Category Archives: Tech

What are the Benefits of Sales Force Automation?

Sales automation software  is an integrated software application comprised of clearly put together customizable sales tools in order to simplify and streamline a business’s sales process. Sales automation brings under its umbrella few automated sales activities, which includes order processing, logistics, contact management, information sharing, inventory management and control, order tracking, customer management, sales forecast analysis and employee performance analysis.
In this highly competitive business landscape, the applications of sales automation have its advantages. What are they? Let’s find out what Web Solution Centre, the most reputed Website Designing Company in Delhi has in store for us.

sales force automation

Benefits of Sales Force automation
Easy Implementation: Modern sales force automation softwares are extremely easy to use and implement. If you have employed a good and effective sales automation system, you can get through the whole sales cycle smoothly and without errors. You don’t need an expert or an engineer to execute this system. The device is extremely user friendly, easy to use and designed for all user types.
Leverage Opportunities: Sales Automation software ensures that the sales team is not missing out on important follow-ups and reminders throughout the entire sales cycle. This help businesses leverage potential opportunities that might bring in new business for them. The software helps sales team focus more on improving the quality of their customer satisfaction rather than worrying about the follow-ups and reminders.
Increase Revenue: Freeing sales executives of less important sales errands motivates them to make more class sales calls, whether in person or over the phone. As a matter of fact, empowering sales representatives to reach potential customers generates more revenue for the company and the individual, boosting employee satisfaction as well as profits.
Improve Up-selling and Cross-selling: Up-selling and cross selling can be keys to profit maximization for sales executives and small business owners. With good sales automation system in place businesses can get a better understanding of their customers. The easier and quicker access to valuable information like customer demographics, customer search preferences, and order history increases the entire up-sell and cross-sell process.

Content Types for which Rich Snippets can be Used

Rich snippets or schema markup can be applied to a wide range of content types. Rich snippets apply to an array of qualified content for viewing, reading, listening or other consumption such as reviews, people, products, businesses and organizations, recipes, events, music, and videos. Content types such as products and local business listings are the ones that belong to the Ecommerce category and are typically used for retail purposes.

Web Solution Centre, a goal oriented and customer centric Website Designing Company in Delhi, in this blog will tell you about the various content types on which rich snippets or schema markup can be used.

Reviews: Schema Markup supports both individual and aggregate reviews, with different properties taken into consideration for each.

Google Reviews

People: You may have noticed Google and Bing displaying more elaborate and richer information from LinkedIn when you look for certain people (well-known). The same results can be displayed for different websites providing profiles for staff, team members and other personnel crucial to the organization. The support properties, in this case, includes name, title, designation, professional qualifications and contact details.

people

Product: Products, special offers by merchants, discounts given by various online websites and particular online portals, make the best use of schema markup or rich snippets. Supported properties, in this case, includes name, image, brand, product or offer description, identifiers (ISBN, SKU, etc.) and even reviews, all displayed with price, currency, seller and condition, and quantity.

Rich Snippet

Recipes: Schema Markup or structured data markup for recipes offer a wide range of properties, allowing owners of websites dealing in culinary, recipe collection or cooking to display everything from the name of the dish, type of dish, reviews, preparation and cooking time to the nutritional information of a particular dish like, fat content, serving size, calories and more.

recipe rich snippets

Events: You can only make use of structured data markup for the future events and not the past. But there is a slight change in the way it is displayed; here the supported properties do not include the complete summary of the event, but the official name of the event. Other properties include tart and end date, duration, ticket details and geographic location.

event schema markup

Music: Only Google supports structured data markup relating to songs and music albums. The supported properties include previews of songs and direct links to buying individual tracks or full albums.

music

Benefits of Customer Testimonial Videos

As a top Website Designing Company in Delhi we are well versed with the benefits customer testimonial videos can leave for the company and how it can help customers in choosing a right product from a right brand.

What are Customer Testimonial Videos?

