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While attracting new customers to your website is crucial, encouraging the existing ones to keep returning to the site is equally important. The key is to create a dedicated community who would refer to the site every time they are in search for some information, product, or service, and are also likely to share the link on social media.

website-traffic

 

Listed below are a few tips to encourage repeat visitors to your site:

  1. Email Subscriptions

It is a good idea to ask visitors to subscribe via email, so that they are informed whenever something new is posted. This helps in encouraging them to visit the site for gathering more information. You can place a link, icon, button, or even a sign up form at a prominent place on the home page. You can also give away special offers to entice readers to opt for email subscriptions.

  1. Start a Blog

The importance of having a blog site cannot be underestimated. It is a great means of gaining the attention of new as well as existing customers. You need to keep in mind that it is important to post quality content on a consistent basis. For instance, if you decide to publish posts on a particular day of the week, then strictly maintain that schedule, so that customers are aware when something new will be published on the site. Once you have gained the trust of your readers, they will be willing to check out the latest posts. For designing a blog site, you may get in touch with a reputed Website Designing Company In Delhi such as Web Solution Centre.

  1. Social Media Interaction

Again, this is one of those mediums of marketing which just cannot be ignored. Make sure that you have a profile on the major social media sites such as Facebook and Twitter where you can share the links of your post. For best results, you may avail the services of a company specializing in online marketing in Delhi.

For expert advice on this aspect, it is advisable to contact a website development company in Delhi, which would provide you with the best possible solutions to attract a steady flow of repeat visitors. Here are some Time-Tested Strategies for Building a Responsive Design.

Social media marketing does not mean being present across all networking sites. It is about providing relevant content, engaging & attracting customers, and then finally directing them towards the company’s products/services.

Social Media Marketing Delhi India

Listed below are 3 tips that are bound to bring success in social media marketing plans:

  1. Select The Right Platform

While devising the social media marketing strategy, it is first important to select the right platform to engage with the customers. One should conduct a research on which social media site does the target audience spend most of its time. Instagram, Pinterest, and Facebook turn out to be the best networks for end-customers, while LinkedIn and Twitter are the place to go for engaging with key executives of companies.

  1. Follow the right Content Strategy

There is no arguing that a social media plan primarily revolves around three aspects – content, audience building, and conversations. While adopting the content strategy, it is imperative to focus on delivering value. In other words, the content should be such that educates, inspires, solves problems, and answers queries. Experts suggest that 60% of the updates should pertain to the industry, 30% should focus on the company itself, and 10% should offer a direct call to action.

  1. Think Beyond Likes

While 10,000 likes on Facebook may provide the company with the social proof tag, however, it does not contribute anything in increasing the sales figures. One should bear in mind that the key is not to increase the number of likes, instead, it is to use the power of social media for converting a stranger into a dedicated fan of the company. This process should ideally start by defining the target customers. Next, efforts should be taken to engage them by following them on the chosen platform. Gradually, the company needs to work on garnering their trust by offering them useful content and interacting with them through meaningful conversations. Finally, the company needs to work towards enticing them to give the product/service a try. This is how sales and consequently revenues start coming in.

For more tips in this domain, one may consult Web Solution Centre, a top-notch SEO company in Delhi, which specializes in online marketing, search engine optimization, search engine marketing, pay per click marketing, and allied web services. Here’s some information on 4 Online Marketing Mistakes to Avoid.

Today, content marketing is a great tool in the hands of business leaders, which they may utilize to expand their reach and attain a better visibility in the online world. However, most companies land up committing serious mistakes, which come in the way of the accomplishment of their primary goal of attracting customers.

3 Common Content Marketing Mistakes

 

Listed below are 3 such mistakes which one should avoid at any cost:

  1. Not carrying out proper keyword research and search engine optimization

One of the main aspects of content marketing is to ensure that the write-up is highly visible on the web. For this, it is essential to conduct proper keyword research, and compile a list of phrases, which are highly searched by the target customers. These phrases may then be incorporated in the write-up. It is also imperative to apply the various techniques and tactics of search engine optimization, if one wishes to get the content noticed by the search engines. Of course, care should be taken not to over-optimize the page, as it may trigger a penalty.

  1. Poor-quality content with uninteresting headlines

Whilst it is important to conduct search engine marketing, it is also imperative to focus on writing superior quality of content. One should try to write articles & blogs, which would address the reader’s needs & concerns.  By offering poor-quality write-ups, one cannot expect to attract and engage the target audience. Further, most often, people tend to write a captivating article, but forget to give it a catchy headline. One should remember that a headline plays an important role in enticing the reader to read the article.

  1. No call-to-action buttons on the page

A call-to-action button guides and directs the customer to the next course of action, once he/she has read the write-up. Without incorporating such an option, one cannot expect to achieve the marketing goals. An article which finishes on a dead end, without giving instructions on what the customer might do after deriving the details, is one of the biggest gaffes of content marketing.

With the help and assistance of an SEO company in Delhi, such as, Web Solution Centre, one can surely avoid these mistakes, and move ahead with confidence in the direction of boosting traffic and increasing conversions.  Here’s some information on 3 Essential Tips for Harnessing the True Potential of Online Marketing.