Since its inception a few years back, the competition in the e-commerce business has skyrocketed. It is no longer enough to just build an average site and expect immediate success. It is important to bring together function, appearance, ease of access, and several other factors, if one wishes to achieve success in the business. There are several fine points which one needs to remember while creating an e-commerce portal. With the help of Web Solution Centre, a renowned web designing company in Delhi, one may gain further insight into this process.
- Short Sign-Up Process
This is where many online retailers get it wrong. A long sign-up process is a major turn-off for any potential customer, as they do not find it relevant to provide arduous and often unnecessary details, while signing up for an online shopping portal. Hence, it is important to have a short and precise sign-up process.
- Great Visual Appeal
This is probably the single biggest factor which makes a portal stand out from countless others. Having a visual individuality goes a long way in creating a lasting impression in the eyes of the viewers. There are certain basics in this section though. Firstly, the interface should be clean, uncluttered, and free of visual pollution. Also, ‘white space’ should be used judiciously. These basics aside, every portal should have a presence and appearance of its own, and should not look like a sibling of any other site. Getting in touch with an esteemed website designing company in Delhi may prove beneficial in this matter.
- Providing Contact Information
It’s simple: providing contact information clearly where any customer can reach and have their queries addressed is a must. This is particularly helpful for the older generation, who may not be as tech savvy as the younger ones. It also creates a positive image for the website as being a user friendly one.
These are only a few of the many hacks that one needs to follow while crafting an e-commerce portal. For more information, it is advisable to contact a well-known website designing company in Delhi. Here are some Tips for Creating Sign-Up Forms That Enhance User Experience.