Understanding Social Media Usage Trends

• In 2024, the global social media user base is estimated to reach 5.17 billion individuals.
• On average, users engage with 6.7 different social networks each month.
• Despite a slight decline, users still spend an average of 143 minutes per day on social media.

Emerging Trends - The Rise of TikTok

• TikTok emerges as the fastest-growing platform, experiencing a remarkable 100% user growth rate between 2020 and 2022.
• From Q3 2022 to Q3 2023, TikTok's monthly active users surged by 13%.

Social Media Advertising Statistics

Paid Advertising on Social Media

• Total spend on social media advertising is projected to hit $219.8 billion in 2024.
• Mobile ad spending is anticipated to account for $255.8 billion of total social media ad spending by 2028.
• Businesses allocate around 8.7% of their total revenue towards advertising budgets.

Facebook Statistics & Dominance

• Facebook remains the most-used platform by marketers worldwide (89%), followed by Instagram (80%).
• As of Q3 2023, Facebook boasts roughly 3.05 billion monthly active users globally.
• The average American spends approximately 31 minutes daily on Facebook.

Instagram Statistics - Insights into Instagram

• Instagram ties with Facebook for the highest ROI among social media platforms.
• 27.4% of US Instagram users fall within the 25-34 age bracket.
• Instagram Reels generate more likes and saves compared to regular posts.

LinkedIn Statistics - The Power of LinkedIn

• LinkedIn boasts over 1 billion members across 200 countries.
• The United States leads in LinkedIn users, with an audience reach exceeding 214 million.
• 60% of LinkedIn users are aged between 25 and 34 years old.

Pinterest Statistics - Uncovering Pinterest's Potential

• Pinterest sees 482 million monthly active users globally.

• Over 76% of Pinterest users identify as female.
• Pinterest ranks as the third-most visited social media website in the US.

TikTok Statistics - Tapping into TikTok's Audience

• TikTok is projected to surpass 2 billion users in 2024.
• Android phone users spend an average of 34 hours per month on TikTok.
• 36.7% of TikTok users belong to the 18-24 age group.

X (formerly Twitter) Statistics - Insights into X

• X boasts approximately 619 million monthly active users worldwide.
• More than half of X users utilize the platform for accessing the latest news.
• US adults spend an average of 34.1 minutes daily on X.

YouTube Statistics & Its Impact

• YouTube boasts nearly 2.5 billion users globally as of January 2023.
• YouTube Shorts garners 2 billion monthly active users.
• Nearly 90% of all visits to YouTube originate from mobile devices.

At the End

Social media continues to evolve, presenting marketers with both challenges and opportunities. Staying informed about the latest trends and leveraging data-driven insights is crucial for developing effective marketing strategies in the ever-changing landscape of social media.

Table: Social Media Usage Statistics in 2024

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