Tag Archives: seo

Why Podcasts Are Your Next Great Marketing Channel?

The boom in technology has led to the incorporation of various products of technology in business. With the various nooks of businesses taking a gradual flip everyday with the flipping customer needs and preferences, these tools have turned out to be highly acknowledged services to stay afloat in this highly challenging and competitive market.

Podcasts have emerged as a great marketing channel for businesses worldwide. Podcasting has cultivated and is still garnering an unparallel popularity as an effective lead generation marketing tool.

social media marketing report

 

What are Podcasts?

Podcasts are free audio files distributed over the internet for the listeners. You can download them for free and listen to them as you like and whenever you want. It is basically a radio station which circumvents around the topics you want to listen to. There are innumerable numbers of podcasts over the internet taking under their umbrella topics one can imagine.

There is not much that can differentiate podcasts from the normal radio programs. The only difference we can make out is that the podcast developers distribute the episodes of their program over the internet for everyone to listen rather than using a traditional radio station to publish them.

The benefits of podcasting as described by the experts of the most reputed company in Search Engine Marketing in Delhi, Web Solution Centre is given below.

Substitute to Video: One can never argue about the fact that video marketing is not only crucial but also essential for your business. However, not everyone falls under the league where they can afford to or are comfortable shooting videos. In that scenario, using video as a marketing channel can put a load on your entire marketing budget and can affect your business’s reputation considerably. This is where podcasts take the front seat.

Brand Exposure: Creating a compelling and valuable podcast for your brand allows you to bring into picture the area of expertise of your business, the services they are skilled in and the products they offer. Podcasts give companies the platform to show their interest and give expert opinion on certain topics and niches. With an experienced writer and a professional speaker, your business can create and publish podcast effectively while imparting knowledge to an entirely different customer base.

Improved Traffic Generation: Podcasts allow companies to spread their wings over a much larger and newer audience. They help in associating businesses with a wide range of audiences. Podcast listeners usually subscribe to the complete series and listen to them regularly. Your audience will listen to the series of podcasts you have broadcasted as long as the series continues. They may also recommend the podcasts to others who may be interested in them, increasing your reach considerably.

If you would like to add something to this, please feel free to drop your comments in the box below.

How to Measure ROI from Local SEO?

Before we jump straight to the main subject, let me get one thing absolutely straight, this article is written keeping in periphery local businesses and those who are associated with them. You may have come across a lot of articles and blogs blabbering about how to calculate ROI from local SEO with the help of high-end tools or are able to evaluate the amount that came in as a result of successful SEO.

Ranking on the first page of World’s most popular search engine is what we all strive to achieve, but unfortunately, giving back seat to our wishful thinking, this isn’t possible overnight. But if you want to know whether or not you are getting your money’s worth from your incessant efforts on local SEO, you need to follow these 5 ways to calculate your return on investment (ROI) put together by a website development company in Delhi.

Your fluctuating Rankings: Well this is the most common one. You know you are doing well in terms of driving traffic if you are witnessing a major change in your rankings. You know you are doing well in Google rankings, but how will you convince your clients about the same? Take a screenshot every time your ranking hits a higher note. Even if the rankings are peaking slowly, you are still making progress and that is all that matters. Improving ranks in a matter of days is great, but only if you have the finesse to sustain that peak over time.

Ranking Screen Shot

Before and After Pics: Sometimes it is difficult to convince clients of the progress you are making on the everyday basis. Well, make it easier for them to understand the value of changes you made. Serve a visual illustration.

Click-Through-Rate: With the help of Google Search console, monitor if you’re getting more and more clicks on the keywords you are targeting than you use to before. Save all the information in a spreadsheet since it doesn’t show data beyond 90 days. An increase in CTR is very crucial since it helps businesses know if traffic is actually clicking through to your website. In case you are making any progress, buck up and remodel your title tags.

Give conversions center stage: What is that one thing business owners give a lot of shit about? It is definitely not how you increased the ranking or click-through-rate of one of their 100 targeted keywords this month. No, all they care about is how much additional business you landed at their doorstep. This is how you should send them the report.

conversion center

 

Setting Time Lines: Changes can’t be made overnight, especially not when you are working towards improving the ranking of your targeted keywords. Trust us; we know how difficult it can be to show a local business the return on investment they have made when you have just started working on them. So make sure you let business owners know that in the first 3 months the amount of progress you can promise them with will be limited.

