Category Archives: Social Media

While we have computers and the internet in our lives, we are experiencing a sea change in how the businesses are conducted and how they are marketed to the world. One of the ways to promote businesses that emerged with the progression of internet and web world is digital marketing. This is what is catching up today and helping people to make greater profits while running their businesses on the web. A larger chunk of consumer base across the globe is buying products and services online. Thus it makes even better sense to put more efforts into digital marketing and Search Engine Optimization in Delhi to make one visible and escalate businesses.

 

To a layman, the term Digital Marketing still may sound vague. Here, we have tried to bring a little better insight into the subject and how it is important for you if you wish to improve your business numbers.

 

How is digital marketing defined?

 

Each and every business demands advertising to garner good sales. Products and services of a company are marketed and advertised through various mediums to make them reach far and wide and make good sales. In olden times, print, radio and TV commercials were quite popular for advertising the businesses. They still are, but in this segment of advertising another concept has been added which is primarily based on advertising the business on the web using digital technology; hence the name digital marketing.

 

Digital marketing campaigns are specifically designed to cater to the consumer base available at web world through computers, mobile phones and other hand-held devices. It is a series of marketing activities that make the website or other web presences of a business visible on search engines and help them to sell their products and services. One of these activities is search engine optimization in Delhi for Delhi based businesses who wish to reach out to their customers beyond geographical boundaries.

 

How does digital marketing serve good for businesses?

 

First and foremost benefit of Digital Marketing is that it extends the reach of business beyond the geographical area and let people know about it through the website, social media pages and blog pages. This is the best way one can reach out to their prospective customers and achieve sales goals faster than any other advertising medium.

 

Also ReadThe On-page and Off-page Search Engine Optimization in Delhi

 

Since almost everyone these days is buying products online, it is sensible to market them on digital mediums and help people identify the goodness of your products instantly.

 

A well crafted digital campaign that comprises search engine optimization in Delhi can be launched anywhere and yet it reaches people who are not even in the same area but can order online.

 

The effective digital marketing campaigns have helped people to boost their businesses in no time and make far better profits that they never thought of.

 

If you are looking to get digital marketing services or looking for search engine optimization in Delhi, you may reach out to www.websolutioncentre.com and get the best for your business.

The Seo doyens of a notable digital agency in Search Engine Optimization in Delhi know how important search engine optimization is for most of the online businesses. We mean who doesn’t want to get that front row seat of online visibility and be noticed by the users first? Who doesn’t want to get recommended by the popular search engines itself- no let us correct, who don’t want to get recommended by the most popular search engine Google?  Every website does, well most of them and this need for supreme visibility make the website owners and their corresponding seo pundits partake in shady and unethical seo practices that fall short of meeting the Google guidelines. These unethical practices revolving around the ever dynamic world of seo are collectively known as Black Hat SEO Techniques.

Black Hat SEO is a substandard and unethical practice involving the improvement of your website ranking on SERPS by unapproved means that violate the general guidelines of Google’s ranking criteria by manipulating the search engine and misguiding it about your website. These Black Hat SEO practices may reap you desired benefits in the short term, but the long term implications of employing such techniques can be severed including the penalization and permanent ban by Google.

The Black Hat SEO practices are employed by various websites who are not doing well in SERPs so that by unethical means they can impress the search engine crawlers to grant them with a higher ranking in the SERPs. The websites that blatantly use these techniques don’t care about their niche or if they are actually providing any value to the customers. Black Hat SEO practices, when caught by the search engines, can put your website in jeopardy and ruin it to slithers. That’s why the experts of one of the leading Website Development Company in Delhi recommends all the websites out there to not let your website reputation be ruined by using the following shady Black Hat SEO Techniques.

Here Are Few Black Hat SEO Techniques

Cloaking: Cloaking in general terms means “hide, cover, or disguise something”. The implication of this word in seo isn’t much different. You are indeed hiding something but form the search engine bots. Cloaking is an unethical way of misleading search engines crawlers by showing them different content and showing entirely different content to the users. Google defines cloaking as

  • Serving a page of HTML text to search engines while showing a page of images or Flash to users.
  • Inserting text or keywords into a page only when the user agent requesting the page is a search engine, not a human visitor

Black Hat Cloaking

 

Keyword Stuffing: Well, this one seo practice is literally being used by half of the websites present over the net. It is an old and widely used seo practice to help webmaster to rank higher in the search engines. Keyword stuffing involves the unnecessary stuffing of the target keywords into the different sections of the website like <head>, <body>, content etc for any particular topic just to rank high in the SERPs. Just imagine how would it feel when you have to read a same word or phrase after every 5-6 words in every line frequently? You’ll get irritated, confused and annoyed because the content would not make any sense to you and you’ll eventually leave that part altogether. Don’t be surprised the readers will do the same.

