Tag Archives: online marketing

If you are looking to hire a Website Designing Company in Delhi, you will be spoilt for choice. As there is a copious number of service providers in the national capital, it is imperative you choose wisely. Often business owners are not sure what to expect from a website designing company. So, this piece will help you understand what to look for when selecting a web design firm.

Let’s look at the main things to consider when choosing a website designing company in Delhi:

Web design companies’ experience: This is a key consideration while choosing a service provider. The firm must have at least 3-5 years of experience in web designing which would prove they have the experience in the field.

Previous work and portfolio: Before hiring a firm always ask for samples of their previous work or portfolios. That way you will have an idea about the type of work they have done.

Team members: Having knowledge of the team is important before hiring them. Always ensure that a team has the right skills and expertise to handle the kind of work you will assign to them. A number of members in the team or the team size, along with the skill levels, can ensure if the project will be delivered on time or will be delayed.

Office location: It is advisable to opt for a Website Designing Company in Delhi which is in the middle of the city. It can often become difficult to communicate with the firm (fix meeting, regular visit, etc.) which are is in the outskirts of the city. Though most of the work can be done remotely, it helps to visit once in a while.

Read Also: What Are The Success Factors Of A Web Design Company?

SEO / marketing capabilities: Always investigate what the team brings in terms of SEO and marketing capabilities. Ask for a presentation to understand how they plan to do to make your brand a success. Ask if they have any unique strategy in mind to combat the competitors in the market.

Testimonials & references: Most Website Designing Company in Delhi have a reputation for providing good quality work. So, you will have plenty of references coming in terms of services they provide. You must be smart and opt for the one that suits your need and budget.

If you are looking for the Best Website Designing Company Delhi is the place for you. The city has many reputed firms that provide cheap yet authentic website design services. If you are not sure how a website can help your brand, here are some pointers for you to consider:

Do it for your customer

Nowadays every customer prefers to do an online research about a brand before engaging in business. So, if you are a brand looking to attract new customers and hold on to the old ones, make your presence on the internet where customers can learn about your products and services before taking their decisions.

Provides social proof

A website for your brand helps to create customer loyalty. A good website, with sufficient information about your product, can lure customers. Also, if your website has a section for customer feedback or testimonials, it can also add a lot of value in gaining trust.

Control the narrative of the brand

Having a website can help to create a narrative for your brand. This will help in reaching out to niche audience who seek specific type of products. Creating a narrative around a product can be difficult at times. In that case, to help you get started with marketing of your brand, you can hire the Best Website Development Company In Delhi certainly has a lot of options for the same.

It is often pocket friendly

People are often of the opinion that having a website would mean a lot unnecessary expenditure. However, the truth is different. Creating a website is now a lot cheaper compared to what it was a decade ago. There are a lot of tools available with which one can create a safe, secured and robust website.

All your competitors are on the internet

If you want to stay ahead of your competitors, having a website is of utmost necessity. So, to reach out to your prospective customers and spread your business online, hire the best website designing company Delhi houses some of the top web design firms which can help you reach out to your potential customers.

Read AlsoWhat Are The Success Factors Of A Web Design Company?

Blogging is a fun thing, it is like chatting. Only, there is no one there. That is, they will come when they become aware of your blog. A blog helps you post your photos, make comments about the big headlines in the news today, and chat and share views with your friends. You can make a blog by getting help from the Best Website Designing Company West Delhi. Then, you can start your blog. But, there are a few things you must keep a watch for.

 

 Website development pointers

 

Content matching and SEO: This is the heart of any website. Unless you arrange all content in an orderly fashion, the page will look cluttered and dirty. Any visitor will not like to stay on the site and he will quickly move on to the next site on the internet. You must get visitors to your site or you will lose ranking. Get your page ranking to improve by using fresh content daily. Have the Best Website Designing Company Delhi to do the SEO for your website. This will help to improve its looks and get a better search engine ranking.

 

Grow your network: Add the latest news and happenings. Only then, visitors will read and share it. This is how your network grows. Invite more friends and ask their opinion. They will leave their comments in the comment box on your website. You may not like all that they say, but then it will help you improve your website.

Rad More: Website Essentials for Business Profitability

Develop your niche: This means you should talk about only one thing on your website. If you talk too many things, people will lose interest. If you talk about cooking, then all the posts must be about cooking. You should not suddenly make a post about dogs. People will stop visiting your site.

 Choose a good designer

Not all blogs are equal. If you have one created by a good website designer, it will look more attractive. One such is Web Solution Centre based in Delhi. They have 10 years experience and have created over 5000 websites! You can safely trust them to create a great website for you.

