Tag Archives: web designing company

Web designing is not rocket science; however, it is not very simple either. It is a strategic process and a tool that assures tremendous benefits for businesses looking to spread their wings and grow their customer base. If you are looking to hire a Web Designing Company Delhi, Bangalore and Mumbai can be good options to consider. Firms in these cities have skilled marketers who are knowledgeable and can take care of all your business needs.

Let us look at some of the benefits of web designing. In addition, why you must hire professional to tackle your online marketing needs:

Search Engine Optimization (SEO)

 

SEO is an important process in online marketing and plays a big role in boosting traffic to a website. A professional Website Designing Company In Delhi, will ensure to update new and fresh content on to your website on a regular basis. That way, your website will see consistent traffic from around the world. As a result, it will appear on top of the search engine result pages.

Mobile Responsive Website

In the world where we accomplish everything through mobile phones, it is imperative that you create a website that is responsive to mobile devices. This would ensure your website is easily usable, viewed, navigated from mobile phones or tablets. Professional web designing agencies ensure that your website seamlessly merges with any mobile devices without showing any issues.

Google Analytics

Google Analytics gives you all relevant information about how many visitors or clicks your website received over a period. This helps in analyzing the types of people who are flocking your website and the measures you need to take to improve your marketing methods. In India, the most Web Designing Companies (Delhi, Kolkata and Mumbai included) give significant importance to Google Analytics reports analyzing the future digital marketing strategies.

Branding

With good web design and development, you can attract many eyeballs to your website, which can often convert to sales. A website, which has attractive graphics and well-written text, always stands from the rest of the tribe. This helps in creating a unique brand name and image for your business.

Read Also4 Reasons Why You Should Take Help From a Professional Web Design Company

The Seo doyens of a notable digital agency in Search Engine Optimization in Delhi know how important search engine optimization is for most of the online businesses. We mean who doesn’t want to get that front row seat of online visibility and be noticed by the users first? Who doesn’t want to get recommended by the popular search engines itself- no let us correct, who don’t want to get recommended by the most popular search engine Google?  Every website does, well most of them and this need for supreme visibility make the website owners and their corresponding seo pundits partake in shady and unethical seo practices that fall short of meeting the Google guidelines. These unethical practices revolving around the ever dynamic world of seo are collectively known as Black Hat SEO Techniques.

Black Hat SEO is a substandard and unethical practice involving the improvement of your website ranking on SERPS by unapproved means that violate the general guidelines of Google’s ranking criteria by manipulating the search engine and misguiding it about your website. These Black Hat SEO practices may reap you desired benefits in the short term, but the long term implications of employing such techniques can be severed including the penalization and permanent ban by Google.

The Black Hat SEO practices are employed by various websites who are not doing well in SERPs so that by unethical means they can impress the search engine crawlers to grant them with a higher ranking in the SERPs. The websites that blatantly use these techniques don’t care about their niche or if they are actually providing any value to the customers. Black Hat SEO practices, when caught by the search engines, can put your website in jeopardy and ruin it to slithers. That’s why the experts of one of the leading Website Development Company in Delhi recommends all the websites out there to not let your website reputation be ruined by using the following shady Black Hat SEO Techniques.

Here Are Few Black Hat SEO Techniques

Cloaking: Cloaking in general terms means “hide, cover, or disguise something”. The implication of this word in seo isn’t much different. You are indeed hiding something but form the search engine bots. Cloaking is an unethical way of misleading search engines crawlers by showing them different content and showing entirely different content to the users. Google defines cloaking as

  • Serving a page of HTML text to search engines while showing a page of images or Flash to users.
  • Inserting text or keywords into a page only when the user agent requesting the page is a search engine, not a human visitor

Black Hat Cloaking

 

Keyword Stuffing: Well, this one seo practice is literally being used by half of the websites present over the net. It is an old and widely used seo practice to help webmaster to rank higher in the search engines. Keyword stuffing involves the unnecessary stuffing of the target keywords into the different sections of the website like <head>, <body>, content etc for any particular topic just to rank high in the SERPs. Just imagine how would it feel when you have to read a same word or phrase after every 5-6 words in every line frequently? You’ll get irritated, confused and annoyed because the content would not make any sense to you and you’ll eventually leave that part altogether. Don’t be surprised the readers will do the same.