Keyword Stuffing

Doorway or Gateway Pages: Doorway or Gateway Pages is another widely used Black Hat SEO practice or we can say an adaptive way of redirecting. Doorway or Gateway Pages are content-rich, poor quality duplicate pages designed to mislead search engine bots. They are generally multiple pages that are intended to be search engine landing pages but fall short in providing any value to the users. They are specifically designed for only the search engines to see so that users will only see the target page when they click on any of these pages.

Doorway or Gateway Pages

 

Hidden Text and Links:  Hidden Text and Links are those links and texts that only search engines can see so that they can rank the website accordingly, but they are not visible to the general users. Hidden text in seo language implies keeping the content of your website of the same color as the background and stuffing that part of content with extra links or keywords to rank higher in SERPs. With the content and the background of the same color it becomes impossible for the search engine crawlers to index that content.

Read Also: How To Take Your Mobile App’s User Retention Rate a Notch Up?

Duplicate Content: This one is quite prevalent among average doing websites since they are usually low in resources and thus go for the same content that is already published on other websites or rewrite the articles, blogs, press releases and other website content and post them on their websites. Duplicate content is one of the major reasons for site de-indexing and bad performance in keywords top ranking in SERPs.

Article Spinning: This one is quite similar to the one we have just discussed; the only difference is that duplicate content is a copy and paste technique, whereas in Article Spinning software is used to modify the articles so that only the words and sentences change but the meaning remains the same. The articles that are spun are often poorly written and do not provide any new information to the users. It’s an escape route for the websites who either don’t want to or don’t have the resources to write fresh content.

Bait-and-Switch: Bait-and-Switch is another unethical and shady SEO practice wherein the website completely changes the layout and content of the page once the user is directed to it. Bait-and-Switch is the action of advertising a product at an extremely low price, thus bating or luring customers into buying the product and substituting, “switching” inferior or more expensive goods at the time of the purchase. Bait-and-Switch is an unethical form of advertising, when found, the websites can be penalized or worse banned from the search engine results.

Also Read: What Type of Content Your Readers Want to See in 2018?

Cookie Stuffing:  Cookie Stuffing is a way of putting or stiffing cookies in someone else’s browser without letting them know. So when a visitor visits a website, the visitor’s website is bombarded with third party cookies which are entirely from a different website. If the visitor gets to the website the cookies of which has been placed and if they happen to purchase something from it, that is if they convert, the cookie stuffer will get a commission and a small part of the profit.

Link Buying or Exchange: We all know how important inbound, outbound and backlinks are for the ranking of the website since it is one of the major search engine ranking factors of the Google’s ranking algorithm. More websites link to your page means the more useful and informative your content to them is. But, unfortunately, link building has also been plagued by the gruesome intentions of seo guidelines violators. Nowadays websites have started buying bulk links or doing link exchanges to get a huge number of links to their website. Google was fast in detecting this malpractice and thus placed bots to detect if the source of the link is relevant to your website, if not, then get ready for the repercussions.

Private Blog Networks (PBN): Private Blog Networks (PBN) is a massive collection of highly reputed and authority websites all of which are under the absolute control of you and all of which link back to your money site. These PBNs are generally made of expired domains that boast great backlinks and therefore pass a high level of equity to your money site. PBNs are used for the purpose of manipulating the search engines. But Google has obviously started to take strict action against Private Blog Networks (PBN) with severe penalties and permanent bans.

Click-and-Bait: Click-and-Bait is an unethical practice of luring the customers into visiting a particular link by displaying sensational and eye-catching headlines that bounds visitors to visit that particular link to attract click-throughs and increase sharing of the content over the online social networks. These links forward the users to a page that requires payment, registration, or is one in a series of pages to help drive page views for the site. The click-and-bait links are often led by headlines such as “You won’t believe” or “What happened next will shock you,” just to spark the user’s curiosity into a click.

