the effectiveness of content curation and what it can do for you then think of social media channels like BuzzFeed, ScoopWhoop and Pinterest that are successful examples of this form of content marketing. Today, a website designing company is more aware of this fact than a digital marketing agency. Curators work like DJs who get the best music available in town in one place and keeps the crowd entertained. The mantra is to know the crowd and the type of music they want to listen else be prepared for an empty dance floor.
But What Makes A Successful Content Curator?
Before jumping to the main subject in hand, let’s try to understand the attributes of a successful content curator.
Content Curation should be Personalized: You simply can’t slap two or three links in your content and expect the user to visit those links. Give your reader a solid reason as to why they should read this stuff, make the flow of the blog that bounds the visitor to visit a particular link. That sort of personalized content builds a type of bond between the writer and the reader that something like simple link aggregators don’t personalize quite as much.
Content Curation should provide Value: If you want to attract more and more readers, no matter what industry they are in, then you must keep them informed and also understand the value of their time. A particular person cannot keep up with all the information and latest happenings of their industry though they want to. Try to fill up this gap through personalized content curation and exploit this huge opportunity for your brand to build a relationship with their audience.
Content Curation should replace Promotional Content: Promoting a brand is one thing, but you simply can’t except a customer to stay tied with your product solely based on promotion and carrying out SEO services. That is why progressive brands think beyond products and features. To build a solid base for a remarkable inbound marketing your relationship with your customer must surpass the product itself. So while a product may initially attract you to a particular brand, it’s the after sales service a brand holistically offers – like great content or remarkable service — that keeps a customer around.
Content Curation Tools: The Ultimate List
- Pocket is a great app to get you in the habit of keeping and storing information in one place.
- Now store all sorts of information from browsers and from apps like Twitter, Flipboard and Pulse.
- Pocket is capable of integrating over 1500 apps and is available for most major platforms.
- You can access information stored in your pocket account from your phone or computer even if you don’t have a web connection.
- This social network allows you to create stories or timelines.
- You can assimilate and publish content from various social media channels like Facebook, Twitter & Instagram.
- The feed allows you to build a social newsroom with content from various sources that can be integrated into the feed in real time.
- It also features options for images and videos.
- Twitter list can help you manage the accounts you follow.
- Because without it your twitter handle can be a streaming mess.
- Twitter lists are curated groups of Twitter handlers that you can categorize and follow separately from the rest of your feed.
- Pocket account is even more helpful, you can easily save articles from Twitter directly into your account.
- This rich and colorful site is the best platform for collecting beautiful and inspiring information.
- From fashion tips to home tricks, this platform offers a variety of stunning ideas.
- Pinterest also allows you to manage and share all the content you can find.
- Pinterest Board is a great place from where you can take inspiration for your own posts.
- It is a great place for infographics too.
- Pearltrees is similar to your digital library.
- You can curate web pages, photos, and notes about things you wish to keep.
- Simply drop your URLs and other digital paraphernalia, and segregate them into collections and sub-collections.
- Your collections are public and integrated with other collections with same elements.
- So Pearltree can also be regarded as a social curation community.
- You can easily find rare content there and associate with others for better results.
Do comment below and let Web Solution Centre, top Ecommerce website development company in Delhi, know of other great tools you use personally to find or organize your curated content.