Category Archives: Seo

Improve-Your-Content-Marketing-Strategy-with-Google-Analytics1

How You Can Improve Your Content Marketing Strategy with Google Analytics

The SEO experts of a leading Web Designing Company in Delhi in this blog would like to help you understand how you can take cues from Google Analytics to kick-start your journey to more data-informed content.

If you are creating all the content in-house that goes on to your website as that of the website of your clients than it is consequential that the data directs your decision. Why? How you’ll be able to structure content that is not within the realms of what your consumer wants? Being devoid of the information of what consumers are after and the type of information they want to see can lead to a time and money-induced risk of developing content that doesn’t meet your audience’s needs. This might get you so far but it will not help capture your audience’s attention for long.

Google Analytics is a treasure of information for site owners, making it an effective and most valuable tool for content curators and creators to build their content strategy. Now, how will you contemplate which data points are valuable for your content marketing strategy and how can you use Google Analytics to your website’s advantage?

Determine what people would like to see: Going by the study carried out by Content Marketing Institute, only 20% of your website traffic caches the eye of the majority of the audience and these are the content pages that most likely rank higher on the Google SERP, are often shared, referenced by renowned writers and recommended by the audience. With the help of Google Analytics Behavior Report, you can assimilate what those topics are.

To determine your website’s most popular posts

  1. Go to the Behavior > Site Content > All Pages Tab
  2. Filter the results to show only blog posts
  3. Segregate visits by unique page views

Web Design Services

Find out most popular content types: Determining the most popular content on your website is a great way to keep your audience engaged by publishing content of the similar type, but knowing the content types, categories, or tags that engaged the audience most will take you one step ahead.

Google Analytics in its special Content Grouping option enables you to fuse relevant categories based on format, category, and tag or on the basis of a particular campaign you are running, it then shows the aggregated data for the whole group and also the individual URLs it contains.

 Content Marketing Strategy with Google Analytics

See which posts converts the best: Though most of the time the content on your website is used particularly to educate and provide information to the audience, there are often times when certain content also want them to take certain actions like signing up for a newsletter, download pdf, catalogs, clicking on the product link, playing a video and so on. Incorporating call to action buttons and links within can be definitely be useful but first, you need to know which of your content posts are optimally converting. In order to accomplish this, you need to set up certain specific goals in Google Analytics.

Navigate to the Conversions > Goals and check the performance of each page.

User Experience Design Trends to Look Out For in 2018

Let’s get it completely straight, there is no denying the fact that user experience is irrevocably the most important element of website designing. It is the quintessential factor that helps you garner customers and stay afloat in this highly competitive market. When visitors can’t seem to easily navigate and explore your website that is when you let go off a large chunk of customers, lose a good search engine ranking and eventually a positive ROI. So, the main factor that you must consider before you decide on building a responsive brand website is without an iota of a doubt should be an easy-to-use and exceptional user interface.

User Experience Design Trends

The experts of a highly acclaimed and approached company that masters the art of delivering Online Marketing in Delhi have chalked down some user experience design trends that will help you formulate UX strategies for 2018.

Content-Oriented Experiences: With major developments in web design trends that point straight towards minimal and flat design, the most important factor should rather be the focal point of a website, will now be under the radar of the visitor attention- CONTENT. When we talk about Content-Oriented experiences, we are referring to how content in the future will shape the structure of websites or in simpler terms, design. A content-centered design should not be restricted only to visual part of the design; the content on its own should be valuable and effective enough to attract customer attention.

Effective Personalized User Experience: Personalization these days has a lot of say even in the world of user experience. No matter how you are getting down to it, an email based on previous website interactions or text messages sent based on the geographical location of the visitor.  With this little bite the customers in the future will definitely hope for a happy meal when it comes to UX design personalization. Users these days are already in the chatbots induced coma. But, we can see, in the light of 2018 is the oncoming of hybrid conversational interfaces that combine NLP with graphical UI elements like images, videos, buttons, and menus.

Cloud-based Apps: Though we have seen how cloud-based apps have evolved in 2017, 2018 will continue to see the rise of these cloud-based applications. With advanced web technologies gracing mobile apps, it is necessary to have a larger storage space for these apps, which ultimately requires cloud-based storage. In case you are building apps that are connected to cloud, it is essential to consider a factor that demands the app should also be linked to Internet-of-Things.

Let us know, what you think will rule the world of user experience in 2018.

How Google’s Meta Title’s and Snippets changed in 2018?