A testimonial is a key that can influence your prospects into buying a product of your brand. Hearing honest and unbiased reviews of someone outside your office gives your potential customers something to consider and is even more persuasive.

Testimonials solidify customer belief that you actually do provide a remedy to customer problems and offer some interesting benefits too. Written testimonials are one form of testimonials and are definitely helpful, but sometimes customers feel dubious to believe them if they are not from a known company or a person. Video testimonials, on the other hand, can’t be faked and are a lot more persuasive than written ones.

Almost every customer in the world today possesses similar buying habits. Before visiting a new restaurant or buying a new product, you make sure what other people have to say.

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What happens in the absence of Online Reviews?

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Benefits of Customer Testimonial Videos

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  • Videos are more engaging, eye-opening and customers will definitely pay undeterred attention to a video than a plain text.
  • They include real people and customers who can actually review a product. This helps in building trust and perception of your brand.
  • Effective testimonial videos highlight the concerns and problems of the customers and how your brand can provide the solution to those problems.
  • This is the era of video marketing. People prefer to watch videos on social media and they are probably the only thing that users nowadays see on social media. With that said, you can share video testimonials on these platforms on a large scale and can target larger customer base.
  • A Website visitor is 64% more likely to buy a product on an Ecommerce site after watching a testimonial video.
  • Having a video on the landing page of your website can increase conversion rates by 80%.
  • Viewers retain 95% of a message when they watch it in the form of a video compared to 10% when reading it in the form of a text.

How to improve your SEO by using Schema Markup?

As a reputed Ecommerce website designing company in Delhi it’s our duty to help you ace the integration of schema markup on your website.
With the development of a website, your ultimate goal is to rank better, look stellar and do extravagant in the search engine result pages (SERPs) and do well in front of users. And schema markup will help your achieve all this. Just follow these steps to effectively integrate schema markup on your website.

Step 1: To generate your own schema markup code, use Google’s Structured Data Markup Helper

structured data markup helper

 

Step 2: Choose the type of data that you wish to markup.

You can choose from the variety of options listed. For your information this list is not exhaustive. To help you undersrand better I am going to use “Articles” as an example since it’s the most popular form of content.

Step 3: Paste the URL of the web page or the article you want to markup.

If you use HTML, then you can paste that instead. After URL integration, “Start Tagging Data”

start tagging data

The page will direct you to the markup tool, and present you with the next stage of markup which is tagging items that you wish to markup. You will notice your web page on the left hand side column and the data items on the right hand side column.

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Step 4: Select and highlight the type of elements to be marked up.

Since the piece of content I have selected is an article from Web Solution Centre, I am going to highlight the name of the article so that I can add “Name” markup.Once I am finish highlighting, I will select “Name” from the drop down tool bar.

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Once I select “Name”, the tool will add it to “Data Items” in the right hand side column.

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Step 5: Continue with the task of marking up items.SE

Use the list of data items on the right hand side column as a guide.

Step 6: Create the HTML.

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Once you click “Create HTML” you will be shown the HTML of your webpage, in this case the “blog page of Web Solution Centre” with the relevant microdata embedded in the spots that you have selected.

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Step 7: Add schema markup to your web page.

Next, you will visit your CMS or source code in case you are not using a CMS and embed the highlighted microdata in the appropriate spots or you can simply Download the automatically generated HTML version, and copy/paste it into your CMS or source code.

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Once you are done Click “Finish”.

3 Types of Online Data You Should Be Tracking For your Website

When businesses talk about analytics, our mind is wired to direct straight towards the term web analytics. Companies are in a deep hole regarding the growing importance of setting up tools such as Google Analytics, Adobe’s SiteCatalyst or Alexa to track page views, online traffic, bounce rate, test variables and monitor their website’s online presence.

