Tag Archives: online marketing in Delhi

Let’s get it completely straight, there is no denying the fact that user experience is irrevocably the most important element of website designing. It is the quintessential factor that helps you garner customers and stay afloat in this highly competitive market. When visitors can’t seem to easily navigate and explore your website that is when you let go off a large chunk of customers, lose a good search engine ranking and eventually a positive ROI. So, the main factor that you must consider before you decide on building a responsive brand website is without an iota of a doubt should be an easy-to-use and exceptional user interface.

User Experience Design Trends

The experts of a highly acclaimed and approached company that masters the art of delivering Online Marketing in Delhi have chalked down some user experience design trends that will help you formulate UX strategies for 2018.

Content-Oriented Experiences: With major developments in web design trends that point straight towards minimal and flat design, the most important factor should rather be the focal point of a website, will now be under the radar of the visitor attention- CONTENT. When we talk about Content-Oriented experiences, we are referring to how content in the future will shape the structure of websites or in simpler terms, design. A content-centered design should not be restricted only to visual part of the design; the content on its own should be valuable and effective enough to attract customer attention.

Effective Personalized User Experience: Personalization these days has a lot of say even in the world of user experience. No matter how you are getting down to it, an email based on previous website interactions or text messages sent based on the geographical location of the visitor.  With this little bite the customers in the future will definitely hope for a happy meal when it comes to UX design personalization. Users these days are already in the chatbots induced coma. But, we can see, in the light of 2018 is the oncoming of hybrid conversational interfaces that combine NLP with graphical UI elements like images, videos, buttons, and menus.

Cloud-based Apps: Though we have seen how cloud-based apps have evolved in 2017, 2018 will continue to see the rise of these cloud-based applications. With advanced web technologies gracing mobile apps, it is necessary to have a larger storage space for these apps, which ultimately requires cloud-based storage. In case you are building apps that are connected to cloud, it is essential to consider a factor that demands the app should also be linked to Internet-of-Things.

Let us know, what you think will rule the world of user experience in 2018.

E-mail marketing is one of the most tried and tested online marketing techniques. However, with time, the tactics and methods of conducting this strategy keep changing. By getting in touch with an expert Web Designing Company Delhi, one can carry out a successful e-mail marketing campaign. Read on to get a basic idea about how it works and how it can be improved further.

email marketing company

When to send

Emails that contain great content are likely to attract more attention, provided they are opened at the right time. Experts feel that most emails which are sent out in the evening have a high opening rate. This is primarily because evening is a time when people have lesser work pressure compared to the peak hours in the morning. Of course, it does require a decent amount of permutation and combination to figure out the best time of sending them and getting maximum response.

Know the audience

Prior to launching the campaign, one needs to conduct research to obtain full knowledge of the target audience. This is important to avoid sending irrelevant mails to customers.

Sign up through purchases

Requesting a sign up for the newsletter and email is a great way of ensuring readership. Customers may overlook or discard unknown mails and newsletters, but if they have voluntarily signed up for one, then they will surely read the same. This point refocuses on the necessity of producing quality content to make sure that the campaign is successful.

Request sharing

Recommendation and sharing on social media platforms is very important for the success of any campaign. Unless people are aware of a particular product or service they will not entertain any updates regarding the same.

Apart from the above-mentioned pointers, it is also important that the emails are compatible with all devices such as laptops, desktops, smart phones, & tablets. With people constantly on the move, most of them check their mails on their smart phones or laptops. Therefore, emails should be responsive, so that they can be easily opened on any device. For more information and expert tips on online marketing in delhi, one may contact Web Solution Centre. You may also want to know How to Attract Repeat Visitors for Your Website?

We’ve heard about mobile optimization for quite some time now! But what exactly is the buzz all about? Well, last year, several studies were conducted, all of which indicated that the mobile has taken over the desktop, and has emerged as the foremost device to access websites. In such a scenario, it has become imperative for companies to design mobile-friendly sites. And we aren’t talking about building sites for the desktop first, and then modifying them for mobiles. We’re talking about a mobile-first approach!

Mobile Optimization
Now, the question occurs, what’s it got to do with SEO?
Here, it needs to be remembered that mobile users visit a site with a goal in their mind, which they want to accomplish in the least possible time and with utmost ease. If they do not get this, they are five times more likely to abandon the site, which of course, negatively impacts the search engine rankings. Hence, the key to success is to offer the customers with a mobile-optimized site and enable them to reach their goal on their own terms.

Here’s what you can do to ensure that you gain that extra edge over your rivals and earn high search engine rankings:

1. Create a Responsive Design
To begin with, Google recommends it! However, it is not just about implementing the raw technical specifications; it’s about giving the mobile users what they truly want. It’s important to think beyond the technical aspect and consider the user experience. Some of the factors to be taken into account are site navigation, search option, entry of forms, and overall usability. For more tips, one may get in touch with Web Solution Centre, the most reliable website designing company in Delhi. It also offers a variety of other services, such as SEO, SMO, and online marketing in Delhi.

2. Speed of the site
Statistics reveal that almost 50% of users abandon a site if it doesn’t load within three seconds. People who are always on the go depend upon their mobile devices to access the internet. In such cases, they would always want quick answers, and thus, page speed becomes a deciding factor! There are several ways to improve on this, some of which include, use of optimized images, minifying the CSS, and getting rid of render-blocking JavaScript & CSS.

Following the above-mentioned steps will help in attracting traffic, improving user engagement, and of course, attaining high search engine rankings! In fact, even Google wants the same! So, when the users and the search engines are happy, there’s nothing that can prevent you from staying ahead! For best results, you may avail the services of a reputed website development company in Delhi. Here are some Web Development Tactics for Pushing Online Sales.

While attracting new customers to your website is crucial, encouraging the existing ones to keep returning to the site is equally important. The key is to create a dedicated community who would refer to the site every time they are in search for some information, product, or service, and are also likely to share the link on social media.

website-traffic

 

Listed below are a few tips to encourage repeat visitors to your site:

  1. Email Subscriptions

It is a good idea to ask visitors to subscribe via email, so that they are informed whenever something new is posted. This helps in encouraging them to visit the site for gathering more information. You can place a link, icon, button, or even a sign up form at a prominent place on the home page. You can also give away special offers to entice readers to opt for email subscriptions.

  1. Start a Blog

The importance of having a blog site cannot be underestimated. It is a great means of gaining the attention of new as well as existing customers. You need to keep in mind that it is important to post quality content on a consistent basis. For instance, if you decide to publish posts on a particular day of the week, then strictly maintain that schedule, so that customers are aware when something new will be published on the site. Once you have gained the trust of your readers, they will be willing to check out the latest posts. For designing a blog site, you may get in touch with a reputed Website Designing Company In Delhi such as Web Solution Centre.

  1. Social Media Interaction

Again, this is one of those mediums of marketing which just cannot be ignored. Make sure that you have a profile on the major social media sites such as Facebook and Twitter where you can share the links of your post. For best results, you may avail the services of a company specializing in online marketing in Delhi.

For expert advice on this aspect, it is advisable to contact a website development company in Delhi, which would provide you with the best possible solutions to attract a steady flow of repeat visitors. Here are some Time-Tested Strategies for Building a Responsive Design.