Tag Archives: web design

If you are looking for the Best Website Designing Company Delhi is the place for you. The city has many reputed firms that provide cheap yet authentic website design services. If you are not sure how a website can help your brand, here are some pointers for you to consider:

Do it for your customer

Nowadays every customer prefers to do an online research about a brand before engaging in business. So, if you are a brand looking to attract new customers and hold on to the old ones, make your presence on the internet where customers can learn about your products and services before taking their decisions.

Provides social proof

A website for your brand helps to create customer loyalty. A good website, with sufficient information about your product, can lure customers. Also, if your website has a section for customer feedback or testimonials, it can also add a lot of value in gaining trust.

Control the narrative of the brand

Having a website can help to create a narrative for your brand. This will help in reaching out to niche audience who seek specific type of products. Creating a narrative around a product can be difficult at times. In that case, to help you get started with marketing of your brand, you can hire the Best Website Development Company In Delhi certainly has a lot of options for the same.

It is often pocket friendly

People are often of the opinion that having a website would mean a lot unnecessary expenditure. However, the truth is different. Creating a website is now a lot cheaper compared to what it was a decade ago. There are a lot of tools available with which one can create a safe, secured and robust website.

All your competitors are on the internet

If you want to stay ahead of your competitors, having a website is of utmost necessity. So, to reach out to your prospective customers and spread your business online, hire the best website designing company Delhi houses some of the top web design firms which can help you reach out to your potential customers.

Read AlsoWhat Are The Success Factors Of A Web Design Company?

For improving the ranking you will have to implement some Search Engine Optimization basic techniques and tricks. A website which doesn’t appears in the search listing is worthless. These SEO tips will surely help to improve the web design hence the rankings will increase too.

Here Are Some SEO TIPS FOR IMPROVING WEB DESIGN

  1. URL should be search friendly

The best URLs have keywords in it. Try to use all required keywords in the URL but don’t make it lengthy. Make it in such a way that it describes about the content. This small search engine optimization trick can help you to achieve great position in the rankings.

  1. Use Heading Tags Wisely

HTML Headings are very useful for improving web design. If you use them wisely then chances are there that your ranking will increase as well as the web design. Use them to display the topic hierarchy,<H1> for the main topic and further for other subtopics.

  1. Don’t ignore the Image Alt attributes

There are most of the peoples who ignore the image Alt attributes space vacant. For a better web design and rankings fill this place with essential keywords. It would help your content to earn more views.

Also ReadThe On-page and Off-page Search Engine Optimization in Delhi

  1. Externalization of Scripts

This is a magical search engine optimization trick for the betterment of web design. Externalization of scripts means putting the web design programming scripts out of the website’s main HTML script. Keep the CSS, JavaScript etc, codes outside the main HTML document because the search engine at first views the website through the main document so excluding additional line can be useful.

  1. Search Engine friendly content

Websites with very little content struggle to take the top positions. Web spiders or crawlers go through the website’s content so it is advised to decide the content length properly as we know content is the life of a website.

A small business or a big enterprise, you need a website to survive in today’s competitive business world, and to develop a remarkable website for you; you need A Website Development Company In Delhi.

With the technological advancements and newer skill resource pouring in everyday, it is becoming easier to harness the benefits of web and media to boost the businesses. In this endeavour, a website is a spearheading tool for all businesses alike.

Here are a few compelling reasons that tell you why you need a website for you business:

Customer Look for a Website

Your customers look for your seriousness in business and to count on the same, they need to witness your pronounced web presence. They need a forum where they can gather information about your business through relevant content, rely upon you and make a decision to opt for your services and products.  A website development company in Delhi can help you attract your target customers through a website easily.

A Website is a Testimony

Customer reviews on your website are one of the most important tools that make your business trustworthy and reliable. There is no other way you can have your satisfied customers say a word about your products and services, which you can show to the world. A website makes it possible to have all the testimonials at one place for the visitors to read and make a favourable decision. All your competitors have a website for the same reason.

A Website Boosts Your Ranking

These days, people go searching for everything on the internet. Rather than asking anyone, people rely on Google to find out the best options for their needs. If you wish to be seen among the top solution providers, you need to have a website with saleable content that can elevate your ranking and visibility throughout the search engines. A website takes you beyond geographical barriers and helps you sell your products and services across borders. Consult a website development company in Delhi to know more about search engine optimization.

