Category Archives: Seo

For improving the ranking you will have to implement some Search Engine Optimization basic techniques and tricks. A website which doesn’t appears in the search listing is worthless. These SEO tips will surely help to improve the web design hence the rankings will increase too.

Here Are Some SEO TIPS FOR IMPROVING WEB DESIGN

  1. URL should be search friendly

The best URLs have keywords in it. Try to use all required keywords in the URL but don’t make it lengthy. Make it in such a way that it describes about the content. This small search engine optimization trick can help you to achieve great position in the rankings.

  1. Use Heading Tags Wisely

HTML Headings are very useful for improving web design. If you use them wisely then chances are there that your ranking will increase as well as the web design. Use them to display the topic hierarchy,<H1> for the main topic and further for other subtopics.

  1. Don’t ignore the Image Alt attributes

There are most of the peoples who ignore the image Alt attributes space vacant. For a better web design and rankings fill this place with essential keywords. It would help your content to earn more views.

Also ReadThe On-page and Off-page Search Engine Optimization in Delhi

  1. Externalization of Scripts

This is a magical search engine optimization trick for the betterment of web design. Externalization of scripts means putting the web design programming scripts out of the website’s main HTML script. Keep the CSS, JavaScript etc, codes outside the main HTML document because the search engine at first views the website through the main document so excluding additional line can be useful.

  1. Search Engine friendly content

Websites with very little content struggle to take the top positions. Web spiders or crawlers go through the website’s content so it is advised to decide the content length properly as we know content is the life of a website.

While we have computers and the internet in our lives, we are experiencing a sea change in how the businesses are conducted and how they are marketed to the world. One of the ways to promote businesses that emerged with the progression of internet and web world is digital marketing. This is what is catching up today and helping people to make greater profits while running their businesses on the web. A larger chunk of consumer base across the globe is buying products and services online. Thus it makes even better sense to put more efforts into digital marketing and Search Engine Optimization in Delhi to make one visible and escalate businesses.

 

To a layman, the term Digital Marketing still may sound vague. Here, we have tried to bring a little better insight into the subject and how it is important for you if you wish to improve your business numbers.

 

How is digital marketing defined?

 

Each and every business demands advertising to garner good sales. Products and services of a company are marketed and advertised through various mediums to make them reach far and wide and make good sales. In olden times, print, radio and TV commercials were quite popular for advertising the businesses. They still are, but in this segment of advertising another concept has been added which is primarily based on advertising the business on the web using digital technology; hence the name digital marketing.

 

Digital marketing campaigns are specifically designed to cater to the consumer base available at web world through computers, mobile phones and other hand-held devices. It is a series of marketing activities that make the website or other web presences of a business visible on search engines and help them to sell their products and services. One of these activities is search engine optimization in Delhi for Delhi based businesses who wish to reach out to their customers beyond geographical boundaries.

 

How does digital marketing serve good for businesses?

 

First and foremost benefit of Digital Marketing is that it extends the reach of business beyond the geographical area and let people know about it through the website, social media pages and blog pages. This is the best way one can reach out to their prospective customers and achieve sales goals faster than any other advertising medium.

 

Also ReadThe On-page and Off-page Search Engine Optimization in Delhi

 

Since almost everyone these days is buying products online, it is sensible to market them on digital mediums and help people identify the goodness of your products instantly.

 

A well crafted digital campaign that comprises search engine optimization in Delhi can be launched anywhere and yet it reaches people who are not even in the same area but can order online.

 

The effective digital marketing campaigns have helped people to boost their businesses in no time and make far better profits that they never thought of.

 

If you are looking to get digital marketing services or looking for search engine optimization in Delhi, you may reach out to www.websolutioncentre.com and get the best for your business.

The Seo doyens of a notable Web Designing Company in Delhi in this blog would like to take the journey they have started in the Destructive Black Hat SEO Techniques to Avoid in 2018 Part I forward by explaining what other seo practices can put your site at Google’s bad list.