This blog is curated by the experts of an award-winning Website Designing Company who just like you have also witnessed a change in Google’s snippets and Meta descriptions.

With a New Year comes a major update by the most popular search engine-Google. Recently, Google has stretched the Meta description and rich snippets length. Yes, it’s no more restricted to the annoying 155 characters, or even 160 characters limit.

Well, it’s happy news for the search engine optimization experts all around the globe.

How can it not be?

Increased Meta description length means more space for brands to gush about their website, blogs and articles and truth be told, to stuff target keywords. It’s true!

What’s more?

The digital marketers whose Meta descriptions have never seen the light of search engine result pages will also witness an improved online presence in the SERPS. How? That’s because Google has oh so graciously increased the length of rich snippets as well. Woala!

Google’s in its official statement has released this major change.” We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.”

That’s super-duper news for every single marketer and content creator who can’t work within the confines of a 150 character Meta description. Well, come on, its too short!

Danny Sullivan of Google has also confirmed this latest titbit by tweeting, “Yes. It’s not your imagination. Our snippets on Google have gotten slightly longer. And agree with @rustybrick — don’t go expanding your Meta description tags. It’s more a dynamic process.”

Here is a proof highlighting the description snippet of a Google search result:

meta desc length

 

But have you noticed what Danny said in the end, “It’s more a dynamic process” which is absolutely true? The rich snippets you see below the blue clickable links are often generated based on the user query and the combined content found in both the Meta description as well as the content of a particular web page. So, if Google is planning to display longer snippets then they’ll probably take that content from the page.

What is a Link Audit?

I know most of you struggle with the whole concept of link auditing and somewhere down the line linking auditing. Developing an effective link building campaign requires a thorough study of the website’s existing link profile, where the company stands, what back and internal links need to be removed that are hampering the online ranking of the website and what’s new to be added. But before that, the experts of an acclaimed company specialized in Pay per Click Marketing in Delhi wants you to give a basic introduction to Link Audit.

What is Link Audit?

Talking about the Link Audit, it is an in-depth analysis of your company’s website’s link profile to help the seo experts understand where the company stands before the seo marketers can act upon building a solid link structuring campaign.

It is a strategic and systematic evaluation that allows search engine optimization experts to focus on a specific aspect of link building, it helps to dig in and extract problems and opportunities where internal, external and backlinks are concerned. Anchor text, broken links, 302 redirects etc are all aspects of link audit.

Coming to your website’s link profile, it is a huge accumulation of hyperlinks that directs to your website from different external sources. So, companies who are aiming for a standing in Google’s first-page ranking must keep a close eye on these and evaluate them from time to time. This link profile will also give you a thorough understanding of which all sites are linking to your website, what all pages are being effectively cited and what are the various anchor texts that are being used to point back to your website. This all is done to help you score a good rank on Google.

ever heard link audit

Reasons for conducting a link audit

  • It helps in inspecting impending link spam and remove bad links.
  • An effective way to build internal links for all the site posts.
  • Looking for quality backlinks for relevant posts.
  • To bring about improvement in site structure, home page, and the footer section by incorporating quality links.

Why Podcasts Are Your Next Great Marketing Channel?

The boom in technology has led to the incorporation of various products of technology in business. With the various nooks of businesses taking a gradual flip everyday with the flipping customer needs and preferences, these tools have turned out to be highly acknowledged services to stay afloat in this highly challenging and competitive market.

Podcasts have emerged as a great marketing channel for businesses worldwide. Podcasting has cultivated and is still garnering an unparallel popularity as an effective lead generation marketing tool.

social media marketing report

 

What are Podcasts?

Podcasts are free audio files distributed over the internet for the listeners. You can download them for free and listen to them as you like and whenever you want. It is basically a radio station which circumvents around the topics you want to listen to. There are innumerable numbers of podcasts over the internet taking under their umbrella topics one can imagine.

There is not much that can differentiate podcasts from the normal radio programs. The only difference we can make out is that the podcast developers distribute the episodes of their program over the internet for everyone to listen rather than using a traditional radio station to publish them.

The benefits of podcasting as described by the experts of the most reputed company in Search Engine Marketing in Delhi, Web Solution Centre is given below.

Substitute to Video: One can never argue about the fact that video marketing is not only crucial but also essential for your business. However, not everyone falls under the league where they can afford to or are comfortable shooting videos. In that scenario, using video as a marketing channel can put a load on your entire marketing budget and can affect your business’s reputation considerably. This is where podcasts take the front seat.