A Website Keeps Your Business Running 24×7

If you wish that your business be on display 24X7 ad 365 days round the year; you do not need anything else but a website. A brick and mortar office or a physical store needs to be closed for recommended hours. But a website puts your products and services on display round the clock, even for the potential customers in different time zones. That too, at substantially low cost than what you need to put-up a physical office.

Read Also: Let’s Talk a Little About Cookies Stuffing

There are more reasons to have a website running for your business. For a more detailed consultation and to have a remarkable website for your business, contact a website development company in Delhi.

Ready for your next wonderful read? I hope you are because this one will surely perk up your eyes and ears.

The experts of an Ecommerce Website Design Company in Delhi know how used to we are of hearing that ecommerce segment is showing a tremendous growth, that it is showing a rise in the market volume, sales, and revenue. But what does that actually mean? We millennials are so used to hearing facts and figures that stating things in general context without actual figures to support them seems hallow and incomplete.

So, before we get down to the task of comparing the top 5 Ecommerce Platforms of 2018, let’s first understand how and why these platforms reached where they are today.

  • Retail e-commerce sales worldwide are estimated to rise to 2774 billion in 2018. (Statista)
  • Global e-commerce sales are predicted to show 20% growth.
  • Mobile will be reaching 70% of e-commerce traffic by the end of 2018.
  • Over 2 billion mobile phone or tablet users made some form of ecommerce transaction in the year 2017.

With these trends in tow along with Google’s mobile-first indexing is a proof that mobile e-commerce is growing faster than general ecommerce. And mobile isn’t something you can take granted for anymore. Mobile is no longer a mere trend, but a full-proof necessity which you can’t avoid. Any avoidance or lack of proper indulgence in this regard will only lead to significant losses in revenue and sales.

Read Also6 Downright Easy Ways to Improve your SEO Ranking

The rise of the web has granted companies globally with a huge opportunity to reach a wider market and reach masses. If you are not making effective and full use of this opportunity then you are probably flushing huge sales and revenues down the drain. In case you have decided to take your business online and sell your products and service through an ecommerce website, it is quintessential that your website has to be accurately equipped.

Building an ecommerce website from the scratch is a task full of evaluation, contemplation and strategic planning. You need to be sure what all you want on your website and how you can give your visitors a smooth and streamlined user experience. With so many ecommerce platforms available in the market, deciding on the one that is most suitable for your online business is a hefty task that must be carried out after due diligence and expert advice.

As a renowned company in Web Design Delhi, to help ecommerce website owners make a wise choice, we are highlighting some of the best e-commerce software available right now.

Here is a List of Top 5 Ecommerce Platforms of 2018

Magento

Pros

  • Magento is an open source ecommerce platform conceptualized in 2008.
  • The qualities that made it the most promising and popular platform worldwide is its reliability, scalability, and flexibility.
  • Popular brands like Burger King, Huawei, Pepe Jeans and Liverpool F.C. have their ecommerce websites built on Magento.
  • Magento provides unlimited customization options.
  • Easy to use and manage.
  • Website owners can avail the benefits of more than 9000 plug-ins and extensions to provide much-needed scalability to their website.
  • Get the treat of free social media extensions.

Cons

  • Not everyone can work on Magento.
  • You need to be a professional programmer or have a team of programmers to help your with the Magento ecommerce website set up.
  • The basic Magento version is free for everyone but the enterprise version comes with a cost of at least $20,000/year.

WooCommerce

Pros

  • Woocommerce is an open source ecommerce platforms for building the customized ecommerce website for entrepreneurs worldwide.
  • Woocommerce is built on an open-source content management system, which runs 26% of the web i.e. WordPress.
  • The advantage of being built on world’s leading content management system provides Woocommerce with the ability to seamlessly blend commerce with content.
  • It is highly customizable, so you can add as many options as you want.
  • Comes with REST API to manage everything from products to orders.
  • Get more than 400 official extensions ranging from payments and shipping to marketing and accounting.
  • A wide variety of themes including each year’s default WordPress themes.

