Tag Archives: website designing company

Website is a platform where visitors know more about your company, leading to set the first impression of your business. The content matters as it plays a vital role in crafting any website, but that is not the only thing that matters. You need to let your website communicate with the visitors that it lures them to visit it again and again. Not simply in terms of the information, it conveys to the audience but also through the experience it offers to its visitors. It is essential to get your website designed and developed from someone who has experience in this domain. There might be various companies, but it is important to hire the Website Development Company Delhi who matches your requirements. These companies will let you keep your website up to date and consistent performance wise with proper services needed to maintain it.

Finding a suitable company is as essential as forming brand awareness for your business. Your website acts as a medium of connecting with your target audience and online identity of your business as well. Through your website, the whole world will see and get familiar with your brand, company, products or services. In addition, it is important to choose the best Website Development Company Delhi among so many around you.

Here are a few ways to find a suitable Website Development company for your business: Signs that Indicate that Your Website is in Good Hands

  • Firstly, know about the experience they hold in this domain and check their main website for reviews.
  • Don’t forget to check their case studies and previous projects in order to know if are capable of providing you the desired outcomes. 
  • Make sure to properly check how well they know and understand the concepts and ideas of website development.
  • Check if they are able to understand your needs and work accordingly.

With a professional and experienced Website Development Company Delhi, it becomes possible to develop a remarkable and interactive site that can bring in much better results for your business. If you’re looking for such a company, then you should check out Web Solution Centre as they are known for their impressive services.

If you already own a business, then it is your duty to look for the right ways to make it work and thrive it in order to receive the best out of it. When you wonder about expanding your business or assist it in spreading its wings in the sky, you are required to connect with a popular Website Designing Company in India to assist you in forming an ideal platform for your brand, products, and services as a whole in the digital world. However, picking a company for your website is not a simple task as you’re required to choose a company that is perfect for you. They should meet all your needs and match your budget as well.

If you are still in a dilemma whether you should or you should not connect with such professionals, then you should definitely look at some of the tasks that a Website Designing Company in India does in order to enhance your site in the digital world:

  • Due to increasing competition, you will certainly wish to improve your reputation in the market and there is no better way than getting a well-designed site that attracts traffic. A website is available for everyone, which means any online user who is willing to know your brand can visit your website.

Also Read: Significance of Hiring a Website Designing Company In India

  • What is the reason for making your brands’ image and presence on the internet? The answer is to get the attention of more and more audience, develop a clear approach towards your customer and to know what they are expecting, from your part. An ideal website holds a two-way communication through which you can easily connect with your customers.
  • It is essential to know about the status of your website in order to know if there’s room for more improvement. When you have an amazing and experience Website Designing Company in India working for you, there is no need to worry about anything. As they cater to all the requirements that you have in regards to your website.

If you’re looking for such designing company to create awareness of your brand, then Web Solution Centre is an ideal choice for you.

To make your website unique and better than your competitors, there are various factors that you need to keep in mind. Certainly, it is not an easy task as it involved a broad range of jobs that includes web design, content development, web engineering, web server, network building, etc. You cannot perform these tasks if you don’t have a complete knowledge of this domain, which is why you need to engage with a reputed Web Designing Company Delhi in order to get the desired outcomes for your website. Not only they improve your website, but they also enhance the growth as well which directly influence your business in a positive way.

It is essential to trust a company that helps you in forming solutions and serve you with improved utility for a very long time. They should provide a broad range of services encompasses all the aspects of designing and developing your website for the better. Not only this, a well-experienced Web Designing Company Delhi will make sure to give your website a completely new outlook that matches your business nature and also attracts the desired audience. Let us know in brief, what more such company provides to your website:

  • Firstly, they do their needed research regarding your business and understand the notions about how users navigate the web. Some users put on random words when they are searching for anything on the internet. The website should be designed in a way that first-time users get what they are looking for and also they make sure to visit again in the future.
  • Secondly, an expert Website Designing Company India understands the need for impressive and unique visuals in a website. Most of the users on the internet don’t like to visit sites that have boring outlook and no visuals. To attract audiences, you need to have a theme on your website that matches your business. They will add up pictures of the products offered and needed content for your customers.