Every seo practitioner these days are well aware of the Google’s policies they need to follow to survive in the online world. Policies and norms have been set by various search engines to provide a useful, informative and relevant data as well as an environment to the users and ensure the optimum quality of user experience. Securing a higher rank in the SERPs requires fighting head to head with the ever dynamic and current SEO trends and being consistent with the approach to adapt to any new search algorithm update.

On the flip side, there are fellas who try to defy the general disciplines of SEO by fooling search engines and manipulating search algorithms by bringing organic traffic to their websites without paying any heed to the rules. The use of seo practices that do not live up to the standards of Google Webmaster Guidelines is known as Black Hat SEO Practices. Half of such practices we have already discussed in our previous blog, the other half we’ll discuss today.

 

Few More Popular Black Hat SEO Techniques 

 

Cybersquatting/ Domain Squatting: Cyber and domain are two words that every individual who’s been part of this industry are familiar with. As of Squatting, it is the unlawful and forced occupying of an abandoned or vacant piece of land or a building, not commercial, that the squatter does not have any right over, does not own, rent or carry any official permission to use. Similarly, Cybersquatting aka, Domain Squatting is the unlawful registration of General top-level domains (gTLDs) of someone else’s trademark or business for the sole purpose of getting financial benefits. The gTLDs that are similar to the copyrighted or trademarked names, words or phrases are safeguarded under the Uniform Domain-Name Resolution Policy (UDRP) that means the owner of the trademark and copyright have the full right over the domains registered in bad faith.

Black Hat SEO Techniques to Avoid in 2018

Google Bombing: If you can’t take yourself up, take your competitors down. Yes, this is what best describes the next Black Hat Seo Practice. Google bombing is the practice of taking your competitor’s search rankings down by manipulating their search results. This includes setting up negative pages, forums, leaving negative reviews or setting negative media campaigns in order to generate user-created web pages to redefine or recontextualize a particular keyword. Media campaigns are put in place to boost the popularity of certain terms and phrases especially the negative ones. Google bombing do make the websites rank higher in the SERPs but for irrelevant, unrelated or off-topic search terms by linking them to these negative pages or media campaigns.

Read AlsoLet’s Talk a Little About Cookies Stuffing

Google Bombing

Mirror Sites: Creating mirror sites can be described as the act of copying a substantial amount of content from another website or creating a website with the same content that is there on your main website to increase its ranking. This is similar to duplicating content from your website or any other website. People who undertake this Black Hat Seo Technique usually tries to cover this act by stating that they are using it to overcome DDoS (Distributed Denial of Service) attacks.

Mirror Sites

Parasite Hosting: Parasite hosting is another Black Hat Seo Technique wherein hackers host a website on another individual’s computer or server for SEO purposes. This is considered an unethical way of gaining access to someone else’s website by generating a webpage on it and stuffing it with lots of keywords and backlinks that point back to the commercial page. Hackers do that so that they can gain access and take advantage of highly respected and authoritative domains with a high page ranking. This way that website would receive high organic traffic and money for their website.

Parasite Hosting

Comment Spamming: Certain websites leave their comments section open for the blogs, videos and more to receive tips and suggestions from the general public all across the web. Comments carry very useful, informative and relevant content and thus play an important in search engine rankings, that’s why search engines keep a close check on them. Since comments are monitored by the search engines for ranking purposes, the seo rule breakers put advertisements and target keywords in comments. Google looks after this Black Hat Seo practice by penalizing the websites that have an unnatural amount of spammy links from comments.

Comment Spamming

Scraper Sites: Scraper sites copy content from other websites and present them as their own. Scraper websites copy relevant and valuable content from high authority websites and republish it on their own. The web or content scraping can be either done manually through simple copy and paste or through automated software tools knows as content scrappers.  Using scraped content for legitimate purposes is a different ball game, but creating websites with scraped content, which are known as scraped sites, is unethical, since all the public domain website content is protected by copyright law, so publishing it as your own is a fraudulent practice.

Also ReadWhy opt for the services of a professional website developer?

