Tag Archives: Web Designing Company In Delhi

3 Types of Online Data You Should Be Tracking For your Website

When businesses talk about analytics, our mind is wired to direct straight towards the term web analytics. Companies are in a deep hole regarding the growing importance of setting up tools such as Google Analytics, Adobe’s SiteCatalyst or Alexa to track page views, online traffic, bounce rate, test variables and monitor their website’s online presence.

But they are just taking the piece of the pie. Web Analytics is indeed crucial in tracking the site’s whereabouts, they are the only web metrics most startups need to know about- but for entrepreneurs this is just the starting. Web solution Centre, Best Website Design Company in Delhi can also give you a thorough brief on this matter.

3 Types of Online Data You Should Be Tracking

We have grounded 3 other types of analytics that every business should monitor on daily basis to know the stats about the critical aspects of the business- products, customers, market campaign, PPC campaign, site bounce rate and so on.

Funnel Analytics: Funnel analysis is an effective medium to gauge conversion rates on particular consumer behaviors. It involves a string of events that thrives towards a predetermined goal like from user engagement in a mobile application to a sale in an E-commerce platform or a advertisement to purchase in online advertising.

You can surely get raw funnel data from basic web analytics tools. But wiith specialized software designed mainly to understand and monitor customer funnel you can get a better picture of the process. Software like KISSmetric and MixPanel with a minimum subscription can help you get  a better picture of how leads obtained through your funnels working out.

On-site Engagement Analytics: Beside knowing how users are ultimately landing on your site, you should also keep track of what they are doing on your site? Which pages they are visiting? Where they are hovering? What they are reading and if they are getting confused?

Ever heard of mouse-move heat map and click heat map? No, well let us enlighten you. Mouse-move heat map show where users are hovering and moving across your pages. This help companies monitor pages that are interesting and intuitive to visitors. Click heat map show visually the exact locations where visitors’ cursors clicked on your website.

Customer Analytics: Customer analytics is the use of certain processes and technologies which help companies gain customer insights important to deliver products and services that are anticipated, effective and timely.

Startups usually take this long path of surveying customers and setting up effective customer feedback channels. But with customer analytics you can  easily gauge unfilled customer requirements and identify problems in your marketing campaigns. Customer Analytics is now a pillar in understanding customers styles and lifestyle preferences. This is purely because customers are more empowered and aware than ever. Customers have instant access to information, thanks to smartphones- where to buy, what to buy, how to pay etc. So bowing down to their needs is what we are left with.

In the world of analytics platforms, it is crucial to take advantage of the types of data that can help us understand more about our customers and better meet their requirements.

How Much Does it Cost to Design a Website?

In the age of the Internet and online marketing, the sure shot method to make your business reach to the masses is to put it up on the Internet. Today, the presence of a website has become very crucial, primarily because it is more like an address where interested clients can knock. With the help of a reputed website designing company in Delhi, one can create an effective and successful website.

website designing company

So how much does it cost to design a website? Well, the cost as well as the design depends upon the type of business, the needs of the company, and the requirements of the target audience. There are several parameters which influence the cost, such as, number of features, content, number of pages, and much more.

The cost elements of a website may be primarily divided into three main parts – domain registration, web hosting, and design & development.

  1. The Domain Registration (the url)

It is very important for any business or organization to have a unique domain name. The distinctive domain name will not only give your business an edge over your competitors, but will also provide it with a prominent online identity. An experienced website designing company such as Web Solution Centre helps its clients with the domain registration process. The cost of the registration depends upon the time period for which the organization wants the domain name for their company.

  1. The web hosting

Web hosting enables an organization to post its website or web page up on the internet. A web host provides the company with the space on a server, along with email accounts.

  1. The Design & Development

The cost of designing and developing the website mainly depends upon the number of pages that are to be designed and the features to be incorporated. For creative ideas & concepts, one may contact an experienced website development company Delhi.

They say that for best results, the company and the web designer should sit together to exchange ideas and discuss needs & wants, and come up with the most cost-effective & innovative solutions that would perfectly serve the company’s purpose.  Here are some tips on How to Attract Repeat Visitors for Your Website?

