Tag Archives: website designing company delhi

An online marketing strategy can surely get you leads, but it is only an effective strategy that can help you garner quality leads. Broadly speaking, online marketing starts from search engine optimization, a process which aids in driving organic search traffic to your website. Here are some SEO tips for getting quality leads for your site:

seo tips web solution centre

  1. Target-oriented Content

If you wish to have good quality leads, then you need to write content that is targeted at your specific audience. The content should be original, informative, and relevant, as only then you can attract potential customers. Simply stuffing articles & blogs with keywords is not advisable, as it may not only disenchant your audience, but your site may also be considered as spam by the search engines. One should always remember that it’s all about providing value to customers.

  1. Craft original & relevant meta descriptions

For the un-initiated, a meta-description consists of a brief introduction about what the web page is all about. Inserting a keyword and adding a dash of creativity to the content can do wonders to grab the attention of the target audience. For more tips on this aspect, one may avail the services of a SEO company in Delhi, such as Web Solution Centre.

  1. Optimize Titles & Subheadings

It goes without saying that the title of the content should be attractive and catchy, and should be capable of instantly garnering the attention of readers. However, along with that, it is also important to add a H1 tag on the post title. This can be created with the use of CSS. With the expert advice of a website designing company in Delhi, one may also create similar tags for subheadings. This would help in rendering a professional and uncluttered look to the content.

Apart from the above-mentioned pointers, there are several other things which help in acquiring healthy traffic, such as fast loading of pages, easy to read URLs, visually appealing & engaging landing pages, web analytics, link buildings, and much more. A website designing company Delhi can be of great help in this aspect. Here are 3 Surefire Ways To Increase the Rankings of an E-Commerce Website.

Responsive design is the new trend and standard. This is primarily because of the increasing use of smartphones, which happens to surpass the use of desktops and other devices. Designing for multiple devices is undoubtedly a great challenge. However, by taking assistance from an experienced website designing company in Delhi, such as Web Solution Centre, one can surely achieve success in this aspect.

responsive website designing company

 

Here are some time-tested strategies for designing an efficient and effective responsive layout:

  1. Adopt a Mobile First Strategy

Adopting a mobile first strategy implies that one develops the mobile site first, followed by scaling it up, to craft the designs for desktops & tablets. This ensures legibility of text. So basically if it’s easy to read the content on a mobile, it shouldn’t be difficult to read it on a wider screen either.

  1. Clear & Smooth Navigation

If there are only two or three headings, then a simple menu will suffice. However, if there are a large number of elements to be put on the screen, then one may consider crafting a single icon consisting of drop down menus.

  1. Optimize Images

Images eat up a lot of bandwidth, thereby resulting in slow loading of the site. Hence, it is important to craft optimized images for each layout. Experts suggest using JPEG, GIF, and PNG-8 file formats. It is also advisable to avoid the usage of PNG formats since they can increase the file size by almost 10 times. Further, one should use the correct dimensions of images, so that one can get rid of scaling and retain the resolution, quality, and depth of colors.

  1. Keep only the most essential text

Instead of replicating the desktop site on the mobile, it is best to keep only that text which is absolutely necessary. In this context, one may take the advice of a reputed website designing company Delhi.

Of course, there are several other things to consider, such as testing components, precise coding, and much more. For more tips & tricks, one may avail the services of a website development & SEO company in Delhi. Here’s some information on Questions to Ask Before Initiating a Site Revamp.

Not all e-commerce businesses are aware of the fact that the design of their portal plays an integral role in increasing sales. Be it the landing page, products page, or the shopping cart, each of them directly impact sales. With the help and assistance of a reputed website designing company in Delhi, organizations can implement simple design techniques that can aid in attracting more customers and subsequently improving conversion rates.

Website Designing Company

 

Here are some of the tried and tested tactics:

  1. A Visible Shopping Cart

Once the customer adds an item in the shopping cart, he/she would ideally want to ensure that the product has been booked. It is important that the shopping cart is always visible and is updated as and when the products are added to it, so that the customer can check the status at any point of time during the shopping process. Again, it is necessary that the cart is easy to find and recognize.