Brand Exposure: Creating a compelling and valuable podcast for your brand allows you to bring into picture the area of expertise of your business, the services they are skilled in and the products they offer. Podcasts give companies the platform to show their interest and give expert opinion on certain topics and niches. With an experienced writer and a professional speaker, your business can create and publish podcast effectively while imparting knowledge to an entirely different customer base.

Improved Traffic Generation: Podcasts allow companies to spread their wings over a much larger and newer audience. They help in associating businesses with a wide range of audiences. Podcast listeners usually subscribe to the complete series and listen to them regularly. Your audience will listen to the series of podcasts you have broadcasted as long as the series continues. They may also recommend the podcasts to others who may be interested in them, increasing your reach considerably.

If you would like to add something to this, please feel free to drop your comments in the box below.

Content Types for which Rich Snippets can be Used

Rich snippets or schema markup can be applied to a wide range of content types. Rich snippets apply to an array of qualified content for viewing, reading, listening or other consumption such as reviews, people, products, businesses and organizations, recipes, events, music, and videos. Content types such as products and local business listings are the ones that belong to the Ecommerce category and are typically used for retail purposes.

Web Solution Centre, a goal oriented and customer centric Website Designing Company in Delhi, in this blog will tell you about the various content types on which rich snippets or schema markup can be used.

Reviews: Schema Markup supports both individual and aggregate reviews, with different properties taken into consideration for each.

Google Reviews

People: You may have noticed Google and Bing displaying more elaborate and richer information from LinkedIn when you look for certain people (well-known). The same results can be displayed for different websites providing profiles for staff, team members and other personnel crucial to the organization. The support properties, in this case, includes name, title, designation, professional qualifications and contact details.

people

Product: Products, special offers by merchants, discounts given by various online websites and particular online portals, make the best use of schema markup or rich snippets. Supported properties, in this case, includes name, image, brand, product or offer description, identifiers (ISBN, SKU, etc.) and even reviews, all displayed with price, currency, seller and condition, and quantity.

Rich Snippet

Recipes: Schema Markup or structured data markup for recipes offer a wide range of properties, allowing owners of websites dealing in culinary, recipe collection or cooking to display everything from the name of the dish, type of dish, reviews, preparation and cooking time to the nutritional information of a particular dish like, fat content, serving size, calories and more.

recipe rich snippets

Events: You can only make use of structured data markup for the future events and not the past. But there is a slight change in the way it is displayed; here the supported properties do not include the complete summary of the event, but the official name of the event. Other properties include tart and end date, duration, ticket details and geographic location.

event schema markup

Music: Only Google supports structured data markup relating to songs and music albums. The supported properties include previews of songs and direct links to buying individual tracks or full albums.

music

How to Measure ROI from Local SEO?

Before we jump straight to the main subject, let me get one thing absolutely straight, this article is written keeping in periphery local businesses and those who are associated with them. You may have come across a lot of articles and blogs blabbering about how to calculate ROI from local SEO with the help of high-end tools or are able to evaluate the amount that came in as a result of successful SEO.

Ranking on the first page of World’s most popular search engine is what we all strive to achieve, but unfortunately, giving back seat to our wishful thinking, this isn’t possible overnight. But if you want to know whether or not you are getting your money’s worth from your incessant efforts on local SEO, you need to follow these 5 ways to calculate your return on investment (ROI) put together by a website development company in Delhi.

Your fluctuating Rankings: Well this is the most common one. You know you are doing well in terms of driving traffic if you are witnessing a major change in your rankings. You know you are doing well in Google rankings, but how will you convince your clients about the same? Take a screenshot every time your ranking hits a higher note. Even if the rankings are peaking slowly, you are still making progress and that is all that matters. Improving ranks in a matter of days is great, but only if you have the finesse to sustain that peak over time.

Ranking Screen Shot

Before and After Pics: Sometimes it is difficult to convince clients of the progress you are making on the everyday basis. Well, make it easier for them to understand the value of changes you made. Serve a visual illustration.

Click-Through-Rate: With the help of Google Search console, monitor if you’re getting more and more clicks on the keywords you are targeting than you use to before. Save all the information in a spreadsheet since it doesn’t show data beyond 90 days. An increase in CTR is very crucial since it helps businesses know if traffic is actually clicking through to your website. In case you are making any progress, buck up and remodel your title tags.

