Category Archives: What’s Trending

What are the Benefits of Sales Force Automation?

Sales automation software  is an integrated software application comprised of clearly put together customizable sales tools in order to simplify and streamline a business’s sales process. Sales automation brings under its umbrella few automated sales activities, which includes order processing, logistics, contact management, information sharing, inventory management and control, order tracking, customer management, sales forecast analysis and employee performance analysis.
In this highly competitive business landscape, the applications of sales automation have its advantages. What are they? Let’s find out what Web Solution Centre, the most reputed Website Designing Company in Delhi has in store for us.

sales force automation

Benefits of Sales Force automation
Easy Implementation: Modern sales force automation softwares are extremely easy to use and implement. If you have employed a good and effective sales automation system, you can get through the whole sales cycle smoothly and without errors. You don’t need an expert or an engineer to execute this system. The device is extremely user friendly, easy to use and designed for all user types.
Leverage Opportunities: Sales Automation software ensures that the sales team is not missing out on important follow-ups and reminders throughout the entire sales cycle. This help businesses leverage potential opportunities that might bring in new business for them. The software helps sales team focus more on improving the quality of their customer satisfaction rather than worrying about the follow-ups and reminders.
Increase Revenue: Freeing sales executives of less important sales errands motivates them to make more class sales calls, whether in person or over the phone. As a matter of fact, empowering sales representatives to reach potential customers generates more revenue for the company and the individual, boosting employee satisfaction as well as profits.
Improve Up-selling and Cross-selling: Up-selling and cross selling can be keys to profit maximization for sales executives and small business owners. With good sales automation system in place businesses can get a better understanding of their customers. The easier and quicker access to valuable information like customer demographics, customer search preferences, and order history increases the entire up-sell and cross-sell process.

Why is Influencer Marketing making so much buzz these days?

What is Influencer Marketing?

Influencer marketing as the word suggests is a type of marketing carried out to influence customers into buying your company’s product/ service offerings. Influencer marketing instead of targeting a large group of customers as a whole focuses only on online customers to spread your brand’s message to the larger market.

influence marketing

Instead of investing a large sum of money in targeting a larger group of consumers, you instead pay/hire a small proportion of online users to take your message forward to a larger audience.

Influencer marketing runs head-to-head with two other forms of online marketing: Social media marketing and content marketing. While most influencer marketing channels do have some form of social media components, influencers on the other hand through their personal social media channels are expected to spread the word. Many influencer campaigns are also known to carry a content element wherein you either develop content for the influencers or they develop the content themselves. Social media marketing and influencer marketing both fit under the huge umbrella of influencer marketing, but they are not direct synonyms of influencer marketing.

Unique Components of Influencer Marketing

Before your kick starts with your pragmatic influencer marketing campaign, it is important to take into consideration few unique components.

  1. Planning Influencer Marketing Strategy
  2. Influencer Identification
  3. Influencer Selection
  4. Program Workflow and Automation
  5. Evaluate & Track Key Metrics
  6. Optimized Distribution among different social media channels

Before your start looking for suitable influencers or develop a result driven influencer marketing strategy it is crucial to determine a few unique components to help set the pace.

  1. Know your Target Audience: The first and the most common mistake the marketing brands and influencers make is by deciding first the sort of influencers they would like to hire for their marketing campaign. But we recommend back paddling a bit and identifying your audience first. Who are you trying to reach out to? Who are the potential consumers for your message?
  2. Set Clear and precise Goals: Through influencer marketing campaigns brands relentlessly try to accomplish one most imperative aspect of marketing: Brand Awareness. Persuade people to try a product, gain social media followers, drive leads and increase sales.
  3. How you’ll Measure Success: The last key component is to determine how you and your clients plan to measure the growth. These often slide up to some higher level marketing goals or key performance indicators (KPIs) you wish to nail. By planning and setting up the appropriate tracking methods you’ll be able to track where a consumer is in the decision journey. The journey which in normal circumstances includes; Awareness, Purchase Consideration, Preference, or Loyalty

Key Components of Influencer Marketing

Setting up your Influencer Marketing Strategy: Curating a successful influencer marketing strategy demands lot of brainstorming and careful planning. If you wish to blend seamlessly into the process of developing an influencer marketing strategy with your clients you’ll need workbooks that contain helpful worksheets and examples to help you set the stage.

Influencer Identification and Selection: Depending on your marketing budget and scope of your campaign there are four main ways to identify influencers that can help you spread your brand story.