Cons

  • The licensing fee will keep on increasing with the added number of extensions you add to the store.
  • You need to take care of the domain, hosting and maintenance services yourself.
  • If you are not a programmer yourself, then you’ll surely need someone with the development background to help you with the setup.

PrestaShop

Pros

  • Prestashop is freemium, open source ecommerce Platforms.
  • More than 250,000 ecommerce websites worldwide are built on Prestashop.
  • It is free to download and use, the only cost is for the extensions, the more you want, the more you have to pay.
  • You can increase the room for scalability if you want some additional modules.
  • It is easy to install, just download the software and upload it to your host.
  • Prestashop comes in 60 different languages.
  • It hosts more than 35000 modules and themes to modify the look and feel and functionality of your online store.

Cons

  • The add-ons, extensions, and plug-ins bear huge costs even if needed for basic functionality.
  • Prestashop is ideal for setting online store for small businesses; if you have a large business then you need to go somewhere else.
  • In case you want the assistance of the expert team or support community members then get ready to shell out few more bucks.
  • The default theme and features aren’t up to the mark as with other ecommerce platforms.

Also ReadSmoothen Out Your Ecommerce Website Experience with the Laws of Simplicity 

Yokart 

Pros

  • Yokart is powerful ecommerce platforms designed especially for startups and SMBs.
  • It is an ideal ecommerce platform if you are looking forward to building multi-vendor stores, like Amazon, eBay and Paytm.
  • The latest version of Yokart supports multiple languages and multi-currency feature.
  • The online store owner will not get the framework but the source code of the website.
  • Website owners will get 12 months free technical support.
  • All the price packages carry same features except the startup pack.

Cons

  • Yokart is built on PHP, thus you need to have in-depth knowledge of this server-side scripting language to carry out any kind of customization.
  • It isn’t an open-source ecommerce platform like Magento.
  • Suitable only for startups and small and medium businesses.

VirtueMart

Pros

  • VirtueMart is an open source e-commerce solution.
  • It is designed as an extension to Joomla! and Mambo content management systems.
  • VirtueMart comes with basic features needed to set up an online store which can be extended with add-ons.
  • If you have used Joomla! before, you’ll certainly face no problem working on VirtueMart.
  • Provides great support and performance in the backend.
  • Bear no monthly or transaction fees.

Cons

  • VirtueMart lacks functionality, that is why it is far behind other ecommerce platform but luckily is still evolving and gaining popularity.
  • If you are using VirtualMart, then it is important that your website runs on Joomla! since it will not support any other CMS.
  • You need to have full knowledge of Joomla! to carry out any kind of customization.

If you have something to add to this list of top 5 Ecommerce Platforms then leave your comments in the section below.

The expert mobile developers of a renowned Web Designing Company in Delhi ask their users, are you planning to gift yourself a new phone soon and considering making a switch from Android to iOS or vice versa? But is it worth changing lanes with the traffic brisling or is it safe to stay in your lane and follow suit of another vehicle. If you are thinking why we are talking in riddles, then here is it. What makes you think that the other platform, a new mobile phone of which you are going to get is better than the one you are currently using? Probably you are building your decisions based on what others are saying, what other others are buying and what the media is serving you. But mind this; you are a better judge than all those who are feeding big chunks of advice down your throat.

Well, the war of the mobile platforms between Android and iOS has been hustling around from the time Android started making his presence felt in the market. But deciding which platform is better is an impossible task without going in detail, evaluating their minute details and laying down the horses. But as a renowned Mobile App Design and Ecommerce Website Design Company in Delhi, we can help users find their solid footing in deciding which platform is worth spending their precious money on.

Recently a leading research firm, Customer Intelligence Research Partners (CIRP) has conducted a survey which revealed that Android users have a higher loyalty than iOS users do. When talking about the brand loyalty the Android user’s brand loyalty has been remaining steadily high since the last two years at 91 percent loyalty rate as compared to 86 percent for iOS.

Customer retention

Though the reigns of brand loyalty are taken away by Google’s Android, this still doesn’t prove which platform is worth diverting your attention to. Time and again we have seen people brag about the awesomeness of iPhone mobile phones and how they are a leader when it comes to mobile operating systems, to just we simply beg to differ. Though iPhone is indeed the first choice of customers these days with the arsenal of services it boasts, you simply can’t let go of the fact that Android is the choice of a majority of the nation given the descent features its gives at such reasonable prices.

