Tag Archives: pay per click

The Seo doyens of a notable digital agency in Search Engine Optimization in Delhi know how important search engine optimization is for most of the online businesses. We mean who doesn’t want to get that front row seat of online visibility and be noticed by the users first? Who doesn’t want to get recommended by the popular search engines itself- no let us correct, who don’t want to get recommended by the most popular search engine Google?  Every website does, well most of them and this need for supreme visibility make the website owners and their corresponding seo pundits partake in shady and unethical seo practices that fall short of meeting the Google guidelines. These unethical practices revolving around the ever dynamic world of seo are collectively known as Black Hat SEO Techniques.

Black Hat SEO is a substandard and unethical practice involving the improvement of your website ranking on SERPS by unapproved means that violate the general guidelines of Google’s ranking criteria by manipulating the search engine and misguiding it about your website. These Black Hat SEO practices may reap you desired benefits in the short term, but the long term implications of employing such techniques can be severed including the penalization and permanent ban by Google.

The Black Hat SEO practices are employed by various websites who are not doing well in SERPs so that by unethical means they can impress the search engine crawlers to grant them with a higher ranking in the SERPs. The websites that blatantly use these techniques don’t care about their niche or if they are actually providing any value to the customers. Black Hat SEO practices, when caught by the search engines, can put your website in jeopardy and ruin it to slithers. That’s why the experts of one of the leading Website Development Company in Delhi recommends all the websites out there to not let your website reputation be ruined by using the following shady Black Hat SEO Techniques.

Here Are Few Black Hat SEO Techniques

Cloaking: Cloaking in general terms means “hide, cover, or disguise something”. The implication of this word in seo isn’t much different. You are indeed hiding something but form the search engine bots. Cloaking is an unethical way of misleading search engines crawlers by showing them different content and showing entirely different content to the users. Google defines cloaking as

  • Serving a page of HTML text to search engines while showing a page of images or Flash to users.
  • Inserting text or keywords into a page only when the user agent requesting the page is a search engine, not a human visitor

Black Hat Cloaking

 

Keyword Stuffing: Well, this one seo practice is literally being used by half of the websites present over the net. It is an old and widely used seo practice to help webmaster to rank higher in the search engines. Keyword stuffing involves the unnecessary stuffing of the target keywords into the different sections of the website like <head>, <body>, content etc for any particular topic just to rank high in the SERPs. Just imagine how would it feel when you have to read a same word or phrase after every 5-6 words in every line frequently? You’ll get irritated, confused and annoyed because the content would not make any sense to you and you’ll eventually leave that part altogether. Don’t be surprised the readers will do the same.

Keyword Stuffing

Doorway or Gateway Pages: Doorway or Gateway Pages is another widely used Black Hat SEO practice or we can say an adaptive way of redirecting. Doorway or Gateway Pages are content-rich, poor quality duplicate pages designed to mislead search engine bots. They are generally multiple pages that are intended to be search engine landing pages but fall short in providing any value to the users. They are specifically designed for only the search engines to see so that users will only see the target page when they click on any of these pages.

Doorway or Gateway Pages

 

Hidden Text and Links:  Hidden Text and Links are those links and texts that only search engines can see so that they can rank the website accordingly, but they are not visible to the general users. Hidden text in seo language implies keeping the content of your website of the same color as the background and stuffing that part of content with extra links or keywords to rank higher in SERPs. With the content and the background of the same color it becomes impossible for the search engine crawlers to index that content.

Read Also: How To Take Your Mobile App’s User Retention Rate a Notch Up?

Duplicate Content: This one is quite prevalent among average doing websites since they are usually low in resources and thus go for the same content that is already published on other websites or rewrite the articles, blogs, press releases and other website content and post them on their websites. Duplicate content is one of the major reasons for site de-indexing and bad performance in keywords top ranking in SERPs.

Article Spinning: This one is quite similar to the one we have just discussed; the only difference is that duplicate content is a copy and paste technique, whereas in Article Spinning software is used to modify the articles so that only the words and sentences change but the meaning remains the same. The articles that are spun are often poorly written and do not provide any new information to the users. It’s an escape route for the websites who either don’t want to or don’t have the resources to write fresh content.

