Tag Archives: SEO Company in Delhi

Web designing is not rocket science; however, it is not very simple either. It is a strategic process and a tool that assures tremendous benefits for businesses looking to spread their wings and grow their customer base. If you are looking to hire a Web Designing Company Delhi, Bangalore and Mumbai can be good options to consider. Firms in these cities have skilled marketers who are knowledgeable and can take care of all your business needs.

Let us look at some of the benefits of web designing. In addition, why you must hire professional to tackle your online marketing needs:

Search Engine Optimization (SEO)

 

SEO is an important process in online marketing and plays a big role in boosting traffic to a website. A professional Website Designing Company In Delhi, will ensure to update new and fresh content on to your website on a regular basis. That way, your website will see consistent traffic from around the world. As a result, it will appear on top of the search engine result pages.

Mobile Responsive Website

In the world where we accomplish everything through mobile phones, it is imperative that you create a website that is responsive to mobile devices. This would ensure your website is easily usable, viewed, navigated from mobile phones or tablets. Professional web designing agencies ensure that your website seamlessly merges with any mobile devices without showing any issues.

Google Analytics

Google Analytics gives you all relevant information about how many visitors or clicks your website received over a period. This helps in analyzing the types of people who are flocking your website and the measures you need to take to improve your marketing methods. In India, the most Web Designing Companies (Delhi, Kolkata and Mumbai included) give significant importance to Google Analytics reports analyzing the future digital marketing strategies.

Branding

With good web design and development, you can attract many eyeballs to your website, which can often convert to sales. A website, which has attractive graphics and well-written text, always stands from the rest of the tribe. This helps in creating a unique brand name and image for your business.

Read Also4 Reasons Why You Should Take Help From a Professional Web Design Company

The Seo doyens of a notable digital agency in Search Engine Optimization in Delhi know how important search engine optimization is for most of the online businesses. We mean who doesn’t want to get that front row seat of online visibility and be noticed by the users first? Who doesn’t want to get recommended by the popular search engines itself- no let us correct, who don’t want to get recommended by the most popular search engine Google?  Every website does, well most of them and this need for supreme visibility make the website owners and their corresponding seo pundits partake in shady and unethical seo practices that fall short of meeting the Google guidelines. These unethical practices revolving around the ever dynamic world of seo are collectively known as Black Hat SEO Techniques.

Black Hat SEO is a substandard and unethical practice involving the improvement of your website ranking on SERPS by unapproved means that violate the general guidelines of Google’s ranking criteria by manipulating the search engine and misguiding it about your website. These Black Hat SEO practices may reap you desired benefits in the short term, but the long term implications of employing such techniques can be severed including the penalization and permanent ban by Google.

The Black Hat SEO practices are employed by various websites who are not doing well in SERPs so that by unethical means they can impress the search engine crawlers to grant them with a higher ranking in the SERPs. The websites that blatantly use these techniques don’t care about their niche or if they are actually providing any value to the customers. Black Hat SEO practices, when caught by the search engines, can put your website in jeopardy and ruin it to slithers. That’s why the experts of one of the leading Website Development Company in Delhi recommends all the websites out there to not let your website reputation be ruined by using the following shady Black Hat SEO Techniques.

Here Are Few Black Hat SEO Techniques

Cloaking: Cloaking in general terms means “hide, cover, or disguise something”. The implication of this word in seo isn’t much different. You are indeed hiding something but form the search engine bots. Cloaking is an unethical way of misleading search engines crawlers by showing them different content and showing entirely different content to the users. Google defines cloaking as

  • Serving a page of HTML text to search engines while showing a page of images or Flash to users.
  • Inserting text or keywords into a page only when the user agent requesting the page is a search engine, not a human visitor

Black Hat Cloaking

 

Keyword Stuffing: Well, this one seo practice is literally being used by half of the websites present over the net. It is an old and widely used seo practice to help webmaster to rank higher in the search engines. Keyword stuffing involves the unnecessary stuffing of the target keywords into the different sections of the website like <head>, <body>, content etc for any particular topic just to rank high in the SERPs. Just imagine how would it feel when you have to read a same word or phrase after every 5-6 words in every line frequently? You’ll get irritated, confused and annoyed because the content would not make any sense to you and you’ll eventually leave that part altogether. Don’t be surprised the readers will do the same.

