Tag Archives: website designing delhi

Web designing is not rocket science; however, it is not very simple either. It is a strategic process and a tool that assures tremendous benefits for businesses looking to spread their wings and grow their customer base. If you are looking to hire a Web Designing Company Delhi, Bangalore and Mumbai can be good options to consider. Firms in these cities have skilled marketers who are knowledgeable and can take care of all your business needs.

Let us look at some of the benefits of web designing. In addition, why you must hire professional to tackle your online marketing needs:

Search Engine Optimization (SEO)

 

SEO is an important process in online marketing and plays a big role in boosting traffic to a website. A professional Website Designing Company In Delhi, will ensure to update new and fresh content on to your website on a regular basis. That way, your website will see consistent traffic from around the world. As a result, it will appear on top of the search engine result pages.

Mobile Responsive Website

In the world where we accomplish everything through mobile phones, it is imperative that you create a website that is responsive to mobile devices. This would ensure your website is easily usable, viewed, navigated from mobile phones or tablets. Professional web designing agencies ensure that your website seamlessly merges with any mobile devices without showing any issues.

Google Analytics

Google Analytics gives you all relevant information about how many visitors or clicks your website received over a period. This helps in analyzing the types of people who are flocking your website and the measures you need to take to improve your marketing methods. In India, the most Web Designing Companies (Delhi, Kolkata and Mumbai included) give significant importance to Google Analytics reports analyzing the future digital marketing strategies.

Branding

With good web design and development, you can attract many eyeballs to your website, which can often convert to sales. A website, which has attractive graphics and well-written text, always stands from the rest of the tribe. This helps in creating a unique brand name and image for your business.

Read Also4 Reasons Why You Should Take Help From a Professional Web Design Company

As you know, it is essential to keep your business website updated as per the latest trends to make it more attractive and appealing for visitors and your customers. With time, the web designers are getting new ideas to create something unique and more innovative to impress every web user on the website.

If you are planning to update your website with more innovative and interesting design, you will require services of a good Website Designing Company in Delhi for it. With a good company, you will find some of the most interesting changes in the design and interface of your website.

 

What’s new in web designing world?

To keep one step ahead from competition in the market, you will need to offer something unique to your customers at your own online platform. Prefer some of the amazing ideas of web designing that are in trend at the present time. Scroll down to check out these amazing ideas to implement at your business website:

Read AlsoHow to Successfully Rebrand Your Business: 3 Tips

Use of drop shadows and depth to your website

  1. Try the particle backgrounds to improve overall interface
  2. Focus on the interface for mobile devices
  3. Big and bold typography is impressive today
  4. Try to integrated animations for some interesting effects
  5. Switch to grid layout for a listing of products
  6. Try some bold and vibrant colour schemes

Give a try to all these interesting ideas with the help of a good web designing company in Delhi for your website.

It will be better to get the services of a good professional Web Designer who can implement some of the most innovative ideas to make your website trendy and impressive for the targeted audience. Search for the best website designing company in Delhi and contact them now to attract more customers for your business with these excellent ideas.

The Seo doyens of a notable digital agency in Search Engine Optimization in Delhi know how important search engine optimization is for most of the online businesses. We mean who doesn’t want to get that front row seat of online visibility and be noticed by the users first? Who doesn’t want to get recommended by the popular search engines itself- no let us correct, who don’t want to get recommended by the most popular search engine Google?  Every website does, well most of them and this need for supreme visibility make the website owners and their corresponding seo pundits partake in shady and unethical seo practices that fall short of meeting the Google guidelines. These unethical practices revolving around the ever dynamic world of seo are collectively known as Black Hat SEO Techniques.

Black Hat SEO is a substandard and unethical practice involving the improvement of your website ranking on SERPS by unapproved means that violate the general guidelines of Google’s ranking criteria by manipulating the search engine and misguiding it about your website. These Black Hat SEO practices may reap you desired benefits in the short term, but the long term implications of employing such techniques can be severed including the penalization and permanent ban by Google.