Questions to Ask Before Initiating a WebSite Revamp

A company may revamp a site for various reasons, for improving usability, or making it trendy, or simply because the current design does not match with the activities and vision of the business.

website revamp

 

In order to ensure that a site revamp is successful, one must establish a clear set of goals and make sure that one has the answers ready to the following questions:

  1. What is the purpose of the redesign?

First things first, one needs to determine the primary purpose of embracing a site revamp. In other words, what changes need to be made, and what is that one is trying to achieve through the redesign? It is important to list out the goals, and work out a road map for achieving the same. For more assistance on this subject, one may avail the services of a reputed website designing company in Delhi, such as Web Solution Centre.

  1. Mere upgrade or complete overhaul?

Depending upon the purpose of the redesigning activity, one needs to understand whether the site needs a total overhaul or a minor face-lift. Of course, each of these elements will have a direct impact on the cost, time, and efforts. Hence, to ensure that one is in the right direction, it is important to take an early decision of whether to make minor changes or redesign a completely new site from the scratch. The expertise of an experienced website designing company Delhi will be of immense help in this matter.

  1. What are the strengths and weaknesses of the current design?

The current site may not be entirely faulty. It may have a few positive aspects too. One needs to determine which aspects need to be kept intact and which new elements need to be incorporated. Further, one also needs to get rid of the negative elements, which hamper the site’s image, look, feel, or performance. While doing all this, one needs to remember that re-designs can pose a major impact on repeat visitors. Hence, it is advisable to maintain a somewhat similar look to the previous design, rather than opting for a completely different interface.

Apart from the above-mentioned factors, one also needs to consider the implementation of SEO in the new interface. For tips on this subject, one may consult a renowned SEO company in Delhi. Here’s some information on Why Does a Business Require a Responsive Website?

Signs That You Need a Website Designing Company

You just had your new website up and running online however, you are still uncertain if you need a professional website designing company or not. You know that web design is not just about creating a sparkling site where you can welcome your customers. It is all about looking good online and providing the best service for your customers. Here are red flags that you may have overlooked:

  1. Are your website pages loading well?

Are your website pages loading well

One of the most important aspects of a website is site loading speed. If your site loads slower than a few seconds then your visitors may impatiently visit other sites. You may not be getting through most of your site visitors since your site takes too much time to load. A web design company will consider all the aspects of site design to make sure that your site loads rapidly no matter what.

  1. Are your product pages organized?

Are your product pages organized

Your customers look for an organized product page so they could shop easily and seamlessly. A professional web designing company will create a well-organized product page and catalog to allow your customers to view your products or services really well.

  1. Are you using social media buttons/links?

Are you using social media buttons links

Social media plays a huge role in consumer decisions. Your site should have instant access to social media buttons to allow your visitors to share your content, products or services easily. Use social media sites such as Facebook and Twitter wisely by connecting to your customers and by posting important information about your business.

  1. Are your website designs updated?

Are your website designs updated

Older site designs and features will only slow your site down. A web design company will make sure that your site has the most updated features to reach out to customers and rank higher on the web.

  1. Are you using videos and other moving images in your site?

Videos and other images will be appreciated by customers. A professional design company will develop a site with relevant videos, images and pictures to make it stand out.

  1. Is your site down most of the time?

Downtime ruins your business and affects your revenue and sales. If your site is down most of the time, you are only flushing money down the drain. You should have reliable hosting service from web design companies so your site will always be up and running no matter what.

  1. Are your customers able to process payments seamlessly?

Are you using social media buttons links

Do you get complaints regarding payments, deliveries or any other concerns about your website? Complaints will affect your customer trust and eventually your revenue. You should make it a point to take complaints seriously and do something about these at once. Don’t let negative comments overcome you but instead do your research.

Customers need a safe, seamless and effortless payment system and delivery this is why you must use only trusted payment options such as credit card and online payment methods that only professional website designing companies will be able to install in

3 Hacks for Building a Successful E-Commerce Site

Since its inception a few years back, the competition in the e-commerce business has skyrocketed. It is no longer enough to just build an average site and expect immediate success. It is important to bring together function, appearance, ease of access, and several other factors, if one wishes to achieve success in the business. There are several fine points which one needs to remember while creating an e-commerce portal. With the help of Web Solution Centre, a renowned web designing company in Delhi, one may gain further insight into this process.

Ecommarce website

  1. Short Sign-Up Process

This is where many online retailers get it wrong. A long sign-up process is a major turn-off for any potential customer, as they do not find it relevant to provide arduous and often unnecessary details, while signing up for an online shopping portal. Hence, it is important to have a short and precise sign-up process.