Keyword Stuffing

Doorway or Gateway Pages: Doorway or Gateway Pages is another widely used Black Hat SEO practice or we can say an adaptive way of redirecting. Doorway or Gateway Pages are content-rich, poor quality duplicate pages designed to mislead search engine bots. They are generally multiple pages that are intended to be search engine landing pages but fall short in providing any value to the users. They are specifically designed for only the search engines to see so that users will only see the target page when they click on any of these pages.

Doorway or Gateway Pages

 

Hidden Text and Links:  Hidden Text and Links are those links and texts that only search engines can see so that they can rank the website accordingly, but they are not visible to the general users. Hidden text in seo language implies keeping the content of your website of the same color as the background and stuffing that part of content with extra links or keywords to rank higher in SERPs. With the content and the background of the same color it becomes impossible for the search engine crawlers to index that content.

Read Also: How To Take Your Mobile App’s User Retention Rate a Notch Up?

Duplicate Content: This one is quite prevalent among average doing websites since they are usually low in resources and thus go for the same content that is already published on other websites or rewrite the articles, blogs, press releases and other website content and post them on their websites. Duplicate content is one of the major reasons for site de-indexing and bad performance in keywords top ranking in SERPs.

Article Spinning: This one is quite similar to the one we have just discussed; the only difference is that duplicate content is a copy and paste technique, whereas in Article Spinning software is used to modify the articles so that only the words and sentences change but the meaning remains the same. The articles that are spun are often poorly written and do not provide any new information to the users. It’s an escape route for the websites who either don’t want to or don’t have the resources to write fresh content.

Bait-and-Switch: Bait-and-Switch is another unethical and shady SEO practice wherein the website completely changes the layout and content of the page once the user is directed to it. Bait-and-Switch is the action of advertising a product at an extremely low price, thus bating or luring customers into buying the product and substituting, “switching” inferior or more expensive goods at the time of the purchase. Bait-and-Switch is an unethical form of advertising, when found, the websites can be penalized or worse banned from the search engine results.

Also Read: What Type of Content Your Readers Want to See in 2018?

Cookie Stuffing:  Cookie Stuffing is a way of putting or stiffing cookies in someone else’s browser without letting them know. So when a visitor visits a website, the visitor’s website is bombarded with third party cookies which are entirely from a different website. If the visitor gets to the website the cookies of which has been placed and if they happen to purchase something from it, that is if they convert, the cookie stuffer will get a commission and a small part of the profit.

Link Buying or Exchange: We all know how important inbound, outbound and backlinks are for the ranking of the website since it is one of the major search engine ranking factors of the Google’s ranking algorithm. More websites link to your page means the more useful and informative your content to them is. But, unfortunately, link building has also been plagued by the gruesome intentions of seo guidelines violators. Nowadays websites have started buying bulk links or doing link exchanges to get a huge number of links to their website. Google was fast in detecting this malpractice and thus placed bots to detect if the source of the link is relevant to your website, if not, then get ready for the repercussions.

Private Blog Networks (PBN): Private Blog Networks (PBN) is a massive collection of highly reputed and authority websites all of which are under the absolute control of you and all of which link back to your money site. These PBNs are generally made of expired domains that boast great backlinks and therefore pass a high level of equity to your money site. PBNs are used for the purpose of manipulating the search engines. But Google has obviously started to take strict action against Private Blog Networks (PBN) with severe penalties and permanent bans.

Click-and-Bait: Click-and-Bait is an unethical practice of luring the customers into visiting a particular link by displaying sensational and eye-catching headlines that bounds visitors to visit that particular link to attract click-throughs and increase sharing of the content over the online social networks. These links forward the users to a page that requires payment, registration, or is one in a series of pages to help drive page views for the site. The click-and-bait links are often led by headlines such as “You won’t believe” or “What happened next will shock you,” just to spark the user’s curiosity into a click.

Read Also: Let’s Talk a Little About Cookies Stuffing

Meta Tag/Description Stuffing: Meta Tag or Description Stuffing is the unnecessary placement of target keywords and phrases to manipulate search engines into indexing your web pages for those keywords and phrases and thus rank your website high for them. Instead of doing any good Google’s bots will easily detect this small glitch and thus will further reprimand your website by pushing it further down the search engine results for such malpractice.

Well, we’ll give you time to process this 1st set of Black Hat SEO Techniques, for the other half stay tuned.