Track Calls from leads: Oh! This one is really interesting and effective. With the help of call tracking software, you can make leads call a different phone number based on which country, state they are coming from to your website. The call tracking software will merge with the Google analytics and regarded as a conversion.

But no matter how helpful this technique can be it is imperative to display a phone number which is consistent for everyone across the web because a lapse in this can negatively affect your rankings. The best way to go about it is to implement your business phone number in your site with schema markup and track citations to make sure tracking numbers aren’t picked up anywhere.

A Thanks Page: Most of the businesses don’t think it is necessary to have a thanks page on their site. But then how will they go about monitoring in Google Analytics the mediums from which they are receiving the contact forms. Is it Social Media, AdWords or Organic? A simple way to know where we are getting these contact forms is to route them to a “Thank You” page after completing the form.

Monitor Search Queries: In case you have completely remodelled some of the pages on your website, optimized them for better and competitive keywords, or improvised the optimization strategy for the existing keywords, monitor the search queries in the Google Search Console.

Track Impressions: Another way to check ROI from local SEO is by tracking impressions in Google my business dashboard. But Google will only provide you with 90 days worth of data, so it is better to save everything in a spreadsheet for safe keeping and future analysis. This way you can keep track of the progress (if) you are making from month-to-month, and from year to year.

Know Customer Lifetime Value: Customer lifetime value is the assumption of the net profit based on the entire future relationship with a customer. It is crucial for an SEO company to know how many leads and customers they want to make up for the investment and garner them a positive ROI.

I hope this blog is able to shed some light on how you can measure ROI from local SEO. If you have questions or any suggestion to give drop a comment below or visit Web Solution Centre, renowned Website Designing Company in Delhi.

 

How to improve your SEO by using Schema Markup?

As a reputed Ecommerce website designing company in Delhi it’s our duty to help you ace the integration of schema markup on your website.
With the development of a website, your ultimate goal is to rank better, look stellar and do extravagant in the search engine result pages (SERPs) and do well in front of users. And schema markup will help your achieve all this. Just follow these steps to effectively integrate schema markup on your website.

Step 1: To generate your own schema markup code, use Google’s Structured Data Markup Helper

structured data markup helper

 

Step 2: Choose the type of data that you wish to markup.

You can choose from the variety of options listed. For your information this list is not exhaustive. To help you undersrand better I am going to use “Articles” as an example since it’s the most popular form of content.

Step 3: Paste the URL of the web page or the article you want to markup.

If you use HTML, then you can paste that instead. After URL integration, “Start Tagging Data”

start tagging data

The page will direct you to the markup tool, and present you with the next stage of markup which is tagging items that you wish to markup. You will notice your web page on the left hand side column and the data items on the right hand side column.

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Step 4: Select and highlight the type of elements to be marked up.

Since the piece of content I have selected is an article from Web Solution Centre, I am going to highlight the name of the article so that I can add “Name” markup.Once I am finish highlighting, I will select “Name” from the drop down tool bar.

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Once I select “Name”, the tool will add it to “Data Items” in the right hand side column.

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Step 5: Continue with the task of marking up items.SE

Use the list of data items on the right hand side column as a guide.

Step 6: Create the HTML.

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Once you click “Create HTML” you will be shown the HTML of your webpage, in this case the “blog page of Web Solution Centre” with the relevant microdata embedded in the spots that you have selected.

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Step 7: Add schema markup to your web page.

Next, you will visit your CMS or source code in case you are not using a CMS and embed the highlighted microdata in the appropriate spots or you can simply Download the automatically generated HTML version, and copy/paste it into your CMS or source code.

View post on imgur.com

Once you are done Click “Finish”.

Why is Influencer Marketing making so much buzz these days?

What is Influencer Marketing?

Influencer marketing as the word suggests is a type of marketing carried out to influence customers into buying your company’s product/ service offerings. Influencer marketing instead of targeting a large group of customers as a whole focuses only on online customers to spread your brand’s message to the larger market.

influence marketing

Instead of investing a large sum of money in targeting a larger group of consumers, you instead pay/hire a small proportion of online users to take your message forward to a larger audience.

