Tag Archives: SEO Company in Delhi

Social media marketing does not mean being present across all networking sites. It is about providing relevant content, engaging & attracting customers, and then finally directing them towards the company’s products/services.

Social Media Marketing Delhi India

Listed below are 3 tips that are bound to bring success in social media marketing plans:

  1. Select The Right Platform

While devising the social media marketing strategy, it is first important to select the right platform to engage with the customers. One should conduct a research on which social media site does the target audience spend most of its time. Instagram, Pinterest, and Facebook turn out to be the best networks for end-customers, while LinkedIn and Twitter are the place to go for engaging with key executives of companies.

  1. Follow the right Content Strategy

There is no arguing that a social media plan primarily revolves around three aspects – content, audience building, and conversations. While adopting the content strategy, it is imperative to focus on delivering value. In other words, the content should be such that educates, inspires, solves problems, and answers queries. Experts suggest that 60% of the updates should pertain to the industry, 30% should focus on the company itself, and 10% should offer a direct call to action.

  1. Think Beyond Likes

While 10,000 likes on Facebook may provide the company with the social proof tag, however, it does not contribute anything in increasing the sales figures. One should bear in mind that the key is not to increase the number of likes, instead, it is to use the power of social media for converting a stranger into a dedicated fan of the company. This process should ideally start by defining the target customers. Next, efforts should be taken to engage them by following them on the chosen platform. Gradually, the company needs to work on garnering their trust by offering them useful content and interacting with them through meaningful conversations. Finally, the company needs to work towards enticing them to give the product/service a try. This is how sales and consequently revenues start coming in.

For more tips in this domain, one may consult Web Solution Centre, a top-notch SEO company in Delhi, which specializes in online marketing, search engine optimization, search engine marketing, pay per click marketing, and allied web services. Here’s some information on 4 Online Marketing Mistakes to Avoid.

It is largely evident that the internet is no more restricted to laptops and desktops; it is now being used extensively on the portable devices. Companies have realized that they need to make their websites responsive if they want to retain their customers. So what exactly is a responsive website? The explanation is as simple as it can get – A responsive interface is one which responds to customer requirements, irrespective of the device being used. It is the technology of designing an interface in such a way that it changes its look and feel according to the device used.

responsive-website-designing-delhi

Listed below are some of the reasons why it has become imperative for a business to adopt this technique:

  1. To comply with the requirement of the Search Engine

A responsive interface is one of the prominent requirements of the search engine giant Google. Most companies, who do not opt for this tactic, have to create two different websites for different devices. This creates redundancy, which makes it difficult for web crawlers to search for the exact website the customer is looking for. However, if there is one responsive website, search engine marketing becomes effortless.

  1. Easy maintenance of the site

Maintaining the mobile version of a site is difficult as the mobile software keeps updating day by day. But a responsive interface frames itself according to the screen resolution and software version. Maintenance becomes extremely comfortable with such an interface.

  1. Positively Impacts Sales

When the interface is responsive, customers have the freedom to use it from any device at any time. This highly influences the sales of the company. If a desktop site is accessed from a mobile, it takes time to load, which forces the user to look for other options.

Responsive design has become a must for any site, be it an e-commerce portal or a news site. For more tips in this aspect, one may avail the services of a Web Solution Centre, a premium web development & SEO company in Delhi. Apart from creating stunning designs, it also provides an array of online marketing services. Here’s a list of New Web Design Trends That Will Rule 2016.

Today, content marketing is a great tool in the hands of business leaders, which they may utilize to expand their reach and attain a better visibility in the online world. However, most companies land up committing serious mistakes, which come in the way of the accomplishment of their primary goal of attracting customers.

3 Common Content Marketing Mistakes

 

Listed below are 3 such mistakes which one should avoid at any cost:

  1. Not carrying out proper keyword research and search engine optimization

One of the main aspects of content marketing is to ensure that the write-up is highly visible on the web. For this, it is essential to conduct proper keyword research, and compile a list of phrases, which are highly searched by the target customers. These phrases may then be incorporated in the write-up. It is also imperative to apply the various techniques and tactics of search engine optimization, if one wishes to get the content noticed by the search engines. Of course, care should be taken not to over-optimize the page, as it may trigger a penalty.

  1. Poor-quality content with uninteresting headlines

Whilst it is important to conduct search engine marketing, it is also imperative to focus on writing superior quality of content. One should try to write articles & blogs, which would address the reader’s needs & concerns.  By offering poor-quality write-ups, one cannot expect to attract and engage the target audience. Further, most often, people tend to write a captivating article, but forget to give it a catchy headline. One should remember that a headline plays an important role in enticing the reader to read the article.

  1. No call-to-action buttons on the page

A call-to-action button guides and directs the customer to the next course of action, once he/she has read the write-up. Without incorporating such an option, one cannot expect to achieve the marketing goals. An article which finishes on a dead end, without giving instructions on what the customer might do after deriving the details, is one of the biggest gaffes of content marketing.