Keyword Stuffing

Doorway or Gateway Pages: Doorway or Gateway Pages is another widely used Black Hat SEO practice or we can say an adaptive way of redirecting. Doorway or Gateway Pages are content-rich, poor quality duplicate pages designed to mislead search engine bots. They are generally multiple pages that are intended to be search engine landing pages but fall short in providing any value to the users. They are specifically designed for only the search engines to see so that users will only see the target page when they click on any of these pages.

Doorway or Gateway Pages

 

Hidden Text and Links:  Hidden Text and Links are those links and texts that only search engines can see so that they can rank the website accordingly, but they are not visible to the general users. Hidden text in seo language implies keeping the content of your website of the same color as the background and stuffing that part of content with extra links or keywords to rank higher in SERPs. With the content and the background of the same color it becomes impossible for the search engine crawlers to index that content.

Read Also: How To Take Your Mobile App’s User Retention Rate a Notch Up?

Duplicate Content: This one is quite prevalent among average doing websites since they are usually low in resources and thus go for the same content that is already published on other websites or rewrite the articles, blogs, press releases and other website content and post them on their websites. Duplicate content is one of the major reasons for site de-indexing and bad performance in keywords top ranking in SERPs.

Article Spinning: This one is quite similar to the one we have just discussed; the only difference is that duplicate content is a copy and paste technique, whereas in Article Spinning software is used to modify the articles so that only the words and sentences change but the meaning remains the same. The articles that are spun are often poorly written and do not provide any new information to the users. It’s an escape route for the websites who either don’t want to or don’t have the resources to write fresh content.

Bait-and-Switch: Bait-and-Switch is another unethical and shady SEO practice wherein the website completely changes the layout and content of the page once the user is directed to it. Bait-and-Switch is the action of advertising a product at an extremely low price, thus bating or luring customers into buying the product and substituting, “switching” inferior or more expensive goods at the time of the purchase. Bait-and-Switch is an unethical form of advertising, when found, the websites can be penalized or worse banned from the search engine results.

Also Read: What Type of Content Your Readers Want to See in 2018?

Cookie Stuffing:  Cookie Stuffing is a way of putting or stiffing cookies in someone else’s browser without letting them know. So when a visitor visits a website, the visitor’s website is bombarded with third party cookies which are entirely from a different website. If the visitor gets to the website the cookies of which has been placed and if they happen to purchase something from it, that is if they convert, the cookie stuffer will get a commission and a small part of the profit.

Link Buying or Exchange: We all know how important inbound, outbound and backlinks are for the ranking of the website since it is one of the major search engine ranking factors of the Google’s ranking algorithm. More websites link to your page means the more useful and informative your content to them is. But, unfortunately, link building has also been plagued by the gruesome intentions of seo guidelines violators. Nowadays websites have started buying bulk links or doing link exchanges to get a huge number of links to their website. Google was fast in detecting this malpractice and thus placed bots to detect if the source of the link is relevant to your website, if not, then get ready for the repercussions.

Private Blog Networks (PBN): Private Blog Networks (PBN) is a massive collection of highly reputed and authority websites all of which are under the absolute control of you and all of which link back to your money site. These PBNs are generally made of expired domains that boast great backlinks and therefore pass a high level of equity to your money site. PBNs are used for the purpose of manipulating the search engines. But Google has obviously started to take strict action against Private Blog Networks (PBN) with severe penalties and permanent bans.

Click-and-Bait: Click-and-Bait is an unethical practice of luring the customers into visiting a particular link by displaying sensational and eye-catching headlines that bounds visitors to visit that particular link to attract click-throughs and increase sharing of the content over the online social networks. These links forward the users to a page that requires payment, registration, or is one in a series of pages to help drive page views for the site. The click-and-bait links are often led by headlines such as “You won’t believe” or “What happened next will shock you,” just to spark the user’s curiosity into a click.

Read Also: Let’s Talk a Little About Cookies Stuffing

Meta Tag/Description Stuffing: Meta Tag or Description Stuffing is the unnecessary placement of target keywords and phrases to manipulate search engines into indexing your web pages for those keywords and phrases and thus rank your website high for them. Instead of doing any good Google’s bots will easily detect this small glitch and thus will further reprimand your website by pushing it further down the search engine results for such malpractice.

Well, we’ll give you time to process this 1st set of Black Hat SEO Techniques, for the other half stay tuned.