Influencer marketing runs head-to-head with two other forms of online marketing: Social media marketing and content marketing. While most influencer marketing channels do have some form of social media components, influencers on the other hand through their personal social media channels are expected to spread the word. Many influencer campaigns are also known to carry a content element wherein you either develop content for the influencers or they develop the content themselves. Social media marketing and influencer marketing both fit under the huge umbrella of influencer marketing, but they are not direct synonyms of influencer marketing.

Unique Components of Influencer Marketing

Before your kick starts with your pragmatic influencer marketing campaign, it is important to take into consideration few unique components.

  1. Planning Influencer Marketing Strategy
  2. Influencer Identification
  3. Influencer Selection
  4. Program Workflow and Automation
  5. Evaluate & Track Key Metrics
  6. Optimized Distribution among different social media channels

Before your start looking for suitable influencers or develop a result driven influencer marketing strategy it is crucial to determine a few unique components to help set the pace.

  1. Know your Target Audience: The first and the most common mistake the marketing brands and influencers make is by deciding first the sort of influencers they would like to hire for their marketing campaign. But we recommend back paddling a bit and identifying your audience first. Who are you trying to reach out to? Who are the potential consumers for your message?
  2. Set Clear and precise Goals: Through influencer marketing campaigns brands relentlessly try to accomplish one most imperative aspect of marketing: Brand Awareness. Persuade people to try a product, gain social media followers, drive leads and increase sales.
  3. How you’ll Measure Success: The last key component is to determine how you and your clients plan to measure the growth. These often slide up to some higher level marketing goals or key performance indicators (KPIs) you wish to nail. By planning and setting up the appropriate tracking methods you’ll be able to track where a consumer is in the decision journey. The journey which in normal circumstances includes; Awareness, Purchase Consideration, Preference, or Loyalty

Key Components of Influencer Marketing

Setting up your Influencer Marketing Strategy: Curating a successful influencer marketing strategy demands lot of brainstorming and careful planning. If you wish to blend seamlessly into the process of developing an influencer marketing strategy with your clients you’ll need workbooks that contain helpful worksheets and examples to help you set the stage.

Influencer Identification and Selection: Depending on your marketing budget and scope of your campaign there are four main ways to identify influencers that can help you spread your brand story.

  • Google: Ah, everyone’s favorite search tool. This is used to be the main way for brands and agencies to identify influencers they would love to work with. This process usually takes into account individual searches, scanning the plethora of webpages for contact information and then filling up spreadsheets to keep track of it all.
  • Databases: Site scraping is another way to dig in for publicly available data. These are good places to start with your “influencer search mission” but extremely time-consuming, vetting each and every influencer and communicating with them directly.
  • Marketplaces: A marketplace is a place wherein you’ll find the best of the database loaded with real-time information.
  • Compelling content Creators: These are long form and high volume content developers that have already grabbed the attention of a sizeable audience because they’ve gotten to know them during their building process.
  • Advocates and Employees: These brand loyals already love your brand and can be located online singing praises about your brand. Be active on your social media accounts and invite them to share and create content.

Campaign Workflow and Automation: The success of any influencer marketing campaign lies in developing fresh and unique content. Content that is informative, engaging and compelling to its target audience, authentic to the storyteller’s voice and can effectively put forth your brand story.

If what all your customers need is something to talk about your brand; then you better give it to them.

Even Distribution: Hiring infleuncers to develop content that will target the right audience is the spine of any influencer marketing strategy. But posting content on their site or across their social channels isn’t what it needs to viral content. Craft a content strategy to spread its usefulness over the whole marketing strategy. Use your content in qoutes, testimonials, cast celebrity influencers in your TV or print ads and even share your influencer content in your brand newsletter section.

Monitor and Track Key Metrics: Measuring the success of influencer marketing is tricky and confusing. This is how online actions outline the consumer decision journey.

Monitor and Track Key Metrics

Source – www.tapinfluence.com

Influencer marketing persuades the customers into buying a product/ service and develops content to help them take a path towards the destination.

In case you are still trying to wrap your head around this complex marketing strategy you can contact Web Solution Centre, best Website Designing Company in Delhi to help you better understand influencer marketing.

What Email Marketing Can Do For Your Business!