With the help and assistance of an SEO company in Delhi, such as, Web Solution Centre, one can surely avoid these mistakes, and move ahead with confidence in the direction of boosting traffic and increasing conversions.  Here’s some information on 3 Essential Tips for Harnessing the True Potential of Online Marketing.

Who doesn’t want to have a trendy website? It not only helps in attracting traffic, but also aids in generating conversions. The good news is that it is not always necessary to build a new site altogether. There are some design trends that infuse with the existing elements in a perfect manner. Below is an insight on some of the popular design techniques of the current year:

Seo  Company in Delhi

  1. Use of Two Colors

Although this technique has been in vogue for quite some time, but, now designers are opting for a color wash effect for a greater impact. This approach may be used in a variety of ways, such as, full-screen, background only, overlay on an image, and many more.

  1. Splitting the Screen into Two

A typical split screen design would feature two panels of the same size & shape, lying side by side. The advantage of using this style is that each side can offer different types of content. While undertaking this approach, one needs to ensure to keep the layout simple and minimalist, as this would help in making the content stand out. For splitting the screen, one may make use of color blocking.

  1. Extending the Type into Other Elements

Breaking out of the norm, the type is now extending into other elements. In this design, the text lies across an image. Of course, there are certain things to bear in mind, to avoid readability issues. Experts suggest that it is best to make use of white and black lettering, so that the text stands out from the background or the image it crosses. Further, it is also better to use simple typography. Care needs to be taken to use the right size of the content, so that it is easily readable on various screens & devices, and does not conceal the essential parts of the image.

Of course, there are several other trends that will dominate 2016. For more creative ideas, one may get in touch with Web Solution Centre, an eminent website designing & SEO company in Delhi. It possesses a vibrant team of professionals & designers, which specializes in rendering design as well as online marketing services, such as, SMO, SMM, SEM, PPC, and many more. Here are 3 Reasons Why it is Important to Have a Great Website.

Search Engine Optimization or SEO in short, implies a set of rules that websites follow to improve their search engine rankings. Irrespective of the industry, every business aims for the top spot in search engine results. However, only those can attain success in this aspect, whose websites have been properly optimized. For expert advice in this aspect, one may consult a reputed website designing company. In the present age of digital marketing, SEO has emerged as an important marketing tool, which one cannot afford to ignore.

seo approach wsc

Here are 3 reasons why it is so essential to adopt the SEO approach:

  1. Improves Branding and Outreach

branding outreach

Since the last few years, people have been highly dependent on the search engine results for finding products and services. Statistics reveal that they usually do not look beyond the first page of these results. By conducting a proper SEO, one can reach out to a large number of customers. Moreover, people tend to trust the companies that are shown among the top 5 results. This helps in gaining customer confidence as well as improving the brand image.

  1. Unmatched ROI in Advertising

roi advertising delhi

SEO is in its heart an advertising strategy. However, unlike traditional advertising, this activity is passive, and thus helps the business to reach out to customers, when they are looking for a similar product or service. With this approach, one doesn’t need to convince them to buy the product, but only requires proving that it is the best in the market. In fact, it helps to convert more customers at a lower cost as compared to traditional advertising. For more tips in this domain, one may get in touch with Web Solution Centre, one of the best website designing company Delhi.

  1. Deriving Insight into Customer Details & Preferences

An optimized website attracts more visitors. Google Analytics tracks this traffic to provide an insight on the details of customers, such as, geographic location, language, online behavior, when they visited the site, what item they searched for, what product they seemed interested in, and much more. This information is extremely valuable for improving the services and customer experience.

Of course, there are several other reasons why one should adopt this technique. For best results, one may avail the services of a reputed SEO company in Delhi. Here are some Tips for Creating a Website for Achieving High Conversions.

A 2013 World Bank study confirmed that, it is easiest to start a new business in New Delhi India, while Hyderabad was found to be the fastest when it came to closing an enterprise. Also, among 17 cities under study, Kolkata was found to be the toughest for closing a business. The report further indicated that one requires maximum effort to start a business in Bangalore. From the report’s findings, we can then conclude that Delhi might be favorable for business in India, at least at the beginning.

website development company

However, we all know that the easier it is to start a business the more stiff the competition is likely to be. Therefore, for your business to stand above the rest in the Indian capital, you need a good business website. This can only be possible if you work with a reliable website development company Delhi.

 Website development remains to be one of the most fundamental parts in the website creation process. Basically, the principal function of the development team is to appraise the website crafted by the website designing team. The development professionals will then re-script the website’s theme where necessary.

What does Web development entail?

