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When you are looking to build a remarkable web presence for your business, the foremost thing you need is an impressive website. To design and develop that website for you, you would need a Website Designing Company in Delhi.

We know that to keep a visitor hooked to your website for a considerable time, you need to have absolutely outstanding design and engaging content. Some really brilliant designs even get bookmarked by the visitors and people love to return to them for more updated information every time. Also, a website is considered to be successful only is the purpose of having it in place is met and you are getting good business queries through your website. Keeping these in view, you need to hire a specialized agency that can achieve your web goals for you.

Before you hire a website designing company in Delhi to kick-start your web journey, here are a few things you need to understand about their acumen.

Read Also: How to Successfully Rebrand Your Business: 3 Tips

The Web Designing Company Must Hold an Experience

Rather than just looking into the price competitiveness and the expertise of the web designing company in Delhi, you must also consider the experience that it comes with. A duration of time spent in the business while catering to various clients from different domains makes the agency well versed with all your business specific needs and all kinds of issues they may face while designing a website for you and also the resolutions to the same.

Content Management Must Be One of the Niches

A good website designing company in Delhi must hold an expertise in content management too. Regularly updating the content, adding and deleting the content as per the search engine compliances and developing relevant textual and visual content to keep the visitors engaged with your web pages, are some of the qualities you need to check with the company through consultation or testimonials.

Customized Approach is What You Need

You are one of a kind business in the market and you need a web display that keeps your uniqueness intact. Such customized web solution can only be provided by a website design agency that knows how to convert your ideologies into a bespoke website interface, and not just offer you a readymade website template. You need to check-out the previous work done by the agency and gauge how differently they can present you to the world.

Customer Support Must be Their Top Priority

Once the website is complete, most of the agencies consider their job done. Well, this sort of complacent behaviour doesn’t work well for your business and your web performance. Bettering the website, updating content regularly, resolving technical issues and much more is required post the completion of the website.

You need to understand that the website designing company in Delhi that you are commissioning your work to, is a highly recommended agency that offers constant after service customer support at all times.

Make sure you find out and thoroughly understand these few imperative points about the website designing company in Delhi that you hire for your needs.

With just a great landing page you can allure your mobile app users into taking out their wallets or give you their emails. A graphically appealing and functionally stellar landing page is one of the most effective tools for app discovery outside the realm of app stores. As simple as it can be, a great landing is by far the treamobile landing pagesure trove of user downloads you just simply can’t miss. Don’t build mobile landing pages as a checklist item, brainstorm ideas, add elements and take into consideration facts that can lead to users downloading your application.

Developing a landing page, optimizing it to the fullest and pulling as many conversions as possible are three aspects of the same scenario. There is no use of building a landing page that isn’t driving leads and attracting users to download your mobile app.

To help designers and developers ace the semantics of mobile app landing page, here are 3 best practices listed down by the pro app developers of the best Website Designing Company in Delhi, shelling out pragmatic mobile app development solutions.

Make the most of your app idea: Garnering feedback or rolling out incentives in return for an honest review is the great way to test if you are treading towards the right path. And, landing page can be used to the best of its capability to achieve this and lot more. Lure users with exciting offers and ask for their email addresses, the number of signups you’ll receive will point straight towards their level of interest. You can also shell out your app landing page to potential customers to have their useful insights on the same. This might help you have valuable feedback on what you are about to achieve through this app and offer areas of improvement.

Add Clear Call-to-Action: If you don’t pave way for conversions, you definitely won’t see them steering your way. Ask for what you are looking for. For great mobile app landing page, you need to ask and encourage users into taking specific steps to reach the end of the sales funnel and that can only be accomplished by plastering effective call-to-action or CTAs. Position them in places where users can easily spot them and act on them. You are completely unaware of the fact as to which feature will trigger your app visitor. So try to incorporate CTAs at every stage. Provide them with the app download button which redirects them to the app store for download or an easy sign up to have early access to the app.

Demo Video of your App: Demo videos have insanely garnered a lot of attention for the last few years. It is the best way to show off your product features and in this case your app. What’s the better way to promote your app than showing the app being used for real? The main objective of placing a demo video on your mobile app landing page is to highlight the benefits of your app, what it does, what it serves and how it can help the users. Going by the studies, a demo video on the mobile app’s landing page can fetch as much as 80% improved conversions.