The Black Hat SEO practices are employed by various websites who are not doing well in SERPs so that by unethical means they can impress the search engine crawlers to grant them with a higher ranking in the SERPs. The websites that blatantly use these techniques don’t care about their niche or if they are actually providing any value to the customers. Black Hat SEO practices, when caught by the search engines, can put your website in jeopardy and ruin it to slithers. That’s why the experts of one of the leading Website Development Company in Delhi recommends all the websites out there to not let your website reputation be ruined by using the following shady Black Hat SEO Techniques.

Here Are Few Black Hat SEO Techniques

Cloaking: Cloaking in general terms means “hide, cover, or disguise something”. The implication of this word in seo isn’t much different. You are indeed hiding something but form the search engine bots. Cloaking is an unethical way of misleading search engines crawlers by showing them different content and showing entirely different content to the users. Google defines cloaking as

  • Serving a page of HTML text to search engines while showing a page of images or Flash to users.
  • Inserting text or keywords into a page only when the user agent requesting the page is a search engine, not a human visitor

Black Hat Cloaking

 

Keyword Stuffing: Well, this one seo practice is literally being used by half of the websites present over the net. It is an old and widely used seo practice to help webmaster to rank higher in the search engines. Keyword stuffing involves the unnecessary stuffing of the target keywords into the different sections of the website like <head>, <body>, content etc for any particular topic just to rank high in the SERPs. Just imagine how would it feel when you have to read a same word or phrase after every 5-6 words in every line frequently? You’ll get irritated, confused and annoyed because the content would not make any sense to you and you’ll eventually leave that part altogether. Don’t be surprised the readers will do the same.

Keyword Stuffing

Doorway or Gateway Pages: Doorway or Gateway Pages is another widely used Black Hat SEO practice or we can say an adaptive way of redirecting. Doorway or Gateway Pages are content-rich, poor quality duplicate pages designed to mislead search engine bots. They are generally multiple pages that are intended to be search engine landing pages but fall short in providing any value to the users. They are specifically designed for only the search engines to see so that users will only see the target page when they click on any of these pages.

Doorway or Gateway Pages

 

Hidden Text and Links:  Hidden Text and Links are those links and texts that only search engines can see so that they can rank the website accordingly, but they are not visible to the general users. Hidden text in seo language implies keeping the content of your website of the same color as the background and stuffing that part of content with extra links or keywords to rank higher in SERPs. With the content and the background of the same color it becomes impossible for the search engine crawlers to index that content.

Read Also: How To Take Your Mobile App’s User Retention Rate a Notch Up?

Duplicate Content: This one is quite prevalent among average doing websites since they are usually low in resources and thus go for the same content that is already published on other websites or rewrite the articles, blogs, press releases and other website content and post them on their websites. Duplicate content is one of the major reasons for site de-indexing and bad performance in keywords top ranking in SERPs.

Article Spinning: This one is quite similar to the one we have just discussed; the only difference is that duplicate content is a copy and paste technique, whereas in Article Spinning software is used to modify the articles so that only the words and sentences change but the meaning remains the same. The articles that are spun are often poorly written and do not provide any new information to the users. It’s an escape route for the websites who either don’t want to or don’t have the resources to write fresh content.

Bait-and-Switch: Bait-and-Switch is another unethical and shady SEO practice wherein the website completely changes the layout and content of the page once the user is directed to it. Bait-and-Switch is the action of advertising a product at an extremely low price, thus bating or luring customers into buying the product and substituting, “switching” inferior or more expensive goods at the time of the purchase. Bait-and-Switch is an unethical form of advertising, when found, the websites can be penalized or worse banned from the search engine results.

Also Read: What Type of Content Your Readers Want to See in 2018?

Cookie Stuffing:  Cookie Stuffing is a way of putting or stiffing cookies in someone else’s browser without letting them know. So when a visitor visits a website, the visitor’s website is bombarded with third party cookies which are entirely from a different website. If the visitor gets to the website the cookies of which has been placed and if they happen to purchase something from it, that is if they convert, the cookie stuffer will get a commission and a small part of the profit.

