Tag Archives: Web Development Company in Delhi

With the internet becoming ubiquitous, more and more people want to indulge in online buying of their favorite products & services. However, they expect a quick online shopping experience. A site which takes too much of a time to download is soon blacklisted by prospective and existing customers. In such a scenario, it is important to have a fast-loading portal. While there are several ways of speeding up a site, image optimization is by far the best bet.

image optimization tips

Why Image Optimization?

For understanding why this process is important, let’s have a look at these facts:

  • On an average, almost 64% of a web page constitutes of images.
  • Image Optimization is one of the easiest ways of speeding up a site.
  • It is possible to reduce the file size without compromising on the appearance of the image.
  • It helps in reducing PNGs and JPEGs by almost 40% and 20% respectively.

Tips & Tricks

  1. Using a larger image and then adjusting its dimensions with code results in a massive increase in the size of the web page. One needs to ensure that the actual image possesses the same dimensions as the area on which it would be exhibited. For expert advice on this aspect, one may avail the services of a reputed web development company in Delhi.
  2. One should ensure to choose the right file format for varied applications. It is always advisable to select a GIF for animations, JPEG for photographs, and PNG for photographs with transparency.
  3. Experts suggest that every now and then one can conduct testing of the site and get rid of all those unnecessary images. One may take the assistance of an experienced website development company in Delhi.
  4. Most people opine that 24-bit PNG is the perfect format for semi-transparent pixels. That is not totally true, since semi-transparent pixels can also be accomplished using 8-bit PNG. This is possible by down sampling 24-bit PNGs to 8-bit.

By taking guidance from Web Solution Centre, an expert website development company in Delhi, one may develop a site that runs fast and yet looks great. Here’s a list of 5 Factors That Cause a Site to Speed Up or Slow Down.

In the world by blasting quick internet connections, most companies are tossing web page load time to the wayside, by concentrating more on the graphics and visual appeal of the site. What they forget here is that the loading time negatively impacts the user experience. There are several other factors that cause a site to speed up or slow down. Here are some of them:

  1. Image size does matter

image optimization example

The most fundamental thing to consider is the size of the background image of the site. Images up to 2 MB or 3 MB take almost 5 seconds to load on any high speed connection. It is advisable to upload pictures that are exactly the size of the bounding box, to reduce the loading time. For more tips in this domain, one may consult a renowned web development company in Delhi.

  1. Correct Compressed Coding

correct compressed coding

Including a lot of comments and white space is imperative for coding and development of the interface. However, when it comes to a live website, style sheets and JavaScript files need to be as small as possible.

  1. Non-Flash Based Design

non flash based designhen flash animations and videos are removed, the web page loads significantly faster. One must think of creative ways to present the information, without actually converting flash animations to HTML 5 and JavaScript. For any assistance regarding the same, one may contact a reputed website development company in Delhi.

  1. Caching

caching

Instead of rendering web pages using PHP or another language, it is advisable to display a static HTML page that can be retrieved from the cache. This would significantly increase the speed and reduce server lag.

  1. Minimizing HTTP requests

minimizing http requests

Each time the site requests information from the server, it requires an HTTP request. More the HTTP requests, the more time it will take to load. One approach to rapidly diminish HTTP requests is to make use of CSS Sprites, which would combine all the images into one large image.

Building an attractive interface with images, without compromising on the load time, is a difficult task, and requires professional knowledge & expertise. Web Solution Centre, one of the leading website designing company in Delhi assures the best solutions in all web related issues. Here are 3 Reasons Why it is Important to Have a Great Website.

With the growing popularity of the internet, it has become imperative for business owners to take up online marketing tactics to reach out to their target audience as well as gain visibility in the online world. However, for successful results, it is important that companies invest a substantial amount of time, efforts, and expertise in planning the strategy.

online mistakes to avoid

Any decision which is made in a hurry or without much contemplation may result in mistakes like the ones mentioned below:

  1. Ignoring the importance of a blog

Not having a blog brings immediate danger to the marketing strategy of any website. An updated blog site enables the customers to know that the company and the business are still active. Further, submitting new blogs allows the company to project itself as a reliable source of knowledge for that particular niche. For more tips in this domain, one may contact a web development company in Delhi.

  1. Having the ‘dirty’ e-mail list

It is important for companies to ensure to send mails only to those individuals who have requested for updates via mail. Mailing anybody and everybody reflects a poor e-mail marketing campaign, and may get the company in trouble. It is essential to sort out the list on the basis of responsiveness of the recipients.

  1. Expecting instant results

Online marketing always comes with a short gestation period. Content marketing, social media marketing, and search engine optimization take some time to deliver the expected results. Of course, it is important to make use of the correct modus operandi, and then wait patiently for the results to show up.

  1. Not analyzing or optimizing data

It is a common mistake for business owners to jump into online marketing of their site and then continue following the same approach, without even analyzing the effectiveness of the strategy. With the assistance of a web development company in Delhi, companies can analyze and optimize the data available, for detecting loopholes, and looking out for improvement areas in the departments of traffic source, referrals, and much more.

Online marketing requires a steady course of action and ongoing optimization. Maintaining a strategic distance from these little missteps can help a site to take the internet by storm. One may contact Web Solution Centre, one of the best website development company in Delhi, to garner the best results in this aspect. Here’s some information on 3 Essential Tips for Harnessing the True Potential of Online Marketing.

The internet is a world in itself these days. If utilized properly, it can be a powerful tool for the purpose of marketing one’s business. Though this is not as easy as it sounds, it is worth investing time and money, owing to the sheer number of online customers. There are certain tricks that can help in harnessing the full potential of online marketing, some of which are listed below. For further insight into the subject, one may seek the help of Web Solution Centre, one of the leading web development company in Delhi.

Seo Company In Delhi

1. Conducting a Thorough Market Research

The most important aspect in this strategy is to know and understand the intended target group for the business. This requires a bit of research and insight into market conditions. Once this profiling is done, reaching out to them becomes much easier. Wasting time and resources on irrelevant places will do no good to one’s purpose.

2. Setting a Budget

Although there are a number of platforms available free of charge, and some of them are quite good at what they do, relying solely on free websites may not prove to be enough if one wants to take online marketing seriously. Though budget may be a constraint for many small companies, investing wisely in online marketing can significantly boost the prospects for the company. Knowing where to invest can be a difficult decision to make and one may take the assistance of a reputed website development company in Delhi.

3. Utilizing Social Media

Social media such as Facebook, Instagram, and Pinterest are a businessman’s paradise. A lion’s share of people, who are active on the internet, have their account in one or more social media sites, and spend a good amount of time on them. Having a strong presence on these sites will not only keep current followers updated, but also attract more followers eventually. Creating a business page on Facebook, or posting pictures on Instagram & Pinterest, will give more visibility to a business than one can imagine.

Apart from the ones mentioned above, there are several other tactics of carrying out online marketing. For more information on this strategy one may get in touch with an esteemed web development company in Delhi. Here are 3 Great Ways of Advertising through Social Media.