 

Get your blog today and develop it. Everything begins with the first step and it is up to you to take the right one. Contact the Website Designing Company In Delhi and choose a template.

When you look for a website maker, you actually look for the best one in the business who can offer you a remarkable website. But how would you decide which one is the Best Website Development Company West Delhi to create a perfect web presence for you.

 

Here are a few factors to look into before you zero in to the best agency:

 

  • Google for the web designing agencies in your respective area and shortlist a few based on the information and customer reviews available on their website. Do not forget to send a query request through their website. If you receive an instant reply, you can definitely understand the promptness of the company.

 

  • The business website of the best website development company west Delhi must look professional and should provide all the relevant information through an easily navigational interface. Easy to understand and well-placed content with impressive graphics will tell you the product that you are going to receive from the company.

 

  • Look into the business tenure and reputation of the agency. One with longer duration in business is always a better option. Experience in the industry is always gained with time. Also, the more years of business promises a range of clients that the company has catered to.

Read AlsoHow to Get More Traffic from Instagram? 

 

  • Look into the client portfolio of the agency and see if you can find a similar work done in past. This will help you to gauge the capability of the designing agency, whether they can handle your business or not.

 

  • Make a contact with the agency through an email or phone and ask to meet the representative in person. Meeting in person before you hand over the project to them is always helpful. Ask as many questions as you wish to ask and gather as much knowledge about the best website development company west Delhi.

 

  • The best website designing company in Delhi must be able to cater to your requirements and queries with ease and expertise.

 

  • Once you agree with all and choose the respective agency, they must be able to provide a written and detailed proposal on the website design and development as per your business with specifics such as tools, technology, pricing, and timelines.

 

  • The agency must also be able to educate you on the usage and maintenance of the website, once it is ready. The minor changes in the later stages must be easy to make and you should be able to handle them on your own, the technology used should be such.

 

A website is the prime face of your business. You need the best website development company west Delhi like www.websolutioncentre.com to make it a remarkable tool to gain optimum business objectives. Use the information given above to decide on the best.

What are the few names that come to your mind when you talk about smartphones, mobile apps and artificial intelligence in one breath? The mobile app developers of one of the leading Web Designing Company in Delhi, Web Solution Centre can think of few, naming Amazon’s Alexa, Apples’ Siri, Google’s Assistant, and Microsofts’s Cortana, well there are plenty of names one can jot down when talking about the apps that are the true embodiments of artificial intelligence in mobile applications. A countless number of professional developers and software masters dedicate plenty of hours molding these services into responsive personal assistants so that they can perform tasks for which they are so graciously developed. Personal assistants today are tracking, solving queries, sending messages, launching services and what not.

Stretching from the oh-so-famous chatbots, context-oriented intelligent sensors to the trending predictive analysis, linguists and software developers are digging for new and innovative ways to inculcate artificial intelligence in mobile apps to enhance business customer service solutions, deliver new and technologically advanced products and reimagine business services.

Artificial Intelligence and machine learning together are changing the landscape of how software developers, businesses, and users think about building algorithms and intelligent-humanized interactions within mobile applications.

It’s way past the time when you can think of machine learning as a novel technology. We are now living in an era where we are aware of our needs and wants, what pleases us and what irks us. The time has come where users are now expecting flexible algorithms for a seamless experience. The incredible gust of Artificial Intelligence has completely modeled the way developers, users, and businesses are previously viewing intelligent interactions within mobile applications.

More Personalized Experience: Personalization is a core of every nook and cranny of the web world. If you are not giving users a personalized experience, then you are surely missing out on a huge one. The new availability and advancement of AI have pushed users to the edge where they have nowhere else to go but take the plunge for a seamless experience. That’s why developers and linguists need to up their game when delivering human interaction mobile experiences. This is what Starbucks did with their mobile app. The customers don’t have to click on anything to place the order, they have to speak what would they like to have to the app and it places the order for them.

Which takes us to the next step, that is Speech Recognition.

Speech Recognition: While voice search or speech recognition is one thing, how to do it with accuracy when it comes to Artificial Intelligence, is a completely different tangent. While developers are integrating voice recognition into their mobile apps, the accuracy it takes for a machine to recognize a human voice is not there. There are few things that need to be kept in mind when incorporating voice recognition in AI induced mobile apps.

  1. Automatic speech recognition (ASR), which is a way of transcribing voice into text. This facility is provided by few mobile platforms like Android and Google, but iOS still need to master it. There is software available that can help you with speech recognition, if it’s not available on your platform, api.ai, wit.ai, and Nuance.
  2. Natural language understanding (NLU): Now, this is difficult to achieve and specifically where Artificial Intelligence steps in. The developers need to put in multiple words and phrases that an app can understand and then machine learning technology is put to use to help system understand the various terms similar to the provided ones.