Also Read: What Type of Content Your Readers Want to See in 2018?

We think it’s better to break down the features of both the platforms bit by bit and then decide which platform has the upper hand over the other.

 

Basis

 

Android

 

iOS

Hardware Choice There is no denying of the fact that Android offers far more choice in terms of hardware as compared to iOS, rolling out multiple devices by different firms with loads of features for consumers to choose from.Android ecosystem has lots of devices to suit every taste, preference and budget.Premium class models: Samsung Galaxy S8Mid class models: Honor and OnePlusApple is behind Android when it comes to shelling out a wide range of devices, but there is still a descent choice of options available for the iOS lovers ranging From SE to Plus variants.But it is simply impossible to beat the army of mobile devices Android rolls out in a year.
Software There is one thing I think every Android lover should understand that here is no way Android OS can match the clean and sophisticated experience offered by the iOS.Andoid’s OS is quite confusing at times with many features and settings hidden behind opaque menus. 

Android on the other hand is a far more feature loaded platform, rendering plethora of customization options, and settings to set the mobile as per your taste and preference.

Apple’s OS is easy to use, quite sleek looking and clean and more intuitive than Android’s OS.Apple’S OS is made keeping in mind the everyday usage by the users, that it should be easily understandable and navigable.

But the ease of navigation comes at the cost of functionality. Apple offers limited features, restricting them to the ones that are indeed regularly used by the customers.

Hardware and Software Integration Android have their hardware made by brands like Qualcomm and MediaTek and the software has to be made according to the specifications of a particular brands and their respective devices.Brands like Samsung, HTC, and LG, have their own flavor to add in their smartphones.Apple clearly has an upper hand in this department. Apple manufactures their hardware as well as software which help them create stellar software experience that run in a fluid harmony with the hardware.
Virtual Assistants Google has Google Now with features like set alarms, reminders, get directions, check cinema times and can send text messages and emails using dictation.Apple has Siri with the same features to offer.
Security Google’s Android is a risky venture to step in when it comes to security, since it is easily rooted, flashed and we have come across numerous instances of it being hacked.Apple’s iOS and iPhone is a walking and breathing security and encryption human being.The mobile device’s memory is tightly encrypted so that one cannot hack into the hardware to access your personal information.

Your log-in Id, password, fingerprints and face recognition will be secured on the iPhone and not on a cloud server.

Updates Android needs to move in synchronization with the smartphone manufactures for the next update, since each one of them has their unique skin to be tweaked for the next update which delays updates up to 5-6 months on loop.Since Apple manufactures its own hardware and software, the updates roll out on a same date for everyone, whether it’s a bug fix, a minute security patch or a major update.

 

Read Also: How to Successfully Rebrand Your Business: 3 Tips

The web developers of a top Web Designing Company in Delhi wants to tell its users through this blog the latest stunt carried out by the most popular, lately naïve and forever dynamic search engine, Google. Google is working towards convincing the entity who is the watchdog of web standards to embrace its interesting technology inspired by Accelerated Mobile Pages. Is it really that important that every single website owner have to devotedly succumb to Google’s technology? The picture the Google is trying to present over here is that they want every single web page to gain the advantages of AMP and offering prominent search positioning to sites that are using Google’s proprietary framework.

Launched back in 2015, Accelerated Mobile Pages (AMP) is Google’s most controversial development that has been a topic of debate for last 3 years within the web community. AMP is crushed, compressed and diet version of HTML, JavaScript and other web technologies packed with a number of non-standard modifications and restrictions to achieve multiple numbers of merits that are beneficial for mobile browsers. These merits bring under the umbrella the following benefits such as- instantaneous page loading, distribution on multiple platforms and a better search ranking on Google SERPs.