Before we jump straight to the main subject, let me get one thing absolutely straight, this article is written keeping in periphery local businesses and those who are associated with them. You may have come across a lot of articles and blogs blabbering about how to calculate ROI from local SEO with the help of high-end tools or are able to evaluate the amount that came in as a result of successful SEO.

Ranking on the first page of World’s most popular search engine is what we all strive to achieve, but unfortunately, giving back seat to our wishful thinking, this isn’t possible overnight. But if you want to know whether or not you are getting your money’s worth from your incessant efforts on local SEO, you need to follow these 5 ways to calculate your return on investment (ROI) put together by a website development company in Delhi.

Your fluctuating Rankings: Well this is the most common one. You know you are doing well in terms of driving traffic if you are witnessing a major change in your rankings. You know you are doing well in Google rankings, but how will you convince your clients about the same? Take a screenshot every time your ranking hits a higher note. Even if the rankings are peaking slowly, you are still making progress and that is all that matters. Improving ranks in a matter of days is great, but only if you have the finesse to sustain that peak over time.

Ranking Screen Shot

Before and After Pics: Sometimes it is difficult to convince clients of the progress you are making on the everyday basis. Well, make it easier for them to understand the value of changes you made. Serve a visual illustration.

Click-Through-Rate: With the help of Google Search console, monitor if you’re getting more and more clicks on the keywords you are targeting than you use to before. Save all the information in a spreadsheet since it doesn’t show data beyond 90 days. An increase in CTR is very crucial since it helps businesses know if traffic is actually clicking through to your website. In case you are making any progress, buck up and remodel your title tags.

Give conversions center stage: What is that one thing business owners give a lot of shit about? It is definitely not how you increased the ranking or click-through-rate of one of their 100 targeted keywords this month. No, all they care about is how much additional business you landed at their doorstep. This is how you should send them the report.

conversion center

 

Setting Time Lines: Changes can’t be made overnight, especially not when you are working towards improving the ranking of your targeted keywords. Trust us; we know how difficult it can be to show a local business the return on investment they have made when you have just started working on them. So make sure you let business owners know that in the first 3 months the amount of progress you can promise them with will be limited.

Track Calls from leads: Oh! This one is really interesting and effective. With the help of call tracking software, you can make leads call a different phone number based on which country, state they are coming from to your website. The call tracking software will merge with the Google analytics and regarded as a conversion.

But no matter how helpful this technique can be it is imperative to display a phone number which is consistent for everyone across the web because a lapse in this can negatively affect your rankings. The best way to go about it is to implement your business phone number in your site with schema markup and track citations to make sure tracking numbers aren’t picked up anywhere.

A Thanks Page: Most of the businesses don’t think it is necessary to have a thanks page on their site. But then how will they go about monitoring in Google Analytics the mediums from which they are receiving the contact forms. Is it Social Media, AdWords or Organic? A simple way to know where we are getting these contact forms is to route them to a “Thank You” page after completing the form.

Monitor Search Queries: In case you have completely remodelled some of the pages on your website, optimized them for better and competitive keywords, or improvised the optimization strategy for the existing keywords, monitor the search queries in the Google Search Console.

Track Impressions: Another way to check ROI from local SEO is by tracking impressions in Google my business dashboard. But Google will only provide you with 90 days worth of data, so it is better to save everything in a spreadsheet for safe keeping and future analysis. This way you can keep track of the progress (if) you are making from month-to-month, and from year to year.

Know Customer Lifetime Value: Customer lifetime value is the assumption of the net profit based on the entire future relationship with a customer. It is crucial for an SEO company to know how many leads and customers they want to make up for the investment and garner them a positive ROI.

I hope this blog is able to shed some light on how you can measure ROI from local SEO. If you have questions or any suggestion to give drop a comment below or visit Web Solution Centre, renowned Website Designing Company in Delhi.

 

The trends in web design keep changing. While some come and stay for some time, others vanish into thin air overnight! Again, at times, old trends unexpectedly come back in fashion. To keep up with the latest trends, it is always advisable to take the advice of a reputed website designing company.

 

 

So what has the year 2017 in store for us? Let’s have a look.

  1. Accelerated Mobile Pages (AMPs)

Accelerated Mobile Pages

This open-source protocol enables creation of pages that can come up instantly on mobile devices. In fact, it makes the site load up to four times faster. What’s more, it also uses eight times lesser data. The good news is that Google has already started showing its favoritism for AMP sites by placing a small icon beside them in the search engine results.

