Category Archives: Tech

5 Reasons Why Startups Fail Miserably

top reasons startup fails

The dearth of product-market fit to miscommunication and thinking-gap among the various team members, the experts of a Best Website Designing Company Delhi India think that there are many reasons why startups witness their destiny dooming with every new day. The experts of a meticulous and result-oriented Website Development Company in Delhi have put together 5 major reasons why startups face failure. But, before we get down to the actual business let’s see how many other lucky startups have been bestowed with the same fate in the past.

  • According to an article in FastCompany, 75% of venture-backed startups fail.
  • According to sources, more than 90% (Ninety percent) of all Internet business start-ups end in failure within the first 120 (one hundred twenty) days.
  • The SBA states that 30% of new businesses fail during the first 2 years of being open, 50% during the first 5 years and 66% during the first 10 years.

These shocking failure figures go unnoticed due to numerous reasons.

Foibles of Cofounders: It is true that most of the startup founders preceded their careers as salaried employees and then they are funded to start their own dream business. When you are running a startup, it is quintessential to devote your 24X7 dedication, commitment and razor focused approach and you simply can’t lack in this department. Your primary priority in life should only be to grow your business and take it to new heights; everything else should be a backdrop. A large proportion of founders despite their yearning to succeed, fail to transform themselves into a true entrepreneur.

Lack of Business Background: Did you ever manage a team in the past? Are you aware of the ins and outs of accounting? Do you how a business should be functioned and operated? Are you aware of the market that you are going to target? If the answer to these questions is going to be no, then the chances are that you are definitely going to fail, no matter what. An entrepreneur needs to be thorough with the business he is dealing in.

Lack of Product-Market Fit: This is one of the most prominent reasons why most of the startups fail to stand straight in the market. Sometimes startups introduce a product in the market that does not fulfill the needs and demands of the market. Some companies may introduce a product that after some modifications and revisions can come close to meeting the demands of the market. On the other hand, there are startups that launch a product that is completely off-base and so their chances of survival are negligible.

Lack of Funds: Proper allocation of resources is the most important part if want your funds to stay for a longer time period. You need to be 100% sure as to this is where you need to invest this much money in. This will be the outcome if you are spending this much money on a particular task and this much additional funds will go into it if the task comes out successful. Google and Facebook can afford taking risks on small experiments they periodically carry out, but not you. For you every dime is precious.

Weak Management Team: Another prominent factor that often leads startups to their earlier grave is the poor management team. Yes, because a good management team would be the one that will avoid reasons 3 and 4. They often end up making glitches in the following areas,

  • They build weak strategies for the product marketing,
  • Build product that have no demand in the market,
  • Poor product builds, due to lack of proper executions and deadline achievements.

There are many other reasons why startups fail in the first place, the list of which is given below.

User Experience Design Trends to Look Out For in 2018 Part II

User Experience Design Trends

2017 is a revolutionary year for the world of web technology. While there are some people who will chant and gush about the achievements and things they have accomplished this year, others would be busy predicting what the future has in store for the technology and UX design trends this year and how they will eventually roll out in the coming year.

This year we have seen a lot of designers and developers adapting to the trending U/UX design trends. While new things have been added to the mix, there are lots of other things that have been pushed out of the scenario. The traditional hamburger menus now hardly have any space in the website user interface, live chats and chatbots are mobile app developer’s new favorite, Virtual reality and artificial intelligence are seeing the new light of the day.

While the trends are countless, these will continue to outshine in the coming year and much more will be added to the box. The experts of a highly appreciated company that provides expert solutions in Ecommerce Website Designing Company have listed down some user experience design trends that will help you formulate UX strategies for 2018.

Artificial Intelligence and Machine Learning: One of the most stellar revolutions of modern technology which is beyond anything is Artificial Intelligence. There are many companies that have already made certain attempts to include Artificial Intelligence and machine learning in the wide world of website design. Mainly they have been included in web design and development process to automate the process of picking colors, schemes, designing logos, and finding the perfect layouts.