If you think your website is lacking something, then you should connect with Web Solution Centre as they are known for their impressive services and designs.

Web designing is not rocket science; however, it is not very simple either. It is a strategic process and a tool that assures tremendous benefits for businesses looking to spread their wings and grow their customer base. If you are looking to hire a Web Designing Company Delhi, Bangalore and Mumbai can be good options to consider. Firms in these cities have skilled marketers who are knowledgeable and can take care of all your business needs.

Let us look at some of the benefits of web designing. In addition, why you must hire professional to tackle your online marketing needs:

Search Engine Optimization (SEO)

 

SEO is an important process in online marketing and plays a big role in boosting traffic to a website. A professional Website Designing Company In Delhi, will ensure to update new and fresh content on to your website on a regular basis. That way, your website will see consistent traffic from around the world. As a result, it will appear on top of the search engine result pages.

Mobile Responsive Website

In the world where we accomplish everything through mobile phones, it is imperative that you create a website that is responsive to mobile devices. This would ensure your website is easily usable, viewed, navigated from mobile phones or tablets. Professional web designing agencies ensure that your website seamlessly merges with any mobile devices without showing any issues.

Google Analytics

Google Analytics gives you all relevant information about how many visitors or clicks your website received over a period. This helps in analyzing the types of people who are flocking your website and the measures you need to take to improve your marketing methods. In India, the most Web Designing Companies (Delhi, Kolkata and Mumbai included) give significant importance to Google Analytics reports analyzing the future digital marketing strategies.

Branding

With good web design and development, you can attract many eyeballs to your website, which can often convert to sales. A website, which has attractive graphics and well-written text, always stands from the rest of the tribe. This helps in creating a unique brand name and image for your business.

Read Also4 Reasons Why You Should Take Help From a Professional Web Design Company

The Seo doyens of a notable digital agency in Search Engine Optimization in Delhi know how important search engine optimization is for most of the online businesses. We mean who doesn’t want to get that front row seat of online visibility and be noticed by the users first? Who doesn’t want to get recommended by the popular search engines itself- no let us correct, who don’t want to get recommended by the most popular search engine Google?  Every website does, well most of them and this need for supreme visibility make the website owners and their corresponding seo pundits partake in shady and unethical seo practices that fall short of meeting the Google guidelines. These unethical practices revolving around the ever dynamic world of seo are collectively known as Black Hat SEO Techniques.

Black Hat SEO is a substandard and unethical practice involving the improvement of your website ranking on SERPS by unapproved means that violate the general guidelines of Google’s ranking criteria by manipulating the search engine and misguiding it about your website. These Black Hat SEO practices may reap you desired benefits in the short term, but the long term implications of employing such techniques can be severed including the penalization and permanent ban by Google.

The Black Hat SEO practices are employed by various websites who are not doing well in SERPs so that by unethical means they can impress the search engine crawlers to grant them with a higher ranking in the SERPs. The websites that blatantly use these techniques don’t care about their niche or if they are actually providing any value to the customers. Black Hat SEO practices, when caught by the search engines, can put your website in jeopardy and ruin it to slithers. That’s why the experts of one of the leading Website Development Company in Delhi recommends all the websites out there to not let your website reputation be ruined by using the following shady Black Hat SEO Techniques.