  • Google: Ah, everyone’s favorite search tool. This is used to be the main way for brands and agencies to identify influencers they would love to work with. This process usually takes into account individual searches, scanning the plethora of webpages for contact information and then filling up spreadsheets to keep track of it all.
  • Databases: Site scraping is another way to dig in for publicly available data. These are good places to start with your “influencer search mission” but extremely time-consuming, vetting each and every influencer and communicating with them directly.
  • Marketplaces: A marketplace is a place wherein you’ll find the best of the database loaded with real-time information.
  • Compelling content Creators: These are long form and high volume content developers that have already grabbed the attention of a sizeable audience because they’ve gotten to know them during their building process.
  • Advocates and Employees: These brand loyals already love your brand and can be located online singing praises about your brand. Be active on your social media accounts and invite them to share and create content.

Campaign Workflow and Automation: The success of any influencer marketing campaign lies in developing fresh and unique content. Content that is informative, engaging and compelling to its target audience, authentic to the storyteller’s voice and can effectively put forth your brand story.

If what all your customers need is something to talk about your brand; then you better give it to them.

Even Distribution: Hiring infleuncers to develop content that will target the right audience is the spine of any influencer marketing strategy. But posting content on their site or across their social channels isn’t what it needs to viral content. Craft a content strategy to spread its usefulness over the whole marketing strategy. Use your content in qoutes, testimonials, cast celebrity influencers in your TV or print ads and even share your influencer content in your brand newsletter section.

Monitor and Track Key Metrics: Measuring the success of influencer marketing is tricky and confusing. This is how online actions outline the consumer decision journey.

Monitor and Track Key Metrics

Source – www.tapinfluence.com

Influencer marketing persuades the customers into buying a product/ service and develops content to help them take a path towards the destination.

In case you are still trying to wrap your head around this complex marketing strategy you can contact Web Solution Centre, best Website Designing Company in Delhi to help you better understand influencer marketing.

Mobile Marketing Tricks That Improve Leads and Sales

Mobile isn’t just our future, it has completely revolutionized business across globe.

mobile marketing

 

 

A study by We Are Social showed that today there are approximately,

  • 42 billioninternet users, equaling 46% global penetration;
  • 31 billionsocial media users, delivering 31% global penetration;
  • 79 billionunique mobile users, representing 51% global penetration;
  • 97 billionmobile social media users, equating to 27% global penetration.

Yup, that’s why mobile marketing is crucial for both online business and budding entrepreneurs. So what is Mobile Marketing? Marketing campaigns designed specifically to target mobile phone users. Well after seeing the statistics I guess it’s the right marketing strategy.

We at Web Solution Centre, The Best Website Designing Company In Delhi, are skilled in both conducting online marketing and building download worthy Android, iOS and Windows apps.

Let’s get back to the original topic in hand and learn some tips to garner more leads and sales through mobile marketing.

Make your website mobile friendly : Mobile Ecommerce is on peak and 8% of all digital traffic comes from smartphones and tablets, a study by Ad60. So the first and the foremost thing that you must take into consideration before kick starting your mobile marketing campaign is to make your site mobile friendly. That is, you must ensure that the menus and content display well  and that can’t be achieved unless you have a mobile friendly theme.

Design mobile friendly content: You must create your content keeping in mind what mobile users want to read while on the go. Most mobile devices display content on a tiny screen. They have no business with your About page. They have business with why they came to your site in the first place. Writing good, persuasive and precise headlines is one way to do it. In mobile phones you don’t have the luxury of a wide desktop screen. Your headlines need to be short and crisp to garner maximum customer attention. E.g.

Desktop version,

“How You Can Start a Home Business With Little Or No Money”

Mobile version,

“How To Start A Home Business with No Money”

Take your brand to mobile users: One of the most effective ways to take your brand to mobile users is through mobile ads, which you can also broadcast through various social media and traditional marketing channels. A study by MediaLets shows that

  • Ads on tablets attract 44% higher Click-Through Rate (CTR) than those on handsets.
  • Ads on mobile apps perform 2x better than those on mobile web.

Mobile ads have two important aspects. First, you need to determine your core audience. Second, you have to help mobile users find you. Do mobile SEO and look for delivering conveniences. That is create ways so that mobile users can easily access your product and services and get what they need.

 Use SMS marketing: According to Ihumanmedia, 58% of smartphone users don’t go 1hour without checking their mobile phones. They always keep them nearby and are ready to put them in use to extract information.

We have grounded some staggering mobile texting stats that proves that using test messaging marketing is no rocket-science.