Link Buying or Exchange: We all know how important inbound, outbound and backlinks are for the ranking of the website since it is one of the major search engine ranking factors of the Google’s ranking algorithm. More websites link to your page means the more useful and informative your content to them is. But, unfortunately, link building has also been plagued by the gruesome intentions of seo guidelines violators. Nowadays websites have started buying bulk links or doing link exchanges to get a huge number of links to their website. Google was fast in detecting this malpractice and thus placed bots to detect if the source of the link is relevant to your website, if not, then get ready for the repercussions.

Private Blog Networks (PBN): Private Blog Networks (PBN) is a massive collection of highly reputed and authority websites all of which are under the absolute control of you and all of which link back to your money site. These PBNs are generally made of expired domains that boast great backlinks and therefore pass a high level of equity to your money site. PBNs are used for the purpose of manipulating the search engines. But Google has obviously started to take strict action against Private Blog Networks (PBN) with severe penalties and permanent bans.

Click-and-Bait: Click-and-Bait is an unethical practice of luring the customers into visiting a particular link by displaying sensational and eye-catching headlines that bounds visitors to visit that particular link to attract click-throughs and increase sharing of the content over the online social networks. These links forward the users to a page that requires payment, registration, or is one in a series of pages to help drive page views for the site. The click-and-bait links are often led by headlines such as “You won’t believe” or “What happened next will shock you,” just to spark the user’s curiosity into a click.

Read Also: Let’s Talk a Little About Cookies Stuffing

Meta Tag/Description Stuffing: Meta Tag or Description Stuffing is the unnecessary placement of target keywords and phrases to manipulate search engines into indexing your web pages for those keywords and phrases and thus rank your website high for them. Instead of doing any good Google’s bots will easily detect this small glitch and thus will further reprimand your website by pushing it further down the search engine results for such malpractice.

Well, we’ll give you time to process this 1st set of Black Hat SEO Techniques, for the other half stay tuned.

With the growing popularity of the internet, it has become imperative for business owners to take up online marketing tactics to reach out to their target audience as well as gain visibility in the online world. However, for successful results, it is important that companies invest a substantial amount of time, efforts, and expertise in planning the strategy.

online mistakes to avoid

Any decision which is made in a hurry or without much contemplation may result in mistakes like the ones mentioned below:

  1. Ignoring the importance of a blog

Not having a blog brings immediate danger to the marketing strategy of any website. An updated blog site enables the customers to know that the company and the business are still active. Further, submitting new blogs allows the company to project itself as a reliable source of knowledge for that particular niche. For more tips in this domain, one may contact a web development company in Delhi.

  1. Having the ‘dirty’ e-mail list

It is important for companies to ensure to send mails only to those individuals who have requested for updates via mail. Mailing anybody and everybody reflects a poor e-mail marketing campaign, and may get the company in trouble. It is essential to sort out the list on the basis of responsiveness of the recipients.

  1. Expecting instant results

Online marketing always comes with a short gestation period. Content marketing, social media marketing, and search engine optimization take some time to deliver the expected results. Of course, it is important to make use of the correct modus operandi, and then wait patiently for the results to show up.

  1. Not analyzing or optimizing data

It is a common mistake for business owners to jump into online marketing of their site and then continue following the same approach, without even analyzing the effectiveness of the strategy. With the assistance of a web development company in Delhi, companies can analyze and optimize the data available, for detecting loopholes, and looking out for improvement areas in the departments of traffic source, referrals, and much more.

Online marketing requires a steady course of action and ongoing optimization. Maintaining a strategic distance from these little missteps can help a site to take the internet by storm. One may contact Web Solution Centre, one of the best website development company in Delhi, to garner the best results in this aspect. Here’s some information on 3 Essential Tips for Harnessing the True Potential of Online Marketing.

