Tag Archives: website development company in delhi

We’ve heard about mobile optimization for quite some time now! But what exactly is the buzz all about? Well, last year, several studies were conducted, all of which indicated that the mobile has taken over the desktop, and has emerged as the foremost device to access websites. In such a scenario, it has become imperative for companies to design mobile-friendly sites. And we aren’t talking about building sites for the desktop first, and then modifying them for mobiles. We’re talking about a mobile-first approach!

Mobile Optimization
Now, the question occurs, what’s it got to do with SEO?
Here, it needs to be remembered that mobile users visit a site with a goal in their mind, which they want to accomplish in the least possible time and with utmost ease. If they do not get this, they are five times more likely to abandon the site, which of course, negatively impacts the search engine rankings. Hence, the key to success is to offer the customers with a mobile-optimized site and enable them to reach their goal on their own terms.

Here’s what you can do to ensure that you gain that extra edge over your rivals and earn high search engine rankings:

1. Create a Responsive Design
To begin with, Google recommends it! However, it is not just about implementing the raw technical specifications; it’s about giving the mobile users what they truly want. It’s important to think beyond the technical aspect and consider the user experience. Some of the factors to be taken into account are site navigation, search option, entry of forms, and overall usability. For more tips, one may get in touch with Web Solution Centre, the most reliable website designing company in Delhi. It also offers a variety of other services, such as SEO, SMO, and online marketing in Delhi.

2. Speed of the site
Statistics reveal that almost 50% of users abandon a site if it doesn’t load within three seconds. People who are always on the go depend upon their mobile devices to access the internet. In such cases, they would always want quick answers, and thus, page speed becomes a deciding factor! There are several ways to improve on this, some of which include, use of optimized images, minifying the CSS, and getting rid of render-blocking JavaScript & CSS.

Following the above-mentioned steps will help in attracting traffic, improving user engagement, and of course, attaining high search engine rankings! In fact, even Google wants the same! So, when the users and the search engines are happy, there’s nothing that can prevent you from staying ahead! For best results, you may avail the services of a reputed website development company in Delhi. Here are some Web Development Tactics for Pushing Online Sales.

While attracting new customers to your website is crucial, encouraging the existing ones to keep returning to the site is equally important. The key is to create a dedicated community who would refer to the site every time they are in search for some information, product, or service, and are also likely to share the link on social media.

website-traffic

 

Listed below are a few tips to encourage repeat visitors to your site:

  1. Email Subscriptions

It is a good idea to ask visitors to subscribe via email, so that they are informed whenever something new is posted. This helps in encouraging them to visit the site for gathering more information. You can place a link, icon, button, or even a sign up form at a prominent place on the home page. You can also give away special offers to entice readers to opt for email subscriptions.

  1. Start a Blog

The importance of having a blog site cannot be underestimated. It is a great means of gaining the attention of new as well as existing customers. You need to keep in mind that it is important to post quality content on a consistent basis. For instance, if you decide to publish posts on a particular day of the week, then strictly maintain that schedule, so that customers are aware when something new will be published on the site. Once you have gained the trust of your readers, they will be willing to check out the latest posts. For designing a blog site, you may get in touch with a reputed Website Designing Company In Delhi such as Web Solution Centre.

  1. Social Media Interaction

Again, this is one of those mediums of marketing which just cannot be ignored. Make sure that you have a profile on the major social media sites such as Facebook and Twitter where you can share the links of your post. For best results, you may avail the services of a company specializing in online marketing in Delhi.

For expert advice on this aspect, it is advisable to contact a website development company in Delhi, which would provide you with the best possible solutions to attract a steady flow of repeat visitors. Here are some Time-Tested Strategies for Building a Responsive Design.

An online marketing strategy can surely get you leads, but it is only an effective strategy that can help you garner quality leads. Broadly speaking, online marketing starts from search engine optimization, a process which aids in driving organic search traffic to your website. Here are some SEO tips for getting quality leads for your site:

seo tips web solution centre

  1. Target-oriented Content

If you wish to have good quality leads, then you need to write content that is targeted at your specific audience. The content should be original, informative, and relevant, as only then you can attract potential customers. Simply stuffing articles & blogs with keywords is not advisable, as it may not only disenchant your audience, but your site may also be considered as spam by the search engines. One should always remember that it’s all about providing value to customers.