Here Are Few Black Hat SEO Techniques

Cloaking: Cloaking in general terms means “hide, cover, or disguise something”. The implication of this word in seo isn’t much different. You are indeed hiding something but form the search engine bots. Cloaking is an unethical way of misleading search engines crawlers by showing them different content and showing entirely different content to the users. Google defines cloaking as

  • Serving a page of HTML text to search engines while showing a page of images or Flash to users.
  • Inserting text or keywords into a page only when the user agent requesting the page is a search engine, not a human visitor

Black Hat Cloaking

 

Keyword Stuffing: Well, this one seo practice is literally being used by half of the websites present over the net. It is an old and widely used seo practice to help webmaster to rank higher in the search engines. Keyword stuffing involves the unnecessary stuffing of the target keywords into the different sections of the website like <head>, <body>, content etc for any particular topic just to rank high in the SERPs. Just imagine how would it feel when you have to read a same word or phrase after every 5-6 words in every line frequently? You’ll get irritated, confused and annoyed because the content would not make any sense to you and you’ll eventually leave that part altogether. Don’t be surprised the readers will do the same.

Keyword Stuffing

Doorway or Gateway Pages: Doorway or Gateway Pages is another widely used Black Hat SEO practice or we can say an adaptive way of redirecting. Doorway or Gateway Pages are content-rich, poor quality duplicate pages designed to mislead search engine bots. They are generally multiple pages that are intended to be search engine landing pages but fall short in providing any value to the users. They are specifically designed for only the search engines to see so that users will only see the target page when they click on any of these pages.

Doorway or Gateway Pages

 

Hidden Text and Links:  Hidden Text and Links are those links and texts that only search engines can see so that they can rank the website accordingly, but they are not visible to the general users. Hidden text in seo language implies keeping the content of your website of the same color as the background and stuffing that part of content with extra links or keywords to rank higher in SERPs. With the content and the background of the same color it becomes impossible for the search engine crawlers to index that content.

Read Also: How To Take Your Mobile App’s User Retention Rate a Notch Up?

Duplicate Content: This one is quite prevalent among average doing websites since they are usually low in resources and thus go for the same content that is already published on other websites or rewrite the articles, blogs, press releases and other website content and post them on their websites. Duplicate content is one of the major reasons for site de-indexing and bad performance in keywords top ranking in SERPs.

Article Spinning: This one is quite similar to the one we have just discussed; the only difference is that duplicate content is a copy and paste technique, whereas in Article Spinning software is used to modify the articles so that only the words and sentences change but the meaning remains the same. The articles that are spun are often poorly written and do not provide any new information to the users. It’s an escape route for the websites who either don’t want to or don’t have the resources to write fresh content.

Bait-and-Switch: Bait-and-Switch is another unethical and shady SEO practice wherein the website completely changes the layout and content of the page once the user is directed to it. Bait-and-Switch is the action of advertising a product at an extremely low price, thus bating or luring customers into buying the product and substituting, “switching” inferior or more expensive goods at the time of the purchase. Bait-and-Switch is an unethical form of advertising, when found, the websites can be penalized or worse banned from the search engine results.

Also Read: What Type of Content Your Readers Want to See in 2018?

Cookie Stuffing:  Cookie Stuffing is a way of putting or stiffing cookies in someone else’s browser without letting them know. So when a visitor visits a website, the visitor’s website is bombarded with third party cookies which are entirely from a different website. If the visitor gets to the website the cookies of which has been placed and if they happen to purchase something from it, that is if they convert, the cookie stuffer will get a commission and a small part of the profit.

Link Buying or Exchange: We all know how important inbound, outbound and backlinks are for the ranking of the website since it is one of the major search engine ranking factors of the Google’s ranking algorithm. More websites link to your page means the more useful and informative your content to them is. But, unfortunately, link building has also been plagued by the gruesome intentions of seo guidelines violators. Nowadays websites have started buying bulk links or doing link exchanges to get a huge number of links to their website. Google was fast in detecting this malpractice and thus placed bots to detect if the source of the link is relevant to your website, if not, then get ready for the repercussions.

