Tag Archives: mobile application development company

Mobile Marketing Tricks That Improve Leads and Sales

Mobile isn’t just our future, it has completely revolutionized business across globe.

mobile marketing

 

 

A study by We Are Social showed that today there are approximately,

  • 42 billioninternet users, equaling 46% global penetration;
  • 31 billionsocial media users, delivering 31% global penetration;
  • 79 billionunique mobile users, representing 51% global penetration;
  • 97 billionmobile social media users, equating to 27% global penetration.

Yup, that’s why mobile marketing is crucial for both online business and budding entrepreneurs. So what is Mobile Marketing? Marketing campaigns designed specifically to target mobile phone users. Well after seeing the statistics I guess it’s the right marketing strategy.

We at Web Solution Centre, The Best Website Designing Company In Delhi, are skilled in both conducting online marketing and building download worthy Android, iOS and Windows apps.

Let’s get back to the original topic in hand and learn some tips to garner more leads and sales through mobile marketing.

Make your website mobile friendly : Mobile Ecommerce is on peak and 8% of all digital traffic comes from smartphones and tablets, a study by Ad60. So the first and the foremost thing that you must take into consideration before kick starting your mobile marketing campaign is to make your site mobile friendly. That is, you must ensure that the menus and content display well  and that can’t be achieved unless you have a mobile friendly theme.

Design mobile friendly content: You must create your content keeping in mind what mobile users want to read while on the go. Most mobile devices display content on a tiny screen. They have no business with your About page. They have business with why they came to your site in the first place. Writing good, persuasive and precise headlines is one way to do it. In mobile phones you don’t have the luxury of a wide desktop screen. Your headlines need to be short and crisp to garner maximum customer attention. E.g.

Desktop version,

“How You Can Start a Home Business With Little Or No Money”

Mobile version,

“How To Start A Home Business with No Money”

Take your brand to mobile users: One of the most effective ways to take your brand to mobile users is through mobile ads, which you can also broadcast through various social media and traditional marketing channels. A study by MediaLets shows that

  • Ads on tablets attract 44% higher Click-Through Rate (CTR) than those on handsets.
  • Ads on mobile apps perform 2x better than those on mobile web.

Mobile ads have two important aspects. First, you need to determine your core audience. Second, you have to help mobile users find you. Do mobile SEO and look for delivering conveniences. That is create ways so that mobile users can easily access your product and services and get what they need.

 Use SMS marketing: According to Ihumanmedia, 58% of smartphone users don’t go 1hour without checking their mobile phones. They always keep them nearby and are ready to put them in use to extract information.

We have grounded some staggering mobile texting stats that proves that using test messaging marketing is no rocket-science.

  • Text messages have a 98% open rate, while email has only a 20% open rate. (Mobile Marketing Watch)
  • Text messaging has a 45% response rate, while email only has a 6% response rate. (Velocify)
  • Texting takes up 14.1% of cell phone users’ time. (Nielsen)
  • 90% of all text messages are read in under 3 minutes. (Connect Mogul)
  • Text messages are read on average in under five seconds. (SlickText)

These are some of the most prominent mobile marketing tips that will help you drive leads and sales. For more stay tuned!

How to Ensure a Steady Flow of Traffic To Your Website?

There are over a billion websites on the internet, with each one claiming to be the best and the most informative. Every company wants maximum page views and a regular flow of traffic. So, in this cut-throat competition, how does one manage to stand out in the crowd? Well, with the help and advice of a reputed website development company Delhi, one can surely create an appealing and effective interface.  Here are some tips to achieve success in this aspect.

traffic website

  1. Create awareness about the website: Simply creating a website will not allow people to know about it. To make people aware of it, have its URL printed on your business card. You may also inform your clients about it by sending them e-mailers or by personally asking them to visit the link. By availing the services of an online marketing & website designing company, you can further popularize the site on the major search engines.
  2. Focus on the homepage: People hardly take a few minutes to assess whether the website is useful to them or not. Thus, it is important to make the homepage informative enough to capture their attention. Using taglines is also a great way to communicate with your potential customers and giving them a brief idea of what you’re all about.
  3. Keep it updated: With change in technology, it is important that the website is updated with the current information and the most recent trends. Putting fresh content regularly along with use of informative videos is a good idea for capturing the attention of the audience. Keeping it updated not only increases the footfall, but also improves the search engine rankings. News, press releases, events, photos, videos and any sale offers should be regularly updated to maintain the interest of the visitors.
  4. Use free marketing tools: The social media platforms such as Facebook, Twitter, LinkedIn and others can be used to promote the website.
  5. Review your content time and again: It is important to review the content time and again. Unique and error free content makes a lasting impression in the minds of the customers.

For more advice on this subject, one may get in touch with an eminent website designing company in Delhi, such as Web Solution Centre. Here’s some information on Mobile Optimization – The Present & the Future of SEO!

Mobile Optimization – The Present & the Future of SEO!

We’ve heard about mobile optimization for quite some time now! But what exactly is the buzz all about? Well, last year, several studies were conducted, all of which indicated that the mobile has taken over the desktop, and has emerged as the foremost device to access websites. In such a scenario, it has become imperative for companies to design mobile-friendly sites. And we aren’t talking about building sites for the desktop first, and then modifying them for mobiles. We’re talking about a mobile-first approach!

Mobile Optimization
Now, the question occurs, what’s it got to do with SEO?
Here, it needs to be remembered that mobile users visit a site with a goal in their mind, which they want to accomplish in the least possible time and with utmost ease. If they do not get this, they are five times more likely to abandon the site, which of course, negatively impacts the search engine rankings. Hence, the key to success is to offer the customers with a mobile-optimized site and enable them to reach their goal on their own terms.

Here’s what you can do to ensure that you gain that extra edge over your rivals and earn high search engine rankings:

1. Create a Responsive Design
To begin with, Google recommends it! However, it is not just about implementing the raw technical specifications; it’s about giving the mobile users what they truly want. It’s important to think beyond the technical aspect and consider the user experience. Some of the factors to be taken into account are site navigation, search option, entry of forms, and overall usability. For more tips, one may get in touch with Web Solution Centre, the most reliable website designing company in Delhi. It also offers a variety of other services, such as SEO, SMO, and online marketing in Delhi.

2. Speed of the site
Statistics reveal that almost 50% of users abandon a site if it doesn’t load within three seconds. People who are always on the go depend upon their mobile devices to access the internet. In such cases, they would always want quick answers, and thus, page speed becomes a deciding factor! There are several ways to improve on this, some of which include, use of optimized images, minifying the CSS, and getting rid of render-blocking JavaScript & CSS.

Following the above-mentioned steps will help in attracting traffic, improving user engagement, and of course, attaining high search engine rankings! In fact, even Google wants the same! So, when the users and the search engines are happy, there’s nothing that can prevent you from staying ahead! For best results, you may avail the services of a reputed website development company in Delhi. Here are some Web Development Tactics for Pushing Online Sales.