Tag Archives: website designing

3 Types of Online Data You Should Be Tracking For your Website

When businesses talk about analytics, our mind is wired to direct straight towards the term web analytics. Companies are in a deep hole regarding the growing importance of setting up tools such as Google Analytics, Adobe’s SiteCatalyst or Alexa to track page views, online traffic, bounce rate, test variables and monitor their website’s online presence.

But they are just taking the piece of the pie. Web Analytics is indeed crucial in tracking the site’s whereabouts, they are the only web metrics most startups need to know about- but for entrepreneurs this is just the starting. Web solution Centre, Best Website Design Company in Delhi can also give you a thorough brief on this matter.

3 Types of Online Data You Should Be Tracking

We have grounded 3 other types of analytics that every business should monitor on daily basis to know the stats about the critical aspects of the business- products, customers, market campaign, PPC campaign, site bounce rate and so on.

Funnel Analytics: Funnel analysis is an effective medium to gauge conversion rates on particular consumer behaviors. It involves a string of events that thrives towards a predetermined goal like from user engagement in a mobile application to a sale in an E-commerce platform or a advertisement to purchase in online advertising.

You can surely get raw funnel data from basic web analytics tools. But wiith specialized software designed mainly to understand and monitor customer funnel you can get a better picture of the process. Software like KISSmetric and MixPanel with a minimum subscription can help you get  a better picture of how leads obtained through your funnels working out.

On-site Engagement Analytics: Beside knowing how users are ultimately landing on your site, you should also keep track of what they are doing on your site? Which pages they are visiting? Where they are hovering? What they are reading and if they are getting confused?

Ever heard of mouse-move heat map and click heat map? No, well let us enlighten you. Mouse-move heat map show where users are hovering and moving across your pages. This help companies monitor pages that are interesting and intuitive to visitors. Click heat map show visually the exact locations where visitors’ cursors clicked on your website.

Customer Analytics: Customer analytics is the use of certain processes and technologies which help companies gain customer insights important to deliver products and services that are anticipated, effective and timely.

Startups usually take this long path of surveying customers and setting up effective customer feedback channels. But with customer analytics you can  easily gauge unfilled customer requirements and identify problems in your marketing campaigns. Customer Analytics is now a pillar in understanding customers styles and lifestyle preferences. This is purely because customers are more empowered and aware than ever. Customers have instant access to information, thanks to smartphones- where to buy, what to buy, how to pay etc. So bowing down to their needs is what we are left with.

In the world of analytics platforms, it is crucial to take advantage of the types of data that can help us understand more about our customers and better meet their requirements.

SEO Tips for Garnering Quality Leads

An online marketing strategy can surely get you leads, but it is only an effective strategy that can help you garner quality leads. Broadly speaking, online marketing starts from search engine optimization, a process which aids in driving organic search traffic to your website. Here are some SEO tips for getting quality leads for your site:

seo tips web solution centre

  1. Target-oriented Content

If you wish to have good quality leads, then you need to write content that is targeted at your specific audience. The content should be original, informative, and relevant, as only then you can attract potential customers. Simply stuffing articles & blogs with keywords is not advisable, as it may not only disenchant your audience, but your site may also be considered as spam by the search engines. One should always remember that it’s all about providing value to customers.

  1. Craft original & relevant meta descriptions

For the un-initiated, a meta-description consists of a brief introduction about what the web page is all about. Inserting a keyword and adding a dash of creativity to the content can do wonders to grab the attention of the target audience. For more tips on this aspect, one may avail the services of a SEO company in Delhi, such as Web Solution Centre.

  1. Optimize Titles & Subheadings

It goes without saying that the title of the content should be attractive and catchy, and should be capable of instantly garnering the attention of readers. However, along with that, it is also important to add a H1 tag on the post title. This can be created with the use of CSS. With the expert advice of a website designing company in Delhi, one may also create similar tags for subheadings. This would help in rendering a professional and uncluttered look to the content.

Apart from the above-mentioned pointers, there are several other things which help in acquiring healthy traffic, such as fast loading of pages, easy to read URLs, visually appealing & engaging landing pages, web analytics, link buildings, and much more. A website designing company Delhi can be of great help in this aspect. Here are 3 Surefire Ways To Increase the Rankings of an E-Commerce Website.

Questions to Ask Before Initiating a WebSite Revamp

A company may revamp a site for various reasons, for improving usability, or making it trendy, or simply because the current design does not match with the activities and vision of the business.

website revamp

 

In order to ensure that a site revamp is successful, one must establish a clear set of goals and make sure that one has the answers ready to the following questions:

  1. What is the purpose of the redesign?

First things first, one needs to determine the primary purpose of embracing a site revamp. In other words, what changes need to be made, and what is that one is trying to achieve through the redesign? It is important to list out the goals, and work out a road map for achieving the same. For more assistance on this subject, one may avail the services of a reputed website designing company in Delhi, such as Web Solution Centre.