  • Text messages have a 98% open rate, while email has only a 20% open rate. (Mobile Marketing Watch)
  • Text messaging has a 45% response rate, while email only has a 6% response rate. (Velocify)
  • Texting takes up 14.1% of cell phone users’ time. (Nielsen)
  • 90% of all text messages are read in under 3 minutes. (Connect Mogul)
  • Text messages are read on average in under five seconds. (SlickText)

These are some of the most prominent mobile marketing tips that will help you drive leads and sales. For more stay tuned!

LinkedIn’s “Trending Storyline” is your next Tech News Source

LinkedIn is trying to make its news feed more professional and user-centric.

The online professional network introduced its own aggregation service recently called “Trending Storyline” which focuses on displaying more streamlined feed of news articles targeting topics you likely want to know more about.

Linkedin

According to company’s article “As professionals, two of our most valuable assets are time and knowledge. When we go to our news feeds every morning, we want to connect to the stories that matter most to us professionally. We not only want to know what’s being discussed quickly, but also want to get smarter by discovering diverse perspectives and joining the conversation.” I guess with this stellar feature they are trying to achieve just that.

Spreading out across LinkedIn’s app and website in the U.S. now, the feature garners a editorial team and algorithm to orchestrate feeds about the topics that are buzzing in the news and among different communities and groups. These feeds are then customized to suit each user’s tastes and preferences that they wish to see, for instance,  a doctor may wish to see stories about new technologies discovered , research carried out or formulas invented in their field while someone in finance may wish to follow the latest happenings in the markets.

Each storyline is a combined box of latest new stories and valuable posts that will appear on top of your news feed page . Now, coupled with the LinkedIn Feed, you’ll have access to these new and refreshing Trending Storylines too. These trending storylines take into consideration multiple elements, stretching from apropos influencers and relevant news publishers to different people in your network, so you can instantly access myriad of opinions, find new trending topics to follow and join the race.

Each storyline has its own unique hash tag (#) so that anyone can join the conversation with their own post related to the given storyline.

This blog is designed under the expert supervision of Web Solution Centre’s professionals, the Top Website Designing Company in Delhi delivering high end website design, website development, SEO, online marketing, E-commerce website development and top-notch branding services.

SEO Tips for Garnering Quality Leads

An online marketing strategy can surely get you leads, but it is only an effective strategy that can help you garner quality leads. Broadly speaking, online marketing starts from search engine optimization, a process which aids in driving organic search traffic to your website. Here are some SEO tips for getting quality leads for your site:

seo tips web solution centre

  1. Target-oriented Content

If you wish to have good quality leads, then you need to write content that is targeted at your specific audience. The content should be original, informative, and relevant, as only then you can attract potential customers. Simply stuffing articles & blogs with keywords is not advisable, as it may not only disenchant your audience, but your site may also be considered as spam by the search engines. One should always remember that it’s all about providing value to customers.

  1. Craft original & relevant meta descriptions

For the un-initiated, a meta-description consists of a brief introduction about what the web page is all about. Inserting a keyword and adding a dash of creativity to the content can do wonders to grab the attention of the target audience. For more tips on this aspect, one may avail the services of a SEO company in Delhi, such as Web Solution Centre.

  1. Optimize Titles & Subheadings

It goes without saying that the title of the content should be attractive and catchy, and should be capable of instantly garnering the attention of readers. However, along with that, it is also important to add a H1 tag on the post title. This can be created with the use of CSS. With the expert advice of a website designing company in Delhi, one may also create similar tags for subheadings. This would help in rendering a professional and uncluttered look to the content.

Apart from the above-mentioned pointers, there are several other things which help in acquiring healthy traffic, such as fast loading of pages, easy to read URLs, visually appealing & engaging landing pages, web analytics, link buildings, and much more. A website designing company Delhi can be of great help in this aspect. Here are 3 Surefire Ways To Increase the Rankings of an E-Commerce Website.

Time-Tested Strategies for Building a Responsive Design

Responsive design is the new trend and standard. This is primarily because of the increasing use of smartphones, which happens to surpass the use of desktops and other devices. Designing for multiple devices is undoubtedly a great challenge. However, by taking assistance from an experienced website designing company in Delhi, such as Web Solution Centre, one can surely achieve success in this aspect.

responsive website designing company

 

Here are some time-tested strategies for designing an efficient and effective responsive layout:

  1. Adopt a Mobile First Strategy

Adopting a mobile first strategy implies that one develops the mobile site first, followed by scaling it up, to craft the designs for desktops & tablets. This ensures legibility of text. So basically if it’s easy to read the content on a mobile, it shouldn’t be difficult to read it on a wider screen either.