An online marketing strategy can surely get you leads, but it is only an effective strategy that can help you garner quality leads. Broadly speaking, online marketing starts from search engine optimization, a process which aids in driving organic search traffic to your website. Here are some SEO tips for getting quality leads for your site:

seo tips web solution centre

  1. Target-oriented Content

If you wish to have good quality leads, then you need to write content that is targeted at your specific audience. The content should be original, informative, and relevant, as only then you can attract potential customers. Simply stuffing articles & blogs with keywords is not advisable, as it may not only disenchant your audience, but your site may also be considered as spam by the search engines. One should always remember that it’s all about providing value to customers.

  1. Craft original & relevant meta descriptions

For the un-initiated, a meta-description consists of a brief introduction about what the web page is all about. Inserting a keyword and adding a dash of creativity to the content can do wonders to grab the attention of the target audience. For more tips on this aspect, one may avail the services of a SEO company in Delhi, such as Web Solution Centre.

  1. Optimize Titles & Subheadings

It goes without saying that the title of the content should be attractive and catchy, and should be capable of instantly garnering the attention of readers. However, along with that, it is also important to add a H1 tag on the post title. This can be created with the use of CSS. With the expert advice of a website designing company in Delhi, one may also create similar tags for subheadings. This would help in rendering a professional and uncluttered look to the content.

Apart from the above-mentioned pointers, there are several other things which help in acquiring healthy traffic, such as fast loading of pages, easy to read URLs, visually appealing & engaging landing pages, web analytics, link buildings, and much more. A website designing company Delhi can be of great help in this aspect. Here are 3 Surefire Ways To Increase the Rankings of an E-Commerce Website.

Responsive design is the new trend and standard. This is primarily because of the increasing use of smartphones, which happens to surpass the use of desktops and other devices. Designing for multiple devices is undoubtedly a great challenge. However, by taking assistance from an experienced website designing company in Delhi, such as Web Solution Centre, one can surely achieve success in this aspect.

responsive website designing company

 

Here are some time-tested strategies for designing an efficient and effective responsive layout:

  1. Adopt a Mobile First Strategy

Adopting a mobile first strategy implies that one develops the mobile site first, followed by scaling it up, to craft the designs for desktops & tablets. This ensures legibility of text. So basically if it’s easy to read the content on a mobile, it shouldn’t be difficult to read it on a wider screen either.

  1. Clear & Smooth Navigation

If there are only two or three headings, then a simple menu will suffice. However, if there are a large number of elements to be put on the screen, then one may consider crafting a single icon consisting of drop down menus.

  1. Optimize Images

Images eat up a lot of bandwidth, thereby resulting in slow loading of the site. Hence, it is important to craft optimized images for each layout. Experts suggest using JPEG, GIF, and PNG-8 file formats. It is also advisable to avoid the usage of PNG formats since they can increase the file size by almost 10 times. Further, one should use the correct dimensions of images, so that one can get rid of scaling and retain the resolution, quality, and depth of colors.

  1. Keep only the most essential text

Instead of replicating the desktop site on the mobile, it is best to keep only that text which is absolutely necessary. In this context, one may take the advice of a reputed website designing company Delhi.

Of course, there are several other things to consider, such as testing components, precise coding, and much more. For more tips & tricks, one may avail the services of a website development & SEO company in Delhi. Here’s some information on Questions to Ask Before Initiating a Site Revamp.

Not all e-commerce businesses are aware of the fact that the design of their portal plays an integral role in increasing sales. Be it the landing page, products page, or the shopping cart, each of them directly impact sales. With the help and assistance of a reputed website designing company in Delhi, organizations can implement simple design techniques that can aid in attracting more customers and subsequently improving conversion rates.

Website Designing Company

 

Here are some of the tried and tested tactics:

  1. A Visible Shopping Cart

Once the customer adds an item in the shopping cart, he/she would ideally want to ensure that the product has been booked. It is important that the shopping cart is always visible and is updated as and when the products are added to it, so that the customer can check the status at any point of time during the shopping process. Again, it is necessary that the cart is easy to find and recognize.

  1. Organized Product Pages

No one can underestimate the importance of customer reviews, but that doesn’t imply that they need to be placed on the top of the page. It is essential that the product pages are organized and display information in the sequence which is desirable for the viewer. For instance, the first element of the page should be the image of the product followed by product details, price, links, and finally testimonials.

  1. Simple Navigation & Checkout Process

This becomes all the more important when there are too many products and categories displayed on the portal. Take the guidance of a website designing company Delhi to find out ways of offering a smooth and seamless navigation experience to customers. Some of the tactics to achieve success in this field include integrating fly-out menus, using bread crumbs, and avoiding hidden menus & elements. Similar to navigation, the checkout process also needs to be simple. Single-page checkouts are a great means of retaining customers.