Multichannel User Experience: According to the experts of the leading website designing company in Delhi, the trend of paying attention to the semantics of mobile-only, should be reconsidered. According to a study,

  • More than 80% marketers surveyed feel that a comprehensive cross-device marketing strategy is quintessential to the success of an online business.
  • More than 70% of digital users access internet across multiple devices.

Also, the increasing trend of Internet-of-Things is pushing us away from mobile first experiences and towards omnichannel experiences. Since, today users are hardly bothered about the medium where the interaction is occurring, they just want the context of the user experience to match the device they are currently using.

What is a Link Audit?

I know most of you struggle with the whole concept of link auditing and somewhere down the line linking auditing. Developing an effective link building campaign requires a thorough study of the website’s existing link profile, where the company stands, what back and internal links need to be removed that are hampering the online ranking of the website and what’s new to be added. But before that, the experts of an acclaimed company specialized in Pay per Click Marketing in Delhi wants you to give a basic introduction to Link Audit.

What is Link Audit?

Talking about the Link Audit, it is an in-depth analysis of your company’s website’s link profile to help the seo experts understand where the company stands before the seo marketers can act upon building a solid link structuring campaign.

It is a strategic and systematic evaluation that allows search engine optimization experts to focus on a specific aspect of link building, it helps to dig in and extract problems and opportunities where internal, external and backlinks are concerned. Anchor text, broken links, 302 redirects etc are all aspects of link audit.

Coming to your website’s link profile, it is a huge accumulation of hyperlinks that directs to your website from different external sources. So, companies who are aiming for a standing in Google’s first-page ranking must keep a close eye on these and evaluate them from time to time. This link profile will also give you a thorough understanding of which all sites are linking to your website, what all pages are being effectively cited and what are the various anchor texts that are being used to point back to your website. This all is done to help you score a good rank on Google.

ever heard link audit

Reasons for conducting a link audit

  • It helps in inspecting impending link spam and remove bad links.
  • An effective way to build internal links for all the site posts.
  • Looking for quality backlinks for relevant posts.
  • To bring about improvement in site structure, home page, and the footer section by incorporating quality links.

Let’s Understand Bitcoin

As a beginner, it might be impossible for you to get started with the bitcoin technology without understanding the technical aspects of it. So today, let’s start digging a little deeper to understand the basics as well as advanced features, advantages, implications and impact of a digital currency known as bitcoin. As a world-renowned Mobile App Development Company in Delhi, we hope we’ll able to shed some much-needed light on this cagey technology.

Let’s get going!

Bit Coin

What is Bitcoin?

Bitcoin is a form of digital currency created in 2009, created and held electronically. It is created by an unidentified person using the alias Satoshi Nakamoto. Bitcoin is controlled by no one. There is absolutely no involvement of middlemen- that is no banks or any other financial institution. Bitcoin uses a decentralized technology to make secure payments and store money online without the inclusion of banks or user’s personal details. Bitcoin isn’t available in physical form- like rupees, Euros or dollars- they are generated by people, businesses, merchants and running computers all around the world, employing software that solves simple mathematical problems.

Who invented Bitcoin?

Nobody knows the real person behind the invention of the first cryptocurrency Bitcoin, other than the name of the alias who is said to be the one to give birth to Bitcoin in 2009- Satoshi Nakamoto. According to the sources, there have been several attempts to identify the real person behind this invention, but unfortunately, all the attempts have gone in vain. Well, his only objective behind proposing this electronic currency system was to produce a currency independent of any central authority. Along with this, he also wanted a currency that is only available and transferred digitally, with a minor transaction fee.

How is Bitcoin different from normal currencies?

Bitcoins can be used to buy things anonymously and electronically, making this crypto currency just like the conventional Dollars, Euros, Pounds or Rupees, which are also exchanged and traded electronically. But the most prominent factor that distinguishes Bitcoin from normal money is that it isn’t regulated or decentralized. There isn’t a centralized body, institute or laws that act as a watchdog of Bitcoin network.

