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Who doesn’t want to have a trendy website? It not only helps in attracting traffic, but also aids in generating conversions. The good news is that it is not always necessary to build a new site altogether. There are some design trends that infuse with the existing elements in a perfect manner. Below is an insight on some of the popular design techniques of the current year:

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  1. Use of Two Colors

Although this technique has been in vogue for quite some time, but, now designers are opting for a color wash effect for a greater impact. This approach may be used in a variety of ways, such as, full-screen, background only, overlay on an image, and many more.

  1. Splitting the Screen into Two

A typical split screen design would feature two panels of the same size & shape, lying side by side. The advantage of using this style is that each side can offer different types of content. While undertaking this approach, one needs to ensure to keep the layout simple and minimalist, as this would help in making the content stand out. For splitting the screen, one may make use of color blocking.

  1. Extending the Type into Other Elements

Breaking out of the norm, the type is now extending into other elements. In this design, the text lies across an image. Of course, there are certain things to bear in mind, to avoid readability issues. Experts suggest that it is best to make use of white and black lettering, so that the text stands out from the background or the image it crosses. Further, it is also better to use simple typography. Care needs to be taken to use the right size of the content, so that it is easily readable on various screens & devices, and does not conceal the essential parts of the image.

Of course, there are several other trends that will dominate 2016. For more creative ideas, one may get in touch with Web Solution Centre, an eminent website designing & SEO company in Delhi. It possesses a vibrant team of professionals & designers, which specializes in rendering design as well as online marketing services, such as, SMO, SMM, SEM, PPC, and many more. Here are 3 Reasons Why it is Important to Have a Great Website.

Today, most companies and corporations have a website, but their drab and unresponsive functionality fails to generate the desired business results. What these businesses fail to understand is that in this modern digital age, when a majority of the people search for products and services over the internet, an attractive, optimized, and responsive website is an absolute necessity. By hiring a reputed website designing company, one can surely achieve success in this aspect.

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Listed below are three reasons why it is a must to have an amazing website:

  1. Enhances visibility in the online world

Simply creating a site is not enough; it should also be visible in the online realm. People usually do not look beyond the first page of any search engine result, be it Google, Yahoo, or Bing. The higher the ranking, the better are the chances of getting more customers. By hiring a web designing company in Delhi, enterprises can make the site properly optimized, and increase their traffic as well as visibility.

  1. Establishes the Brand

A website is a representation of the company’s image in the online world. Most users form a perception about the company through the site’s design. Hence, if the interface does not fulfill the expectations of its customers, they will leave it, and look for other options on the internet. On the other hand, a good interface instills a sense of trust & confidence in the visitors’ minds and they are likely to be converted to loyal customers.

  1. Attracts more traffic

If the site is too slow to load or difficult to navigate, it may negatively impact the company’s image. Further, the loading time is now an essential parameter for Google ranking. A highly functional interface will offer a great user experience to its visitors, thereby encouraging them to come back, every time they are in need for some information.

Of course, there are several other reasons why it is important to have a high quality web design. For expert advice and creative ideas in this domain, one may get in touch with Web Solution Centre, a reputed web designing company Delhi. Here’s a list of 4 Essential Tips on Crafting Highly Interactive Websites.