For more tips & tricks, one may approach Web Solution Centre, a reliable website designing & SEO company in Delhi. The company has an extensive experience in providing expert solutions for growing & expanding e-commerce business.  Here are some Things to Remember While Creating a Color Scheme For Website & App Design.

A company may revamp a site for various reasons, for improving usability, or making it trendy, or simply because the current design does not match with the activities and vision of the business.

website revamp

 

In order to ensure that a site revamp is successful, one must establish a clear set of goals and make sure that one has the answers ready to the following questions:

  1. What is the purpose of the redesign?

First things first, one needs to determine the primary purpose of embracing a site revamp. In other words, what changes need to be made, and what is that one is trying to achieve through the redesign? It is important to list out the goals, and work out a road map for achieving the same. For more assistance on this subject, one may avail the services of a reputed website designing company in Delhi, such as Web Solution Centre.

  1. Mere upgrade or complete overhaul?

Depending upon the purpose of the redesigning activity, one needs to understand whether the site needs a total overhaul or a minor face-lift. Of course, each of these elements will have a direct impact on the cost, time, and efforts. Hence, to ensure that one is in the right direction, it is important to take an early decision of whether to make minor changes or redesign a completely new site from the scratch. The expertise of an experienced website designing company Delhi will be of immense help in this matter.

  1. What are the strengths and weaknesses of the current design?

The current site may not be entirely faulty. It may have a few positive aspects too. One needs to determine which aspects need to be kept intact and which new elements need to be incorporated. Further, one also needs to get rid of the negative elements, which hamper the site’s image, look, feel, or performance. While doing all this, one needs to remember that re-designs can pose a major impact on repeat visitors. Hence, it is advisable to maintain a somewhat similar look to the previous design, rather than opting for a completely different interface.

Apart from the above-mentioned factors, one also needs to consider the implementation of SEO in the new interface. For tips on this subject, one may consult a renowned SEO company in Delhi. Here’s some information on Why Does a Business Require a Responsive Website?

For any online shopping portal to be successful, it is imperative that it is visible to the right audience. In that aspect, SEO is the key to success, which helps in increasing the rankings of a site in the popular search engines.

ann-taylor

 

Here are some tried & tested tips and tricks of conducting SEO for e-commerce sites:

  1. Keyword Research

When customers want to buy a particular product, they enter a phrase in the search box of the search engine. These phrases, known as ‘keywords,’ are used for optimizing the product pages of the online portal, so that whenever a user enters the keyword, he/she is directed to the corresponding page of the portal. For help and guidance, one may get in touch with Web Solution Centre, a reputed Website Designing Company in Delhi, which has a rich line-up of efficient & talented web designers, SEO experts, and coding experts.

  1. Responsive Design

The number of smartphone users is increasing by the day. As a result, people are relying more on their phones & tablets, as compared to desktops, for the purchase of their favorite items. Hence, it is essential that the portal has a responsive design, so that users can easily access the site on their mobile phones. In fact, surveys reveal that customers are always on the lookout of mobile-friendly sites, where they can search for their favorite products and eventually buy them too. To craft a responsive interface, one may avail the services of an experienced website designing company Delhi.

  1. Descriptive Title Tags

Making use of title tags is another way of optimizing the portal. Each page should possess its own unique title tag, which would describe the product being displayed on that particular page. While crafting a descriptive title tag, one should remember to be specific, and mention the precise details of the product/service on offer.

With the assistance of an eminent SEO company in Delhi, e-commerce business owners can implement various strategies for enhancing the exposure of their portal in the online world and attracting the target audience. If done correctly, SEO can help a company to boost sales as well as profits. Here’s a list of 4 Online Marketing Mistakes to Avoid.

Every user interface design calls for a perfect amalgamation of art, science, and technology. One needs to make it pleasing to the eyes, whilst ensuring that it is logical.

color scheme thinking

 

Listed below are a few things to remember for crafting that perfect color scheme for a website/mobile app design:

Contrasting Colors Help in Readability

Making use of similar tones for text and background can negatively impact legibility. Thus, it is imperative to make use of contrasting colors, so that the user can easily read the content. Further, the color scheme should be such that aids in highlighting the most important information. Using black for the text against a white background is an example of an excellent color contrasting scheme. For more tips on this subject, one may get in touch with Web Solution Centre, an eminent Website Designing Company in Delhi. This company also serves as a top-notch SEO company in Delhi offering excellent web services to varied industries.