Read Also: Let’s Talk a Little About Cookies Stuffing

Meta Tag/Description Stuffing: Meta Tag or Description Stuffing is the unnecessary placement of target keywords and phrases to manipulate search engines into indexing your web pages for those keywords and phrases and thus rank your website high for them. Instead of doing any good Google’s bots will easily detect this small glitch and thus will further reprimand your website by pushing it further down the search engine results for such malpractice.

Well, we’ll give you time to process this 1st set of Black Hat SEO Techniques, for the other half stay tuned.

The boom in technology has led to the incorporation of various products of technology in business. With the various nooks of businesses taking a gradual flip everyday with the flipping customer needs and preferences, these tools have turned out to be highly acknowledged services to stay afloat in this highly challenging and competitive market.

Podcasts have emerged as a great marketing channel for businesses worldwide. Podcasting has cultivated and is still garnering an unparallel popularity as an effective lead generation marketing tool.

social media marketing report

 

What are Podcasts?

Podcasts are free audio files distributed over the internet for the listeners. You can download them for free and listen to them as you like and whenever you want. It is basically a radio station which circumvents around the topics you want to listen to. There are innumerable numbers of podcasts over the internet taking under their umbrella topics one can imagine.

There is not much that can differentiate podcasts from the normal radio programs. The only difference we can make out is that the podcast developers distribute the episodes of their program over the internet for everyone to listen rather than using a traditional radio station to publish them.

The benefits of podcasting as described by the experts of the most reputed company in Search Engine Marketing in Delhi, Web Solution Centre is given below.

Substitute to Video: One can never argue about the fact that video marketing is not only crucial but also essential for your business. However, not everyone falls under the league where they can afford to or are comfortable shooting videos. In that scenario, using video as a marketing channel can put a load on your entire marketing budget and can affect your business’s reputation considerably. This is where podcasts take the front seat.

Brand Exposure: Creating a compelling and valuable podcast for your brand allows you to bring into picture the area of expertise of your business, the services they are skilled in and the products they offer. Podcasts give companies the platform to show their interest and give expert opinion on certain topics and niches. With an experienced writer and a professional speaker, your business can create and publish podcast effectively while imparting knowledge to an entirely different customer base.

Improved Traffic Generation: Podcasts allow companies to spread their wings over a much larger and newer audience. They help in associating businesses with a wide range of audiences. Podcast listeners usually subscribe to the complete series and listen to them regularly. Your audience will listen to the series of podcasts you have broadcasted as long as the series continues. They may also recommend the podcasts to others who may be interested in them, increasing your reach considerably.

If you would like to add something to this, please feel free to drop your comments in the box below.

The need for a powerful online presence has been on a steady rise since the last few years. With every passing day, more and more organizations have been indulging in this practice. This is simply because all companies, big or small, realize that making their presence felt on the online platform, opens the doors to a world of opportunities. Listed below are a slew of benefits, which a company may reap by practicing smart online marketing techniques. For greater insight into the matter, one may contact a reliable web designing company in Delhi.

online marketing strategies

Wider Outreach

It allows the companies to reach out to the audience, irrespective of where they are located, of course, as long as they have an internet connection. This kind of outreach was unfathomable before the advent of the internet.

Deep-rooted understanding of customer habits

Another great benefit is that a complete record can be availed regarding customers, traffic, leads, conversions, sales, and much more. Whenever a customer buys anything online, the data collected can be analyzed and utilized in a number of ways. It can be used to figure out the demand and popularity of the products sold. It can also be used to carry out customer profiling and sending them promotional mails based on their buying habits.

Aids Online Selling

Considering the increasing number of online customers, organizations of all stripes are capitalizing on their online presence for selling their products. The more a customer gets to see a company’s name, more is the likelihood of him/her buying the product. Selling a product/service online requires much less resources than setting up an actual store. Further, by cutting out the intermediaries between the company and the customer, prices can also be brought down, thereby pushing more sales, and subsequently, increased revenue & profits. For more tips on this aspect, one may hire the services of a web designing company in Delhi.

Anyone who is interested to make the full utilization of this wonderful opportunity may contact Web Solution Centre, a highly experienced website designing company in Delhi. Here’s some information on 4 Online Marketing Mistakes to Avoid

Social media marketing does not mean being present across all networking sites. It is about providing relevant content, engaging & attracting customers, and then finally directing them towards the company’s products/services.