With increasing boom of technology, consumers are always on the lookout for new and innovative ways of going about things online, which pushes developers to come with more personalized and intuitive experiences.

I know most of you struggle with the whole concept of link auditing and somewhere down the line linking auditing. Developing an effective link building campaign requires a thorough study of the website’s existing link profile, where the company stands, what back and internal links need to be removed that are hampering the online ranking of the website and what’s new to be added. But before that, the experts of an acclaimed company specialized in Pay per Click Marketing in Delhi wants you to give a basic introduction to Link Audit.

What is Link Audit?

Talking about the Link Audit, it is an in-depth analysis of your company’s website’s link profile to help the seo experts understand where the company stands before the seo marketers can act upon building a solid link structuring campaign.

It is a strategic and systematic evaluation that allows search engine optimization experts to focus on a specific aspect of link building, it helps to dig in and extract problems and opportunities where internal, external and backlinks are concerned. Anchor text, broken links, 302 redirects etc are all aspects of link audit.

Coming to your website’s link profile, it is a huge accumulation of hyperlinks that directs to your website from different external sources. So, companies who are aiming for a standing in Google’s first-page ranking must keep a close eye on these and evaluate them from time to time. This link profile will also give you a thorough understanding of which all sites are linking to your website, what all pages are being effectively cited and what are the various anchor texts that are being used to point back to your website. This all is done to help you score a good rank on Google.

ever heard link audit

Reasons for conducting a link audit

  • It helps in inspecting impending link spam and remove bad links.
  • An effective way to build internal links for all the site posts.
  • Looking for quality backlinks for relevant posts.
  • To bring about improvement in site structure, home page, and the footer section by incorporating quality links.

What is Influencer Marketing?

Influencer marketing as the word suggests is a type of marketing carried out to influence customers into buying your company’s product/ service offerings. Influencer marketing instead of targeting a large group of customers as a whole focuses only on online customers to spread your brand’s message to the larger market.

influence marketing

Instead of investing a large sum of money in targeting a larger group of consumers, you instead pay/hire a small proportion of online users to take your message forward to a larger audience.

Influencer marketing runs head-to-head with two other forms of online marketing: Social media marketing and content marketing. While most influencer marketing channels do have some form of social media components, influencers on the other hand through their personal social media channels are expected to spread the word. Many influencer campaigns are also known to carry a content element wherein you either develop content for the influencers or they develop the content themselves. Social media marketing and influencer marketing both fit under the huge umbrella of influencer marketing, but they are not direct synonyms of influencer marketing.

Unique Components of Influencer Marketing

Before your kick starts with your pragmatic influencer marketing campaign, it is important to take into consideration few unique components.

  1. Planning Influencer Marketing Strategy
  2. Influencer Identification
  3. Influencer Selection
  4. Program Workflow and Automation
  5. Evaluate & Track Key Metrics
  6. Optimized Distribution among different social media channels

Before your start looking for suitable influencers or develop a result driven influencer marketing strategy it is crucial to determine a few unique components to help set the pace.

  1. Know your Target Audience: The first and the most common mistake the marketing brands and influencers make is by deciding first the sort of influencers they would like to hire for their marketing campaign. But we recommend back paddling a bit and identifying your audience first. Who are you trying to reach out to? Who are the potential consumers for your message?
  2. Set Clear and precise Goals: Through influencer marketing campaigns brands relentlessly try to accomplish one most imperative aspect of marketing: Brand Awareness. Persuade people to try a product, gain social media followers, drive leads and increase sales.
  3. How you’ll Measure Success: The last key component is to determine how you and your clients plan to measure the growth. These often slide up to some higher level marketing goals or key performance indicators (KPIs) you wish to nail. By planning and setting up the appropriate tracking methods you’ll be able to track where a consumer is in the decision journey. The journey which in normal circumstances includes; Awareness, Purchase Consideration, Preference, or Loyalty

Key Components of Influencer Marketing

Setting up your Influencer Marketing Strategy: Curating a successful influencer marketing strategy demands lot of brainstorming and careful planning. If you wish to blend seamlessly into the process of developing an influencer marketing strategy with your clients you’ll need workbooks that contain helpful worksheets and examples to help you set the stage.

Influencer Identification and Selection: Depending on your marketing budget and scope of your campaign there are four main ways to identify influencers that can help you spread your brand story.