Pingback Spam: A pingback is one of four types of linkback methods wherein an automatic request is sent to the Web Author whenever when a link has been created to a person’s blog post from an external website so that a reciprocal link to the website can be created. Though Pingbacks is a great way to know when another website link to your website’s blog post, seo spammers have found a way to misuse this method, turning it into a Black Hat Seo Practice. In case you have set up automatic pingbacks on your blogs, any website that links to you will also get a reciprocal link back to their website right on your blog post, irrespective of how spammy it is. These low key and spammy links will eventually hurt the reputation and integrity of your own blog posts in Google’s and other search engine’s eyes.

To sum up everything we have explained and narrated in these two blog posts, we would just like to say that using these unethical and irrelevant seo practices would only give you instant results in the short-term, for the long term you are only risking your website by getting it penalized and banned from Google search results. So play fair and win fair.

 

 

The Seo doyens of a notable digital agency in Search Engine Optimization in Delhi know how important search engine optimization is for most of the online businesses. We mean who doesn’t want to get that front row seat of online visibility and be noticed by the users first? Who doesn’t want to get recommended by the popular search engines itself- no let us correct, who don’t want to get recommended by the most popular search engine Google?  Every website does, well most of them and this need for supreme visibility make the website owners and their corresponding seo pundits partake in shady and unethical seo practices that fall short of meeting the Google guidelines. These unethical practices revolving around the ever dynamic world of seo are collectively known as Black Hat SEO Techniques.

Black Hat SEO is a substandard and unethical practice involving the improvement of your website ranking on SERPS by unapproved means that violate the general guidelines of Google’s ranking criteria by manipulating the search engine and misguiding it about your website. These Black Hat SEO practices may reap you desired benefits in the short term, but the long term implications of employing such techniques can be severed including the penalization and permanent ban by Google.

The Black Hat SEO practices are employed by various websites who are not doing well in SERPs so that by unethical means they can impress the search engine crawlers to grant them with a higher ranking in the SERPs. The websites that blatantly use these techniques don’t care about their niche or if they are actually providing any value to the customers. Black Hat SEO practices, when caught by the search engines, can put your website in jeopardy and ruin it to slithers. That’s why the experts of one of the leading Website Development Company in Delhi recommends all the websites out there to not let your website reputation be ruined by using the following shady Black Hat SEO Techniques.

Here Are Few Black Hat SEO Techniques

Cloaking: Cloaking in general terms means “hide, cover, or disguise something”. The implication of this word in seo isn’t much different. You are indeed hiding something but form the search engine bots. Cloaking is an unethical way of misleading search engines crawlers by showing them different content and showing entirely different content to the users. Google defines cloaking as

  • Serving a page of HTML text to search engines while showing a page of images or Flash to users.
  • Inserting text or keywords into a page only when the user agent requesting the page is a search engine, not a human visitor

Black Hat Cloaking

 

Keyword Stuffing: Well, this one seo practice is literally being used by half of the websites present over the net. It is an old and widely used seo practice to help webmaster to rank higher in the search engines. Keyword stuffing involves the unnecessary stuffing of the target keywords into the different sections of the website like <head>, <body>, content etc for any particular topic just to rank high in the SERPs. Just imagine how would it feel when you have to read a same word or phrase after every 5-6 words in every line frequently? You’ll get irritated, confused and annoyed because the content would not make any sense to you and you’ll eventually leave that part altogether. Don’t be surprised the readers will do the same.

Keyword Stuffing

Doorway or Gateway Pages: Doorway or Gateway Pages is another widely used Black Hat SEO practice or we can say an adaptive way of redirecting. Doorway or Gateway Pages are content-rich, poor quality duplicate pages designed to mislead search engine bots. They are generally multiple pages that are intended to be search engine landing pages but fall short in providing any value to the users. They are specifically designed for only the search engines to see so that users will only see the target page when they click on any of these pages.