What are the Benefits of Sales Force Automation?

Sales automation software  is an integrated software application comprised of clearly put together customizable sales tools in order to simplify and streamline a business’s sales process. Sales automation brings under its umbrella few automated sales activities, which includes order processing, logistics, contact management, information sharing, inventory management and control, order tracking, customer management, sales forecast analysis and employee performance analysis.
In this highly competitive business landscape, the applications of sales automation have its advantages. What are they? Let’s find out what Web Solution Centre, the most reputed Website Designing Company in Delhi has in store for us.

sales force automation

Benefits of Sales Force automation
Easy Implementation: Modern sales force automation softwares are extremely easy to use and implement. If you have employed a good and effective sales automation system, you can get through the whole sales cycle smoothly and without errors. You don’t need an expert or an engineer to execute this system. The device is extremely user friendly, easy to use and designed for all user types.
Leverage Opportunities: Sales Automation software ensures that the sales team is not missing out on important follow-ups and reminders throughout the entire sales cycle. This help businesses leverage potential opportunities that might bring in new business for them. The software helps sales team focus more on improving the quality of their customer satisfaction rather than worrying about the follow-ups and reminders.
Increase Revenue: Freeing sales executives of less important sales errands motivates them to make more class sales calls, whether in person or over the phone. As a matter of fact, empowering sales representatives to reach potential customers generates more revenue for the company and the individual, boosting employee satisfaction as well as profits.
Improve Up-selling and Cross-selling: Up-selling and cross selling can be keys to profit maximization for sales executives and small business owners. With good sales automation system in place businesses can get a better understanding of their customers. The easier and quicker access to valuable information like customer demographics, customer search preferences, and order history increases the entire up-sell and cross-sell process.

Content Types for which Rich Snippets can be Used

Rich snippets or schema markup can be applied to a wide range of content types. Rich snippets apply to an array of qualified content for viewing, reading, listening or other consumption such as reviews, people, products, businesses and organizations, recipes, events, music, and videos. Content types such as products and local business listings are the ones that belong to the Ecommerce category and are typically used for retail purposes.

Web Solution Centre, a goal oriented and customer centric Website Designing Company in Delhi, in this blog will tell you about the various content types on which rich snippets or schema markup can be used.

Reviews: Schema Markup supports both individual and aggregate reviews, with different properties taken into consideration for each.

Google Reviews

People: You may have noticed Google and Bing displaying more elaborate and richer information from LinkedIn when you look for certain people (well-known). The same results can be displayed for different websites providing profiles for staff, team members and other personnel crucial to the organization. The support properties, in this case, includes name, title, designation, professional qualifications and contact details.

people

Product: Products, special offers by merchants, discounts given by various online websites and particular online portals, make the best use of schema markup or rich snippets. Supported properties, in this case, includes name, image, brand, product or offer description, identifiers (ISBN, SKU, etc.) and even reviews, all displayed with price, currency, seller and condition, and quantity.

Rich Snippet

Recipes: Schema Markup or structured data markup for recipes offer a wide range of properties, allowing owners of websites dealing in culinary, recipe collection or cooking to display everything from the name of the dish, type of dish, reviews, preparation and cooking time to the nutritional information of a particular dish like, fat content, serving size, calories and more.

recipe rich snippets

Events: You can only make use of structured data markup for the future events and not the past. But there is a slight change in the way it is displayed; here the supported properties do not include the complete summary of the event, but the official name of the event. Other properties include tart and end date, duration, ticket details and geographic location.

event schema markup

Music: Only Google supports structured data markup relating to songs and music albums. The supported properties include previews of songs and direct links to buying individual tracks or full albums.

music

Benefits of Customer Testimonial Videos

As a top Website Designing Company in Delhi we are well versed with the benefits customer testimonial videos can leave for the company and how it can help customers in choosing a right product from a right brand.