But they are just taking the piece of the pie. Web Analytics is indeed crucial in tracking the site’s whereabouts, they are the only web metrics most startups need to know about- but for entrepreneurs this is just the starting. Web solution Centre, Best Website Design Company in Delhi can also give you a thorough brief on this matter.

3 Types of Online Data You Should Be Tracking

We have grounded 3 other types of analytics that every business should monitor on daily basis to know the stats about the critical aspects of the business- products, customers, market campaign, PPC campaign, site bounce rate and so on.

Funnel Analytics: Funnel analysis is an effective medium to gauge conversion rates on particular consumer behaviors. It involves a string of events that thrives towards a predetermined goal like from user engagement in a mobile application to a sale in an E-commerce platform or a advertisement to purchase in online advertising.

You can surely get raw funnel data from basic web analytics tools. But wiith specialized software designed mainly to understand and monitor customer funnel you can get a better picture of the process. Software like KISSmetric and MixPanel with a minimum subscription can help you get  a better picture of how leads obtained through your funnels working out.

On-site Engagement Analytics: Beside knowing how users are ultimately landing on your site, you should also keep track of what they are doing on your site? Which pages they are visiting? Where they are hovering? What they are reading and if they are getting confused?

Ever heard of mouse-move heat map and click heat map? No, well let us enlighten you. Mouse-move heat map show where users are hovering and moving across your pages. This help companies monitor pages that are interesting and intuitive to visitors. Click heat map show visually the exact locations where visitors’ cursors clicked on your website.

Customer Analytics: Customer analytics is the use of certain processes and technologies which help companies gain customer insights important to deliver products and services that are anticipated, effective and timely.

Startups usually take this long path of surveying customers and setting up effective customer feedback channels. But with customer analytics you can  easily gauge unfilled customer requirements and identify problems in your marketing campaigns. Customer Analytics is now a pillar in understanding customers styles and lifestyle preferences. This is purely because customers are more empowered and aware than ever. Customers have instant access to information, thanks to smartphones- where to buy, what to buy, how to pay etc. So bowing down to their needs is what we are left with.

In the world of analytics platforms, it is crucial to take advantage of the types of data that can help us understand more about our customers and better meet their requirements.

LinkedIn’s “Trending Storyline” is your next Tech News Source

LinkedIn is trying to make its news feed more professional and user-centric.

The online professional network introduced its own aggregation service recently called “Trending Storyline” which focuses on displaying more streamlined feed of news articles targeting topics you likely want to know more about.

Linkedin

According to company’s article “As professionals, two of our most valuable assets are time and knowledge. When we go to our news feeds every morning, we want to connect to the stories that matter most to us professionally. We not only want to know what’s being discussed quickly, but also want to get smarter by discovering diverse perspectives and joining the conversation.” I guess with this stellar feature they are trying to achieve just that.

Spreading out across LinkedIn’s app and website in the U.S. now, the feature garners a editorial team and algorithm to orchestrate feeds about the topics that are buzzing in the news and among different communities and groups. These feeds are then customized to suit each user’s tastes and preferences that they wish to see, for instance,  a doctor may wish to see stories about new technologies discovered , research carried out or formulas invented in their field while someone in finance may wish to follow the latest happenings in the markets.

Each storyline is a combined box of latest new stories and valuable posts that will appear on top of your news feed page . Now, coupled with the LinkedIn Feed, you’ll have access to these new and refreshing Trending Storylines too. These trending storylines take into consideration multiple elements, stretching from apropos influencers and relevant news publishers to different people in your network, so you can instantly access myriad of opinions, find new trending topics to follow and join the race.

Each storyline has its own unique hash tag (#) so that anyone can join the conversation with their own post related to the given storyline.

This blog is designed under the expert supervision of Web Solution Centre’s professionals, the Top Website Designing Company in Delhi delivering high end website design, website development, SEO, online marketing, E-commerce website development and top-notch branding services.