Doorway or Gateway Pages

 

Hidden Text and Links:  Hidden Text and Links are those links and texts that only search engines can see so that they can rank the website accordingly, but they are not visible to the general users. Hidden text in seo language implies keeping the content of your website of the same color as the background and stuffing that part of content with extra links or keywords to rank higher in SERPs. With the content and the background of the same color it becomes impossible for the search engine crawlers to index that content.

Read Also: How To Take Your Mobile App’s User Retention Rate a Notch Up?

Duplicate Content: This one is quite prevalent among average doing websites since they are usually low in resources and thus go for the same content that is already published on other websites or rewrite the articles, blogs, press releases and other website content and post them on their websites. Duplicate content is one of the major reasons for site de-indexing and bad performance in keywords top ranking in SERPs.

Article Spinning: This one is quite similar to the one we have just discussed; the only difference is that duplicate content is a copy and paste technique, whereas in Article Spinning software is used to modify the articles so that only the words and sentences change but the meaning remains the same. The articles that are spun are often poorly written and do not provide any new information to the users. It’s an escape route for the websites who either don’t want to or don’t have the resources to write fresh content.

Bait-and-Switch: Bait-and-Switch is another unethical and shady SEO practice wherein the website completely changes the layout and content of the page once the user is directed to it. Bait-and-Switch is the action of advertising a product at an extremely low price, thus bating or luring customers into buying the product and substituting, “switching” inferior or more expensive goods at the time of the purchase. Bait-and-Switch is an unethical form of advertising, when found, the websites can be penalized or worse banned from the search engine results.

Also Read: What Type of Content Your Readers Want to See in 2018?

Cookie Stuffing:  Cookie Stuffing is a way of putting or stiffing cookies in someone else’s browser without letting them know. So when a visitor visits a website, the visitor’s website is bombarded with third party cookies which are entirely from a different website. If the visitor gets to the website the cookies of which has been placed and if they happen to purchase something from it, that is if they convert, the cookie stuffer will get a commission and a small part of the profit.

Link Buying or Exchange: We all know how important inbound, outbound and backlinks are for the ranking of the website since it is one of the major search engine ranking factors of the Google’s ranking algorithm. More websites link to your page means the more useful and informative your content to them is. But, unfortunately, link building has also been plagued by the gruesome intentions of seo guidelines violators. Nowadays websites have started buying bulk links or doing link exchanges to get a huge number of links to their website. Google was fast in detecting this malpractice and thus placed bots to detect if the source of the link is relevant to your website, if not, then get ready for the repercussions.

Private Blog Networks (PBN): Private Blog Networks (PBN) is a massive collection of highly reputed and authority websites all of which are under the absolute control of you and all of which link back to your money site. These PBNs are generally made of expired domains that boast great backlinks and therefore pass a high level of equity to your money site. PBNs are used for the purpose of manipulating the search engines. But Google has obviously started to take strict action against Private Blog Networks (PBN) with severe penalties and permanent bans.

Click-and-Bait: Click-and-Bait is an unethical practice of luring the customers into visiting a particular link by displaying sensational and eye-catching headlines that bounds visitors to visit that particular link to attract click-throughs and increase sharing of the content over the online social networks. These links forward the users to a page that requires payment, registration, or is one in a series of pages to help drive page views for the site. The click-and-bait links are often led by headlines such as “You won’t believe” or “What happened next will shock you,” just to spark the user’s curiosity into a click.

Read Also: Let’s Talk a Little About Cookies Stuffing

Meta Tag/Description Stuffing: Meta Tag or Description Stuffing is the unnecessary placement of target keywords and phrases to manipulate search engines into indexing your web pages for those keywords and phrases and thus rank your website high for them. Instead of doing any good Google’s bots will easily detect this small glitch and thus will further reprimand your website by pushing it further down the search engine results for such malpractice.

Well, we’ll give you time to process this 1st set of Black Hat SEO Techniques, for the other half stay tuned.