What are Customer Testimonial Videos?

A testimonial is a key that can influence your prospects into buying a product of your brand. Hearing honest and unbiased reviews of someone outside your office gives your potential customers something to consider and is even more persuasive.

Testimonials solidify customer belief that you actually do provide a remedy to customer problems and offer some interesting benefits too. Written testimonials are one form of testimonials and are definitely helpful, but sometimes customers feel dubious to believe them if they are not from a known company or a person. Video testimonials, on the other hand, can’t be faked and are a lot more persuasive than written ones.

Almost every customer in the world today possesses similar buying habits. Before visiting a new restaurant or buying a new product, you make sure what other people have to say.

06

What happens in the absence of Online Reviews?

no-customer-reviews-available

Benefits of Customer Testimonial Videos

images

  • Videos are more engaging, eye-opening and customers will definitely pay undeterred attention to a video than a plain text.
  • They include real people and customers who can actually review a product. This helps in building trust and perception of your brand.
  • Effective testimonial videos highlight the concerns and problems of the customers and how your brand can provide the solution to those problems.
  • This is the era of video marketing. People prefer to watch videos on social media and they are probably the only thing that users nowadays see on social media. With that said, you can share video testimonials on these platforms on a large scale and can target larger customer base.
  • A Website visitor is 64% more likely to buy a product on an Ecommerce site after watching a testimonial video.
  • Having a video on the landing page of your website can increase conversion rates by 80%.
  • Viewers retain 95% of a message when they watch it in the form of a video compared to 10% when reading it in the form of a text.

How to improve your SEO by using Schema Markup?

As a reputed Ecommerce website designing company in Delhi it’s our duty to help you ace the integration of schema markup on your website.
With the development of a website, your ultimate goal is to rank better, look stellar and do extravagant in the search engine result pages (SERPs) and do well in front of users. And schema markup will help your achieve all this. Just follow these steps to effectively integrate schema markup on your website.

Step 1: To generate your own schema markup code, use Google’s Structured Data Markup Helper

structured data markup helper

 

Step 2: Choose the type of data that you wish to markup.

You can choose from the variety of options listed. For your information this list is not exhaustive. To help you undersrand better I am going to use “Articles” as an example since it’s the most popular form of content.

Step 3: Paste the URL of the web page or the article you want to markup.

If you use HTML, then you can paste that instead. After URL integration, “Start Tagging Data”

start tagging data

The page will direct you to the markup tool, and present you with the next stage of markup which is tagging items that you wish to markup. You will notice your web page on the left hand side column and the data items on the right hand side column.

View post on imgur.com

 

Step 4: Select and highlight the type of elements to be marked up.

Since the piece of content I have selected is an article from Web Solution Centre, I am going to highlight the name of the article so that I can add “Name” markup.Once I am finish highlighting, I will select “Name” from the drop down tool bar.

View post on imgur.com

Once I select “Name”, the tool will add it to “Data Items” in the right hand side column.

View post on imgur.com

Step 5: Continue with the task of marking up items.SE

Use the list of data items on the right hand side column as a guide.

Step 6: Create the HTML.

View post on imgur.com

Once you click “Create HTML” you will be shown the HTML of your webpage, in this case the “blog page of Web Solution Centre” with the relevant microdata embedded in the spots that you have selected.

View post on imgur.com

Step 7: Add schema markup to your web page.

Next, you will visit your CMS or source code in case you are not using a CMS and embed the highlighted microdata in the appropriate spots or you can simply Download the automatically generated HTML version, and copy/paste it into your CMS or source code.

View post on imgur.com

Once you are done Click “Finish”.

3 Types of Online Data You Should Be Tracking For your Website

When businesses talk about analytics, our mind is wired to direct straight towards the term web analytics. Companies are in a deep hole regarding the growing importance of setting up tools such as Google Analytics, Adobe’s SiteCatalyst or Alexa to track page views, online traffic, bounce rate, test variables and monitor their website’s online presence.