A 2013 World Bank study confirmed that, it is easiest to start a new business in New Delhi India, while Hyderabad was found to be the fastest when it came to closing an enterprise. Also, among 17 cities under study, Kolkata was found to be the toughest for closing a business. The report further indicated that one requires maximum effort to start a business in Bangalore. From the report’s findings, we can then conclude that Delhi might be favorable for business in India, at least at the beginning.

website development company

However, we all know that the easier it is to start a business the more stiff the competition is likely to be. Therefore, for your business to stand above the rest in the Indian capital, you need a good business website. This can only be possible if you work with a reliable website development company Delhi.

 Website development remains to be one of the most fundamental parts in the website creation process. Basically, the principal function of the development team is to appraise the website crafted by the website designing team. The development professionals will then re-script the website’s theme where necessary.

What does Web development entail?

 There are many programming techniques applied while developing a new website. XML, Perl, PHP, Dotnet, Java, Cold Fusion, Ruby on Rails Flash and HTML are just but some of the applicable languages. A good web developer must have mastery of at least two of these languages, in order to establish presence in the web development world. Apart from paying attention to the technical features of the website, the entire appraisal process also requires the web developer to bring his unique approach into the whole thing. Any developer without these pertinent skills will not be reliable when you need the right website development company Delhi.

Why is you website important?

Your website is the first contact point between your business and your online clientele. It therefore represents the face of your business and will serve to give your clients the first impression about your company. Well, we all how important first impressions are in our day to day life. It is therefore paramount to go for the very best website development company which will see to it that your web will be ready to go online after any re-scripting is done.

How Do You Find A Reliable Developer?

A proper background check on each prospective developer might come in handy. There is no shortage of professional web developers who can do a thorough job in Delhi. You will have to start by checking out the websites of the prospective developers that you might want to work with. You might want to start with evaluating the kind of work they have done with their own websites. Lack of a proper website of their own is a clear indication that the company is not worth your consideration. You will then check out who their previous clients are and if possible know whether they were satisfied with the kind of service they received. This will help you finally settle on the most dependable website designing company Delhi, for your web creation job.

New Delhi teems with thousands of website designing companies. Being India’s capital, this is expected when you consider the fact that India is the second most populous country on earth. Hence business in its capital must obviously be booming. When there are so many companies to choose from, it becomes a bit difficult to put a finger on the right website development company Delhi that can be trusted to meet your business website needs. Here are five tips that will help you identify a company that is most suitable to develop a terrific website for you.

Do A Portfolio Appraisal Of The Company

website portfolio india

You need to go through the shortlisted web development companies’ portfolios and do a portfolio evaluation for each of them at least twice. While at it your objective should be, to evaluate for two things: diversity and design.

Any web Development Company’s ability to deliver good designs is always directly related to its portfolio diversity. The higher the number of divisions a web company’s portfolio is spread across, the better the experience it has in terms of dealing with the challenges that come with designing and developing new websites.

As for the portfolio design of a web designing company, you should have some standard in mind that will help you in your evaluation. Some of the aspects you should consider include:

  • Design uniqueness
  • Modernity
  • Noticeable scope of web expansion/alteration
  • Ease of navigation or user-friendliness and
  • The general feel and look

Go through client Testimonials

website designing company testimonials

Any genuinely appreciated website development company will have many positive and sincere testimonials from its clients. You can easily judge from the testimonials, whether the company delivers on its job or not. Most genuine testimonials will be more specific rather than generic, and are usually more dependable for those who want proof of the efficiency of the company.

Check out the company’s experience

company experience websolutioncentre.com

The experience of a web designing company is based on the number of clients it has served and for how long it has been around. You will be able to go with the kind of experience you are looking for depending on the kind of work you envision on your website.

Consult widely

consult widely choose website development company

 

Talk to two or even more companies you have shortlisted about your website design. This will help you to make a well informed decision when you finally settle on one of them. It would be helpful if you have clear goals on web development, written somewhere for quick reference.

Get more than two quotes from different companies

quotations various companies

This will be very helpful in doing your comparative analysis of the various companies that you will consider. This will also help you in approximating the total costs that you will have to incur during the whole web development process.

Putting into careful consideration the above 5 simple tips might help you to craft a winning website designing company Delhi, which will immediately start attracting clients to your business new business.