Tag Archives: online marketing mistakes to avoid

Social media marketing does not mean being present across all networking sites. It is about providing relevant content, engaging & attracting customers, and then finally directing them towards the company’s products/services.

Social Media Marketing Delhi India

Listed below are 3 tips that are bound to bring success in social media marketing plans:

  1. Select The Right Platform

While devising the social media marketing strategy, it is first important to select the right platform to engage with the customers. One should conduct a research on which social media site does the target audience spend most of its time. Instagram, Pinterest, and Facebook turn out to be the best networks for end-customers, while LinkedIn and Twitter are the place to go for engaging with key executives of companies.

  1. Follow the right Content Strategy

There is no arguing that a social media plan primarily revolves around three aspects – content, audience building, and conversations. While adopting the content strategy, it is imperative to focus on delivering value. In other words, the content should be such that educates, inspires, solves problems, and answers queries. Experts suggest that 60% of the updates should pertain to the industry, 30% should focus on the company itself, and 10% should offer a direct call to action.

  1. Think Beyond Likes

While 10,000 likes on Facebook may provide the company with the social proof tag, however, it does not contribute anything in increasing the sales figures. One should bear in mind that the key is not to increase the number of likes, instead, it is to use the power of social media for converting a stranger into a dedicated fan of the company. This process should ideally start by defining the target customers. Next, efforts should be taken to engage them by following them on the chosen platform. Gradually, the company needs to work on garnering their trust by offering them useful content and interacting with them through meaningful conversations. Finally, the company needs to work towards enticing them to give the product/service a try. This is how sales and consequently revenues start coming in.

For more tips in this domain, one may consult Web Solution Centre, a top-notch SEO company in Delhi, which specializes in online marketing, search engine optimization, search engine marketing, pay per click marketing, and allied web services. Here’s some information on 4 Online Marketing Mistakes to Avoid.

With the growing popularity of the internet, it has become imperative for business owners to take up online marketing tactics to reach out to their target audience as well as gain visibility in the online world. However, for successful results, it is important that companies invest a substantial amount of time, efforts, and expertise in planning the strategy.

online mistakes to avoid

Any decision which is made in a hurry or without much contemplation may result in mistakes like the ones mentioned below:

  1. Ignoring the importance of a blog

Not having a blog brings immediate danger to the marketing strategy of any website. An updated blog site enables the customers to know that the company and the business are still active. Further, submitting new blogs allows the company to project itself as a reliable source of knowledge for that particular niche. For more tips in this domain, one may contact a web development company in Delhi.

  1. Having the ‘dirty’ e-mail list

It is important for companies to ensure to send mails only to those individuals who have requested for updates via mail. Mailing anybody and everybody reflects a poor e-mail marketing campaign, and may get the company in trouble. It is essential to sort out the list on the basis of responsiveness of the recipients.

  1. Expecting instant results

Online marketing always comes with a short gestation period. Content marketing, social media marketing, and search engine optimization take some time to deliver the expected results. Of course, it is important to make use of the correct modus operandi, and then wait patiently for the results to show up.

  1. Not analyzing or optimizing data

It is a common mistake for business owners to jump into online marketing of their site and then continue following the same approach, without even analyzing the effectiveness of the strategy. With the assistance of a web development company in Delhi, companies can analyze and optimize the data available, for detecting loopholes, and looking out for improvement areas in the departments of traffic source, referrals, and much more.

Online marketing requires a steady course of action and ongoing optimization. Maintaining a strategic distance from these little missteps can help a site to take the internet by storm. One may contact Web Solution Centre, one of the best website development company in Delhi, to garner the best results in this aspect. Here’s some information on 3 Essential Tips for Harnessing the True Potential of Online Marketing.