Email marketing is one of the primary and popular tools of online marketing and even though some may feel that it is unnecessary, research has shown that it delivers quite fruitful results. In fact, almost 59% of marketers believe it to be a high-revenue generating tactic and an effective means of retaining customers. Read on to get an insight on how this technique can do wonders for your business. Of course, the advice of a reputed website designing company in Delhi will help you to make the most of this opportunity.

email marketing

Build lasting business relations
Trust the best Website Designing Company In Delhi for the right kind of content and designs that compel clients to open your emails. Normally, every business leader would have an inbox full of business mails. So your mail is actually competing with hundreds and thousands of other similar ones. Hence, one should focus on giving out the most important piece of business information in an engaging manner to make the reader feel connected with the brand.
Inexpensive marketing technique
Email marketing is relatively inexpensive than other marketing techniques. It is better than buying air time on the TV or radio, or carrying out telesales campaigns, or making use of the print media. Also, sending an email takes very little time in comparison to other marketing mediums. Maintaining a steady database is also very easy because the email accounts allow a huge storage space for contacts.
Action-oriented technique
Emails can be easily opened, forwarded, and replied. This medium of marketing offers the advantage of immediate action, thereby driving traffic to the company’s site.
Before taking the plunge, one needs to ensure that the strategy is targeted towards the right individuals. This can be done by analyzing the requirements of your target audience. It is also important to add a personal touch. Further, the emails should be informative & relevant and should be sent on a timely basis. It is not prudent to send emails every now and then, as it may turn off your clients. Web Solution Centre, an eminent Website Designing Company In Delhi offers the best strategy for all types of online marketing. Here’s How to Ensure a Steady Flow of Traffic To Your Website?

What You Need to Know About E-mail Marketing

E-mail marketing is one of the most tried and tested online marketing techniques. However, with time, the tactics and methods of conducting this strategy keep changing. By getting in touch with an expert Web Designing Company Delhi, one can carry out a successful e-mail marketing campaign. Read on to get a basic idea about how it works and how it can be improved further.

email marketing company

When to send

Emails that contain great content are likely to attract more attention, provided they are opened at the right time. Experts feel that most emails which are sent out in the evening have a high opening rate. This is primarily because evening is a time when people have lesser work pressure compared to the peak hours in the morning. Of course, it does require a decent amount of permutation and combination to figure out the best time of sending them and getting maximum response.

Know the audience

Prior to launching the campaign, one needs to conduct research to obtain full knowledge of the target audience. This is important to avoid sending irrelevant mails to customers.

Sign up through purchases

Requesting a sign up for the newsletter and email is a great way of ensuring readership. Customers may overlook or discard unknown mails and newsletters, but if they have voluntarily signed up for one, then they will surely read the same. This point refocuses on the necessity of producing quality content to make sure that the campaign is successful.

Request sharing

Recommendation and sharing on social media platforms is very important for the success of any campaign. Unless people are aware of a particular product or service they will not entertain any updates regarding the same.

Apart from the above-mentioned pointers, it is also important that the emails are compatible with all devices such as laptops, desktops, smart phones, & tablets. With people constantly on the move, most of them check their mails on their smart phones or laptops. Therefore, emails should be responsive, so that they can be easily opened on any device. For more information and expert tips on online marketing in delhi, one may contact Web Solution Centre. You may also want to know How to Attract Repeat Visitors for Your Website?

4 Online Marketing Mistakes to Avoid

With the growing popularity of the internet, it has become imperative for business owners to take up online marketing tactics to reach out to their target audience as well as gain visibility in the online world. However, for successful results, it is important that companies invest a substantial amount of time, efforts, and expertise in planning the strategy.

online mistakes to avoid

Any decision which is made in a hurry or without much contemplation may result in mistakes like the ones mentioned below:

  1. Ignoring the importance of a blog

Not having a blog brings immediate danger to the marketing strategy of any website. An updated blog site enables the customers to know that the company and the business are still active. Further, submitting new blogs allows the company to project itself as a reliable source of knowledge for that particular niche. For more tips in this domain, one may contact a web development company in Delhi.

  1. Having the ‘dirty’ e-mail list

It is important for companies to ensure to send mails only to those individuals who have requested for updates via mail. Mailing anybody and everybody reflects a poor e-mail marketing campaign, and may get the company in trouble. It is essential to sort out the list on the basis of responsiveness of the recipients.