Give conversions center stage: What is that one thing business owners give a lot of shit about? It is definitely not how you increased the ranking or click-through-rate of one of their 100 targeted keywords this month. No, all they care about is how much additional business you landed at their doorstep. This is how you should send them the report.

conversion center

 

Setting Time Lines: Changes can’t be made overnight, especially not when you are working towards improving the ranking of your targeted keywords. Trust us; we know how difficult it can be to show a local business the return on investment they have made when you have just started working on them. So make sure you let business owners know that in the first 3 months the amount of progress you can promise them with will be limited.

Track Calls from leads: Oh! This one is really interesting and effective. With the help of call tracking software, you can make leads call a different phone number based on which country, state they are coming from to your website. The call tracking software will merge with the Google analytics and regarded as a conversion.

But no matter how helpful this technique can be it is imperative to display a phone number which is consistent for everyone across the web because a lapse in this can negatively affect your rankings. The best way to go about it is to implement your business phone number in your site with schema markup and track citations to make sure tracking numbers aren’t picked up anywhere.

A Thanks Page: Most of the businesses don’t think it is necessary to have a thanks page on their site. But then how will they go about monitoring in Google Analytics the mediums from which they are receiving the contact forms. Is it Social Media, AdWords or Organic? A simple way to know where we are getting these contact forms is to route them to a “Thank You” page after completing the form.

Monitor Search Queries: In case you have completely remodelled some of the pages on your website, optimized them for better and competitive keywords, or improvised the optimization strategy for the existing keywords, monitor the search queries in the Google Search Console.

Track Impressions: Another way to check ROI from local SEO is by tracking impressions in Google my business dashboard. But Google will only provide you with 90 days worth of data, so it is better to save everything in a spreadsheet for safe keeping and future analysis. This way you can keep track of the progress (if) you are making from month-to-month, and from year to year.

Know Customer Lifetime Value: Customer lifetime value is the assumption of the net profit based on the entire future relationship with a customer. It is crucial for an SEO company to know how many leads and customers they want to make up for the investment and garner them a positive ROI.

I hope this blog is able to shed some light on how you can measure ROI from local SEO. If you have questions or any suggestion to give drop a comment below or visit Web Solution Centre, renowned Website Designing Company in Delhi.

 

Everything You Need to Know About Remarketing Lists for Search Ads (RLSA)

The AdWords search ecosystem is evolving day-by-day. You can finally bid farewell to those days where the most prominent targeting method is just keywords. We will now witness some significant and effective targeting methods that work alongside keywords. Remarketing List for Search Ads is a perfect example of this. You must be wondering what is RLSA?

Well Web Solution Centre, a leading name in Ecommerce Website Designing Company in Delhi, is all set to take you on a tour to explore the nooks and depths of Remarketing Lists for Search Ads

What are Remarketing Lists for Search Ads (RLSA)

Remarketing Lists for Search Ads is a new Google AdWords feature that enables marketers/advertisers to mold their search campaign based on a fact that the visitors has previously visited their website/app or the pages that user explored.

Ways to Use Remarketing Lists for Search Ads?

First, by making bid adjustments on your ad groups for users (remarketing lists) who are searching information on Google using the keywords you are bidding on.

Second, design search ad groups only to bring in results or display ads if a user is on your Remarketing list, and is using the keywords to search on Google you are bidding on.

RLSAs Vs Traditional Display Marketing

With the introduction of Remarketing Lists for Search ads, everybody is confusing this new AdWords feature with traditional display marketing. The name “Remarketing Lists for Search ads” is quite deceptive and is often viewed as display marketing but on search network.

The only common feature combining the two is the use of cookies to track the user’s action on web subsequently adding them to the lists for advertiser’s use. The way those lists are put into use for RLSAs are entirely different from that of traditional display remarketing.

Another fact distinguishing the two is that while traditional marketing offers ads to the users when they are surfing on the Google Display network. Remarketing Lists for Search Ads don’t automatically delivers the text ads to the users just because they are on your remarketing list. The users need to be vigorously searching on Google using the keywords you are bidding on within your search campaign.

A Display Marketing Ad can show up all over the internet as an image, gif, or html graphic; whereas RLSA ad shows up as a text ad in Search.

RLSA Ad

How to use RLSAs

Set up your remarketing lists for search ads campaign

  1. Log into your AdWords account
  2. Go to the Shared Library

Step1 Shared Library

  1. When you visit the “Audiences” section of the Shared library for the first time, you’ll see the “All visitors” list that we’ve created for you.

shared library

This list will also appear on the Audiences tab, under the main Campaigns tab. Follow these steps to start using remarketing lists in your campaign.