 There are many programming techniques applied while developing a new website. XML, Perl, PHP, Dotnet, Java, Cold Fusion, Ruby on Rails Flash and HTML are just but some of the applicable languages. A good web developer must have mastery of at least two of these languages, in order to establish presence in the web development world. Apart from paying attention to the technical features of the website, the entire appraisal process also requires the web developer to bring his unique approach into the whole thing. Any developer without these pertinent skills will not be reliable when you need the right website development company Delhi.

Why is you website important?

Your website is the first contact point between your business and your online clientele. It therefore represents the face of your business and will serve to give your clients the first impression about your company. Well, we all how important first impressions are in our day to day life. It is therefore paramount to go for the very best website development company which will see to it that your web will be ready to go online after any re-scripting is done.

How Do You Find A Reliable Developer?

A proper background check on each prospective developer might come in handy. There is no shortage of professional web developers who can do a thorough job in Delhi. You will have to start by checking out the websites of the prospective developers that you might want to work with. You might want to start with evaluating the kind of work they have done with their own websites. Lack of a proper website of their own is a clear indication that the company is not worth your consideration. You will then check out who their previous clients are and if possible know whether they were satisfied with the kind of service they received. This will help you finally settle on the most dependable website designing company Delhi, for your web creation job.

New Delhi teems with thousands of website designing companies. Being India’s capital, this is expected when you consider the fact that India is the second most populous country on earth. Hence business in its capital must obviously be booming. When there are so many companies to choose from, it becomes a bit difficult to put a finger on the right website development company Delhi that can be trusted to meet your business website needs. Here are five tips that will help you identify a company that is most suitable to develop a terrific website for you.

Do A Portfolio Appraisal Of The Company

website portfolio india

You need to go through the shortlisted web development companies’ portfolios and do a portfolio evaluation for each of them at least twice. While at it your objective should be, to evaluate for two things: diversity and design.

Any web Development Company’s ability to deliver good designs is always directly related to its portfolio diversity. The higher the number of divisions a web company’s portfolio is spread across, the better the experience it has in terms of dealing with the challenges that come with designing and developing new websites.

As for the portfolio design of a web designing company, you should have some standard in mind that will help you in your evaluation. Some of the aspects you should consider include:

  • Design uniqueness
  • Modernity
  • Noticeable scope of web expansion/alteration
  • Ease of navigation or user-friendliness and
  • The general feel and look

Go through client Testimonials

website designing company testimonials

Any genuinely appreciated website development company will have many positive and sincere testimonials from its clients. You can easily judge from the testimonials, whether the company delivers on its job or not. Most genuine testimonials will be more specific rather than generic, and are usually more dependable for those who want proof of the efficiency of the company.

Check out the company’s experience

company experience websolutioncentre.com

The experience of a web designing company is based on the number of clients it has served and for how long it has been around. You will be able to go with the kind of experience you are looking for depending on the kind of work you envision on your website.

Consult widely

consult widely choose website development company

 

Talk to two or even more companies you have shortlisted about your website design. This will help you to make a well informed decision when you finally settle on one of them. It would be helpful if you have clear goals on web development, written somewhere for quick reference.

Get more than two quotes from different companies

quotations various companies

This will be very helpful in doing your comparative analysis of the various companies that you will consider. This will also help you in approximating the total costs that you will have to incur during the whole web development process.

Putting into careful consideration the above 5 simple tips might help you to craft a winning website designing company Delhi, which will immediately start attracting clients to your business new business.

There is no denying that Facebook and Twitter are the major players in social media. Both the sites offer a multitude of options for promoting one’s products and services.

Listed below are three effective ways of utilizing these sites for advertising a business:

3 Great Ways of Advertising through Social Media

  1. Option of boosting the post

boost your post through facebook

On Facebook, situated on the bottom right hand corner of each post is a ‘Boost your Post’ option. Clicking on this tab enables the company to increase engagement with other users. The post will be available on the top in the newsfeed of others so that they can comment, like, or share the content. The newsfeed of any user shows numerous posts written by their friends. Amidst the hoard of photographs and content, one may miss or ignore a particular post. This service ensures that the content reaches out to a larger audience. For more tips in this domain, one may get in touch with Web Solution Centre, a SEO company in Delhi, which specializes in social media and online marketing.

  1. Promotion of a Page

promote page facebook

One may create a Facebook page on the site for display of products, services, and allied information. In order to increase likes for this page, an enterprise may make use of the ‘Promote Page’ button which is available on the left-hand side of the page. This contributes to the growth of the community and enables the company to interact with new customers. For expert advice on creating a page, one may consider hiring the services of one of the best website designing company Delhi. Here is an insight on The Importance of Creating a Facebook Page for Your Business.

  1. Website Clicks

Twitter cards

With the use of Twitter Cards, one can include website URLs and other media such as videos, photos, and more. Facebook also allows users to send a custom URL of the home page or contact page of their website. These tricks help in increasing website clicks, attracting traffic, and subsequent conversions.

By taking assistance from a web designing company in Delhi, one can make use of social media for advertising and promotion purposes.