Private Blog Networks (PBN): Private Blog Networks (PBN) is a massive collection of highly reputed and authority websites all of which are under the absolute control of you and all of which link back to your money site. These PBNs are generally made of expired domains that boast great backlinks and therefore pass a high level of equity to your money site. PBNs are used for the purpose of manipulating the search engines. But Google has obviously started to take strict action against Private Blog Networks (PBN) with severe penalties and permanent bans.

Click-and-Bait: Click-and-Bait is an unethical practice of luring the customers into visiting a particular link by displaying sensational and eye-catching headlines that bounds visitors to visit that particular link to attract click-throughs and increase sharing of the content over the online social networks. These links forward the users to a page that requires payment, registration, or is one in a series of pages to help drive page views for the site. The click-and-bait links are often led by headlines such as “You won’t believe” or “What happened next will shock you,” just to spark the user’s curiosity into a click.

Read Also: Let’s Talk a Little About Cookies Stuffing

Meta Tag/Description Stuffing: Meta Tag or Description Stuffing is the unnecessary placement of target keywords and phrases to manipulate search engines into indexing your web pages for those keywords and phrases and thus rank your website high for them. Instead of doing any good Google’s bots will easily detect this small glitch and thus will further reprimand your website by pushing it further down the search engine results for such malpractice.

Well, we’ll give you time to process this 1st set of Black Hat SEO Techniques, for the other half stay tuned.

The expert web developers of a proclaimed Web Design Delhi company ask its users, what do they imagine when they first hear the words Virtual Reality (VR)? We assume people thinking about someone wearing huge, clunky headsets attached to a computer with a thick, black cable. The technique of transporting someone to an entirely different world via computer technology has been gaining popularity with the launch of virtual reality headsets and apps.

When we focus on virtual reality, Google is that one firm which is earnestly working towards getting VR devices to people’s hand, the example of one such device is Google Cardboard. Google is also offering a plethora of VR content to users to view via YouTube.

Before we get down straight to the list of virtual reality platforms devised by Google, let’s understand virtual reality real quick.

Virtual reality is a technique of using computer technology to stimulate, invigorate and create a three-dimensional world that a user can mold as per its liking and explore all the while feeling that he is in another world completely. Google has engineered several devices and headsets so that people can experience VR. Let’s see all the devices Google have designed till now.

List of Virtual Reality Platforms by Google

Google Daydream: In 2017, Google decided to further explore the world of VR by launching Daydream for mobile devices that Google build right into Android Nougat and supported by Google’s own viewer hardware, the Daydream View. Clever Move! Daydream is a virtual reality device through which people can gain instant access to VR content on a mobile device.

  • For a smartphone to be VR ready, the manufacturers need to accomplish an optimal specification list.
  • Google had also launched its own Google Daydream VR headset for people to experience VR through mobile devices, as long as these devices are fulfilling Google standards.
  • Daydream home is a galaxy of VR standalone devices by Google, where you can get all VR apps or view a video with the headset on.

Google Tilt Brush: Magnificent tool by Google for the people who carry a love for painting and designing. Google Tilt brush allows users to paint in the three-dimensional format in the virtual reality arena.

  • Tilt brush comes with a range of “Dynamic Brushes” with which you can paint anything from snow to stars in a virtual 3D space.
  • Google’s Tilt Brush comes with a very intuitive and simple user interface.
  • The feature also lets users immerse in their paintings, meaning you can “Walk” through your creations in a virtual 3D space.
  • Not only this, you can aslo share your creation in a virtual 3D space with others both as full-room-sized VR ready creations and small animated GIFs.

Google Earth VR: Want to explore the nooks and crannies of big cities and countries with virtual reality. Well, guess what? Google has made this possibility a reality with its Earth VR tool. Earth VR is an exceptional virtual reality experience that lets you explore the planet earth from a different perspective.

Google Earth VR gives you the illusion that you are flying form an overview of the entire Earth, stretching from block-scale view, where you can make out the geometry and lines of building, Street-view scale, where you can watch genuine street-level photos captured by Google’s fleet of Street View cameras in 85 countries to human-scale level where geometry isn’t particularly accurate as expected, but there nonetheless.