Social Media Marketing Delhi India

Listed below are 3 tips that are bound to bring success in social media marketing plans:

  1. Select The Right Platform

While devising the social media marketing strategy, it is first important to select the right platform to engage with the customers. One should conduct a research on which social media site does the target audience spend most of its time. Instagram, Pinterest, and Facebook turn out to be the best networks for end-customers, while LinkedIn and Twitter are the place to go for engaging with key executives of companies.

  1. Follow the right Content Strategy

There is no arguing that a social media plan primarily revolves around three aspects – content, audience building, and conversations. While adopting the content strategy, it is imperative to focus on delivering value. In other words, the content should be such that educates, inspires, solves problems, and answers queries. Experts suggest that 60% of the updates should pertain to the industry, 30% should focus on the company itself, and 10% should offer a direct call to action.

  1. Think Beyond Likes

While 10,000 likes on Facebook may provide the company with the social proof tag, however, it does not contribute anything in increasing the sales figures. One should bear in mind that the key is not to increase the number of likes, instead, it is to use the power of social media for converting a stranger into a dedicated fan of the company. This process should ideally start by defining the target customers. Next, efforts should be taken to engage them by following them on the chosen platform. Gradually, the company needs to work on garnering their trust by offering them useful content and interacting with them through meaningful conversations. Finally, the company needs to work towards enticing them to give the product/service a try. This is how sales and consequently revenues start coming in.

For more tips in this domain, one may consult Web Solution Centre, a top-notch SEO company in Delhi, which specializes in online marketing, search engine optimization, search engine marketing, pay per click marketing, and allied web services. Here’s some information on 4 Online Marketing Mistakes to Avoid.

Who doesn’t want to have a trendy website? It not only helps in attracting traffic, but also aids in generating conversions. The good news is that it is not always necessary to build a new site altogether. There are some design trends that infuse with the existing elements in a perfect manner. Below is an insight on some of the popular design techniques of the current year:

Seo  Company in Delhi

  1. Use of Two Colors

Although this technique has been in vogue for quite some time, but, now designers are opting for a color wash effect for a greater impact. This approach may be used in a variety of ways, such as, full-screen, background only, overlay on an image, and many more.

  1. Splitting the Screen into Two

A typical split screen design would feature two panels of the same size & shape, lying side by side. The advantage of using this style is that each side can offer different types of content. While undertaking this approach, one needs to ensure to keep the layout simple and minimalist, as this would help in making the content stand out. For splitting the screen, one may make use of color blocking.

  1. Extending the Type into Other Elements

Breaking out of the norm, the type is now extending into other elements. In this design, the text lies across an image. Of course, there are certain things to bear in mind, to avoid readability issues. Experts suggest that it is best to make use of white and black lettering, so that the text stands out from the background or the image it crosses. Further, it is also better to use simple typography. Care needs to be taken to use the right size of the content, so that it is easily readable on various screens & devices, and does not conceal the essential parts of the image.

Of course, there are several other trends that will dominate 2016. For more creative ideas, one may get in touch with Web Solution Centre, an eminent website designing & SEO company in Delhi. It possesses a vibrant team of professionals & designers, which specializes in rendering design as well as online marketing services, such as, SMO, SMM, SEM, PPC, and many more. Here are 3 Reasons Why it is Important to Have a Great Website.

Search Engine Optimization or SEO in short, implies a set of rules that websites follow to improve their search engine rankings. Irrespective of the industry, every business aims for the top spot in search engine results. However, only those can attain success in this aspect, whose websites have been properly optimized. For expert advice in this aspect, one may consult a reputed website designing company. In the present age of digital marketing, SEO has emerged as an important marketing tool, which one cannot afford to ignore.

seo approach wsc

 

Here are 3 reasons why it is so essential to adopt the SEO approach:

  1. Improves Branding and Outreach

branding outreach

Since the last few years, people have been highly dependent on the search engine results for finding products and services. Statistics reveal that they usually do not look beyond the first page of these results. By conducting a proper SEO, one can reach out to a large number of customers. Moreover, people tend to trust the companies that are shown among the top 5 results. This helps in gaining customer confidence as well as improving the brand image.

  1. Unmatched ROI in Advertising

roi advertising delhi

SEO is in its heart an advertising strategy. However, unlike traditional advertising, this activity is passive, and thus helps the business to reach out to customers, when they are looking for a similar product or service. With this approach, one doesn’t need to convince them to buy the product, but only requires proving that it is the best in the market. In fact, it helps to convert more customers at a lower cost as compared to traditional advertising. For more tips in this domain, one may get in touch with Web Solution Centre, one of the best website designing company Delhi.

