Tag Archives: web design

3 Types of Online Data You Should Be Tracking For your Website

When businesses talk about analytics, our mind is wired to direct straight towards the term web analytics. Companies are in a deep hole regarding the growing importance of setting up tools such as Google Analytics, Adobe’s SiteCatalyst or Alexa to track page views, online traffic, bounce rate, test variables and monitor their website’s online presence.

But they are just taking the piece of the pie. Web Analytics is indeed crucial in tracking the site’s whereabouts, they are the only web metrics most startups need to know about- but for entrepreneurs this is just the starting. Web solution Centre, Best Website Design Company in Delhi can also give you a thorough brief on this matter.

3 Types of Online Data You Should Be Tracking

We have grounded 3 other types of analytics that every business should monitor on daily basis to know the stats about the critical aspects of the business- products, customers, market campaign, PPC campaign, site bounce rate and so on.

Funnel Analytics: Funnel analysis is an effective medium to gauge conversion rates on particular consumer behaviors. It involves a string of events that thrives towards a predetermined goal like from user engagement in a mobile application to a sale in an E-commerce platform or a advertisement to purchase in online advertising.

You can surely get raw funnel data from basic web analytics tools. But wiith specialized software designed mainly to understand and monitor customer funnel you can get a better picture of the process. Software like KISSmetric and MixPanel with a minimum subscription can help you get  a better picture of how leads obtained through your funnels working out.

On-site Engagement Analytics: Beside knowing how users are ultimately landing on your site, you should also keep track of what they are doing on your site? Which pages they are visiting? Where they are hovering? What they are reading and if they are getting confused?

Ever heard of mouse-move heat map and click heat map? No, well let us enlighten you. Mouse-move heat map show where users are hovering and moving across your pages. This help companies monitor pages that are interesting and intuitive to visitors. Click heat map show visually the exact locations where visitors’ cursors clicked on your website.

Customer Analytics: Customer analytics is the use of certain processes and technologies which help companies gain customer insights important to deliver products and services that are anticipated, effective and timely.

Startups usually take this long path of surveying customers and setting up effective customer feedback channels. But with customer analytics you can  easily gauge unfilled customer requirements and identify problems in your marketing campaigns. Customer Analytics is now a pillar in understanding customers styles and lifestyle preferences. This is purely because customers are more empowered and aware than ever. Customers have instant access to information, thanks to smartphones- where to buy, what to buy, how to pay etc. So bowing down to their needs is what we are left with.

In the world of analytics platforms, it is crucial to take advantage of the types of data that can help us understand more about our customers and better meet their requirements.

Mobile Marketing Tricks That Improve Leads and Sales

Mobile isn’t just our future, it has completely revolutionized business across globe.

mobile marketing

 

 

A study by We Are Social showed that today there are approximately,

  • 42 billioninternet users, equaling 46% global penetration;
  • 31 billionsocial media users, delivering 31% global penetration;
  • 79 billionunique mobile users, representing 51% global penetration;
  • 97 billionmobile social media users, equating to 27% global penetration.

Yup, that’s why mobile marketing is crucial for both online business and budding entrepreneurs. So what is Mobile Marketing? Marketing campaigns designed specifically to target mobile phone users. Well after seeing the statistics I guess it’s the right marketing strategy.

We at Web Solution Centre, The Best Website Designing Company In Delhi, are skilled in both conducting online marketing and building download worthy Android, iOS and Windows apps.

Let’s get back to the original topic in hand and learn some tips to garner more leads and sales through mobile marketing.

Make your website mobile friendly : Mobile Ecommerce is on peak and 8% of all digital traffic comes from smartphones and tablets, a study by Ad60. So the first and the foremost thing that you must take into consideration before kick starting your mobile marketing campaign is to make your site mobile friendly. That is, you must ensure that the menus and content display well  and that can’t be achieved unless you have a mobile friendly theme.

Design mobile friendly content: You must create your content keeping in mind what mobile users want to read while on the go. Most mobile devices display content on a tiny screen. They have no business with your About page. They have business with why they came to your site in the first place. Writing good, persuasive and precise headlines is one way to do it. In mobile phones you don’t have the luxury of a wide desktop screen. Your headlines need to be short and crisp to garner maximum customer attention. E.g.

Desktop version,

“How You Can Start a Home Business With Little Or No Money”

Mobile version,

“How To Start A Home Business with No Money”

Take your brand to mobile users: One of the most effective ways to take your brand to mobile users is through mobile ads, which you can also broadcast through various social media and traditional marketing channels. A study by MediaLets shows that

  • Ads on tablets attract 44% higher Click-Through Rate (CTR) than those on handsets.
  • Ads on mobile apps perform 2x better than those on mobile web.

Mobile ads have two important aspects. First, you need to determine your core audience. Second, you have to help mobile users find you. Do mobile SEO and look for delivering conveniences. That is create ways so that mobile users can easily access your product and services and get what they need.

 Use SMS marketing: According to Ihumanmedia, 58% of smartphone users don’t go 1hour without checking their mobile phones. They always keep them nearby and are ready to put them in use to extract information.

We have grounded some staggering mobile texting stats that proves that using test messaging marketing is no rocket-science.