  1. Organized Product Pages

No one can underestimate the importance of customer reviews, but that doesn’t imply that they need to be placed on the top of the page. It is essential that the product pages are organized and display information in the sequence which is desirable for the viewer. For instance, the first element of the page should be the image of the product followed by product details, price, links, and finally testimonials.

  1. Simple Navigation & Checkout Process

This becomes all the more important when there are too many products and categories displayed on the portal. Take the guidance of a website designing company Delhi to find out ways of offering a smooth and seamless navigation experience to customers. Some of the tactics to achieve success in this field include integrating fly-out menus, using bread crumbs, and avoiding hidden menus & elements. Similar to navigation, the checkout process also needs to be simple. Single-page checkouts are a great means of retaining customers.

For more tips & tricks, one may approach Web Solution Centre, a reliable website designing & SEO company in Delhi. The company has an extensive experience in providing expert solutions for growing & expanding e-commerce business.  Here are some Things to Remember While Creating a Color Scheme For Website & App Design.

A company may revamp a site for various reasons, for improving usability, or making it trendy, or simply because the current design does not match with the activities and vision of the business.

website revamp

 

In order to ensure that a site revamp is successful, one must establish a clear set of goals and make sure that one has the answers ready to the following questions:

  1. What is the purpose of the redesign?

First things first, one needs to determine the primary purpose of embracing a site revamp. In other words, what changes need to be made, and what is that one is trying to achieve through the redesign? It is important to list out the goals, and work out a road map for achieving the same. For more assistance on this subject, one may avail the services of a reputed website designing company in Delhi, such as Web Solution Centre.

  1. Mere upgrade or complete overhaul?

Depending upon the purpose of the redesigning activity, one needs to understand whether the site needs a total overhaul or a minor face-lift. Of course, each of these elements will have a direct impact on the cost, time, and efforts. Hence, to ensure that one is in the right direction, it is important to take an early decision of whether to make minor changes or redesign a completely new site from the scratch. The expertise of an experienced website designing company Delhi will be of immense help in this matter.

  1. What are the strengths and weaknesses of the current design?

The current site may not be entirely faulty. It may have a few positive aspects too. One needs to determine which aspects need to be kept intact and which new elements need to be incorporated. Further, one also needs to get rid of the negative elements, which hamper the site’s image, look, feel, or performance. While doing all this, one needs to remember that re-designs can pose a major impact on repeat visitors. Hence, it is advisable to maintain a somewhat similar look to the previous design, rather than opting for a completely different interface.

Apart from the above-mentioned factors, one also needs to consider the implementation of SEO in the new interface. For tips on this subject, one may consult a renowned SEO company in Delhi. Here’s some information on Why Does a Business Require a Responsive Website?

For any online shopping portal to be successful, it is imperative that it is visible to the right audience. In that aspect, SEO is the key to success, which helps in increasing the rankings of a site in the popular search engines.

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Here are some tried & tested tips and tricks of conducting SEO for e-commerce sites:

  1. Keyword Research

When customers want to buy a particular product, they enter a phrase in the search box of the search engine. These phrases, known as ‘keywords,’ are used for optimizing the product pages of the online portal, so that whenever a user enters the keyword, he/she is directed to the corresponding page of the portal. For help and guidance, one may get in touch with Web Solution Centre, a reputed Website Designing Company in Delhi, which has a rich line-up of efficient & talented web designers, SEO experts, and coding experts.

  1. Responsive Design

The number of smartphone users is increasing by the day. As a result, people are relying more on their phones & tablets, as compared to desktops, for the purchase of their favorite items. Hence, it is essential that the portal has a responsive design, so that users can easily access the site on their mobile phones. In fact, surveys reveal that customers are always on the lookout of mobile-friendly sites, where they can search for their favorite products and eventually buy them too. To craft a responsive interface, one may avail the services of an experienced website designing company Delhi.

  1. Descriptive Title Tags

Making use of title tags is another way of optimizing the portal. Each page should possess its own unique title tag, which would describe the product being displayed on that particular page. While crafting a descriptive title tag, one should remember to be specific, and mention the precise details of the product/service on offer.