  1. Deriving Insight into Customer Details & Preferences

An optimized website attracts more visitors. Google Analytics tracks this traffic to provide an insight on the details of customers, such as, geographic location, language, online behavior, when they visited the site, what item they searched for, what product they seemed interested in, and much more. This information is extremely valuable for improving the services and customer experience.

Of course, there are several other reasons why one should adopt this technique. For best results, one may avail the services of a reputed SEO company in Delhi. Here are some Tips for Creating a Website for Achieving High Conversions.

New Delhi teems with thousands of website designing companies. Being India’s capital, this is expected when you consider the fact that India is the second most populous country on earth. Hence business in its capital must obviously be booming. When there are so many companies to choose from, it becomes a bit difficult to put a finger on the right website development company Delhi that can be trusted to meet your business website needs. Here are five tips that will help you identify a company that is most suitable to develop a terrific website for you.

Do A Portfolio Appraisal Of The Company

website portfolio india

You need to go through the shortlisted web development companies’ portfolios and do a portfolio evaluation for each of them at least twice. While at it your objective should be, to evaluate for two things: diversity and design.

Any web Development Company’s ability to deliver good designs is always directly related to its portfolio diversity. The higher the number of divisions a web company’s portfolio is spread across, the better the experience it has in terms of dealing with the challenges that come with designing and developing new websites.

As for the portfolio design of a web designing company, you should have some standard in mind that will help you in your evaluation. Some of the aspects you should consider include:

  • Design uniqueness
  • Modernity
  • Noticeable scope of web expansion/alteration
  • Ease of navigation or user-friendliness and
  • The general feel and look

Go through client Testimonials

website designing company testimonials

Any genuinely appreciated website development company will have many positive and sincere testimonials from its clients. You can easily judge from the testimonials, whether the company delivers on its job or not. Most genuine testimonials will be more specific rather than generic, and are usually more dependable for those who want proof of the efficiency of the company.

Check out the company’s experience

company experience websolutioncentre.com

The experience of a web designing company is based on the number of clients it has served and for how long it has been around. You will be able to go with the kind of experience you are looking for depending on the kind of work you envision on your website.

Consult widely

consult widely choose website development company

 

Talk to two or even more companies you have shortlisted about your website design. This will help you to make a well informed decision when you finally settle on one of them. It would be helpful if you have clear goals on web development, written somewhere for quick reference.

Get more than two quotes from different companies

quotations various companies

This will be very helpful in doing your comparative analysis of the various companies that you will consider. This will also help you in approximating the total costs that you will have to incur during the whole web development process.

Putting into careful consideration the above 5 simple tips might help you to craft a winning website designing company Delhi, which will immediately start attracting clients to your business new business.

There is no denying that Facebook and Twitter are the major players in social media. Both the sites offer a multitude of options for promoting one’s products and services.

Listed below are three effective ways of utilizing these sites for advertising a business:

3 Great Ways of Advertising through Social Media

 

  1. Option of boosting the post

boost your post through facebook

On Facebook, situated on the bottom right hand corner of each post is a ‘Boost your Post’ option. Clicking on this tab enables the company to increase engagement with other users. The post will be available on the top in the newsfeed of others so that they can comment, like, or share the content. The newsfeed of any user shows numerous posts written by their friends. Amidst the hoard of photographs and content, one may miss or ignore a particular post. This service ensures that the content reaches out to a larger audience. For more tips in this domain, one may get in touch with Web Solution Centre, a SEO company in Delhi, which specializes in social media and online marketing.

  1. Promotion of a Page

promote page facebook

One may create a Facebook page on the site for display of products, services, and allied information. In order to increase likes for this page, an enterprise may make use of the ‘Promote Page’ button which is available on the left-hand side of the page. This contributes to the growth of the community and enables the company to interact with new customers. For expert advice on creating a page, one may consider hiring the services of one of the best website designing company Delhi. Here is an insight on The Importance of Creating a Facebook Page for Your Business.

  1. Website Clicks

Twitter cards

With the use of Twitter Cards, one can include website URLs and other media such as videos, photos, and more. Facebook also allows users to send a custom URL of the home page or contact page of their website. These tricks help in increasing website clicks, attracting traffic, and subsequent conversions.

By taking assistance from a web designing company in Delhi, one can make use of social media for advertising and promotion purposes.