  1. Mere upgrade or complete overhaul?

Depending upon the purpose of the redesigning activity, one needs to understand whether the site needs a total overhaul or a minor face-lift. Of course, each of these elements will have a direct impact on the cost, time, and efforts. Hence, to ensure that one is in the right direction, it is important to take an early decision of whether to make minor changes or redesign a completely new site from the scratch. The expertise of an experienced website designing company Delhi will be of immense help in this matter.

  1. What are the strengths and weaknesses of the current design?

The current site may not be entirely faulty. It may have a few positive aspects too. One needs to determine which aspects need to be kept intact and which new elements need to be incorporated. Further, one also needs to get rid of the negative elements, which hamper the site’s image, look, feel, or performance. While doing all this, one needs to remember that re-designs can pose a major impact on repeat visitors. Hence, it is advisable to maintain a somewhat similar look to the previous design, rather than opting for a completely different interface.

Apart from the above-mentioned factors, one also needs to consider the implementation of SEO in the new interface. For tips on this subject, one may consult a renowned SEO company in Delhi. Here’s some information on Why Does a Business Require a Responsive Website?

Things to Remember While Creating a Color Scheme For Website & App Design

Every user interface design calls for a perfect amalgamation of art, science, and technology. One needs to make it pleasing to the eyes, whilst ensuring that it is logical.

color scheme thinking

 

Listed below are a few things to remember for crafting that perfect color scheme for a website/mobile app design:

Contrasting Colors Help in Readability

Making use of similar tones for text and background can negatively impact legibility. Thus, it is imperative to make use of contrasting colors, so that the user can easily read the content. Further, the color scheme should be such that aids in highlighting the most important information. Using black for the text against a white background is an example of an excellent color contrasting scheme. For more tips on this subject, one may get in touch with Web Solution Centre, an eminent Website Designing Company in Delhi. This company also serves as a top-notch SEO company in Delhi offering excellent web services to varied industries.

Each Color Evokes a Separate Emotion & Impact

Each color renders a psychological effect on the user. For instance, red is synonymous with power, passion, and positivity. Orange epitomizes friendliness and a splash of energy. It is also used to represent strength and versatility. Yellow offers a happy and enthusiastic vibe to the design. In fact, it has several implications. While the lighter shades symbolize calmness and serenity, the darker hues stand for wisdom. Green is often used for environmental and financial subjects. It has a comforting and inspirational vibe to it. Blue epitomizes safety, trust, and reliability. The shades of black and white represent sophistication and purity respectively.

Colors Help in Identification

In an UI design, it is the color scheme that helps in identifying objects, highlighting the call to action buttons, separating the most important content from the rest of the text, distinguishing between the web pages & app screens, and differentiating between icons on a toolbar. To gather more knowledge in this aspect, one may avail the services of a reputed website designing company Delhi.

One should always remember that the color scheme provides users with a distinctive feel of the brand. It has an important role to play in the way customers perceive the company and its brand. Here’s some information on What is Image Optimization, and Why Should You Care?

3 Ways How a Strong Online Presence is Benefitting Companies of All Stripes

The need for a powerful online presence has been on a steady rise since the last few years. With every passing day, more and more organizations have been indulging in this practice. This is simply because all companies, big or small, realize that making their presence felt on the online platform, opens the doors to a world of opportunities. Listed below are a slew of benefits, which a company may reap by practicing smart online marketing techniques. For greater insight into the matter, one may contact a reliable web designing company in Delhi.

online marketing strategies

Wider Outreach

It allows the companies to reach out to the audience, irrespective of where they are located, of course, as long as they have an internet connection. This kind of outreach was unfathomable before the advent of the internet.

Deep-rooted understanding of customer habits

Another great benefit is that a complete record can be availed regarding customers, traffic, leads, conversions, sales, and much more. Whenever a customer buys anything online, the data collected can be analyzed and utilized in a number of ways. It can be used to figure out the demand and popularity of the products sold. It can also be used to carry out customer profiling and sending them promotional mails based on their buying habits.

Aids Online Selling

Considering the increasing number of online customers, organizations of all stripes are capitalizing on their online presence for selling their products. The more a customer gets to see a company’s name, more is the likelihood of him/her buying the product. Selling a product/service online requires much less resources than setting up an actual store. Further, by cutting out the intermediaries between the company and the customer, prices can also be brought down, thereby pushing more sales, and subsequently, increased revenue & profits. For more tips on this aspect, one may hire the services of a web designing company in Delhi.