Take Apple’s advise and Secure your iCloud Accounts

Few weeks back Apple was rigorously threatened by the sketchy group of hackers, claiming they have credentials of hundreds of millions of Apple Emails. They threatened to clean off entire user data from around 200 million iCloud accounts if there monetary demands aren’t met by April 7.

i cloud hack

 

Well hackers being hackers and Apple being “The Apple” put the entire matter to rest confirming that a cache of breached Apple ID information does exist— but it just didn’t come from a direct iCloud breach. The situation was later on handled and severe security details were enforced to minimize unauthorized access to user accounts.

That being said one can never be too cautious. Apple still advised all its users to pay extra attention while filling in their sign-up details – use strong passwords, never use the same passwords across sites and always turn-on two-factor authentication.

Let’s secure our iCloud accounts with Apple’s step by step guide

Reset your Apple ID Passwords now
The first and the foremost thing you can do and you should do to safeguard your iCloud Account is change your Apple Id password. Just simply visit your Apple’s reset page, fill in your account details and set up a new password. Make sure the password you are using is unique and you’ve never used it before for any other online service. Repeating passwords online pave way to such low key activities.

Once you are done with the “Reset the Password” mission, please cut yourself some slack and keep it secure. Don’t ever try to use it on any other device and this advice isn’t meant only for iCloud. If you are struggling to retain passwords of all your social accounts, keep Last Password or 1Password handy.

Turn on Two-Factor Authentication

Two-factor authentication is available to all iCloud users providing the individual acquires at least one device with iOS 9 or OS X EI Capitan.

Just follow these simple steps to turn on your two-factor authentication.

On your iphone, iPad or ipod touch with iOS 9 or later,

  • Go to settings > iCloud > Tap your Apple ID
  • Tap Password and Security
  • Tap turn on two-factor authentication

On your Mac with OS X EI Capitan or later,

  • Go to Apple Menu > System preferences > iCloud > Account Details
  • Tap Security
  • Tap turn on two-factor authentication

If you already use this two-factor authentication, turn it off, then again turn it on to refresh it.

This step will ensure that when you enter your password to log into your iCloud account, you’ll be compelled to punch in the unique verification code send to that registered phone number on your new device.

 

 

Things to Remember While Creating a Color Scheme For Website & App Design

Every user interface design calls for a perfect amalgamation of art, science, and technology. One needs to make it pleasing to the eyes, whilst ensuring that it is logical.

color scheme thinking

 

Listed below are a few things to remember for crafting that perfect color scheme for a website/mobile app design:

Contrasting Colors Help in Readability

Making use of similar tones for text and background can negatively impact legibility. Thus, it is imperative to make use of contrasting colors, so that the user can easily read the content. Further, the color scheme should be such that aids in highlighting the most important information. Using black for the text against a white background is an example of an excellent color contrasting scheme. For more tips on this subject, one may get in touch with Web Solution Centre, an eminent Website Designing Company in Delhi. This company also serves as a top-notch SEO company in Delhi offering excellent web services to varied industries.

Each Color Evokes a Separate Emotion & Impact

Each color renders a psychological effect on the user. For instance, red is synonymous with power, passion, and positivity. Orange epitomizes friendliness and a splash of energy. It is also used to represent strength and versatility. Yellow offers a happy and enthusiastic vibe to the design. In fact, it has several implications. While the lighter shades symbolize calmness and serenity, the darker hues stand for wisdom. Green is often used for environmental and financial subjects. It has a comforting and inspirational vibe to it. Blue epitomizes safety, trust, and reliability. The shades of black and white represent sophistication and purity respectively.

Colors Help in Identification

In an UI design, it is the color scheme that helps in identifying objects, highlighting the call to action buttons, separating the most important content from the rest of the text, distinguishing between the web pages & app screens, and differentiating between icons on a toolbar. To gather more knowledge in this aspect, one may avail the services of a reputed website designing company Delhi.

One should always remember that the color scheme provides users with a distinctive feel of the brand. It has an important role to play in the way customers perceive the company and its brand. Here’s some information on What is Image Optimization, and Why Should You Care?