 

  1. Personal Branded URLs

personal branded urls

For those who adopt this methodology, it will go a long way in enabling them to gain an edge over their competitors as well as earn high rankings in search engine results.

  1. Voice Search

voice search seo

In the last couple of years, voice search option has undergone exponential growth, and there is no denying that it is here to stay. And why not? It is lightning fast, requires lesser efforts, and is futuristic too! It is said that in 2017, voice search will go one step further, and bring voice understanding in its purview.

  1. User Experience Optimization (UEO)

user experience optimization seo

User experience is not a new buzz word and has always had an important place in web design. However, in 2017, there will be an increased emphasis on this term, with Google favoring sites offering an enjoyable experience to users, particularly on mobile devices.

  1. Artificial Intelligence (AI)

Artificial Intelligence (AI)

Machine learning is now making inroads into search algorithms, thus making the whole process smarter than before. This implies the gradual end of black hat SEO tricks and the rise of unique and fresh content.

  1. Cross-channel marketing

cross channel marketing

Cross-channel basically implies the use of several channels to market a brand in an integrated fashion. For instance, if a user looks for a product on a mobile app, but does not purchase it from there, then the company may send targeted ads through emails or social media. The idea is to offer a consistent brand presence so that customers can seamlessly move across various devices & platforms to make their searches and subsequent purchases.

  1. Rich Answer/ Direct Answer/ Featured Snippet

rich answer-direct answer featured snippet

On making a search in Google, one receives the required information in the search results in the form of websites, reviews, videos, and more. However, with the advent of structured data markup, viewers now receive a direct answer to the query followed by the other search listings.

Of course, there are several other trends that will shine in 2017. For more information on this aspect, one may get in touch with Web Solution Centre, a reputed website development company Delhi. Here are 3 Things You Need To Discuss With Your Website Designer Before Starting a Project.

While attracting new customers to your website is crucial, encouraging the existing ones to keep returning to the site is equally important. The key is to create a dedicated community who would refer to the site every time they are in search for some information, product, or service, and are also likely to share the link on social media.

website-traffic

 

Listed below are a few tips to encourage repeat visitors to your site:

  1. Email Subscriptions

It is a good idea to ask visitors to subscribe via email, so that they are informed whenever something new is posted. This helps in encouraging them to visit the site for gathering more information. You can place a link, icon, button, or even a sign up form at a prominent place on the home page. You can also give away special offers to entice readers to opt for email subscriptions.

  1. Start a Blog

The importance of having a blog site cannot be underestimated. It is a great means of gaining the attention of new as well as existing customers. You need to keep in mind that it is important to post quality content on a consistent basis. For instance, if you decide to publish posts on a particular day of the week, then strictly maintain that schedule, so that customers are aware when something new will be published on the site. Once you have gained the trust of your readers, they will be willing to check out the latest posts. For designing a blog site, you may get in touch with a reputed Website Designing Company In Delhi such as Web Solution Centre.

  1. Social Media Interaction

Again, this is one of those mediums of marketing which just cannot be ignored. Make sure that you have a profile on the major social media sites such as Facebook and Twitter where you can share the links of your post. For best results, you may avail the services of a company specializing in online marketing in Delhi.

For expert advice on this aspect, it is advisable to contact a website development company in Delhi, which would provide you with the best possible solutions to attract a steady flow of repeat visitors. Here are some Time-Tested Strategies for Building a Responsive Design.

Google is thinking  to change the color of its search results from “Blue” to “Black” they have start doing the experiment with certain users.

google search results from blue to black

Google  spokesperson says to press media that we are always making small scale experiments with the design of the search results.  We are running on a testing phase new appearance is visible to only small number of users. They didn’t explain the reasons behind it.

So far feedback of the users is not on the positive side. They are taking their frustration in social media, online forums etc.

Many people had posted threads on Google’s official help forum this week and Most of the people are trying to get their “Blue” results back.

“i hate the blue arrow,i hate the black top bar,i hate having to change to basic on images,keep me basic.” a user called  madmandy wrote

Google is also not sure with the test of “Blue” to “Black” is a great idea of doing it. A Google spokesperson said “We are also not quiet sure that the black is the new blue”

Links on Google search results are displayed in blue and they turned in to purple once the user click on it. Its been a bit of mystery of choosing the same particular purple color.

One explanation is after “blue”, “black” is the darkest color and it would be easy to view. I think blue was chosen because most of the colourblindness people has a problem with “red” and “green” however most people can still view blue.