There are three major aspects of AMP,

  1. A restricted version of HTML with custom AMP-oriented tags for website components like images, audio, and video.
  2. A unique, custom mandatory JavaScript library that manages the AMP-specific tags, a few numbers of animations and other unique features.
  3. A personalized caching proxy system, wherein Google check the accuracy of AMP pages and then present them to clients

The sole reason behind the development of these alterations and restrictions is to ensure that the AMP pages are small, easy to load and consistent. Google’s David Besbris explained in an interview that they were trying and desperately wanted to turn AMP into a standardized technology.

“The trend in the industry at the time was the simple way of solving these problems, where you guaranteed that you could control the experience … but that comes at the cost of the web.”

“Based on what we learned from AMP, we now feel ready to take the next step and work to support more fast-loading content not based on AMP technology in areas of Google Search designed for this like the Top Stories carousel.”

But it is not a standard yet; many people think that Google is trying to force websites to adopt its proprietary format and give a back seat to web standards in favor of Google’s proprietary format.

With this announcement, Google has also mentioned that they’ll continue to work on the development of AMP technology and serving the same search engine positioning benefits to a site that have adopted the AMP technology. Without a specific timeline or roadmap, it is still yet to be determined how Google’s revelation would mold the world of web.

The experienced web developers of a Best Website Designing Company West Delhi, Web Solution Centre says that before taking a final decision of an online store platform, you want your ecommerce website to be built on, let’s just clear out few important things.

  • Choosing an Ecommerce platform for building, managing and maintaining an ecommerce website is critical to the success and failure of your ecommerce website. This is specifically true for small businesses that have to literally make things work on limited time and resources.
  • Before deciding on the ecommerce platform, make sure you have forensically evaluated the strengths and weaknesses of your business. This will give you a rough idea as to on which ecommerce platform your business will be more suitable.
  • Look at the options carefully and take into consideration the ins and outs of each one of those options.

Someone who is working towards taking their business online, or is orchestrating a shift from one brand to another, the chances are fair that you might be weighing your options. Web Solution Centre brings you the comparative analysis of two of the most popular ecommerce website creation and management platforms – Shopify and Magento.

 

Basis of DifferentiationShopifyMagento

 Basic Information

Shopify is a proprietary product for which you have to pay according to your usage requirements.

Magento on the other hand, is open source platform that you can use as per your liking to create your own online store.

 Level of Functionality

Shopify is easier to setup and run as compared to its counterpart.

Magento needs a little understanding before you start using it.

 Inventory

Shopify offers unlimited inventory management at a premium price.

Magento offers unlimited inventory management for free.

 

  Hosting

Shopify is a fully managed and hosted solution.

In Magento you need to have separate hosting, download, installation and set up.

  Shipping charges

You can improve your average order size by offering free shipping to your customers with their free shipping calculation software.

Offers powerful and flexible options for calculation of shipping charges.

 

 

Coupons and Discount Codes

Shopify does not offer provisions for coupons and discount codes

Magento allows options for coupons and discount code generation and calculation.

Payment Gateway Options

Shopify offers support for 70 payment gateways.

Magento allows limited support for payment gateways.

More payment gateways can be added through third-party add-ons.

Themes and Templates

Shopify offers a limited collection of free themes and templates, but they are more contemporary as compared to the free ones offered by Magento.Shopify premium themes start at $80.

Magento offers a massive collection of free themes and templates to give your online store a look and feel similar to the products and services you are selling.

Magento premium themes start at only $1.

Apps and Add-Ons

Shopify offers over 100+ apps and add-ons to enhance and expand the functionality of your online store.

Magento offers whooping 5000+ apps and add-ons.

   SEO Capabilities

Shopify offers only basic essential features for SEO including robots.txt and sitemap.xml files, Canonical URL tags, and editable meta descriptions, URLs and title tags.

Magento offers impactful SEO features like URLs, meta info, Google sitemap and Google content API.

 Customization CapabilitiesOffers robust customization capabilities that allow you to tweak the raw HTML/CSS code

Offers extreme level of customization that allows even the smallest of components to be customized.

 

 

 Cost

 

Shopify is a commercial ecommerce development platform which charges from $29/month to all the way up to $299/month depending upon your package.

Magento is a free open-source commerce innovation platform.

You just have to pay for periodic hosting charges and the cost for hiring certified Magento developers.

