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E-mail marketing is one of the most tried and tested online marketing techniques. However, with time, the tactics and methods of conducting this strategy keep changing. By getting in touch with an expert Web Designing Company Delhi, one can carry out a successful e-mail marketing campaign. Read on to get a basic idea about how it works and how it can be improved further.

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When to send

Emails that contain great content are likely to attract more attention, provided they are opened at the right time. Experts feel that most emails which are sent out in the evening have a high opening rate. This is primarily because evening is a time when people have lesser work pressure compared to the peak hours in the morning. Of course, it does require a decent amount of permutation and combination to figure out the best time of sending them and getting maximum response.

Know the audience

Prior to launching the campaign, one needs to conduct research to obtain full knowledge of the target audience. This is important to avoid sending irrelevant mails to customers.

Sign up through purchases

Requesting a sign up for the newsletter and email is a great way of ensuring readership. Customers may overlook or discard unknown mails and newsletters, but if they have voluntarily signed up for one, then they will surely read the same. This point refocuses on the necessity of producing quality content to make sure that the campaign is successful.

Request sharing

Recommendation and sharing on social media platforms is very important for the success of any campaign. Unless people are aware of a particular product or service they will not entertain any updates regarding the same.

Apart from the above-mentioned pointers, it is also important that the emails are compatible with all devices such as laptops, desktops, smart phones, & tablets. With people constantly on the move, most of them check their mails on their smart phones or laptops. Therefore, emails should be responsive, so that they can be easily opened on any device. For more information and expert tips on online marketing in delhi, one may contact Web Solution Centre. You may also want to know How to Attract Repeat Visitors for Your Website?

We’ve heard about mobile optimization for quite some time now! But what exactly is the buzz all about? Well, last year, several studies were conducted, all of which indicated that the mobile has taken over the desktop, and has emerged as the foremost device to access websites. In such a scenario, it has become imperative for companies to design mobile-friendly sites. And we aren’t talking about building sites for the desktop first, and then modifying them for mobiles. We’re talking about a mobile-first approach!

Mobile Optimization
Now, the question occurs, what’s it got to do with SEO?
Here, it needs to be remembered that mobile users visit a site with a goal in their mind, which they want to accomplish in the least possible time and with utmost ease. If they do not get this, they are five times more likely to abandon the site, which of course, negatively impacts the search engine rankings. Hence, the key to success is to offer the customers with a mobile-optimized site and enable them to reach their goal on their own terms.

Here’s what you can do to ensure that you gain that extra edge over your rivals and earn high search engine rankings:

1. Create a Responsive Design
To begin with, Google recommends it! However, it is not just about implementing the raw technical specifications; it’s about giving the mobile users what they truly want. It’s important to think beyond the technical aspect and consider the user experience. Some of the factors to be taken into account are site navigation, search option, entry of forms, and overall usability. For more tips, one may get in touch with Web Solution Centre, the most reliable website designing company in Delhi. It also offers a variety of other services, such as SEO, SMO, and online marketing in Delhi.

2. Speed of the site
Statistics reveal that almost 50% of users abandon a site if it doesn’t load within three seconds. People who are always on the go depend upon their mobile devices to access the internet. In such cases, they would always want quick answers, and thus, page speed becomes a deciding factor! There are several ways to improve on this, some of which include, use of optimized images, minifying the CSS, and getting rid of render-blocking JavaScript & CSS.

Following the above-mentioned steps will help in attracting traffic, improving user engagement, and of course, attaining high search engine rankings! In fact, even Google wants the same! So, when the users and the search engines are happy, there’s nothing that can prevent you from staying ahead! For best results, you may avail the services of a reputed website development company in Delhi. Here are some Web Development Tactics for Pushing Online Sales.

An online marketing strategy can surely get you leads, but it is only an effective strategy that can help you garner quality leads. Broadly speaking, online marketing starts from search engine optimization, a process which aids in driving organic search traffic to your website. Here are some SEO tips for getting quality leads for your site:

seo tips web solution centre

  1. Target-oriented Content

If you wish to have good quality leads, then you need to write content that is targeted at your specific audience. The content should be original, informative, and relevant, as only then you can attract potential customers. Simply stuffing articles & blogs with keywords is not advisable, as it may not only disenchant your audience, but your site may also be considered as spam by the search engines. One should always remember that it’s all about providing value to customers.

  1. Craft original & relevant meta descriptions

For the un-initiated, a meta-description consists of a brief introduction about what the web page is all about. Inserting a keyword and adding a dash of creativity to the content can do wonders to grab the attention of the target audience. For more tips on this aspect, one may avail the services of a SEO company in Delhi, such as Web Solution Centre.

  1. Optimize Titles & Subheadings

It goes without saying that the title of the content should be attractive and catchy, and should be capable of instantly garnering the attention of readers. However, along with that, it is also important to add a H1 tag on the post title. This can be created with the use of CSS. With the expert advice of a website designing company in Delhi, one may also create similar tags for subheadings. This would help in rendering a professional and uncluttered look to the content.

Apart from the above-mentioned pointers, there are several other things which help in acquiring healthy traffic, such as fast loading of pages, easy to read URLs, visually appealing & engaging landing pages, web analytics, link buildings, and much more. A website designing company Delhi can be of great help in this aspect. Here are 3 Surefire Ways To Increase the Rankings of an E-Commerce Website.