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It is largely evident that the internet is no more restricted to laptops and desktops; it is now being used extensively on the portable devices. Companies have realized that they need to make their websites responsive if they want to retain their customers. So what exactly is a responsive website? The explanation is as simple as it can get – A responsive interface is one which responds to customer requirements, irrespective of the device being used. It is the technology of designing an interface in such a way that it changes its look and feel according to the device used.

responsive-website-designing-delhi

 

Listed below are some of the reasons why it has become imperative for a business to adopt this technique:

  1. To comply with the requirement of the Search Engine

A responsive interface is one of the prominent requirements of the search engine giant Google. Most companies, who do not opt for this tactic, have to create two different websites for different devices. This creates redundancy, which makes it difficult for web crawlers to search for the exact website the customer is looking for. However, if there is one responsive website, search engine marketing becomes effortless.

  1. Easy maintenance of the site

Maintaining the mobile version of a site is difficult as the mobile software keeps updating day by day. But a responsive interface frames itself according to the screen resolution and software version. Maintenance becomes extremely comfortable with such an interface.

  1. Positively Impacts Sales

When the interface is responsive, customers have the freedom to use it from any device at any time. This highly influences the sales of the company. If a desktop site is accessed from a mobile, it takes time to load, which forces the user to look for other options.

Responsive design has become a must for any site, be it an e-commerce portal or a news site. For more tips in this aspect, one may avail the services of a Web Solution Centre, a premium web development & SEO company in Delhi. Apart from creating stunning designs, it also provides an array of online marketing services. Here’s a list of New Web Design Trends That Will Rule 2016.

Today, content marketing is a great tool in the hands of business leaders, which they may utilize to expand their reach and attain a better visibility in the online world. However, most companies land up committing serious mistakes, which come in the way of the accomplishment of their primary goal of attracting customers.

3 Common Content Marketing Mistakes

 

Listed below are 3 such mistakes which one should avoid at any cost:

  1. Not carrying out proper keyword research and search engine optimization

One of the main aspects of content marketing is to ensure that the write-up is highly visible on the web. For this, it is essential to conduct proper keyword research, and compile a list of phrases, which are highly searched by the target customers. These phrases may then be incorporated in the write-up. It is also imperative to apply the various techniques and tactics of search engine optimization, if one wishes to get the content noticed by the search engines. Of course, care should be taken not to over-optimize the page, as it may trigger a penalty.

  1. Poor-quality content with uninteresting headlines

Whilst it is important to conduct search engine marketing, it is also imperative to focus on writing superior quality of content. One should try to write articles & blogs, which would address the reader’s needs & concerns.  By offering poor-quality write-ups, one cannot expect to attract and engage the target audience. Further, most often, people tend to write a captivating article, but forget to give it a catchy headline. One should remember that a headline plays an important role in enticing the reader to read the article.

  1. No call-to-action buttons on the page

A call-to-action button guides and directs the customer to the next course of action, once he/she has read the write-up. Without incorporating such an option, one cannot expect to achieve the marketing goals. An article which finishes on a dead end, without giving instructions on what the customer might do after deriving the details, is one of the biggest gaffes of content marketing.

With the help and assistance of an SEO company in Delhi, such as, Web Solution Centre, one can surely avoid these mistakes, and move ahead with confidence in the direction of boosting traffic and increasing conversions.  Here’s some information on 3 Essential Tips for Harnessing the True Potential of Online Marketing.

Today, most companies and corporations have a website, but their drab and unresponsive functionality fails to generate the desired business results. What these businesses fail to understand is that in this modern digital age, when a majority of the people search for products and services over the internet, an attractive, optimized, and responsive website is an absolute necessity. By hiring a reputed website designing company, one can surely achieve success in this aspect.

website development company

Listed below are three reasons why it is a must to have an amazing website:

  1. Enhances visibility in the online world

Simply creating a site is not enough; it should also be visible in the online realm. People usually do not look beyond the first page of any search engine result, be it Google, Yahoo, or Bing. The higher the ranking, the better are the chances of getting more customers. By hiring a web designing company in Delhi, enterprises can make the site properly optimized, and increase their traffic as well as visibility.

  1. Establishes the Brand

A website is a representation of the company’s image in the online world. Most users form a perception about the company through the site’s design. Hence, if the interface does not fulfill the expectations of its customers, they will leave it, and look for other options on the internet. On the other hand, a good interface instills a sense of trust & confidence in the visitors’ minds and they are likely to be converted to loyal customers.

  1. Attracts more traffic

If the site is too slow to load or difficult to navigate, it may negatively impact the company’s image. Further, the loading time is now an essential parameter for Google ranking. A highly functional interface will offer a great user experience to its visitors, thereby encouraging them to come back, every time they are in need for some information.

Of course, there are several other reasons why it is important to have a high quality web design. For expert advice and creative ideas in this domain, one may get in touch with Web Solution Centre, a reputed web designing company Delhi. Here’s a list of 4 Essential Tips on Crafting Highly Interactive Websites.