But they are just taking the piece of the pie. Web Analytics is indeed crucial in tracking the site’s whereabouts, they are the only web metrics most startups need to know about- but for entrepreneurs this is just the starting. Web solution Centre, Best Website Design Company in Delhi can also give you a thorough brief on this matter.

3 Types of Online Data You Should Be Tracking

We have grounded 3 other types of analytics that every business should monitor on daily basis to know the stats about the critical aspects of the business- products, customers, market campaign, PPC campaign, site bounce rate and so on.

Funnel Analytics: Funnel analysis is an effective medium to gauge conversion rates on particular consumer behaviors. It involves a string of events that thrives towards a predetermined goal like from user engagement in a mobile application to a sale in an E-commerce platform or a advertisement to purchase in online advertising.

You can surely get raw funnel data from basic web analytics tools. But wiith specialized software designed mainly to understand and monitor customer funnel you can get a better picture of the process. Software like KISSmetric and MixPanel with a minimum subscription can help you get  a better picture of how leads obtained through your funnels working out.

On-site Engagement Analytics: Beside knowing how users are ultimately landing on your site, you should also keep track of what they are doing on your site? Which pages they are visiting? Where they are hovering? What they are reading and if they are getting confused?

Ever heard of mouse-move heat map and click heat map? No, well let us enlighten you. Mouse-move heat map show where users are hovering and moving across your pages. This help companies monitor pages that are interesting and intuitive to visitors. Click heat map show visually the exact locations where visitors’ cursors clicked on your website.

Customer Analytics: Customer analytics is the use of certain processes and technologies which help companies gain customer insights important to deliver products and services that are anticipated, effective and timely.

Startups usually take this long path of surveying customers and setting up effective customer feedback channels. But with customer analytics you can  easily gauge unfilled customer requirements and identify problems in your marketing campaigns. Customer Analytics is now a pillar in understanding customers styles and lifestyle preferences. This is purely because customers are more empowered and aware than ever. Customers have instant access to information, thanks to smartphones- where to buy, what to buy, how to pay etc. So bowing down to their needs is what we are left with.

In the world of analytics platforms, it is crucial to take advantage of the types of data that can help us understand more about our customers and better meet their requirements.

LinkedIn’s “Trending Storyline” is your next Tech News Source

LinkedIn is trying to make its news feed more professional and user-centric.

The online professional network introduced its own aggregation service recently called “Trending Storyline” which focuses on displaying more streamlined feed of news articles targeting topics you likely want to know more about.

Linkedin

According to company’s article “As professionals, two of our most valuable assets are time and knowledge. When we go to our news feeds every morning, we want to connect to the stories that matter most to us professionally. We not only want to know what’s being discussed quickly, but also want to get smarter by discovering diverse perspectives and joining the conversation.” I guess with this stellar feature they are trying to achieve just that.

Spreading out across LinkedIn’s app and website in the U.S. now, the feature garners a editorial team and algorithm to orchestrate feeds about the topics that are buzzing in the news and among different communities and groups. These feeds are then customized to suit each user’s tastes and preferences that they wish to see, for instance,  a doctor may wish to see stories about new technologies discovered , research carried out or formulas invented in their field while someone in finance may wish to follow the latest happenings in the markets.

Each storyline is a combined box of latest new stories and valuable posts that will appear on top of your news feed page . Now, coupled with the LinkedIn Feed, you’ll have access to these new and refreshing Trending Storylines too. These trending storylines take into consideration multiple elements, stretching from apropos influencers and relevant news publishers to different people in your network, so you can instantly access myriad of opinions, find new trending topics to follow and join the race.

Each storyline has its own unique hash tag (#) so that anyone can join the conversation with their own post related to the given storyline.

This blog is designed under the expert supervision of Web Solution Centre’s professionals, the Top Website Designing Company in Delhi delivering high end website design, website development, SEO, online marketing, E-commerce website development and top-notch branding services.