Not a Marketing Person? Fret Not! These Online Marketing Tips Will Help You to Grow Your Business!

To be a successful entrepreneur, it is essential that one should possess exceptional marketing skills. But what if you don’t have a knack for selling? Fret not! Online marketing is the way to go! This medium helps you to grow your business, even if you don’t hold those essential attributes of selling.

Listed below are simple tips, following which, any entrepreneur can attract his/her target audience:

  1. Blogging

blogging

In this modern era of the internet, business deals happen online. To create a strong presence in the online world, it is important to put up meaningful and relevant content. Studies reveal that those who regularly display content on their blog sites receive inbound links by over 97% more than those who do not blog. The more you blog the higher are the chances of getting leads.

  1. Place calls-to-action buttons in the right place

call-to-action-buttom

Yes, it’s as simple as that! You only need to put them in the right place, and then sit back, and let them work for you. Of course, it is essential that these buttons are easily recognizable, and compel the prospect to take an immediate action, be it buying the product, sharing the content, or subscribing to the newsletter. For best results, you may get in touch with a website designing and SEO company in Delhi, such as Web Solution Centre, which has an extensive experience in building stunning and optimized websites.

  1. Be present on social media sites

be-present-of-social-media-site

Selling may not be your cup of tea, but you surely can build relationships and interact with your customers through social media sites. Known as social media marketing, this strategy lets you sell through social media presence rather than direct pitching.

  1. Conduct split tests frequently

mobile application development company

This may not sound like a marketing strategy, but in reality, it goes a long way in boosting sales. These tests enable you to identify variables, create hypotheses, and understand customer behavior, so that you can improve on the way your site performs and interacts with your customers.

There are several other means of conducting marketing for your business, which include, but are not limited to search engine optimization, search engine marketing, pay per click marketing, and many more.  Here’s some more information on 3 Ways How a Strong Online Presence is Benefitting Companies of All Stripes.

4 Online Marketing Mistakes to Avoid

With the growing popularity of the internet, it has become imperative for business owners to take up online marketing tactics to reach out to their target audience as well as gain visibility in the online world. However, for successful results, it is important that companies invest a substantial amount of time, efforts, and expertise in planning the strategy.

online mistakes to avoid

Any decision which is made in a hurry or without much contemplation may result in mistakes like the ones mentioned below:

  1. Ignoring the importance of a blog

Not having a blog brings immediate danger to the marketing strategy of any website. An updated blog site enables the customers to know that the company and the business are still active. Further, submitting new blogs allows the company to project itself as a reliable source of knowledge for that particular niche. For more tips in this domain, one may contact a web development company in Delhi.

  1. Having the ‘dirty’ e-mail list

It is important for companies to ensure to send mails only to those individuals who have requested for updates via mail. Mailing anybody and everybody reflects a poor e-mail marketing campaign, and may get the company in trouble. It is essential to sort out the list on the basis of responsiveness of the recipients.

  1. Expecting instant results

Online marketing always comes with a short gestation period. Content marketing, social media marketing, and search engine optimization take some time to deliver the expected results. Of course, it is important to make use of the correct modus operandi, and then wait patiently for the results to show up.

  1. Not analyzing or optimizing data

It is a common mistake for business owners to jump into online marketing of their site and then continue following the same approach, without even analyzing the effectiveness of the strategy. With the assistance of a web development company in Delhi, companies can analyze and optimize the data available, for detecting loopholes, and looking out for improvement areas in the departments of traffic source, referrals, and much more.

Online marketing requires a steady course of action and ongoing optimization. Maintaining a strategic distance from these little missteps can help a site to take the internet by storm. One may contact Web Solution Centre, one of the best website development company in Delhi, to garner the best results in this aspect. Here’s some information on 3 Essential Tips for Harnessing the True Potential of Online Marketing.