  1. Clear & Smooth Navigation

If there are only two or three headings, then a simple menu will suffice. However, if there are a large number of elements to be put on the screen, then one may consider crafting a single icon consisting of drop down menus.

  1. Optimize Images

Images eat up a lot of bandwidth, thereby resulting in slow loading of the site. Hence, it is important to craft optimized images for each layout. Experts suggest using JPEG, GIF, and PNG-8 file formats. It is also advisable to avoid the usage of PNG formats since they can increase the file size by almost 10 times. Further, one should use the correct dimensions of images, so that one can get rid of scaling and retain the resolution, quality, and depth of colors.

  1. Keep only the most essential text

Instead of replicating the desktop site on the mobile, it is best to keep only that text which is absolutely necessary. In this context, one may take the advice of a reputed website designing company Delhi.

Of course, there are several other things to consider, such as testing components, precise coding, and much more. For more tips & tricks, one may avail the services of a website development & SEO company in Delhi. Here’s some information on Questions to Ask Before Initiating a Site Revamp.

Things to Remember While Creating a Color Scheme For Website & App Design

Every user interface design calls for a perfect amalgamation of art, science, and technology. One needs to make it pleasing to the eyes, whilst ensuring that it is logical.

color scheme thinking

 

Listed below are a few things to remember for crafting that perfect color scheme for a website/mobile app design:

Contrasting Colors Help in Readability

Making use of similar tones for text and background can negatively impact legibility. Thus, it is imperative to make use of contrasting colors, so that the user can easily read the content. Further, the color scheme should be such that aids in highlighting the most important information. Using black for the text against a white background is an example of an excellent color contrasting scheme. For more tips on this subject, one may get in touch with Web Solution Centre, an eminent Website Designing Company in Delhi. This company also serves as a top-notch SEO company in Delhi offering excellent web services to varied industries.

Each Color Evokes a Separate Emotion & Impact

Each color renders a psychological effect on the user. For instance, red is synonymous with power, passion, and positivity. Orange epitomizes friendliness and a splash of energy. It is also used to represent strength and versatility. Yellow offers a happy and enthusiastic vibe to the design. In fact, it has several implications. While the lighter shades symbolize calmness and serenity, the darker hues stand for wisdom. Green is often used for environmental and financial subjects. It has a comforting and inspirational vibe to it. Blue epitomizes safety, trust, and reliability. The shades of black and white represent sophistication and purity respectively.

Colors Help in Identification

In an UI design, it is the color scheme that helps in identifying objects, highlighting the call to action buttons, separating the most important content from the rest of the text, distinguishing between the web pages & app screens, and differentiating between icons on a toolbar. To gather more knowledge in this aspect, one may avail the services of a reputed website designing company Delhi.

One should always remember that the color scheme provides users with a distinctive feel of the brand. It has an important role to play in the way customers perceive the company and its brand. Here’s some information on What is Image Optimization, and Why Should You Care?

Watch Out for These 3 Common Content Marketing Mistakes

Today, content marketing is a great tool in the hands of business leaders, which they may utilize to expand their reach and attain a better visibility in the online world. However, most companies land up committing serious mistakes, which come in the way of the accomplishment of their primary goal of attracting customers.

3 Common Content Marketing Mistakes

 

Listed below are 3 such mistakes which one should avoid at any cost:

  1. Not carrying out proper keyword research and search engine optimization

One of the main aspects of content marketing is to ensure that the write-up is highly visible on the web. For this, it is essential to conduct proper keyword research, and compile a list of phrases, which are highly searched by the target customers. These phrases may then be incorporated in the write-up. It is also imperative to apply the various techniques and tactics of search engine optimization, if one wishes to get the content noticed by the search engines. Of course, care should be taken not to over-optimize the page, as it may trigger a penalty.

  1. Poor-quality content with uninteresting headlines

Whilst it is important to conduct search engine marketing, it is also imperative to focus on writing superior quality of content. One should try to write articles & blogs, which would address the reader’s needs & concerns.  By offering poor-quality write-ups, one cannot expect to attract and engage the target audience. Further, most often, people tend to write a captivating article, but forget to give it a catchy headline. One should remember that a headline plays an important role in enticing the reader to read the article.