Google Earth VR is absolutely free for both HTC Vive and Oculus Rift or you can experience street view imagery through the Street View app on Daydream (Android) or Cardboard (Android & iPhone).

Also Read: Step by Step Guide to Conversion Rate Optimization (CRO)

Google Cardboard: Google Cardboard was the first VR device where Google has marked the beginning of its virtual reality expedition. It is a simple cardboard cutout and a pair of 40mm focal distance lenses that can transform your Android mobile device into a neat virtual reality headset. Just put your mobile phone which is VR ready as per Google standards at the optimal distance away from the lenses to create a virtual 3D space.

Google Expeditions: Google’s way of bringing virtual reality to classrooms. Google Expeditions allows teachers and professors to take their classrooms to virtual reality induced field trips to Machu Picchu, Taj Mahal, or Statue of Liberty. Google is now launching a solo mode version of Google Expeditions, where people can go on virtual reality tours to more than 600 places on their own.

You just have to download the Google Expeditions App, place your phone in front of it and let the magic unfold. It’s a very easy-to-use app. You just need your Mobile phone, Google Expeditions App, and Google Cardboard.

I hope you enjoyed reading this blog and how Google is opening the world of Virtual Reality for everyone.

Responsive web designs became popular almost instantly because of the multiple benefits offered by them. They make the websites adapt easily to the device on which they are being viewed. They promise an optimum viewing experience as the content easily fits the screen size of all devices. There is no need of manually resizing the content. This improves readability and understandability, thus helping in capturing the attention of the target audience and encouraging them to proceed with their decision of buying the product/service. Another important benefit of a responsive site created by an eminent website designing company in Delhi is that the loading process is quick, which keeps the viewers and the search engines happy.

wsc responsive design

How responsive designs came about?

The story of evolution of responsive designs is an interesting one. Even though the responsive technique had evolved a long time back, its benefits were not recognizable until mid-2000. The word ‘responsive web design’ was first coined by Ethan Marcotte in an essay published in 2010.

With the web designs struggling to fit the various device sizes, the web developers came across a layout that was highly flexible and fitted laptops, desktops, tablets, and smartphones. Few of the terms that precisely describe responsive designs may include elastic, fluid, and flexible.

How it benefits businesses?

  • Lesser development cost: These days, most of the people use mobile devices for browsing the internet. While some may opt to create a different version of the site for mobile devices, it is prudent to create a site that can be optimized for all devices. Further, this also aids in reducing costs of development, since there is no need of building two separate versions.
  • Reduce maintenance cost: Using a separate website for desktop and mobile increases the maintenance costs for the companies. An experienced web designing company in Delhi can be of immense help in this aspect.
  • Easy loading of pages: Responsive site loads faster, which helps to arrest the attention of the users, who normally have a very low attention span.

With the help of a web designing company in Delhi, such as Web Solution Centre, one may craft a highly functional and visually stunning responsive site. Here are Some Web Design Trends To Look Out For In 2017!

Email marketing is one of the primary and popular tools of online marketing and even though some may feel that it is unnecessary, research has shown that it delivers quite fruitful results. In fact, almost 59% of marketers believe it to be a high-revenue generating tactic and an effective means of retaining customers. Read on to get an insight on how this technique can do wonders for your business. Of course, the advice of a reputed website designing company in Delhi will help you to make the most of this opportunity.