With the assistance of an eminent SEO company in Delhi, e-commerce business owners can implement various strategies for enhancing the exposure of their portal in the online world and attracting the target audience. If done correctly, SEO can help a company to boost sales as well as profits. Here’s a list of 4 Online Marketing Mistakes to Avoid.

Every user interface design calls for a perfect amalgamation of art, science, and technology. One needs to make it pleasing to the eyes, whilst ensuring that it is logical.

color scheme thinking

 

Listed below are a few things to remember for crafting that perfect color scheme for a website/mobile app design:

Contrasting Colors Help in Readability

Making use of similar tones for text and background can negatively impact legibility. Thus, it is imperative to make use of contrasting colors, so that the user can easily read the content. Further, the color scheme should be such that aids in highlighting the most important information. Using black for the text against a white background is an example of an excellent color contrasting scheme. For more tips on this subject, one may get in touch with Web Solution Centre, an eminent Website Designing Company in Delhi. This company also serves as a top-notch SEO company in Delhi offering excellent web services to varied industries.

Each Color Evokes a Separate Emotion & Impact

Each color renders a psychological effect on the user. For instance, red is synonymous with power, passion, and positivity. Orange epitomizes friendliness and a splash of energy. It is also used to represent strength and versatility. Yellow offers a happy and enthusiastic vibe to the design. In fact, it has several implications. While the lighter shades symbolize calmness and serenity, the darker hues stand for wisdom. Green is often used for environmental and financial subjects. It has a comforting and inspirational vibe to it. Blue epitomizes safety, trust, and reliability. The shades of black and white represent sophistication and purity respectively.

Colors Help in Identification

In an UI design, it is the color scheme that helps in identifying objects, highlighting the call to action buttons, separating the most important content from the rest of the text, distinguishing between the web pages & app screens, and differentiating between icons on a toolbar. To gather more knowledge in this aspect, one may avail the services of a reputed website designing company Delhi.

One should always remember that the color scheme provides users with a distinctive feel of the brand. It has an important role to play in the way customers perceive the company and its brand. Here’s some information on What is Image Optimization, and Why Should You Care?

Search Engine Optimization or SEO in short, implies a set of rules that websites follow to improve their search engine rankings. Irrespective of the industry, every business aims for the top spot in search engine results. However, only those can attain success in this aspect, whose websites have been properly optimized. For expert advice in this aspect, one may consult a reputed website designing company. In the present age of digital marketing, SEO has emerged as an important marketing tool, which one cannot afford to ignore.

seo approach wsc

 

Here are 3 reasons why it is so essential to adopt the SEO approach:

  1. Improves Branding and Outreach

branding outreach

Since the last few years, people have been highly dependent on the search engine results for finding products and services. Statistics reveal that they usually do not look beyond the first page of these results. By conducting a proper SEO, one can reach out to a large number of customers. Moreover, people tend to trust the companies that are shown among the top 5 results. This helps in gaining customer confidence as well as improving the brand image.

  1. Unmatched ROI in Advertising

roi advertising delhi

SEO is in its heart an advertising strategy. However, unlike traditional advertising, this activity is passive, and thus helps the business to reach out to customers, when they are looking for a similar product or service. With this approach, one doesn’t need to convince them to buy the product, but only requires proving that it is the best in the market. In fact, it helps to convert more customers at a lower cost as compared to traditional advertising. For more tips in this domain, one may get in touch with Web Solution Centre, one of the best website designing company Delhi.

  1. Deriving Insight into Customer Details & Preferences

An optimized website attracts more visitors. Google Analytics tracks this traffic to provide an insight on the details of customers, such as, geographic location, language, online behavior, when they visited the site, what item they searched for, what product they seemed interested in, and much more. This information is extremely valuable for improving the services and customer experience.

Of course, there are several other reasons why one should adopt this technique. For best results, one may avail the services of a reputed SEO company in Delhi. Here are some Tips for Creating a Website for Achieving High Conversions.