  1. No call-to-action buttons on the page

A call-to-action button guides and directs the customer to the next course of action, once he/she has read the write-up. Without incorporating such an option, one cannot expect to achieve the marketing goals. An article which finishes on a dead end, without giving instructions on what the customer might do after deriving the details, is one of the biggest gaffes of content marketing.

With the help and assistance of an SEO company in Delhi, such as, Web Solution Centre, one can surely avoid these mistakes, and move ahead with confidence in the direction of boosting traffic and increasing conversions.  Here’s some information on 3 Essential Tips for Harnessing the True Potential of Online Marketing.

3 Reasons Why it is Important to Have a Great Website

Today, most companies and corporations have a website, but their drab and unresponsive functionality fails to generate the desired business results. What these businesses fail to understand is that in this modern digital age, when a majority of the people search for products and services over the internet, an attractive, optimized, and responsive website is an absolute necessity. By hiring a reputed website designing company, one can surely achieve success in this aspect.

website development company

Listed below are three reasons why it is a must to have an amazing website:

  1. Enhances visibility in the online world

Simply creating a site is not enough; it should also be visible in the online realm. People usually do not look beyond the first page of any search engine result, be it Google, Yahoo, or Bing. The higher the ranking, the better are the chances of getting more customers. By hiring a web designing company in Delhi, enterprises can make the site properly optimized, and increase their traffic as well as visibility.

  1. Establishes the Brand

A website is a representation of the company’s image in the online world. Most users form a perception about the company through the site’s design. Hence, if the interface does not fulfill the expectations of its customers, they will leave it, and look for other options on the internet. On the other hand, a good interface instills a sense of trust & confidence in the visitors’ minds and they are likely to be converted to loyal customers.

  1. Attracts more traffic

If the site is too slow to load or difficult to navigate, it may negatively impact the company’s image. Further, the loading time is now an essential parameter for Google ranking. A highly functional interface will offer a great user experience to its visitors, thereby encouraging them to come back, every time they are in need for some information.

Of course, there are several other reasons why it is important to have a high quality web design. For expert advice and creative ideas in this domain, one may get in touch with Web Solution Centre, a reputed web designing company Delhi. Here’s a list of 4 Essential Tips on Crafting Highly Interactive Websites.

5 Factors to Consider When Looking For the Best Website Development Company Delhi to Develop Your Website

New Delhi teems with thousands of website designing companies. Being India’s capital, this is expected when you consider the fact that India is the second most populous country on earth. Hence business in its capital must obviously be booming. When there are so many companies to choose from, it becomes a bit difficult to put a finger on the right website development company Delhi that can be trusted to meet your business website needs. Here are five tips that will help you identify a company that is most suitable to develop a terrific website for you.

Do A Portfolio Appraisal Of The Company

website portfolio india

You need to go through the shortlisted web development companies’ portfolios and do a portfolio evaluation for each of them at least twice. While at it your objective should be, to evaluate for two things: diversity and design.

Any web Development Company’s ability to deliver good designs is always directly related to its portfolio diversity. The higher the number of divisions a web company’s portfolio is spread across, the better the experience it has in terms of dealing with the challenges that come with designing and developing new websites.

As for the portfolio design of a web designing company, you should have some standard in mind that will help you in your evaluation. Some of the aspects you should consider include:

  • Design uniqueness
  • Modernity
  • Noticeable scope of web expansion/alteration
  • Ease of navigation or user-friendliness and
  • The general feel and look

Go through client Testimonials

website designing company testimonials

Any genuinely appreciated website development company will have many positive and sincere testimonials from its clients. You can easily judge from the testimonials, whether the company delivers on its job or not. Most genuine testimonials will be more specific rather than generic, and are usually more dependable for those who want proof of the efficiency of the company.

Check out the company’s experience

company experience websolutioncentre.com

The experience of a web designing company is based on the number of clients it has served and for how long it has been around. You will be able to go with the kind of experience you are looking for depending on the kind of work you envision on your website.

Consult widely

consult widely choose website development company

 

Talk to two or even more companies you have shortlisted about your website design. This will help you to make a well informed decision when you finally settle on one of them. It would be helpful if you have clear goals on web development, written somewhere for quick reference.

Get more than two quotes from different companies

quotations various companies

This will be very helpful in doing your comparative analysis of the various companies that you will consider. This will also help you in approximating the total costs that you will have to incur during the whole web development process.

Putting into careful consideration the above 5 simple tips might help you to craft a winning website designing company Delhi, which will immediately start attracting clients to your business new business.