Anyone who is interested to make the full utilization of this wonderful opportunity may contact Web Solution Centre, a highly experienced website designing company in Delhi. Here’s some information on 4 Online Marketing Mistakes to Avoid

Why Does a Business Require a Responsive Website?

It is largely evident that the internet is no more restricted to laptops and desktops; it is now being used extensively on the portable devices. Companies have realized that they need to make their websites responsive if they want to retain their customers. So what exactly is a responsive website? The explanation is as simple as it can get – A responsive interface is one which responds to customer requirements, irrespective of the device being used. It is the technology of designing an interface in such a way that it changes its look and feel according to the device used.

responsive-website-designing-delhi

 

Listed below are some of the reasons why it has become imperative for a business to adopt this technique:

  1. To comply with the requirement of the Search Engine

A responsive interface is one of the prominent requirements of the search engine giant Google. Most companies, who do not opt for this tactic, have to create two different websites for different devices. This creates redundancy, which makes it difficult for web crawlers to search for the exact website the customer is looking for. However, if there is one responsive website, search engine marketing becomes effortless.

  1. Easy maintenance of the site

Maintaining the mobile version of a site is difficult as the mobile software keeps updating day by day. But a responsive interface frames itself according to the screen resolution and software version. Maintenance becomes extremely comfortable with such an interface.

  1. Positively Impacts Sales

When the interface is responsive, customers have the freedom to use it from any device at any time. This highly influences the sales of the company. If a desktop site is accessed from a mobile, it takes time to load, which forces the user to look for other options.

Responsive design has become a must for any site, be it an e-commerce portal or a news site. For more tips in this aspect, one may avail the services of a Web Solution Centre, a premium web development & SEO company in Delhi. Apart from creating stunning designs, it also provides an array of online marketing services. Here’s a list of New Web Design Trends That Will Rule 2016.

Watch Out for These 3 Common Content Marketing Mistakes

Today, content marketing is a great tool in the hands of business leaders, which they may utilize to expand their reach and attain a better visibility in the online world. However, most companies land up committing serious mistakes, which come in the way of the accomplishment of their primary goal of attracting customers.

3 Common Content Marketing Mistakes

 

Listed below are 3 such mistakes which one should avoid at any cost:

  1. Not carrying out proper keyword research and search engine optimization

One of the main aspects of content marketing is to ensure that the write-up is highly visible on the web. For this, it is essential to conduct proper keyword research, and compile a list of phrases, which are highly searched by the target customers. These phrases may then be incorporated in the write-up. It is also imperative to apply the various techniques and tactics of search engine optimization, if one wishes to get the content noticed by the search engines. Of course, care should be taken not to over-optimize the page, as it may trigger a penalty.

  1. Poor-quality content with uninteresting headlines

Whilst it is important to conduct search engine marketing, it is also imperative to focus on writing superior quality of content. One should try to write articles & blogs, which would address the reader’s needs & concerns.  By offering poor-quality write-ups, one cannot expect to attract and engage the target audience. Further, most often, people tend to write a captivating article, but forget to give it a catchy headline. One should remember that a headline plays an important role in enticing the reader to read the article.

  1. No call-to-action buttons on the page

A call-to-action button guides and directs the customer to the next course of action, once he/she has read the write-up. Without incorporating such an option, one cannot expect to achieve the marketing goals. An article which finishes on a dead end, without giving instructions on what the customer might do after deriving the details, is one of the biggest gaffes of content marketing.

With the help and assistance of an SEO company in Delhi, such as, Web Solution Centre, one can surely avoid these mistakes, and move ahead with confidence in the direction of boosting traffic and increasing conversions.  Here’s some information on 3 Essential Tips for Harnessing the True Potential of Online Marketing.

Signs That You Need a Website Designing Company

You just had your new website up and running online however, you are still uncertain if you need a professional website designing company or not. You know that web design is not just about creating a sparkling site where you can welcome your customers. It is all about looking good online and providing the best service for your customers. Here are red flags that you may have overlooked:

  1. Are your website pages loading well?

Are your website pages loading well

One of the most important aspects of a website is site loading speed. If your site loads slower than a few seconds then your visitors may impatiently visit other sites. You may not be getting through most of your site visitors since your site takes too much time to load. A web design company will consider all the aspects of site design to make sure that your site loads rapidly no matter what.

  1. Are your product pages organized?

Are your product pages organized

Your customers look for an organized product page so they could shop easily and seamlessly. A professional web designing company will create a well-organized product page and catalog to allow your customers to view your products or services really well.