Report By : Gurjeet Singh – Owner of Web Solution Centre – Specialized in Website Designing, Website Development and Online Marketing

A 2013 World Bank study confirmed that, it is easiest to start a new business in New Delhi India, while Hyderabad was found to be the fastest when it came to closing an enterprise. Also, among 17 cities under study, Kolkata was found to be the toughest for closing a business. The report further indicated that one requires maximum effort to start a business in Bangalore. From the report’s findings, we can then conclude that Delhi might be favorable for business in India, at least at the beginning.

website development company

However, we all know that the easier it is to start a business the more stiff the competition is likely to be. Therefore, for your business to stand above the rest in the Indian capital, you need a good business website. This can only be possible if you work with a reliable website development company Delhi.

 Website development remains to be one of the most fundamental parts in the website creation process. Basically, the principal function of the development team is to appraise the website crafted by the website designing team. The development professionals will then re-script the website’s theme where necessary.

What does Web development entail?

 There are many programming techniques applied while developing a new website. XML, Perl, PHP, Dotnet, Java, Cold Fusion, Ruby on Rails Flash and HTML are just but some of the applicable languages. A good web developer must have mastery of at least two of these languages, in order to establish presence in the web development world. Apart from paying attention to the technical features of the website, the entire appraisal process also requires the web developer to bring his unique approach into the whole thing. Any developer without these pertinent skills will not be reliable when you need the right website development company Delhi.

Why is you website important?

Your website is the first contact point between your business and your online clientele. It therefore represents the face of your business and will serve to give your clients the first impression about your company. Well, we all how important first impressions are in our day to day life. It is therefore paramount to go for the very best website development company which will see to it that your web will be ready to go online after any re-scripting is done.

How Do You Find A Reliable Developer?

A proper background check on each prospective developer might come in handy. There is no shortage of professional web developers who can do a thorough job in Delhi. You will have to start by checking out the websites of the prospective developers that you might want to work with. You might want to start with evaluating the kind of work they have done with their own websites. Lack of a proper website of their own is a clear indication that the company is not worth your consideration. You will then check out who their previous clients are and if possible know whether they were satisfied with the kind of service they received. This will help you finally settle on the most dependable website designing company Delhi, for your web creation job.

New Delhi teems with thousands of website designing companies. Being India’s capital, this is expected when you consider the fact that India is the second most populous country on earth. Hence business in its capital must obviously be booming. When there are so many companies to choose from, it becomes a bit difficult to put a finger on the right website development company Delhi that can be trusted to meet your business website needs. Here are five tips that will help you identify a company that is most suitable to develop a terrific website for you.

Do A Portfolio Appraisal Of The Company

website portfolio india

You need to go through the shortlisted web development companies’ portfolios and do a portfolio evaluation for each of them at least twice. While at it your objective should be, to evaluate for two things: diversity and design.

Any web Development Company’s ability to deliver good designs is always directly related to its portfolio diversity. The higher the number of divisions a web company’s portfolio is spread across, the better the experience it has in terms of dealing with the challenges that come with designing and developing new websites.

As for the portfolio design of a web designing company, you should have some standard in mind that will help you in your evaluation. Some of the aspects you should consider include:

  • Design uniqueness
  • Modernity
  • Noticeable scope of web expansion/alteration
  • Ease of navigation or user-friendliness and
  • The general feel and look

Go through client Testimonials

website designing company testimonials

Any genuinely appreciated website development company will have many positive and sincere testimonials from its clients. You can easily judge from the testimonials, whether the company delivers on its job or not. Most genuine testimonials will be more specific rather than generic, and are usually more dependable for those who want proof of the efficiency of the company.

Check out the company’s experience

company experience websolutioncentre.com

The experience of a web designing company is based on the number of clients it has served and for how long it has been around. You will be able to go with the kind of experience you are looking for depending on the kind of work you envision on your website.

Consult widely

consult widely choose website development company

 

Talk to two or even more companies you have shortlisted about your website design. This will help you to make a well informed decision when you finally settle on one of them. It would be helpful if you have clear goals on web development, written somewhere for quick reference.

Get more than two quotes from different companies

quotations various companies

This will be very helpful in doing your comparative analysis of the various companies that you will consider. This will also help you in approximating the total costs that you will have to incur during the whole web development process.

Putting into careful consideration the above 5 simple tips might help you to craft a winning website designing company Delhi, which will immediately start attracting clients to your business new business.