  1. Great Visual Appeal

This is probably the single biggest factor which makes a portal stand out from countless others. Having a visual individuality goes a long way in creating a lasting impression in the eyes of the viewers. There are certain basics in this section though. Firstly, the interface should be clean, uncluttered, and free of visual pollution. Also, ‘white space’ should be used judiciously. These basics aside, every portal should have a presence and appearance of its own, and should not look like a sibling of any other site. Getting in touch with an esteemed website designing company in Delhi may prove beneficial in this matter.

  1. Providing Contact Information

It’s simple: providing contact information clearly where any customer can reach and have their queries addressed is a must. This is particularly helpful for the older generation, who may not be as tech savvy as the younger ones. It also creates a positive image for the website as being a user friendly one.

These are only a few of the many hacks that one needs to follow while crafting an e-commerce portal. For more information, it is advisable to contact a well-known website designing company in Delhi. Here are some Tips for Creating Sign-Up Forms That Enhance User Experience.

3 Great Ways of Advertising through Social Media

There is no denying that Facebook and Twitter are the major players in social media. Both the sites offer a multitude of options for promoting one’s products and services.

Listed below are three effective ways of utilizing these sites for advertising a business:

3 Great Ways of Advertising through Social Media

 

  1. Option of boosting the post

boost your post through facebook

On Facebook, situated on the bottom right hand corner of each post is a ‘Boost your Post’ option. Clicking on this tab enables the company to increase engagement with other users. The post will be available on the top in the newsfeed of others so that they can comment, like, or share the content. The newsfeed of any user shows numerous posts written by their friends. Amidst the hoard of photographs and content, one may miss or ignore a particular post. This service ensures that the content reaches out to a larger audience. For more tips in this domain, one may get in touch with Web Solution Centre, a SEO company in Delhi, which specializes in social media and online marketing.

  1. Promotion of a Page

promote page facebook

One may create a Facebook page on the site for display of products, services, and allied information. In order to increase likes for this page, an enterprise may make use of the ‘Promote Page’ button which is available on the left-hand side of the page. This contributes to the growth of the community and enables the company to interact with new customers. For expert advice on creating a page, one may consider hiring the services of one of the best website designing company Delhi. Here is an insight on The Importance of Creating a Facebook Page for Your Business.

  1. Website Clicks

Twitter cards

With the use of Twitter Cards, one can include website URLs and other media such as videos, photos, and more. Facebook also allows users to send a custom URL of the home page or contact page of their website. These tricks help in increasing website clicks, attracting traffic, and subsequent conversions.

By taking assistance from a web designing company in Delhi, one can make use of social media for advertising and promotion purposes.

3 Things to Remember about Logo Designing

For the customers, a logo instantly reminds about the company’s product or service. A company considers its logo as an integral part of branding. The challenge here is to craft a design which is original, yet catchy, and which conveys the precise message to the target audience.

logo designing

 

Listed below are three pointers which should be kept in mind while designing a logo:

  1. Keep it simple and distinctive

A logo should ideally be unique, apt, memorable, versatile, time-tested, and above all, simple. A simple and distinctive logo enables easy recognition. It is also essential that the design is futuristic and works across various mediums & applications. Not to forget, it should represent the intended message. For more tips in this domain, one may contact Web Solution Centre, an esteemed web designing company in Delhi, which offers expert web and marketing solutions to companies of different industries and sectors.

  1. Learn from others, but do not imitate

One should always look out for what the competitors and rival brands are doing. By knowing their success stories, one can gain an insight on what would work for their own company and brand. However, one should refrain from imitating the style of others. While there is no harm in drawing inspiration from the style and expression, it does not sound logical to imitate the design. For unique ideas, one may consider availing the services of a reputed logo and web designing company in Delhi.

  1. Retain the sketches

Of course, when one designs a logo, he/she would come up with several sketches, before deciding on the final one. Industry experts suggest that one should never discard these sketches as they form a valuable resource for future projects. A sketch may not work for a particular brand, but it may form the foundation for another project or client.

With the help and assistance of the best website designing company Delhi, one can surely create an effective logo, which will aid in enhancing brand awareness and recognition. For creative ideas and concepts, here’s an insight on the Graphic & Web Design Trends of the Present