  • Google: Ah, everyone’s favorite search tool. This is used to be the main way for brands and agencies to identify influencers they would love to work with. This process usually takes into account individual searches, scanning the plethora of webpages for contact information and then filling up spreadsheets to keep track of it all.
  • Databases: Site scraping is another way to dig in for publicly available data. These are good places to start with your “influencer search mission” but extremely time-consuming, vetting each and every influencer and communicating with them directly.
  • Marketplaces: A marketplace is a place wherein you’ll find the best of the database loaded with real-time information.
  • Compelling content Creators: These are long form and high volume content developers that have already grabbed the attention of a sizeable audience because they’ve gotten to know them during their building process.
  • Advocates and Employees: These brand loyals already love your brand and can be located online singing praises about your brand. Be active on your social media accounts and invite them to share and create content.

Campaign Workflow and Automation: The success of any influencer marketing campaign lies in developing fresh and unique content. Content that is informative, engaging and compelling to its target audience, authentic to the storyteller’s voice and can effectively put forth your brand story.

If what all your customers need is something to talk about your brand; then you better give it to them.

Even Distribution: Hiring infleuncers to develop content that will target the right audience is the spine of any influencer marketing strategy. But posting content on their site or across their social channels isn’t what it needs to viral content. Craft a content strategy to spread its usefulness over the whole marketing strategy. Use your content in qoutes, testimonials, cast celebrity influencers in your TV or print ads and even share your influencer content in your brand newsletter section.

Monitor and Track Key Metrics: Measuring the success of influencer marketing is tricky and confusing. This is how online actions outline the consumer decision journey.

Monitor and Track Key Metrics

Source – www.tapinfluence.com

Influencer marketing persuades the customers into buying a product/ service and develops content to help them take a path towards the destination.

In case you are still trying to wrap your head around this complex marketing strategy you can contact Web Solution Centre, best Website Designing Company in Delhi to help you better understand influencer marketing.

Email marketing is one of the primary and popular tools of online marketing and even though some may feel that it is unnecessary, research has shown that it delivers quite fruitful results. In fact, almost 59% of marketers believe it to be a high-revenue generating tactic and an effective means of retaining customers. Read on to get an insight on how this technique can do wonders for your business. Of course, the advice of a reputed website designing company in Delhi will help you to make the most of this opportunity.

email marketing

Build lasting business relations
Trust the best Website Designing Company In Delhi for the right kind of content and designs that compel clients to open your emails. Normally, every business leader would have an inbox full of business mails. So your mail is actually competing with hundreds and thousands of other similar ones. Hence, one should focus on giving out the most important piece of business information in an engaging manner to make the reader feel connected with the brand.
Inexpensive marketing technique
Email marketing is relatively inexpensive than other marketing techniques. It is better than buying air time on the TV or radio, or carrying out telesales campaigns, or making use of the print media. Also, sending an email takes very little time in comparison to other marketing mediums. Maintaining a steady database is also very easy because the email accounts allow a huge storage space for contacts.
Action-oriented technique
Emails can be easily opened, forwarded, and replied. This medium of marketing offers the advantage of immediate action, thereby driving traffic to the company’s site.
Before taking the plunge, one needs to ensure that the strategy is targeted towards the right individuals. This can be done by analyzing the requirements of your target audience. It is also important to add a personal touch. Further, the emails should be informative & relevant and should be sent on a timely basis. It is not prudent to send emails every now and then, as it may turn off your clients. Web Solution Centre, an eminent Website Designing Company In Delhi offers the best strategy for all types of online marketing. Here’s How to Ensure a Steady Flow of Traffic To Your Website?

When businesses talk about analytics, our mind is wired to direct straight towards the term web analytics. Companies are in a deep hole regarding the growing importance of setting up tools such as Google Analytics, Adobe’s SiteCatalyst or Alexa to track page views, online traffic, bounce rate, test variables and monitor their website’s online presence.

But they are just taking the piece of the pie. Web Analytics is indeed crucial in tracking the site’s whereabouts, they are the only web metrics most startups need to know about- but for entrepreneurs this is just the starting. Web solution Centre, Best Website Design Company in Delhi can also give you a thorough brief on this matter.

3 Types of Online Data You Should Be Tracking

We have grounded 3 other types of analytics that every business should monitor on daily basis to know the stats about the critical aspects of the business- products, customers, market campaign, PPC campaign, site bounce rate and so on.

Funnel Analytics: Funnel analysis is an effective medium to gauge conversion rates on particular consumer behaviors. It involves a string of events that thrives towards a predetermined goal like from user engagement in a mobile application to a sale in an E-commerce platform or a advertisement to purchase in online advertising.