  1. Craft original & relevant meta descriptions

For the un-initiated, a meta-description consists of a brief introduction about what the web page is all about. Inserting a keyword and adding a dash of creativity to the content can do wonders to grab the attention of the target audience. For more tips on this aspect, one may avail the services of a SEO company in Delhi, such as Web Solution Centre.

  1. Optimize Titles & Subheadings

It goes without saying that the title of the content should be attractive and catchy, and should be capable of instantly garnering the attention of readers. However, along with that, it is also important to add a H1 tag on the post title. This can be created with the use of CSS. With the expert advice of a website designing company in Delhi, one may also create similar tags for subheadings. This would help in rendering a professional and uncluttered look to the content.

Apart from the above-mentioned pointers, there are several other things which help in acquiring healthy traffic, such as fast loading of pages, easy to read URLs, visually appealing & engaging landing pages, web analytics, link buildings, and much more. A website designing company Delhi can be of great help in this aspect. Here are 3 Surefire Ways To Increase the Rankings of an E-Commerce Website.

With the internet becoming ubiquitous, more and more people want to indulge in online buying of their favorite products & services. However, they expect a quick online shopping experience. A site which takes too much of a time to download is soon blacklisted by prospective and existing customers. In such a scenario, it is important to have a fast-loading portal. While there are several ways of speeding up a site, image optimization is by far the best bet.

image optimization tips

Why Image Optimization?

For understanding why this process is important, let’s have a look at these facts:

  • On an average, almost 64% of a web page constitutes of images.
  • Image Optimization is one of the easiest ways of speeding up a site.
  • It is possible to reduce the file size without compromising on the appearance of the image.
  • It helps in reducing PNGs and JPEGs by almost 40% and 20% respectively.

Tips & Tricks

  1. Using a larger image and then adjusting its dimensions with code results in a massive increase in the size of the web page. One needs to ensure that the actual image possesses the same dimensions as the area on which it would be exhibited. For expert advice on this aspect, one may avail the services of a reputed web development company in Delhi.
  2. One should ensure to choose the right file format for varied applications. It is always advisable to select a GIF for animations, JPEG for photographs, and PNG for photographs with transparency.
  3. Experts suggest that every now and then one can conduct testing of the site and get rid of all those unnecessary images. One may take the assistance of an experienced website development company in Delhi.
  4. Most people opine that 24-bit PNG is the perfect format for semi-transparent pixels. That is not totally true, since semi-transparent pixels can also be accomplished using 8-bit PNG. This is possible by down sampling 24-bit PNGs to 8-bit.

By taking guidance from Web Solution Centre, an expert website development company in Delhi, one may develop a site that runs fast and yet looks great. Here’s a list of 5 Factors That Cause a Site to Speed Up or Slow Down.

In the world by blasting quick internet connections, most companies are tossing web page load time to the wayside, by concentrating more on the graphics and visual appeal of the site. What they forget here is that the loading time negatively impacts the user experience. There are several other factors that cause a site to speed up or slow down. Here are some of them:

  1. Image size does matter

image optimization example

The most fundamental thing to consider is the size of the background image of the site. Images up to 2 MB or 3 MB take almost 5 seconds to load on any high speed connection. It is advisable to upload pictures that are exactly the size of the bounding box, to reduce the loading time. For more tips in this domain, one may consult a renowned web development company in Delhi.

  1. Correct Compressed Coding

correct compressed coding

Including a lot of comments and white space is imperative for coding and development of the interface. However, when it comes to a live website, style sheets and JavaScript files need to be as small as possible.

  1. Non-Flash Based Design

non flash based designhen flash animations and videos are removed, the web page loads significantly faster. One must think of creative ways to present the information, without actually converting flash animations to HTML 5 and JavaScript. For any assistance regarding the same, one may contact a reputed website development company in Delhi.

  1. Caching

caching

Instead of rendering web pages using PHP or another language, it is advisable to display a static HTML page that can be retrieved from the cache. This would significantly increase the speed and reduce server lag.