Bait-and-Switch: Bait-and-Switch is another unethical and shady SEO practice wherein the website completely changes the layout and content of the page once the user is directed to it. Bait-and-Switch is the action of advertising a product at an extremely low price, thus bating or luring customers into buying the product and substituting, “switching” inferior or more expensive goods at the time of the purchase. Bait-and-Switch is an unethical form of advertising, when found, the websites can be penalized or worse banned from the search engine results.

Also Read: What Type of Content Your Readers Want to See in 2018?

Cookie Stuffing:  Cookie Stuffing is a way of putting or stiffing cookies in someone else’s browser without letting them know. So when a visitor visits a website, the visitor’s website is bombarded with third party cookies which are entirely from a different website. If the visitor gets to the website the cookies of which has been placed and if they happen to purchase something from it, that is if they convert, the cookie stuffer will get a commission and a small part of the profit.

Link Buying or Exchange: We all know how important inbound, outbound and backlinks are for the ranking of the website since it is one of the major search engine ranking factors of the Google’s ranking algorithm. More websites link to your page means the more useful and informative your content to them is. But, unfortunately, link building has also been plagued by the gruesome intentions of seo guidelines violators. Nowadays websites have started buying bulk links or doing link exchanges to get a huge number of links to their website. Google was fast in detecting this malpractice and thus placed bots to detect if the source of the link is relevant to your website, if not, then get ready for the repercussions.

Private Blog Networks (PBN): Private Blog Networks (PBN) is a massive collection of highly reputed and authority websites all of which are under the absolute control of you and all of which link back to your money site. These PBNs are generally made of expired domains that boast great backlinks and therefore pass a high level of equity to your money site. PBNs are used for the purpose of manipulating the search engines. But Google has obviously started to take strict action against Private Blog Networks (PBN) with severe penalties and permanent bans.

Click-and-Bait: Click-and-Bait is an unethical practice of luring the customers into visiting a particular link by displaying sensational and eye-catching headlines that bounds visitors to visit that particular link to attract click-throughs and increase sharing of the content over the online social networks. These links forward the users to a page that requires payment, registration, or is one in a series of pages to help drive page views for the site. The click-and-bait links are often led by headlines such as “You won’t believe” or “What happened next will shock you,” just to spark the user’s curiosity into a click.

Read Also: Let’s Talk a Little About Cookies Stuffing

Meta Tag/Description Stuffing: Meta Tag or Description Stuffing is the unnecessary placement of target keywords and phrases to manipulate search engines into indexing your web pages for those keywords and phrases and thus rank your website high for them. Instead of doing any good Google’s bots will easily detect this small glitch and thus will further reprimand your website by pushing it further down the search engine results for such malpractice.

Well, we’ll give you time to process this 1st set of Black Hat SEO Techniques, for the other half stay tuned.

The android apps experts of a leading Website Development Company in Delhi say that you all agree with us on this that Google Play Store is literally a galaxy of applications and software.  Though from far, the number of apps the store boasts is staggering and it’s really hard to tell which ones are phenomenal, which ones are mediocre and which one are a sheer waste of time and MBs or KBs maybe. But when you evaluate and compare each one of those in terms of usability, functionality, features, and quality, you’ll come across stark differences between them. With over 3.5 million apps plastered across the store, it is really hard to guess which ones to go for.

To remedy this, a leading firm in Search Engine Optimization in Delhi has put together a list of top 10 Android Apps in 2018 that are too good for their own good.

#1

Express VPN: We know the dangers of browsing on shady public Wi-Fis, we all do, but there is hardly anything we do about it unless of course, we finally see the ramification of it with our personal data and confidential information being hacked or threatened to be sold. So, if you don’t want to put your Android device in danger by recklessly browsing on sketchy public Wifi, you need to secure your mobile device with a solid VPN pin. Express VPN is a great app that provides an SSL-secured network with 256-bit encryption and unlimited bandwidth.