You can surely get raw funnel data from basic web analytics tools. But wiith specialized software designed mainly to understand and monitor customer funnel you can get a better picture of the process. Software like KISSmetric and MixPanel with a minimum subscription can help you get  a better picture of how leads obtained through your funnels working out.

On-site Engagement Analytics: Beside knowing how users are ultimately landing on your site, you should also keep track of what they are doing on your site? Which pages they are visiting? Where they are hovering? What they are reading and if they are getting confused?

Ever heard of mouse-move heat map and click heat map? No, well let us enlighten you. Mouse-move heat map show where users are hovering and moving across your pages. This help companies monitor pages that are interesting and intuitive to visitors. Click heat map show visually the exact locations where visitors’ cursors clicked on your website.

Customer Analytics: Customer analytics is the use of certain processes and technologies which help companies gain customer insights important to deliver products and services that are anticipated, effective and timely.

Startups usually take this long path of surveying customers and setting up effective customer feedback channels. But with customer analytics you can  easily gauge unfilled customer requirements and identify problems in your marketing campaigns. Customer Analytics is now a pillar in understanding customers styles and lifestyle preferences. This is purely because customers are more empowered and aware than ever. Customers have instant access to information, thanks to smartphones- where to buy, what to buy, how to pay etc. So bowing down to their needs is what we are left with.

In the world of analytics platforms, it is crucial to take advantage of the types of data that can help us understand more about our customers and better meet their requirements.

Mobile isn’t just our future, it has completely revolutionized business across globe.

mobile marketing

 

 

A study by We Are Social showed that today there are approximately,

  • 42 billioninternet users, equaling 46% global penetration;
  • 31 billionsocial media users, delivering 31% global penetration;
  • 79 billionunique mobile users, representing 51% global penetration;
  • 97 billionmobile social media users, equating to 27% global penetration.

Yup, that’s why mobile marketing is crucial for both online business and budding entrepreneurs. So what is Mobile Marketing? Marketing campaigns designed specifically to target mobile phone users. Well after seeing the statistics I guess it’s the right marketing strategy.

We at Web Solution Centre, The Best Website Designing Company In Delhi, are skilled in both conducting online marketing and building download worthy Android, iOS and Windows apps.

Let’s get back to the original topic in hand and learn some tips to garner more leads and sales through mobile marketing.

Make your website mobile friendly : Mobile Ecommerce is on peak and 8% of all digital traffic comes from smartphones and tablets, a study by Ad60. So the first and the foremost thing that you must take into consideration before kick starting your mobile marketing campaign is to make your site mobile friendly. That is, you must ensure that the menus and content display well  and that can’t be achieved unless you have a mobile friendly theme.

Design mobile friendly content: You must create your content keeping in mind what mobile users want to read while on the go. Most mobile devices display content on a tiny screen. They have no business with your About page. They have business with why they came to your site in the first place. Writing good, persuasive and precise headlines is one way to do it. In mobile phones you don’t have the luxury of a wide desktop screen. Your headlines need to be short and crisp to garner maximum customer attention. E.g.

Desktop version,

“How You Can Start a Home Business With Little Or No Money”

Mobile version,

“How To Start A Home Business with No Money”

Take your brand to mobile users: One of the most effective ways to take your brand to mobile users is through mobile ads, which you can also broadcast through various social media and traditional marketing channels. A study by MediaLets shows that

  • Ads on tablets attract 44% higher Click-Through Rate (CTR) than those on handsets.
  • Ads on mobile apps perform 2x better than those on mobile web.

Mobile ads have two important aspects. First, you need to determine your core audience. Second, you have to help mobile users find you. Do mobile SEO and look for delivering conveniences. That is create ways so that mobile users can easily access your product and services and get what they need.

 Use SMS marketing: According to Ihumanmedia, 58% of smartphone users don’t go 1hour without checking their mobile phones. They always keep them nearby and are ready to put them in use to extract information.

We have grounded some staggering mobile texting stats that proves that using test messaging marketing is no rocket-science.

  • Text messages have a 98% open rate, while email has only a 20% open rate. (Mobile Marketing Watch)
  • Text messaging has a 45% response rate, while email only has a 6% response rate. (Velocify)
  • Texting takes up 14.1% of cell phone users’ time. (Nielsen)
  • 90% of all text messages are read in under 3 minutes. (Connect Mogul)
  • Text messages are read on average in under five seconds. (SlickText)

These are some of the most prominent mobile marketing tips that will help you drive leads and sales. For more stay tuned!