email marketing

Build lasting business relations
Trust the best Website Designing Company In Delhi for the right kind of content and designs that compel clients to open your emails. Normally, every business leader would have an inbox full of business mails. So your mail is actually competing with hundreds and thousands of other similar ones. Hence, one should focus on giving out the most important piece of business information in an engaging manner to make the reader feel connected with the brand.
Inexpensive marketing technique
Email marketing is relatively inexpensive than other marketing techniques. It is better than buying air time on the TV or radio, or carrying out telesales campaigns, or making use of the print media. Also, sending an email takes very little time in comparison to other marketing mediums. Maintaining a steady database is also very easy because the email accounts allow a huge storage space for contacts.
Action-oriented technique
Emails can be easily opened, forwarded, and replied. This medium of marketing offers the advantage of immediate action, thereby driving traffic to the company’s site.
Before taking the plunge, one needs to ensure that the strategy is targeted towards the right individuals. This can be done by analyzing the requirements of your target audience. It is also important to add a personal touch. Further, the emails should be informative & relevant and should be sent on a timely basis. It is not prudent to send emails every now and then, as it may turn off your clients. Web Solution Centre, an eminent Website Designing Company In Delhi offers the best strategy for all types of online marketing. Here’s How to Ensure a Steady Flow of Traffic To Your Website?

Drive sales and generate leads are what every online business owner aims to achieve. And for this purpose alone, your website content needs to be compelling and highly engaging and for quality content your research and content curation techniques need to be up to the mark and impressive. Pretty complex no?

content curation

Let’s try to help you with the most relevant subject among the plethora of web strategies mentioned above, Content Curation.

Content curation is defined when an individual or team incessantly finds, manages, organizes, interprets and shares the most suitable and high quality digital content on a specific subject for their target audience. Curation is a great way to manage a planned content strategy, publish content frequently and keep track for your most followed information sites and sources. Pro content marketers employ a content mix that is only 65% self- created and the rest 25% is curated and 15% published.

Content curation is digging appropriate information for your target audience from various sources and publishing it systematically and strategically over your social media channels. Content curation is still the most underrated marketing technique by many marketers and this needs to be corrected. There is a lot one can accomplish by certain high quality content and considered the best in the lot for quality information.

If you are still not able to review the effectiveness of content curation and what it can do for you then think of social media channels like BuzzFeed, ScoopWhoop and Pinterest that are successful examples of this form of content marketing. Today, a website designing company is more aware of this fact than a digital marketing agency. Curators work like DJs who get the best music available in town in one place and keeps the crowd entertained. The mantra is to know the crowd and the type of music they want to listen else be prepared for an empty dance floor.

But What Makes A Successful Content Curator?  

Before jumping to the main subject in hand, let’s try to understand the attributes of a successful content curator.

 

Content Curation should be Personalized: You simply can’t slap two or three links  in your content and expect the user to visit those links. Give your reader a solid reason as to why they should read this stuff, make the flow of the blog that bounds the visitor to visit a particular link. That sort of personalized content builds a type of bond between the writer and the reader that something like simple link aggregators don’t personalize quite as much.

Content Curation should provide Value: If you want to attract more and more readers, no matter what industry they are in, then you must keep them informed and also understand the value of their time. A particular person cannot keep up with all the information and latest happenings of their industry though they want to. Try to fill up this gap through personalized content curation and exploit this huge opportunity for your brand to build a relationship with their audience.

Content Curation should replace Promotional Content: Promoting a brand is one thing, but you simply can’t except a customer to stay tied with your  product solely based on promotion and carrying out SEO services. That is why progressive brands think beyond products and features. To build a solid base for a remarkable inbound marketing your relationship with your customer must surpass the product itself. So while a product may initially attract you to a particular brand, it’s the after sales service a brand holistically offers – like great content or remarkable service — that keeps a customer around.

Content Curation Tools: The Ultimate List

Pocket

  • Pocket is a great app to get you in the habit of keeping and storing information in one place.
  • Now store all sorts of information from browsers and from apps like Twitter, Flipboard and Pulse.
  • Pocket is capable of integrating over 1500 apps and is available for most major platforms.
  • You can access information stored in your pocket account from your phone or computer even if you don’t have a web connection.

