This blog is curated by the experts of an award-winning Website Designing Company who just like you have also witnessed a change in Google’s snippets and Meta descriptions.
With a New Year comes a major update by the most popular search engine-Google. Recently, Google has stretched the Meta description and rich snippets length. Yes, it’s no more restricted to the annoying 155 characters, or even 160 characters limit.
Well, it’s happy news for the search engine optimization experts all around the globe.
How can it not be?
Increased Meta description length means more space for brands to gush about their website, blogs and articles and truth be told, to stuff target keywords. It’s true!
The digital marketers whose Meta descriptions have never seen the light of search engine result pages will also witness an improved online presence in the SERPS. How? That’s because Google has oh so graciously increased the length of rich snippets as well. Woala!
Google’s in its official statement has released this major change.” We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.”
That’s super-duper news for every single marketer and content creator who can’t work within the confines of a 150 character Meta description. Well, come on, its too short!
Danny Sullivan of Google has also confirmed this latest titbit by tweeting, “Yes. It’s not your imagination. Our snippets on Google have gotten slightly longer. And agree with @rustybrick — don’t go expanding your Meta description tags. It’s more a dynamic process.”
Here is a proof highlighting the description snippet of a Google search result:
But have you noticed what Danny said in the end, “It’s more a dynamic process” which is absolutely true? The rich snippets you see below the blue clickable links are often generated based on the user query and the combined content found in both the Meta description as well as the content of a particular web page. So, if Google is planning to display longer snippets then they’ll probably take that content from the page.