LinkedIn is trying to make its news feed more professional and user-centric.

The online professional network introduced its own aggregation service recently called “Trending Storyline” which focuses on displaying more streamlined feed of news articles targeting topics you likely want to know more about.

Linkedin

According to company’s article “As professionals, two of our most valuable assets are time and knowledge. When we go to our news feeds every morning, we want to connect to the stories that matter most to us professionally. We not only want to know what’s being discussed quickly, but also want to get smarter by discovering diverse perspectives and joining the conversation.” I guess with this stellar feature they are trying to achieve just that.

Spreading out across LinkedIn’s app and website in the U.S. now, the feature garners a editorial team and algorithm to orchestrate feeds about the topics that are buzzing in the news and among different communities and groups. These feeds are then customized to suit each user’s tastes and preferences that they wish to see, for instance,  a doctor may wish to see stories about new technologies discovered , research carried out or formulas invented in their field while someone in finance may wish to follow the latest happenings in the markets.

Each storyline is a combined box of latest new stories and valuable posts that will appear on top of your news feed page . Now, coupled with the LinkedIn Feed, you’ll have access to these new and refreshing Trending Storylines too. These trending storylines take into consideration multiple elements, stretching from apropos influencers and relevant news publishers to different people in your network, so you can instantly access myriad of opinions, find new trending topics to follow and join the race.

Each storyline has its own unique hash tag (#) so that anyone can join the conversation with their own post related to the given storyline.

This blog is designed under the expert supervision of Web Solution Centre’s professionals, the Top Website Designing Company in Delhi delivering high end website design, website development, SEO, online marketing, E-commerce website development and top-notch branding services.

In the age of the Internet and online marketing, the sure shot method to make your business reach to the masses is to put it up on the Internet. Today, the presence of a website has become very crucial, primarily because it is more like an address where interested clients can knock. With the help of a reputed website designing company in Delhi, one can create an effective and successful website.

website designing company

So how much does it cost to design a website? Well, the cost as well as the design depends upon the type of business, the needs of the company, and the requirements of the target audience. There are several parameters which influence the cost, such as, number of features, content, number of pages, and much more.

The cost elements of a website may be primarily divided into three main parts – domain registration, web hosting, and design & development.

  1. The Domain Registration (the url)

It is very important for any business or organization to have a unique domain name. The distinctive domain name will not only give your business an edge over your competitors, but will also provide it with a prominent online identity. An experienced website designing company such as Web Solution Centre helps its clients with the domain registration process. The cost of the registration depends upon the time period for which the organization wants the domain name for their company.

  1. The web hosting

Web hosting enables an organization to post its website or web page up on the internet. A web host provides the company with the space on a server, along with email accounts.

  1. The Design & Development

The cost of designing and developing the website mainly depends upon the number of pages that are to be designed and the features to be incorporated. For creative ideas & concepts, one may contact an experienced website development company Delhi.

They say that for best results, the company and the web designer should sit together to exchange ideas and discuss needs & wants, and come up with the most cost-effective & innovative solutions that would perfectly serve the company’s purpose.  Here are some tips on How to Attract Repeat Visitors for Your Website?

There are over a billion websites on the internet, with each one claiming to be the best and the most informative. Every company wants maximum page views and a regular flow of traffic. So, in this cut-throat competition, how does one manage to stand out in the crowd? Well, with the help and advice of a reputed website development company Delhi, one can surely create an appealing and effective interface.  Here are some tips to achieve success in this aspect.

traffic website

  1. Create awareness about the website: Simply creating a website will not allow people to know about it. To make people aware of it, have its URL printed on your business card. You may also inform your clients about it by sending them e-mailers or by personally asking them to visit the link. By availing the services of an online marketing & website designing company, you can further popularize the site on the major search engines.
  2. Focus on the homepage: People hardly take a few minutes to assess whether the website is useful to them or not. Thus, it is important to make the homepage informative enough to capture their attention. Using taglines is also a great way to communicate with your potential customers and giving them a brief idea of what you’re all about.
  3. Keep it updated: With change in technology, it is important that the website is updated with the current information and the most recent trends. Putting fresh content regularly along with use of informative videos is a good idea for capturing the attention of the audience. Keeping it updated not only increases the footfall, but also improves the search engine rankings. News, press releases, events, photos, videos and any sale offers should be regularly updated to maintain the interest of the visitors.
  4. Use free marketing tools: The social media platforms such as Facebook, Twitter, LinkedIn and others can be used to promote the website.
  5. Review your content time and again: It is important to review the content time and again. Unique and error free content makes a lasting impression in the minds of the customers.