Storify

  • This social network allows you to create stories or timelines.
  • You can assimilate and publish content from various social media channels like Facebook, Twitter & Instagram.
  • The feed allows you to build a social newsroom with content from various sources that can be integrated into the feed in real time.
  • It also features options for images and videos.

Twitter List

  • Twitter list can help you manage the accounts you follow.
  • Because without it your twitter handle can be a streaming mess.
  • Twitter lists are curated groups of Twitter handlers that you can categorize and follow separately from the rest of your feed.
  • Pocket account is even more helpful, you can easily save articles from Twitter directly into your account.

Pinterest

  • This rich and colorful site is the best platform for collecting beautiful and inspiring information.
  • From fashion tips to home tricks, this platform offers a variety of stunning ideas.
  • Pinterest also allows you to manage and share all the content you can find.
  • Pinterest Board is a great place from where you can take inspiration for your own posts.
  • It is a great place for infographics too.

Pearltrees

  • Pearltrees is similar to your digital library.
  • You can curate web pages, photos, and notes about things you wish to keep.
  • Simply drop your URLs and other digital paraphernalia, and segregate them into collections and sub-collections.
  • Your collections are public and integrated with other collections with same elements.
  • So Pearltree can also be regarded as a social curation community.
  • You can easily find rare content there and associate with others for better results.

 

Do comment below and let Web Solution Centre, top Ecommerce website development company in Delhi, know of other great tools you use personally to find or organize your curated content.

When businesses talk about analytics, our mind is wired to direct straight towards the term web analytics. Companies are in a deep hole regarding the growing importance of setting up tools such as Google Analytics, Adobe’s SiteCatalyst or Alexa to track page views, online traffic, bounce rate, test variables and monitor their website’s online presence.

But they are just taking the piece of the pie. Web Analytics is indeed crucial in tracking the site’s whereabouts, they are the only web metrics most startups need to know about- but for entrepreneurs this is just the starting. Web solution Centre, Best Website Design Company in Delhi can also give you a thorough brief on this matter.

3 Types of Online Data You Should Be Tracking

We have grounded 3 other types of analytics that every business should monitor on daily basis to know the stats about the critical aspects of the business- products, customers, market campaign, PPC campaign, site bounce rate and so on.

Funnel Analytics: Funnel analysis is an effective medium to gauge conversion rates on particular consumer behaviors. It involves a string of events that thrives towards a predetermined goal like from user engagement in a mobile application to a sale in an E-commerce platform or a advertisement to purchase in online advertising.

You can surely get raw funnel data from basic web analytics tools. But wiith specialized software designed mainly to understand and monitor customer funnel you can get a better picture of the process. Software like KISSmetric and MixPanel with a minimum subscription can help you get  a better picture of how leads obtained through your funnels working out.

On-site Engagement Analytics: Beside knowing how users are ultimately landing on your site, you should also keep track of what they are doing on your site? Which pages they are visiting? Where they are hovering? What they are reading and if they are getting confused?

Ever heard of mouse-move heat map and click heat map? No, well let us enlighten you. Mouse-move heat map show where users are hovering and moving across your pages. This help companies monitor pages that are interesting and intuitive to visitors. Click heat map show visually the exact locations where visitors’ cursors clicked on your website.

Customer Analytics: Customer analytics is the use of certain processes and technologies which help companies gain customer insights important to deliver products and services that are anticipated, effective and timely.

Startups usually take this long path of surveying customers and setting up effective customer feedback channels. But with customer analytics you can  easily gauge unfilled customer requirements and identify problems in your marketing campaigns. Customer Analytics is now a pillar in understanding customers styles and lifestyle preferences. This is purely because customers are more empowered and aware than ever. Customers have instant access to information, thanks to smartphones- where to buy, what to buy, how to pay etc. So bowing down to their needs is what we are left with.

In the world of analytics platforms, it is crucial to take advantage of the types of data that can help us understand more about our customers and better meet their requirements.