The android apps experts of a leading Website Development Company in Delhi say that you all agree with us on this that Google Play Store is literally a galaxy of applications and software.  Though from far, the number of apps the store boasts is staggering and it’s really hard to tell which ones are phenomenal, which ones are mediocre and which one are a sheer waste of time and MBs or KBs maybe. But when you evaluate and compare each one of those in terms of usability, functionality, features, and quality, you’ll come across stark differences between them. With over 3.5 million apps plastered across the store, it is really hard to guess which ones to go for.

To remedy this, a leading firm in Search Engine Optimization in Delhi has put together a list of top 10 Android Apps in 2018 that are too good for their own good.

#1

Express VPN: We know the dangers of browsing on shady public Wi-Fis, we all do, but there is hardly anything we do about it unless of course, we finally see the ramification of it with our personal data and confidential information being hacked or threatened to be sold. So, if you don’t want to put your Android device in danger by recklessly browsing on sketchy public Wifi, you need to secure your mobile device with a solid VPN pin. Express VPN is a great app that provides an SSL-secured network with 256-bit encryption and unlimited bandwidth.

#2

1Weather: Human beings, in general, have this habit of staying up-to-date with the weather at all times and sometimes this habit stretches from being updated for second-to-second weather forecast to literally a month. 1Weather is the best weather forecast app you’ll find on Google Play Store with a simple, paginated design that tells the current weather along with a forecast for up to 12 weeks, a radar so you’ll know when the storm is approaching, serve weather notifications and a set of lightly customizable widgets.

#3

Google Opinion Rewards: Well you know, while some of the Android apps on Play Store are free, there are few intriguing and highly functional mobile apps that require you to pay few bucks to get them installed. Google Opinion Rewards is great for those who don’t want to shed a single penny form their pockets to buy these apps. The Apps wants you to fill in few surveys, and upon successful completion, you’ll be rewarded few reward points that you can spend in the store. This I must say is an app everyone should go for.

#4

Gboard- the Google Keyboard: Google is indeed a master of apps and software. They just hit the bull’s-eye with everything they come up with. Gboard is another example of this. This literally has everything a standard keyword should boast which includes Glide typing, the famous voice search and know what, Google search is built right into it, that means you can search anything, anywhere, then and there without leaving the chat. Want to send in a GIF, but don’t want to leave the chat? Send a Google GIF right away, problem solved!

#5

Google Drive Suite: Google has hijacked our list of top 10 Android Apps and I think they rightly deserve this attention. Another Android app which is indeed worth downloading is the Google Drive Suite. Google drive is an exceptional cloud storage solution where users are given permanent 15GB free for signing up; if you want to expand your storage space then you need to pay for that. The nail on the head is the plethora of other features that come with the suite including Google Docs, Google Sheets, Google Slides, Google Photos, Gmail, Google Calendar, and Google Keep. You literally have app for everything that might make your life and work life easier.

#6

Google Maps: Google makes sure you can travel and explore any part of the world with utmost ease and comfort that’s why they have devised an app which is a saving grace for people who are either bad with routes or are a complete stranger in a new city or a country. Apart from the obvious navigation facility, the app also provides a user with the access to places of interest, traffic data, and directions to things like rest stops or gas stations and now they are also providing offline map facility.

#7

Solid Explorer File Management: A paid Android app but definitely a must-have for those who keep their phones stocked to the brim. Organizing your phone without a file manager installed is likely shooting arrows in the dark. Answer this simple question; have you ever come across an Android phone which has a seamless way of navigating the areas of a phone? No, I don’t think so. So, this is where Solid Explorer steps in. It makes you move around your files a lot easier and clearing up those wasted mbs, along with the linkage to cloud storage systems to help you switch your files back and forth and also a security feature where you can lock your phone with a fingerprint.

#8

Datally: One must pay close attention to a new app being launched by Google because the company always does things for a reason and purpose. Datally is an extraordinary app that helps you monitor how much mobile data you have consumed on a particular day and hence device ways to minimize it. The apps show you how much data your apps are consuming and the “Manage Date” feature help you look at apps which are drinking maximum mobile data. Another feature which is the enable “Data Saver” will connect you to a VPN that will restrict certain apps from using your mobile data.