  1. Expecting instant results

Online marketing always comes with a short gestation period. Content marketing, social media marketing, and search engine optimization take some time to deliver the expected results. Of course, it is important to make use of the correct modus operandi, and then wait patiently for the results to show up.

  1. Not analyzing or optimizing data

It is a common mistake for business owners to jump into online marketing of their site and then continue following the same approach, without even analyzing the effectiveness of the strategy. With the assistance of a web development company in Delhi, companies can analyze and optimize the data available, for detecting loopholes, and looking out for improvement areas in the departments of traffic source, referrals, and much more.

Online marketing requires a steady course of action and ongoing optimization. Maintaining a strategic distance from these little missteps can help a site to take the internet by storm. One may contact Web Solution Centre, one of the best website development company in Delhi, to garner the best results in this aspect. Here’s some information on 3 Essential Tips for Harnessing the True Potential of Online Marketing.

3 Reasons Why it is Important to Have a Great Website

Today, most companies and corporations have a website, but their drab and unresponsive functionality fails to generate the desired business results. What these businesses fail to understand is that in this modern digital age, when a majority of the people search for products and services over the internet, an attractive, optimized, and responsive website is an absolute necessity. By hiring a reputed website designing company, one can surely achieve success in this aspect.

website development company

Listed below are three reasons why it is a must to have an amazing website:

  1. Enhances visibility in the online world

Simply creating a site is not enough; it should also be visible in the online realm. People usually do not look beyond the first page of any search engine result, be it Google, Yahoo, or Bing. The higher the ranking, the better are the chances of getting more customers. By hiring a web designing company in Delhi, enterprises can make the site properly optimized, and increase their traffic as well as visibility.

  1. Establishes the Brand

A website is a representation of the company’s image in the online world. Most users form a perception about the company through the site’s design. Hence, if the interface does not fulfill the expectations of its customers, they will leave it, and look for other options on the internet. On the other hand, a good interface instills a sense of trust & confidence in the visitors’ minds and they are likely to be converted to loyal customers.

  1. Attracts more traffic

If the site is too slow to load or difficult to navigate, it may negatively impact the company’s image. Further, the loading time is now an essential parameter for Google ranking. A highly functional interface will offer a great user experience to its visitors, thereby encouraging them to come back, every time they are in need for some information.

Of course, there are several other reasons why it is important to have a high quality web design. For expert advice and creative ideas in this domain, one may get in touch with Web Solution Centre, a reputed web designing company Delhi. Here’s a list of 4 Essential Tips on Crafting Highly Interactive Websites.

3 Great Ways of Advertising through Social Media

There is no denying that Facebook and Twitter are the major players in social media. Both the sites offer a multitude of options for promoting one’s products and services.

Listed below are three effective ways of utilizing these sites for advertising a business:

3 Great Ways of Advertising through Social Media

 

  1. Option of boosting the post

boost your post through facebook

On Facebook, situated on the bottom right hand corner of each post is a ‘Boost your Post’ option. Clicking on this tab enables the company to increase engagement with other users. The post will be available on the top in the newsfeed of others so that they can comment, like, or share the content. The newsfeed of any user shows numerous posts written by their friends. Amidst the hoard of photographs and content, one may miss or ignore a particular post. This service ensures that the content reaches out to a larger audience. For more tips in this domain, one may get in touch with Web Solution Centre, a SEO company in Delhi, which specializes in social media and online marketing.

  1. Promotion of a Page

promote page facebook

One may create a Facebook page on the site for display of products, services, and allied information. In order to increase likes for this page, an enterprise may make use of the ‘Promote Page’ button which is available on the left-hand side of the page. This contributes to the growth of the community and enables the company to interact with new customers. For expert advice on creating a page, one may consider hiring the services of one of the best website designing company Delhi. Here is an insight on The Importance of Creating a Facebook Page for Your Business.

  1. Website Clicks

Twitter cards

With the use of Twitter Cards, one can include website URLs and other media such as videos, photos, and more. Facebook also allows users to send a custom URL of the home page or contact page of their website. These tricks help in increasing website clicks, attracting traffic, and subsequent conversions.

By taking assistance from a web designing company in Delhi, one can make use of social media for advertising and promotion purposes.