What are the few names that come to your mind when you talk about smartphones, mobile apps and artificial intelligence in one breath? The mobile app developers of one of the leading Web Designing Company in Delhi, Web Solution Centre can think of few, naming Amazon’s Alexa, Apples’ Siri, Google’s Assistant, and Microsofts’s Cortana, well there are plenty of names one can jot down when talking about the apps that are the true embodiments of artificial intelligence in mobile applications. A countless number of professional developers and software masters dedicate plenty of hours molding these services into responsive personal assistants so that they can perform tasks for which they are so graciously developed. Personal assistants today are tracking, solving queries, sending messages, launching services and what not.

Stretching from the oh-so-famous chatbots, context-oriented intelligent sensors to the trending predictive analysis, linguists and software developers are digging for new and innovative ways to inculcate artificial intelligence in mobile apps to enhance business customer service solutions, deliver new and technologically advanced products and reimagine business services.

Artificial Intelligence and machine learning together are changing the landscape of how software developers, businesses, and users think about building algorithms and intelligent-humanized interactions within mobile applications.

It’s way past the time when you can think of machine learning as a novel technology. We are now living in an era where we are aware of our needs and wants, what pleases us and what irks us. The time has come where users are now expecting flexible algorithms for a seamless experience. The incredible gust of Artificial Intelligence has completely modeled the way developers, users, and businesses are previously viewing intelligent interactions within mobile applications.

More Personalized Experience: Personalization is a core of every nook and cranny of the web world. If you are not giving users a personalized experience, then you are surely missing out on a huge one. The new availability and advancement of AI have pushed users to the edge where they have nowhere else to go but take the plunge for a seamless experience. That’s why developers and linguists need to up their game when delivering human interaction mobile experiences. This is what Starbucks did with their mobile app. The customers don’t have to click on anything to place the order, they have to speak what would they like to have to the app and it places the order for them.

Which takes us to the next step, that is Speech Recognition.

Speech Recognition: While voice search or speech recognition is one thing, how to do it with accuracy when it comes to Artificial Intelligence, is a completely different tangent. While developers are integrating voice recognition into their mobile apps, the accuracy it takes for a machine to recognize a human voice is not there. There are few things that need to be kept in mind when incorporating voice recognition in AI induced mobile apps.

  1. Automatic speech recognition (ASR), which is a way of transcribing voice into text. This facility is provided by few mobile platforms like Android and Google, but iOS still need to master it. There is software available that can help you with speech recognition, if it’s not available on your platform, api.ai, wit.ai, and Nuance.
  2. Natural language understanding (NLU): Now, this is difficult to achieve and specifically where Artificial Intelligence steps in. The developers need to put in multiple words and phrases that an app can understand and then machine learning technology is put to use to help system understand the various terms similar to the provided ones.

With increasing boom of technology, consumers are always on the lookout for new and innovative ways of going about things online, which pushes developers to come with more personalized and intuitive experiences.

When businesses talk about analytics, our mind is wired to direct straight towards the term web analytics. Companies are in a deep hole regarding the growing importance of setting up tools such as Google Analytics, Adobe’s SiteCatalyst or Alexa to track page views, online traffic, bounce rate, test variables and monitor their website’s online presence.

But they are just taking the piece of the pie. Web Analytics is indeed crucial in tracking the site’s whereabouts, they are the only web metrics most startups need to know about- but for entrepreneurs this is just the starting. Web solution Centre, Best Website Design Company in Delhi can also give you a thorough brief on this matter.

3 Types of Online Data You Should Be Tracking

We have grounded 3 other types of analytics that every business should monitor on daily basis to know the stats about the critical aspects of the business- products, customers, market campaign, PPC campaign, site bounce rate and so on.

Funnel Analytics: Funnel analysis is an effective medium to gauge conversion rates on particular consumer behaviors. It involves a string of events that thrives towards a predetermined goal like from user engagement in a mobile application to a sale in an E-commerce platform or a advertisement to purchase in online advertising.

You can surely get raw funnel data from basic web analytics tools. But wiith specialized software designed mainly to understand and monitor customer funnel you can get a better picture of the process. Software like KISSmetric and MixPanel with a minimum subscription can help you get  a better picture of how leads obtained through your funnels working out.