  1. Minimizing HTTP requests

minimizing http requests

Each time the site requests information from the server, it requires an HTTP request. More the HTTP requests, the more time it will take to load. One approach to rapidly diminish HTTP requests is to make use of CSS Sprites, which would combine all the images into one large image.

Building an attractive interface with images, without compromising on the load time, is a difficult task, and requires professional knowledge & expertise. Web Solution Centre, one of the leading website designing company in Delhi assures the best solutions in all web related issues. Here are 3 Reasons Why it is Important to Have a Great Website.

With the growing popularity of the internet, it has become imperative for business owners to take up online marketing tactics to reach out to their target audience as well as gain visibility in the online world. However, for successful results, it is important that companies invest a substantial amount of time, efforts, and expertise in planning the strategy.

online mistakes to avoid

Any decision which is made in a hurry or without much contemplation may result in mistakes like the ones mentioned below:

  1. Ignoring the importance of a blog

Not having a blog brings immediate danger to the marketing strategy of any website. An updated blog site enables the customers to know that the company and the business are still active. Further, submitting new blogs allows the company to project itself as a reliable source of knowledge for that particular niche. For more tips in this domain, one may contact a web development company in Delhi.

  1. Having the ‘dirty’ e-mail list

It is important for companies to ensure to send mails only to those individuals who have requested for updates via mail. Mailing anybody and everybody reflects a poor e-mail marketing campaign, and may get the company in trouble. It is essential to sort out the list on the basis of responsiveness of the recipients.

  1. Expecting instant results

Online marketing always comes with a short gestation period. Content marketing, social media marketing, and search engine optimization take some time to deliver the expected results. Of course, it is important to make use of the correct modus operandi, and then wait patiently for the results to show up.

  1. Not analyzing or optimizing data

It is a common mistake for business owners to jump into online marketing of their site and then continue following the same approach, without even analyzing the effectiveness of the strategy. With the assistance of a web development company in Delhi, companies can analyze and optimize the data available, for detecting loopholes, and looking out for improvement areas in the departments of traffic source, referrals, and much more.

Online marketing requires a steady course of action and ongoing optimization. Maintaining a strategic distance from these little missteps can help a site to take the internet by storm. One may contact Web Solution Centre, one of the best website development company in Delhi, to garner the best results in this aspect. Here’s some information on 3 Essential Tips for Harnessing the True Potential of Online Marketing.

The internet is a world in itself these days. If utilized properly, it can be a powerful tool for the purpose of marketing one’s business. Though this is not as easy as it sounds, it is worth investing time and money, owing to the sheer number of online customers. There are certain tricks that can help in harnessing the full potential of online marketing, some of which are listed below. For further insight into the subject, one may seek the help of Web Solution Centre, one of the leading web development company in Delhi.

Seo Company In Delhi

1. Conducting a Thorough Market Research

The most important aspect in this strategy is to know and understand the intended target group for the business. This requires a bit of research and insight into market conditions. Once this profiling is done, reaching out to them becomes much easier. Wasting time and resources on irrelevant places will do no good to one’s purpose.

2. Setting a Budget

Although there are a number of platforms available free of charge, and some of them are quite good at what they do, relying solely on free websites may not prove to be enough if one wants to take online marketing seriously. Though budget may be a constraint for many small companies, investing wisely in online marketing can significantly boost the prospects for the company. Knowing where to invest can be a difficult decision to make and one may take the assistance of a reputed website development company in Delhi.

3. Utilizing Social Media

Social media such as Facebook, Instagram, and Pinterest are a businessman’s paradise. A lion’s share of people, who are active on the internet, have their account in one or more social media sites, and spend a good amount of time on them. Having a strong presence on these sites will not only keep current followers updated, but also attract more followers eventually. Creating a business page on Facebook, or posting pictures on Instagram & Pinterest, will give more visibility to a business than one can imagine.

Apart from the ones mentioned above, there are several other tactics of carrying out online marketing. For more information on this strategy one may get in touch with an esteemed web development company in Delhi. Here are 3 Great Ways of Advertising through Social Media.