#2

1Weather: Human beings, in general, have this habit of staying up-to-date with the weather at all times and sometimes this habit stretches from being updated for second-to-second weather forecast to literally a month. 1Weather is the best weather forecast app you’ll find on Google Play Store with a simple, paginated design that tells the current weather along with a forecast for up to 12 weeks, a radar so you’ll know when the storm is approaching, serve weather notifications and a set of lightly customizable widgets.

#3

Google Opinion Rewards: Well you know, while some of the Android apps on Play Store are free, there are few intriguing and highly functional mobile apps that require you to pay few bucks to get them installed. Google Opinion Rewards is great for those who don’t want to shed a single penny form their pockets to buy these apps. The Apps wants you to fill in few surveys, and upon successful completion, you’ll be rewarded few reward points that you can spend in the store. This I must say is an app everyone should go for.

#4

Gboard- the Google Keyboard: Google is indeed a master of apps and software. They just hit the bull’s-eye with everything they come up with. Gboard is another example of this. This literally has everything a standard keyword should boast which includes Glide typing, the famous voice search and know what, Google search is built right into it, that means you can search anything, anywhere, then and there without leaving the chat. Want to send in a GIF, but don’t want to leave the chat? Send a Google GIF right away, problem solved!

#5

Google Drive Suite: Google has hijacked our list of top 10 Android Apps and I think they rightly deserve this attention. Another Android app which is indeed worth downloading is the Google Drive Suite. Google drive is an exceptional cloud storage solution where users are given permanent 15GB free for signing up; if you want to expand your storage space then you need to pay for that. The nail on the head is the plethora of other features that come with the suite including Google Docs, Google Sheets, Google Slides, Google Photos, Gmail, Google Calendar, and Google Keep. You literally have app for everything that might make your life and work life easier.

#6

Google Maps: Google makes sure you can travel and explore any part of the world with utmost ease and comfort that’s why they have devised an app which is a saving grace for people who are either bad with routes or are a complete stranger in a new city or a country. Apart from the obvious navigation facility, the app also provides a user with the access to places of interest, traffic data, and directions to things like rest stops or gas stations and now they are also providing offline map facility.

#7

Solid Explorer File Management: A paid Android app but definitely a must-have for those who keep their phones stocked to the brim. Organizing your phone without a file manager installed is likely shooting arrows in the dark. Answer this simple question; have you ever come across an Android phone which has a seamless way of navigating the areas of a phone? No, I don’t think so. So, this is where Solid Explorer steps in. It makes you move around your files a lot easier and clearing up those wasted mbs, along with the linkage to cloud storage systems to help you switch your files back and forth and also a security feature where you can lock your phone with a fingerprint.

#8

Datally: One must pay close attention to a new app being launched by Google because the company always does things for a reason and purpose. Datally is an extraordinary app that helps you monitor how much mobile data you have consumed on a particular day and hence device ways to minimize it. The apps show you how much data your apps are consuming and the “Manage Date” feature help you look at apps which are drinking maximum mobile data. Another feature which is the enable “Data Saver” will connect you to a VPN that will restrict certain apps from using your mobile data.

#9

LastPass: We know how well we are in memorizing our phone, social accounts or other security-related passwords. To help secure the passwords we change every few months, just because we can’t memorize them, LastPass is an Android App everyone should have. LastPass helps users manage and safeguard their important login credentials in a safe and secure way. This password manager also helps users generate impossible passwords for your accounts that are absolutely unhackable and this all is secured with the help of a master password.

#10

Pocket Casts: For the podcast lovers sometimes it becomes difficult to download that one podcast app that is worth your phone mbs. Pocket casts should be the one and the only app for the podcast lovers. The app allows you to download and stream multiple podcasts with both audio-only and video podcast support. It comes with two basic themes-light and dark, a sign-in feature so you can sync your podcasts across devices, and a pretty decent recommendations function.

The SEO experts of a proclaimed digital agency in Pay per Click Marketing in Delhi, Web Solution Centre believe that query parameters can be a real pain for the website owners. I don’t know how many have you noticed this, but let’s just take a guess and say that most of you might have noticed this. WHAT? Have you ever visited a website before, and came across a weird thing in the address bar that the URL you have typed in www.abdce.com has transformed into something very long, extended, mixed and complex, laced with numeric values, words and phrases, question marks and equal to signs? Yes, then you are seeing the URL filled with query parameters, which can be pretty complicated to read and understand.