Each Color Evokes a Separate Emotion & Impact

Each color renders a psychological effect on the user. For instance, red is synonymous with power, passion, and positivity. Orange epitomizes friendliness and a splash of energy. It is also used to represent strength and versatility. Yellow offers a happy and enthusiastic vibe to the design. In fact, it has several implications. While the lighter shades symbolize calmness and serenity, the darker hues stand for wisdom. Green is often used for environmental and financial subjects. It has a comforting and inspirational vibe to it. Blue epitomizes safety, trust, and reliability. The shades of black and white represent sophistication and purity respectively.

Colors Help in Identification

In an UI design, it is the color scheme that helps in identifying objects, highlighting the call to action buttons, separating the most important content from the rest of the text, distinguishing between the web pages & app screens, and differentiating between icons on a toolbar. To gather more knowledge in this aspect, one may avail the services of a reputed website designing company Delhi.

One should always remember that the color scheme provides users with a distinctive feel of the brand. It has an important role to play in the way customers perceive the company and its brand. Here’s some information on What is Image Optimization, and Why Should You Care?

To be a successful entrepreneur, it is essential that one should possess exceptional marketing skills. But what if you don’t have a knack for selling? Fret not! Online marketing is the way to go! This medium helps you to grow your business, even if you don’t hold those essential attributes of selling.

Listed below are simple tips, following which, any entrepreneur can attract his/her target audience:

  1. Blogging

blogging

In this modern era of the internet, business deals happen online. To create a strong presence in the online world, it is important to put up meaningful and relevant content. Studies reveal that those who regularly display content on their blog sites receive inbound links by over 97% more than those who do not blog. The more you blog the higher are the chances of getting leads.

  1. Place calls-to-action buttons in the right place

call-to-action-buttom

Yes, it’s as simple as that! You only need to put them in the right place, and then sit back, and let them work for you. Of course, it is essential that these buttons are easily recognizable, and compel the prospect to take an immediate action, be it buying the product, sharing the content, or subscribing to the newsletter. For best results, you may get in touch with a website designing and SEO company in Delhi, such as Web Solution Centre, which has an extensive experience in building stunning and optimized websites.

  1. Be present on social media sites

be-present-of-social-media-site

Selling may not be your cup of tea, but you surely can build relationships and interact with your customers through social media sites. Known as social media marketing, this strategy lets you sell through social media presence rather than direct pitching.

  1. Conduct split tests frequently

mobile application development company

This may not sound like a marketing strategy, but in reality, it goes a long way in boosting sales. These tests enable you to identify variables, create hypotheses, and understand customer behavior, so that you can improve on the way your site performs and interacts with your customers.

There are several other means of conducting marketing for your business, which include, but are not limited to search engine optimization, search engine marketing, pay per click marketing, and many more.  Here’s some more information on 3 Ways How a Strong Online Presence is Benefitting Companies of All Stripes.

The need for a powerful online presence has been on a steady rise since the last few years. With every passing day, more and more organizations have been indulging in this practice. This is simply because all companies, big or small, realize that making their presence felt on the online platform, opens the doors to a world of opportunities. Listed below are a slew of benefits, which a company may reap by practicing smart online marketing techniques. For greater insight into the matter, one may contact a reliable web designing company in Delhi.

online marketing strategies

Wider Outreach

It allows the companies to reach out to the audience, irrespective of where they are located, of course, as long as they have an internet connection. This kind of outreach was unfathomable before the advent of the internet.

Deep-rooted understanding of customer habits

Another great benefit is that a complete record can be availed regarding customers, traffic, leads, conversions, sales, and much more. Whenever a customer buys anything online, the data collected can be analyzed and utilized in a number of ways. It can be used to figure out the demand and popularity of the products sold. It can also be used to carry out customer profiling and sending them promotional mails based on their buying habits.

Aids Online Selling

Considering the increasing number of online customers, organizations of all stripes are capitalizing on their online presence for selling their products. The more a customer gets to see a company’s name, more is the likelihood of him/her buying the product. Selling a product/service online requires much less resources than setting up an actual store. Further, by cutting out the intermediaries between the company and the customer, prices can also be brought down, thereby pushing more sales, and subsequently, increased revenue & profits. For more tips on this aspect, one may hire the services of a web designing company in Delhi.

Anyone who is interested to make the full utilization of this wonderful opportunity may contact Web Solution Centre, a highly experienced website designing company in Delhi. Here’s some information on 4 Online Marketing Mistakes to Avoid