Tag Archives: graphic designing

3 Types of Online Data You Should Be Tracking For your Website

When businesses talk about analytics, our mind is wired to direct straight towards the term web analytics. Companies are in a deep hole regarding the growing importance of setting up tools such as Google Analytics, Adobe’s SiteCatalyst or Alexa to track page views, online traffic, bounce rate, test variables and monitor their website’s online presence.

But they are just taking the piece of the pie. Web Analytics is indeed crucial in tracking the site’s whereabouts, they are the only web metrics most startups need to know about- but for entrepreneurs this is just the starting. Web solution Centre, Best Website Design Company in Delhi can also give you a thorough brief on this matter.

3 Types of Online Data You Should Be Tracking

We have grounded 3 other types of analytics that every business should monitor on daily basis to know the stats about the critical aspects of the business- products, customers, market campaign, PPC campaign, site bounce rate and so on.

Funnel Analytics: Funnel analysis is an effective medium to gauge conversion rates on particular consumer behaviors. It involves a string of events that thrives towards a predetermined goal like from user engagement in a mobile application to a sale in an E-commerce platform or a advertisement to purchase in online advertising.

You can surely get raw funnel data from basic web analytics tools. But wiith specialized software designed mainly to understand and monitor customer funnel you can get a better picture of the process. Software like KISSmetric and MixPanel with a minimum subscription can help you get  a better picture of how leads obtained through your funnels working out.

On-site Engagement Analytics: Beside knowing how users are ultimately landing on your site, you should also keep track of what they are doing on your site? Which pages they are visiting? Where they are hovering? What they are reading and if they are getting confused?

Ever heard of mouse-move heat map and click heat map? No, well let us enlighten you. Mouse-move heat map show where users are hovering and moving across your pages. This help companies monitor pages that are interesting and intuitive to visitors. Click heat map show visually the exact locations where visitors’ cursors clicked on your website.

Customer Analytics: Customer analytics is the use of certain processes and technologies which help companies gain customer insights important to deliver products and services that are anticipated, effective and timely.

Startups usually take this long path of surveying customers and setting up effective customer feedback channels. But with customer analytics you can  easily gauge unfilled customer requirements and identify problems in your marketing campaigns. Customer Analytics is now a pillar in understanding customers styles and lifestyle preferences. This is purely because customers are more empowered and aware than ever. Customers have instant access to information, thanks to smartphones- where to buy, what to buy, how to pay etc. So bowing down to their needs is what we are left with.

In the world of analytics platforms, it is crucial to take advantage of the types of data that can help us understand more about our customers and better meet their requirements.

How to Attract Repeat Visitors for Your Website?

While attracting new customers to your website is crucial, encouraging the existing ones to keep returning to the site is equally important. The key is to create a dedicated community who would refer to the site every time they are in search for some information, product, or service, and are also likely to share the link on social media.

website-traffic

 

Listed below are a few tips to encourage repeat visitors to your site:

  1. Email Subscriptions

It is a good idea to ask visitors to subscribe via email, so that they are informed whenever something new is posted. This helps in encouraging them to visit the site for gathering more information. You can place a link, icon, button, or even a sign up form at a prominent place on the home page. You can also give away special offers to entice readers to opt for email subscriptions.

  1. Start a Blog

The importance of having a blog site cannot be underestimated. It is a great means of gaining the attention of new as well as existing customers. You need to keep in mind that it is important to post quality content on a consistent basis. For instance, if you decide to publish posts on a particular day of the week, then strictly maintain that schedule, so that customers are aware when something new will be published on the site. Once you have gained the trust of your readers, they will be willing to check out the latest posts. For designing a blog site, you may get in touch with a reputed Website Designing Company In Delhi such as Web Solution Centre.

  1. Social Media Interaction

Again, this is one of those mediums of marketing which just cannot be ignored. Make sure that you have a profile on the major social media sites such as Facebook and Twitter where you can share the links of your post. For best results, you may avail the services of a company specializing in online marketing in Delhi.

For expert advice on this aspect, it is advisable to contact a website development company in Delhi, which would provide you with the best possible solutions to attract a steady flow of repeat visitors. Here are some Time-Tested Strategies for Building a Responsive Design.

3 Things to Remember about Logo Designing

For the customers, a logo instantly reminds about the company’s product or service. A company considers its logo as an integral part of branding. The challenge here is to craft a design which is original, yet catchy, and which conveys the precise message to the target audience.

logo designing

 

Listed below are three pointers which should be kept in mind while designing a logo:

  1. Keep it simple and distinctive

A logo should ideally be unique, apt, memorable, versatile, time-tested, and above all, simple. A simple and distinctive logo enables easy recognition. It is also essential that the design is futuristic and works across various mediums & applications. Not to forget, it should represent the intended message. For more tips in this domain, one may contact Web Solution Centre, an esteemed web designing company in Delhi, which offers expert web and marketing solutions to companies of different industries and sectors.

  1. Learn from others, but do not imitate

One should always look out for what the competitors and rival brands are doing. By knowing their success stories, one can gain an insight on what would work for their own company and brand. However, one should refrain from imitating the style of others. While there is no harm in drawing inspiration from the style and expression, it does not sound logical to imitate the design. For unique ideas, one may consider availing the services of a reputed logo and web designing company in Delhi.

  1. Retain the sketches

Of course, when one designs a logo, he/she would come up with several sketches, before deciding on the final one. Industry experts suggest that one should never discard these sketches as they form a valuable resource for future projects. A sketch may not work for a particular brand, but it may form the foundation for another project or client.

With the help and assistance of the best website designing company Delhi, one can surely create an effective logo, which will aid in enhancing brand awareness and recognition. For creative ideas and concepts, here’s an insight on the Graphic & Web Design Trends of the Present

3 Great Tips for Creating the Perfect Product Lists for E-Commerce Sites

An e-commerce site displays thousands of products across various categories. Without proper navigation and the right resources, it is difficult for a customer to hunt for his/her favorite product.

source - topshop.com

 

 

Listed below are three tips for creating the perfect item list:

 

  1. Highlight the most important filters
    filters-ecommerce

Some of the categories have filters that influence the purchasing decision of the customers. These filters should be highlighted in the sidebar, thus encouraging the visitors to select some of the filters while carrying out a product comparison or simply searching for their favorite item. If these details are not prominent, then it is likely that customers may overlook them, and consider them as optional choices. For more tips on navigation, one may avail the services of a reliable website designing company in Delhi, such as, Web Solution Centre, which holds a vast experience in designing and developing sites for varied industries.

  1. Product Ratings are essentialProduct Ratings are essential

It is imperative to include complete details of the product ratings. This is primarily because such ratings play an important role in the purchase making decision, particularly when the customer does not have any prior experience of the brand or does not have much information about the item. Ideally, the ratings should provide two pieces of details – the rating score and the total number of ratings. For more tips in this domain, one may contact an esteemed web designing company Delhi.

 

  1. Do not include the specs in the product titleDo not include the specs in the product title

Incorporating all the details in the product title makes it confusing and difficult for customers. The attributes of the item should be presented as separate entities. When the specifications are mixed all together in the title itself, the customers have to read the entire headline and dissect the information into different components. Further, they will have to carry out the same process for each and every item. This makes product comparison a tedious task. To avoid such design mistakes, one may get in touch with a reputed web designing company in Delhi.

By following the above-mentioned tips, one can create an effective product list, which would help in increasing conversions on the e-commerce site. Here’s a list of Top 4 Tips for Attaining High Conversions on E-Commerce.