  • Text messages have a 98% open rate, while email has only a 20% open rate. (Mobile Marketing Watch)
  • Text messaging has a 45% response rate, while email only has a 6% response rate. (Velocify)
  • Texting takes up 14.1% of cell phone users’ time. (Nielsen)
  • 90% of all text messages are read in under 3 minutes. (Connect Mogul)
  • Text messages are read on average in under five seconds. (SlickText)

These are some of the most prominent mobile marketing tips that will help you drive leads and sales. For more stay tuned!

3 Reasons Why it is Important to Have a Great Website

Today, most companies and corporations have a website, but their drab and unresponsive functionality fails to generate the desired business results. What these businesses fail to understand is that in this modern digital age, when a majority of the people search for products and services over the internet, an attractive, optimized, and responsive website is an absolute necessity. By hiring a reputed website designing company, one can surely achieve success in this aspect.

website development company

Listed below are three reasons why it is a must to have an amazing website:

  1. Enhances visibility in the online world

Simply creating a site is not enough; it should also be visible in the online realm. People usually do not look beyond the first page of any search engine result, be it Google, Yahoo, or Bing. The higher the ranking, the better are the chances of getting more customers. By hiring a web designing company in Delhi, enterprises can make the site properly optimized, and increase their traffic as well as visibility.

  1. Establishes the Brand

A website is a representation of the company’s image in the online world. Most users form a perception about the company through the site’s design. Hence, if the interface does not fulfill the expectations of its customers, they will leave it, and look for other options on the internet. On the other hand, a good interface instills a sense of trust & confidence in the visitors’ minds and they are likely to be converted to loyal customers.

  1. Attracts more traffic

If the site is too slow to load or difficult to navigate, it may negatively impact the company’s image. Further, the loading time is now an essential parameter for Google ranking. A highly functional interface will offer a great user experience to its visitors, thereby encouraging them to come back, every time they are in need for some information.

Of course, there are several other reasons why it is important to have a high quality web design. For expert advice and creative ideas in this domain, one may get in touch with Web Solution Centre, a reputed web designing company Delhi. Here’s a list of 4 Essential Tips on Crafting Highly Interactive Websites.

3 Great Ways of Advertising through Social Media

There is no denying that Facebook and Twitter are the major players in social media. Both the sites offer a multitude of options for promoting one’s products and services.

Listed below are three effective ways of utilizing these sites for advertising a business:

3 Great Ways of Advertising through Social Media

 

  1. Option of boosting the post

boost your post through facebook

On Facebook, situated on the bottom right hand corner of each post is a ‘Boost your Post’ option. Clicking on this tab enables the company to increase engagement with other users. The post will be available on the top in the newsfeed of others so that they can comment, like, or share the content. The newsfeed of any user shows numerous posts written by their friends. Amidst the hoard of photographs and content, one may miss or ignore a particular post. This service ensures that the content reaches out to a larger audience. For more tips in this domain, one may get in touch with Web Solution Centre, a SEO company in Delhi, which specializes in social media and online marketing.

  1. Promotion of a Page

promote page facebook

One may create a Facebook page on the site for display of products, services, and allied information. In order to increase likes for this page, an enterprise may make use of the ‘Promote Page’ button which is available on the left-hand side of the page. This contributes to the growth of the community and enables the company to interact with new customers. For expert advice on creating a page, one may consider hiring the services of one of the best website designing company Delhi. Here is an insight on The Importance of Creating a Facebook Page for Your Business.

  1. Website Clicks

Twitter cards

With the use of Twitter Cards, one can include website URLs and other media such as videos, photos, and more. Facebook also allows users to send a custom URL of the home page or contact page of their website. These tricks help in increasing website clicks, attracting traffic, and subsequent conversions.

By taking assistance from a web designing company in Delhi, one can make use of social media for advertising and promotion purposes.

4 Common Design Patterns for User Interaction on a Website

Online forms are a common interface for interacting with the customer. Such forms would either rely on user input via the keyboard, or display answers that need to be selected by the customer. While incorporating such elements in a website, one should focus on proper functionality of the design. This is primarily because if the visitor finds it difficult to comprehend  or use the web field, he may quit the site, and look for other alternative options. Listed below are some common types of user interaction design patterns for deriving information from the customer:

  1. Select Menu Designs

There are various types of select menu designs such as dropdowns, option groups, multi select fields, and many more. These designs are by far the most commonly used ones and are popular too. For expert advice on this aspect, one may avail the services of a web development company in Dubai, such as WS Centre, which has a rich talent pool of professionals and technicians.

menu-designs-india

  1. On/Off Slider Switches

Drawing inspiration from smartphones, the on/off slider switches can work perfectly on mobile and desktop/laptop browsers. Most of these switch designs bear resemblance with the original iOS buttons on the iPhone.slider switches

  1. Checkboxes & Radio Buttons

These designs display a series of answers to one question, thus enabling the user to select a choice from the options available. Most of the times, while clicking a checkbox, the inner checkmark icon lights up. There are several other animation effects that can be merged with these user interaction elements. For more creative ideas, one may contact an esteemed web designing company in Dubai.

checkboxes radio buttons

  1. Customized HTML Upload Fields

Majorly used in social media websites for uploading images & videos, upload fields are relatively difficult to customize, as they do not contain the traditional HTML elements. However, with the help of a reputed website designing company Dubai, one may craft an effective upload field.

upload-fields

While crafting a web design, organizations should remember that a great and effective website demands for pleasant aesthetics as well as amazing usability features. Here’s a list of Elements That Contribute in Creating a Remarkable Website.