#9

LastPass: We know how well we are in memorizing our phone, social accounts or other security-related passwords. To help secure the passwords we change every few months, just because we can’t memorize them, LastPass is an Android App everyone should have. LastPass helps users manage and safeguard their important login credentials in a safe and secure way. This password manager also helps users generate impossible passwords for your accounts that are absolutely unhackable and this all is secured with the help of a master password.

#10

Pocket Casts: For the podcast lovers sometimes it becomes difficult to download that one podcast app that is worth your phone mbs. Pocket casts should be the one and the only app for the podcast lovers. The app allows you to download and stream multiple podcasts with both audio-only and video podcast support. It comes with two basic themes-light and dark, a sign-in feature so you can sync your podcasts across devices, and a pretty decent recommendations function.

The SEO experts of a proclaimed digital agency in Pay per Click Marketing in Delhi, Web Solution Centre believe that query parameters can be a real pain for the website owners. I don’t know how many have you noticed this, but let’s just take a guess and say that most of you might have noticed this. WHAT? Have you ever visited a website before, and came across a weird thing in the address bar that the URL you have typed in www.abdce.com has transformed into something very long, extended, mixed and complex, laced with numeric values, words and phrases, question marks and equal to signs? Yes, then you are seeing the URL filled with query parameters, which can be pretty complicated to read and understand.

Query parameters or query strings transforms an ordinary and easy to understand URL into something really complicated, more like a never-ending query string of characters. It is to be believed that these query parameters are usually added to the URL when you visit a specific page of a website, explore the deep nooks of a website or when you visit a website through a specific campaign.

Query String Example:

http://www.websolutioncentre.com/?pagetitle=nextsteps&code=a123&x=a009

What is complicated is the “?pagetitle=nextsteps&code=a123&x=a009” part.

Let’s break down this URL so that you can understand it better.

Let’s dissect it.

E.g., https://www.websolutioncentre.com/?pagetitle=nextsteps&code=a123&x=a009

There is a lot going on in this URL, and you can see lots of numeric values, question marks and equal to signs.

https: This is the first part of the URL which is, of course, the protocol. There is a list of other protocols that you might see in other website URLs, ftp://, https://, git://, webcal://, and gopher://, etc.

www: This is the subdomain which comes after the protocol. You can choose a subdomain of your liking and the list is endless. But just to make you understand here are few examples, www., secure., www2., mail., blog., webmail., etc. But, it is completely OK if you choose not to have a subdomain and there are lots of websites on the internet that choose not to have a subdomain.

websolutioncentre: This is the host or the domain name. Now you can put anything after the domain name, which largely depends on the configuration of the server configured to respond to the URL. There are lots of domain registrars on the Internet from which you can buy domain names like GoDaddy, 1&1, Bluehost, SiteBuilder.com etc. Domain names often end in .com, .org, .net, .info, etc.

?pagetitle=nextsteps&code=a123&x=a009: Now this is the query string. You can recognize a query string with its complex formation and it always starts with a question mark.

This URL contains three parameters in it: pagetitle, code, and x.

Now each parameter will have a corresponding value indicated by the equal to (=) sign, in this case, it is nextsteps, a123 and a009.

The multiple parameters are always separated with ampersands “&

Here is the consolidated list of the three query parameters and their corresponding values.

  1. pagetitle=nextsteps
  2. code=a123
  3. x=a009

My name is Harneet Kaur Anand and I work for a digital agency in Delhi, Web Solution Centre as a content writer. I write articles on different industries including, Website Designing and Development, UX, UI, Video Marketing, Ecommerce, FMCG, Automobiles and many more. I write articles with the sole purpose of providing as much information as I can on a topic you are looking for.

The SEO experts of one of the leading Website Designing Company Delhi say that it is quintessential for a business to operate within the realms of the competitive industry environment. It is hard but true that businesses do not function alone and fight alone. Having a detailed analysis of an organization’s counterparts helps them to dig in deep into competitor’s weakness, the threats they pose to the enterprise and opportunities we have over those competitors.