Query parameters or query strings transforms an ordinary and easy to understand URL into something really complicated, more like a never-ending query string of characters. It is to be believed that these query parameters are usually added to the URL when you visit a specific page of a website, explore the deep nooks of a website or when you visit a website through a specific campaign.

Query String Example:

http://www.websolutioncentre.com/?pagetitle=nextsteps&code=a123&x=a009

What is complicated is the “?pagetitle=nextsteps&code=a123&x=a009” part.

Let’s break down this URL so that you can understand it better.

Let’s dissect it.

E.g., https://www.websolutioncentre.com/?pagetitle=nextsteps&code=a123&x=a009

There is a lot going on in this URL, and you can see lots of numeric values, question marks and equal to signs.

https: This is the first part of the URL which is, of course, the protocol. There is a list of other protocols that you might see in other website URLs, ftp://, https://, git://, webcal://, and gopher://, etc.

www: This is the subdomain which comes after the protocol. You can choose a subdomain of your liking and the list is endless. But just to make you understand here are few examples, www., secure., www2., mail., blog., webmail., etc. But, it is completely OK if you choose not to have a subdomain and there are lots of websites on the internet that choose not to have a subdomain.

websolutioncentre: This is the host or the domain name. Now you can put anything after the domain name, which largely depends on the configuration of the server configured to respond to the URL. There are lots of domain registrars on the Internet from which you can buy domain names like GoDaddy, 1&1, Bluehost, SiteBuilder.com etc. Domain names often end in .com, .org, .net, .info, etc.

?pagetitle=nextsteps&code=a123&x=a009: Now this is the query string. You can recognize a query string with its complex formation and it always starts with a question mark.

This URL contains three parameters in it: pagetitle, code, and x.

Now each parameter will have a corresponding value indicated by the equal to (=) sign, in this case, it is nextsteps, a123 and a009.

The multiple parameters are always separated with ampersands “&

Here is the consolidated list of the three query parameters and their corresponding values.

  1. pagetitle=nextsteps
  2. code=a123
  3. x=a009

My name is Harneet Kaur Anand and I work for a digital agency in Delhi, Web Solution Centre as a content writer. I write articles on different industries including, Website Designing and Development, UX, UI, Video Marketing, Ecommerce, FMCG, Automobiles and many more. I write articles with the sole purpose of providing as much information as I can on a topic you are looking for.

Today, most companies and corporations have a website, but their drab and unresponsive functionality fails to generate the desired business results. What these businesses fail to understand is that in this modern digital age, when a majority of the people search for products and services over the internet, an attractive, optimized, and responsive website is an absolute necessity. By hiring a reputed website designing company, one can surely achieve success in this aspect.

website development company

Listed below are three reasons why it is a must to have an amazing website:

  1. Enhances visibility in the online world

Simply creating a site is not enough; it should also be visible in the online realm. People usually do not look beyond the first page of any search engine result, be it Google, Yahoo, or Bing. The higher the ranking, the better are the chances of getting more customers. By hiring a web designing company in Delhi, enterprises can make the site properly optimized, and increase their traffic as well as visibility.

  1. Establishes the Brand

A website is a representation of the company’s image in the online world. Most users form a perception about the company through the site’s design. Hence, if the interface does not fulfill the expectations of its customers, they will leave it, and look for other options on the internet. On the other hand, a good interface instills a sense of trust & confidence in the visitors’ minds and they are likely to be converted to loyal customers.

  1. Attracts more traffic

If the site is too slow to load or difficult to navigate, it may negatively impact the company’s image. Further, the loading time is now an essential parameter for Google ranking. A highly functional interface will offer a great user experience to its visitors, thereby encouraging them to come back, every time they are in need for some information.

Of course, there are several other reasons why it is important to have a high quality web design. For expert advice and creative ideas in this domain, one may get in touch with Web Solution Centre, a reputed web designing company Delhi. Here’s a list of 4 Essential Tips on Crafting Highly Interactive Websites.