On-site Engagement Analytics: Beside knowing how users are ultimately landing on your site, you should also keep track of what they are doing on your site? Which pages they are visiting? Where they are hovering? What they are reading and if they are getting confused?

Ever heard of mouse-move heat map and click heat map? No, well let us enlighten you. Mouse-move heat map show where users are hovering and moving across your pages. This help companies monitor pages that are interesting and intuitive to visitors. Click heat map show visually the exact locations where visitors’ cursors clicked on your website.

Customer Analytics: Customer analytics is the use of certain processes and technologies which help companies gain customer insights important to deliver products and services that are anticipated, effective and timely.

Startups usually take this long path of surveying customers and setting up effective customer feedback channels. But with customer analytics you can  easily gauge unfilled customer requirements and identify problems in your marketing campaigns. Customer Analytics is now a pillar in understanding customers styles and lifestyle preferences. This is purely because customers are more empowered and aware than ever. Customers have instant access to information, thanks to smartphones- where to buy, what to buy, how to pay etc. So bowing down to their needs is what we are left with.

In the world of analytics platforms, it is crucial to take advantage of the types of data that can help us understand more about our customers and better meet their requirements.

Mobile isn’t just our future, it has completely revolutionized business across globe.

mobile marketing

 

 

A study by We Are Social showed that today there are approximately,

  • 42 billioninternet users, equaling 46% global penetration;
  • 31 billionsocial media users, delivering 31% global penetration;
  • 79 billionunique mobile users, representing 51% global penetration;
  • 97 billionmobile social media users, equating to 27% global penetration.

Yup, that’s why mobile marketing is crucial for both online business and budding entrepreneurs. So what is Mobile Marketing? Marketing campaigns designed specifically to target mobile phone users. Well after seeing the statistics I guess it’s the right marketing strategy.

We at Web Solution Centre, The Best Website Designing Company In Delhi, are skilled in both conducting online marketing and building download worthy Android, iOS and Windows apps.

Let’s get back to the original topic in hand and learn some tips to garner more leads and sales through mobile marketing.

Make your website mobile friendly : Mobile Ecommerce is on peak and 8% of all digital traffic comes from smartphones and tablets, a study by Ad60. So the first and the foremost thing that you must take into consideration before kick starting your mobile marketing campaign is to make your site mobile friendly. That is, you must ensure that the menus and content display well  and that can’t be achieved unless you have a mobile friendly theme.

Design mobile friendly content: You must create your content keeping in mind what mobile users want to read while on the go. Most mobile devices display content on a tiny screen. They have no business with your About page. They have business with why they came to your site in the first place. Writing good, persuasive and precise headlines is one way to do it. In mobile phones you don’t have the luxury of a wide desktop screen. Your headlines need to be short and crisp to garner maximum customer attention. E.g.

Desktop version,

“How You Can Start a Home Business With Little Or No Money”

Mobile version,

“How To Start A Home Business with No Money”

Take your brand to mobile users: One of the most effective ways to take your brand to mobile users is through mobile ads, which you can also broadcast through various social media and traditional marketing channels. A study by MediaLets shows that

  • Ads on tablets attract 44% higher Click-Through Rate (CTR) than those on handsets.
  • Ads on mobile apps perform 2x better than those on mobile web.

Mobile ads have two important aspects. First, you need to determine your core audience. Second, you have to help mobile users find you. Do mobile SEO and look for delivering conveniences. That is create ways so that mobile users can easily access your product and services and get what they need.

 Use SMS marketing: According to Ihumanmedia, 58% of smartphone users don’t go 1hour without checking their mobile phones. They always keep them nearby and are ready to put them in use to extract information.

We have grounded some staggering mobile texting stats that proves that using test messaging marketing is no rocket-science.

  • Text messages have a 98% open rate, while email has only a 20% open rate. (Mobile Marketing Watch)
  • Text messaging has a 45% response rate, while email only has a 6% response rate. (Velocify)
  • Texting takes up 14.1% of cell phone users’ time. (Nielsen)
  • 90% of all text messages are read in under 3 minutes. (Connect Mogul)
  • Text messages are read on average in under five seconds. (SlickText)

These are some of the most prominent mobile marketing tips that will help you drive leads and sales. For more stay tuned!