For more advice on this subject, one may get in touch with an eminent website designing company in Delhi, such as Web Solution Centre. Here’s some information on Mobile Optimization – The Present & the Future of SEO!

With the growing popularity of the internet, it has become imperative for business owners to take up online marketing tactics to reach out to their target audience as well as gain visibility in the online world. However, for successful results, it is important that companies invest a substantial amount of time, efforts, and expertise in planning the strategy.

online mistakes to avoid

Any decision which is made in a hurry or without much contemplation may result in mistakes like the ones mentioned below:

  1. Ignoring the importance of a blog

Not having a blog brings immediate danger to the marketing strategy of any website. An updated blog site enables the customers to know that the company and the business are still active. Further, submitting new blogs allows the company to project itself as a reliable source of knowledge for that particular niche. For more tips in this domain, one may contact a web development company in Delhi.

  1. Having the ‘dirty’ e-mail list

It is important for companies to ensure to send mails only to those individuals who have requested for updates via mail. Mailing anybody and everybody reflects a poor e-mail marketing campaign, and may get the company in trouble. It is essential to sort out the list on the basis of responsiveness of the recipients.

  1. Expecting instant results

Online marketing always comes with a short gestation period. Content marketing, social media marketing, and search engine optimization take some time to deliver the expected results. Of course, it is important to make use of the correct modus operandi, and then wait patiently for the results to show up.

  1. Not analyzing or optimizing data

It is a common mistake for business owners to jump into online marketing of their site and then continue following the same approach, without even analyzing the effectiveness of the strategy. With the assistance of a web development company in Delhi, companies can analyze and optimize the data available, for detecting loopholes, and looking out for improvement areas in the departments of traffic source, referrals, and much more.

Online marketing requires a steady course of action and ongoing optimization. Maintaining a strategic distance from these little missteps can help a site to take the internet by storm. One may contact Web Solution Centre, one of the best website development company in Delhi, to garner the best results in this aspect. Here’s some information on 3 Essential Tips for Harnessing the True Potential of Online Marketing.

You just had your new website up and running online however, you are still uncertain if you need a professional website designing company or not. You know that web design is not just about creating a sparkling site where you can welcome your customers. It is all about looking good online and providing the best service for your customers. Here are red flags that you may have overlooked:

  1. Are your website pages loading well?

Are your website pages loading well

One of the most important aspects of a website is site loading speed. If your site loads slower than a few seconds then your visitors may impatiently visit other sites. You may not be getting through most of your site visitors since your site takes too much time to load. A web design company will consider all the aspects of site design to make sure that your site loads rapidly no matter what.

  1. Are your product pages organized?

Are your product pages organized

Your customers look for an organized product page so they could shop easily and seamlessly. A professional web designing company will create a well-organized product page and catalog to allow your customers to view your products or services really well.

  1. Are you using social media buttons/links?

Are you using social media buttons links

Social media plays a huge role in consumer decisions. Your site should have instant access to social media buttons to allow your visitors to share your content, products or services easily. Use social media sites such as Facebook and Twitter wisely by connecting to your customers and by posting important information about your business.

  1. Are your website designs updated?

Are your website designs updated

Older site designs and features will only slow your site down. A web design company will make sure that your site has the most updated features to reach out to customers and rank higher on the web.

  1. Are you using videos and other moving images in your site?

Videos and other images will be appreciated by customers. A professional design company will develop a site with relevant videos, images and pictures to make it stand out.

  1. Is your site down most of the time?

Downtime ruins your business and affects your revenue and sales. If your site is down most of the time, you are only flushing money down the drain. You should have reliable hosting service from web design companies so your site will always be up and running no matter what.

  1. Are your customers able to process payments seamlessly?

Are you using social media buttons links

Do you get complaints regarding payments, deliveries or any other concerns about your website? Complaints will affect your customer trust and eventually your revenue. You should make it a point to take complaints seriously and do something about these at once. Don’t let negative comments overcome you but instead do your research.

Customers need a safe, seamless and effortless payment system and delivery this is why you must use only trusted payment options such as credit card and online payment methods that only professional website designing companies will be able to install in