A 2013 World Bank study confirmed that, it is easiest to start a new business in New Delhi India, while Hyderabad was found to be the fastest when it came to closing an enterprise. Also, among 17 cities under study, Kolkata was found to be the toughest for closing a business. The report further indicated that one requires maximum effort to start a business in Bangalore. From the report’s findings, we can then conclude that Delhi might be favorable for business in India, at least at the beginning.

website development company

However, we all know that the easier it is to start a business the more stiff the competition is likely to be. Therefore, for your business to stand above the rest in the Indian capital, you need a good business website. This can only be possible if you work with a reliable website development company Delhi.

 Website development remains to be one of the most fundamental parts in the website creation process. Basically, the principal function of the development team is to appraise the website crafted by the website designing team. The development professionals will then re-script the website’s theme where necessary.

What does Web development entail?

 There are many programming techniques applied while developing a new website. XML, Perl, PHP, Dotnet, Java, Cold Fusion, Ruby on Rails Flash and HTML are just but some of the applicable languages. A good web developer must have mastery of at least two of these languages, in order to establish presence in the web development world. Apart from paying attention to the technical features of the website, the entire appraisal process also requires the web developer to bring his unique approach into the whole thing. Any developer without these pertinent skills will not be reliable when you need the right website development company Delhi.

Why is you website important?

Your website is the first contact point between your business and your online clientele. It therefore represents the face of your business and will serve to give your clients the first impression about your company. Well, we all how important first impressions are in our day to day life. It is therefore paramount to go for the very best website development company which will see to it that your web will be ready to go online after any re-scripting is done.

How Do You Find A Reliable Developer?

A proper background check on each prospective developer might come in handy. There is no shortage of professional web developers who can do a thorough job in Delhi. You will have to start by checking out the websites of the prospective developers that you might want to work with. You might want to start with evaluating the kind of work they have done with their own websites. Lack of a proper website of their own is a clear indication that the company is not worth your consideration. You will then check out who their previous clients are and if possible know whether they were satisfied with the kind of service they received. This will help you finally settle on the most dependable website designing company Delhi, for your web creation job.

New Delhi teems with thousands of website designing companies. Being India’s capital, this is expected when you consider the fact that India is the second most populous country on earth. Hence business in its capital must obviously be booming. When there are so many companies to choose from, it becomes a bit difficult to put a finger on the right website development company Delhi that can be trusted to meet your business website needs. Here are five tips that will help you identify a company that is most suitable to develop a terrific website for you.

Do A Portfolio Appraisal Of The Company

website portfolio india

You need to go through the shortlisted web development companies’ portfolios and do a portfolio evaluation for each of them at least twice. While at it your objective should be, to evaluate for two things: diversity and design.

Any web Development Company’s ability to deliver good designs is always directly related to its portfolio diversity. The higher the number of divisions a web company’s portfolio is spread across, the better the experience it has in terms of dealing with the challenges that come with designing and developing new websites.

As for the portfolio design of a web designing company, you should have some standard in mind that will help you in your evaluation. Some of the aspects you should consider include:

  • Design uniqueness
  • Modernity
  • Noticeable scope of web expansion/alteration
  • Ease of navigation or user-friendliness and
  • The general feel and look

Go through client Testimonials

website designing company testimonials

Any genuinely appreciated website development company will have many positive and sincere testimonials from its clients. You can easily judge from the testimonials, whether the company delivers on its job or not. Most genuine testimonials will be more specific rather than generic, and are usually more dependable for those who want proof of the efficiency of the company.

Check out the company’s experience

company experience websolutioncentre.com

The experience of a web designing company is based on the number of clients it has served and for how long it has been around. You will be able to go with the kind of experience you are looking for depending on the kind of work you envision on your website.

Consult widely

consult widely choose website development company

 

Talk to two or even more companies you have shortlisted about your website design. This will help you to make a well informed decision when you finally settle on one of them. It would be helpful if you have clear goals on web development, written somewhere for quick reference.

Get more than two quotes from different companies

quotations various companies

This will be very helpful in doing your comparative analysis of the various companies that you will consider. This will also help you in approximating the total costs that you will have to incur during the whole web development process.

Putting into careful consideration the above 5 simple tips might help you to craft a winning website designing company Delhi, which will immediately start attracting clients to your business new business.