  1. Are you using social media buttons/links?

Are you using social media buttons links

Social media plays a huge role in consumer decisions. Your site should have instant access to social media buttons to allow your visitors to share your content, products or services easily. Use social media sites such as Facebook and Twitter wisely by connecting to your customers and by posting important information about your business.

  1. Are your website designs updated?

Are your website designs updated

Older site designs and features will only slow your site down. A web design company will make sure that your site has the most updated features to reach out to customers and rank higher on the web.

  1. Are you using videos and other moving images in your site?

Videos and other images will be appreciated by customers. A professional design company will develop a site with relevant videos, images and pictures to make it stand out.

  1. Is your site down most of the time?

Downtime ruins your business and affects your revenue and sales. If your site is down most of the time, you are only flushing money down the drain. You should have reliable hosting service from web design companies so your site will always be up and running no matter what.

  1. Are your customers able to process payments seamlessly?

Are you using social media buttons links

Do you get complaints regarding payments, deliveries or any other concerns about your website? Complaints will affect your customer trust and eventually your revenue. You should make it a point to take complaints seriously and do something about these at once. Don’t let negative comments overcome you but instead do your research.

Customers need a safe, seamless and effortless payment system and delivery this is why you must use only trusted payment options such as credit card and online payment methods that only professional website designing companies will be able to install in

3 Great Ways of Advertising through Social Media

There is no denying that Facebook and Twitter are the major players in social media. Both the sites offer a multitude of options for promoting one’s products and services.

Listed below are three effective ways of utilizing these sites for advertising a business:

3 Great Ways of Advertising through Social Media

 

  1. Option of boosting the post

boost your post through facebook

On Facebook, situated on the bottom right hand corner of each post is a ‘Boost your Post’ option. Clicking on this tab enables the company to increase engagement with other users. The post will be available on the top in the newsfeed of others so that they can comment, like, or share the content. The newsfeed of any user shows numerous posts written by their friends. Amidst the hoard of photographs and content, one may miss or ignore a particular post. This service ensures that the content reaches out to a larger audience. For more tips in this domain, one may get in touch with Web Solution Centre, a SEO company in Delhi, which specializes in social media and online marketing.

  1. Promotion of a Page

promote page facebook

One may create a Facebook page on the site for display of products, services, and allied information. In order to increase likes for this page, an enterprise may make use of the ‘Promote Page’ button which is available on the left-hand side of the page. This contributes to the growth of the community and enables the company to interact with new customers. For expert advice on creating a page, one may consider hiring the services of one of the best website designing company Delhi. Here is an insight on The Importance of Creating a Facebook Page for Your Business.

  1. Website Clicks

Twitter cards

With the use of Twitter Cards, one can include website URLs and other media such as videos, photos, and more. Facebook also allows users to send a custom URL of the home page or contact page of their website. These tricks help in increasing website clicks, attracting traffic, and subsequent conversions.

By taking assistance from a web designing company in Delhi, one can make use of social media for advertising and promotion purposes.

3 Things to Remember about Logo Designing

For the customers, a logo instantly reminds about the company’s product or service. A company considers its logo as an integral part of branding. The challenge here is to craft a design which is original, yet catchy, and which conveys the precise message to the target audience.

logo designing

 

Listed below are three pointers which should be kept in mind while designing a logo:

  1. Keep it simple and distinctive

A logo should ideally be unique, apt, memorable, versatile, time-tested, and above all, simple. A simple and distinctive logo enables easy recognition. It is also essential that the design is futuristic and works across various mediums & applications. Not to forget, it should represent the intended message. For more tips in this domain, one may contact Web Solution Centre, an esteemed web designing company in Delhi, which offers expert web and marketing solutions to companies of different industries and sectors.

  1. Learn from others, but do not imitate

One should always look out for what the competitors and rival brands are doing. By knowing their success stories, one can gain an insight on what would work for their own company and brand. However, one should refrain from imitating the style of others. While there is no harm in drawing inspiration from the style and expression, it does not sound logical to imitate the design. For unique ideas, one may consider availing the services of a reputed logo and web designing company in Delhi.

  1. Retain the sketches

Of course, when one designs a logo, he/she would come up with several sketches, before deciding on the final one. Industry experts suggest that one should never discard these sketches as they form a valuable resource for future projects. A sketch may not work for a particular brand, but it may form the foundation for another project or client.

With the help and assistance of the best website designing company Delhi, one can surely create an effective logo, which will aid in enhancing brand awareness and recognition. For creative ideas and concepts, here’s an insight on the Graphic & Web Design Trends of the Present