All the website owners are privy to analyzing information on how their website is performing in terms of the number of visitors, bounce rate, customer demographics and conversion rate, but you can’t just roam around the boundaries of your website for long, you need to open up a bit and look outwards too.

That’s where Competitive Intelligence Analysis steps in.

What is Competitive Intelligence?

Competitive Intelligence is an efficacious and compelling process of accumulating and analyzing effective and actionable information regarding the company’s competitors and the marketplace in which we are functioning to form a constructive strategy. This process allows a business organization to know everything there is to fetch about the highly competitive market which is outside the comforts of our own organization so you can structure effective strategies and methods on how you can run it. Following the general rules of structuring a business model, a competitive analysis must be done at very early stages of business development and very quickly, effectively, principally and compassionately and must take into consideration both published and unpublished sources.  This technique can only prove to be successful when a business has a detailed and thorough understanding of the marketplace it is working in so that they can easily anticipate and accordingly respond to threats and challenges before they arise.

For Online Business Owners, these are few Competitive Intelligence Best Practices.

Share of Visits as per Industry Benchmark: The most effective way of determining where you stand in your industry or among a particular set of competitors is to straight out benchmark yourself for overall website visits. This will help you to find out who the big shots in your segment are and whether you are the one dominating the rest or they are the ones with the victory flag.

“Upstream and Downstream” Visits against Competition: The upstream and downstream reporting helps your business to form an opinion what the behavior, intent, and mindsets of the visitors, who are visiting your website. Your web analytics tools report will also give you insights on which all sites the visitors have roamed before they come to your website. The “upstream” sites for your competitors will bestow upon you information regarding who all those competitors are who are doing business with other organizations that you are not.” Downstreaming” on the other hand helps in determining where the visitors are going after visiting your website.

Share of Search:  Search engines are providing an innumerable number of visitors to various websites. The organic search traffic has a huge say in the world of search engine optimization, as these searches are more focused, which contains visitor’s intention of accomplishing their research and purchasing goals. The share of traffic report is a great way of determining how much traffic you are getting from the major search engines as compared to your competitors.

The SEO experts of a leading Web Designing Company in Delhi in this blog would like to help you understand how you can take cues from Google Analytics to kick-start your journey to more data-informed content.

If you are creating all the content in-house that goes on to your website as that of the website of your clients than it is consequential that the data directs your decision. Why? How you’ll be able to structure content that is not within the realms of what your consumer wants? Being devoid of the information of what consumers are after and the type of information they want to see can lead to a time and money-induced risk of developing content that doesn’t meet your audience’s needs. This might get you so far but it will not help capture your audience’s attention for long.

Google Analytics is a treasure of information for site owners, making it an effective and most valuable tool for content curators and creators to build their content strategy. Now, how will you contemplate which data points are valuable for your content marketing strategy and how can you use Google Analytics to your website’s advantage?

Determine what people would like to see: Going by the study carried out by Content Marketing Institute, only 20% of your website traffic caches the eye of the majority of the audience and these are the content pages that most likely rank higher on the Google SERP, are often shared, referenced by renowned writers and recommended by the audience. With the help of Google Analytics Behavior Report, you can assimilate what those topics are.

To determine your website’s most popular posts

  1. Go to the Behavior > Site Content > All Pages Tab
  2. Filter the results to show only blog posts
  3. Segregate visits by unique page views

Web Design Services

Find out most popular content types: Determining the most popular content on your website is a great way to keep your audience engaged by publishing content of the similar type, but knowing the content types, categories, or tags that engaged the audience most will take you one step ahead.

Google Analytics in its special Content Grouping option enables you to fuse relevant categories based on format, category, and tag or on the basis of a particular campaign you are running, it then shows the aggregated data for the whole group and also the individual URLs it contains.