  1. Create a new “Search Network only” campaign, or select an existing search campaign and ad group.

search network only

  1. Click the Audiences tab, next to the Keywords tab.

screen-Shot-2015-08-14-at-5.14

  1. Click + Remarketing.

customer match setup search

  1. Click the Add targeting drop-down menu and select
  2. Click the Select categories drop-down menu and select Remarketing lists. You’ll find the “All visitors” list and any other rule-based lists you’ve created for your different groups of site visitors. Add the remarketing list to your ad group.

For more detailed step-by-step guide you can refer to Google AdWords Help Centre

Merits of Remarketing Lists for Search Ads (RLSA)

With RLSAs you can strategically alter your search campaigns to target and attract more relevant and valuable users who have already visited your website, because you know they are genuinely interested. You can also,

  1. Target those customers who have already explored your website thoroughly by making higher bids, so that they can see your ads in higher positions on Google.
  2. Attracting qualified and active users to the site at a much higher rate than 1st time comers.
  3. Use detailed keywords searches to drive more users who have visited the site in the last seven days.

Effective strategies for using RLSAs:

Show Ads only to Qualified and Valuable Users: These strategies reap results by only letting the targeted keywords and ads be triggered when the user searching on Google is also a lead on your remarketing list. The list could be either of the visitors who have already visited your website or visitors of a particular page on your website.

Fully Optimize your Small Ad spend: Small businesses really can’t afford AdWords and if you have a shell-like budget then generating returns from PPC traffic alone can be extremely difficult without including some very time-consuming strategic optimization.

With RLSAs you can choose to only have your search ads shown only to those users who have already visited your website: This way your small ad spend will last a lot longer than on traditional search ads. The only drawback of this is that you need to have at least 1000 members on a remarketing list for it to be used on the search network. In a nutshell you need a traffic level of 1000 unique users or more on your site but within a time frame that you use for your remarketing list.

Bid on more generic keywords, but only for valuable users: Bidding on vague and common keywords in search engine campaigns, can be expensive and they often generate very less conversions. But with Remarketing Lists for Search Ads you can alleviate the chances of making bids on generic keywords because your audience is more streamlined and filtered.

Test your Brand Campaign: Compiling a list of benefits of bidding on your own brand name in one post is impossible. With RLSAs you could design a brand campaign and ad group that focuses only on users who have not previously visited your website. This is particularly beneficial for those brands whose campaigns are primarily focused on driving new visitors and can direct the brand spend to just new visitors.

Hopefully this blog has given you some guidelines on how you could use Remarketing Lists for Search Ads to get the most out of your AdWords search campaigns.

How to improve your SEO by using Schema Markup?

As a reputed Ecommerce website designing company in Delhi it’s our duty to help you ace the integration of schema markup on your website.
With the development of a website, your ultimate goal is to rank better, look stellar and do extravagant in the search engine result pages (SERPs) and do well in front of users. And schema markup will help your achieve all this. Just follow these steps to effectively integrate schema markup on your website.

Step 1: To generate your own schema markup code, use Google’s Structured Data Markup Helper

structured data markup helper

 

Step 2: Choose the type of data that you wish to markup.

You can choose from the variety of options listed. For your information this list is not exhaustive. To help you undersrand better I am going to use “Articles” as an example since it’s the most popular form of content.

Step 3: Paste the URL of the web page or the article you want to markup.

If you use HTML, then you can paste that instead. After URL integration, “Start Tagging Data”

start tagging data

The page will direct you to the markup tool, and present you with the next stage of markup which is tagging items that you wish to markup. You will notice your web page on the left hand side column and the data items on the right hand side column.

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Step 4: Select and highlight the type of elements to be marked up.

Since the piece of content I have selected is an article from Web Solution Centre, I am going to highlight the name of the article so that I can add “Name” markup.Once I am finish highlighting, I will select “Name” from the drop down tool bar.

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Once I select “Name”, the tool will add it to “Data Items” in the right hand side column.

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Step 5: Continue with the task of marking up items.SE

Use the list of data items on the right hand side column as a guide.

Step 6: Create the HTML.

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Once you click “Create HTML” you will be shown the HTML of your webpage, in this case the “blog page of Web Solution Centre” with the relevant microdata embedded in the spots that you have selected.

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Step 7: Add schema markup to your web page.

Next, you will visit your CMS or source code in case you are not using a CMS and embed the highlighted microdata in the appropriate spots or you can simply Download the automatically generated HTML version, and copy/paste it into your CMS or source code.

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Once you are done Click “Finish”.