 Content Marketing Strategy with Google Analytics

See which posts converts the best: Though most of the time the content on your website is used particularly to educate and provide information to the audience, there are often times when certain content also want them to take certain actions like signing up for a newsletter, download pdf, catalogs, clicking on the product link, playing a video and so on. Incorporating call to action buttons and links within can be definitely be useful but first, you need to know which of your content posts are optimally converting. In order to accomplish this, you need to set up certain specific goals in Google Analytics.

Navigate to the Conversions > Goals and check the performance of each page.

Let’s get it completely straight, there is no denying the fact that user experience is irrevocably the most important element of website designing. It is the quintessential factor that helps you garner customers and stay afloat in this highly competitive market. When visitors can’t seem to easily navigate and explore your website that is when you let go off a large chunk of customers, lose a good search engine ranking and eventually a positive ROI. So, the main factor that you must consider before you decide on building a responsive brand website is without an iota of a doubt should be an easy-to-use and exceptional user interface.

User Experience Design Trends

The experts of a highly acclaimed and approached company that masters the art of delivering Online Marketing in Delhi have chalked down some user experience design trends that will help you formulate UX strategies for 2018.

Content-Oriented Experiences: With major developments in web design trends that point straight towards minimal and flat design, the most important factor should rather be the focal point of a website, will now be under the radar of the visitor attention- CONTENT. When we talk about Content-Oriented experiences, we are referring to how content in the future will shape the structure of websites or in simpler terms, design. A content-centered design should not be restricted only to visual part of the design; the content on its own should be valuable and effective enough to attract customer attention.

Effective Personalized User Experience: Personalization these days has a lot of say even in the world of user experience. No matter how you are getting down to it, an email based on previous website interactions or text messages sent based on the geographical location of the visitor.  With this little bite the customers in the future will definitely hope for a happy meal when it comes to UX design personalization. Users these days are already in the chatbots induced coma. But, we can see, in the light of 2018 is the oncoming of hybrid conversational interfaces that combine NLP with graphical UI elements like images, videos, buttons, and menus.

Cloud-based Apps: Though we have seen how cloud-based apps have evolved in 2017, 2018 will continue to see the rise of these cloud-based applications. With advanced web technologies gracing mobile apps, it is necessary to have a larger storage space for these apps, which ultimately requires cloud-based storage. In case you are building apps that are connected to cloud, it is essential to consider a factor that demands the app should also be linked to Internet-of-Things.

Let us know, what you think will rule the world of user experience in 2018.

This blog is curated by the experts of an award-winning Website Designing Company who just like you have also witnessed a change in Google’s snippets and Meta descriptions.

With a New Year comes a major update by the most popular search engine-Google. Recently, Google has stretched the Meta description and rich snippets length. Yes, it’s no more restricted to the annoying 155 characters, or even 160 characters limit.

Well, it’s happy news for the search engine optimization experts all around the globe.

How can it not be?

Increased Meta description length means more space for brands to gush about their website, blogs and articles and truth be told, to stuff target keywords. It’s true!

What’s more?

The digital marketers whose Meta descriptions have never seen the light of search engine result pages will also witness an improved online presence in the SERPS. How? That’s because Google has oh so graciously increased the length of rich snippets as well. Woala!

Google’s in its official statement has released this major change.” We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.”

That’s super-duper news for every single marketer and content creator who can’t work within the confines of a 150 character Meta description. Well, come on, its too short!

Danny Sullivan of Google has also confirmed this latest titbit by tweeting, “Yes. It’s not your imagination. Our snippets on Google have gotten slightly longer. And agree with @rustybrick — don’t go expanding your Meta description tags. It’s more a dynamic process.”

Here is a proof highlighting the description snippet of a Google search result:

meta desc length

 

But have you noticed what Danny said in the end, “It’s more a dynamic process” which is absolutely true? The rich snippets you see below the blue clickable links are often generated based on the user query and the combined content found in both the Meta description as well as the content of a particular web page. So, if Google is planning to display longer snippets then they’ll probably take that content from the page.