Category Archives: E-Commerce

Mobile Marketing Tricks That Improve Leads and Sales

Mobile isn’t just our future, it has completely revolutionized business across globe.

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A study by We Are Social showed that today there are approximately,

  • 42 billioninternet users, equaling 46% global penetration;
  • 31 billionsocial media users, delivering 31% global penetration;
  • 79 billionunique mobile users, representing 51% global penetration;
  • 97 billionmobile social media users, equating to 27% global penetration.

Yup, that’s why mobile marketing is crucial for both online business and budding entrepreneurs. So what is Mobile Marketing? Marketing campaigns designed specifically to target mobile phone users. Well after seeing the statistics I guess it’s the right marketing strategy.

We at Web Solution Centre, The Best Website Designing Company In Delhi, are skilled in both conducting online marketing and building download worthy Android, iOS and Windows apps.

Let’s get back to the original topic in hand and learn some tips to garner more leads and sales through mobile marketing.

Make your website mobile friendly : Mobile Ecommerce is on peak and 8% of all digital traffic comes from smartphones and tablets, a study by Ad60. So the first and the foremost thing that you must take into consideration before kick starting your mobile marketing campaign is to make your site mobile friendly. That is, you must ensure that the menus and content display well  and that can’t be achieved unless you have a mobile friendly theme.

Design mobile friendly content: You must create your content keeping in mind what mobile users want to read while on the go. Most mobile devices display content on a tiny screen. They have no business with your About page. They have business with why they came to your site in the first place. Writing good, persuasive and precise headlines is one way to do it. In mobile phones you don’t have the luxury of a wide desktop screen. Your headlines need to be short and crisp to garner maximum customer attention. E.g.

Desktop version,

“How You Can Start a Home Business With Little Or No Money”

Mobile version,

“How To Start A Home Business with No Money”

Take your brand to mobile users: One of the most effective ways to take your brand to mobile users is through mobile ads, which you can also broadcast through various social media and traditional marketing channels. A study by MediaLets shows that

  • Ads on tablets attract 44% higher Click-Through Rate (CTR) than those on handsets.
  • Ads on mobile apps perform 2x better than those on mobile web.

Mobile ads have two important aspects. First, you need to determine your core audience. Second, you have to help mobile users find you. Do mobile SEO and look for delivering conveniences. That is create ways so that mobile users can easily access your product and services and get what they need.

 Use SMS marketing: According to Ihumanmedia, 58% of smartphone users don’t go 1hour without checking their mobile phones. They always keep them nearby and are ready to put them in use to extract information.

We have grounded some staggering mobile texting stats that proves that using test messaging marketing is no rocket-science.

  • Text messages have a 98% open rate, while email has only a 20% open rate. (Mobile Marketing Watch)
  • Text messaging has a 45% response rate, while email only has a 6% response rate. (Velocify)
  • Texting takes up 14.1% of cell phone users’ time. (Nielsen)
  • 90% of all text messages are read in under 3 minutes. (Connect Mogul)
  • Text messages are read on average in under five seconds. (SlickText)

These are some of the most prominent mobile marketing tips that will help you drive leads and sales. For more stay tuned!

Web Development Tactics for Pushing Online Sales

Not all e-commerce businesses are aware of the fact that the design of their portal plays an integral role in increasing sales. Be it the landing page, products page, or the shopping cart, each of them directly impact sales. With the help and assistance of a reputed website designing company in Delhi, organizations can implement simple design techniques that can aid in attracting more customers and subsequently improving conversion rates.

Website Designing Company

 

Here are some of the tried and tested tactics:

  1. A Visible Shopping Cart

Once the customer adds an item in the shopping cart, he/she would ideally want to ensure that the product has been booked. It is important that the shopping cart is always visible and is updated as and when the products are added to it, so that the customer can check the status at any point of time during the shopping process. Again, it is necessary that the cart is easy to find and recognize.

  1. Organized Product Pages

No one can underestimate the importance of customer reviews, but that doesn’t imply that they need to be placed on the top of the page. It is essential that the product pages are organized and display information in the sequence which is desirable for the viewer. For instance, the first element of the page should be the image of the product followed by product details, price, links, and finally testimonials.

  1. Simple Navigation & Checkout Process

This becomes all the more important when there are too many products and categories displayed on the portal. Take the guidance of a website designing company Delhi to find out ways of offering a smooth and seamless navigation experience to customers. Some of the tactics to achieve success in this field include integrating fly-out menus, using bread crumbs, and avoiding hidden menus & elements. Similar to navigation, the checkout process also needs to be simple. Single-page checkouts are a great means of retaining customers.

For more tips & tricks, one may approach Web Solution Centre, a reliable website designing & SEO company in Delhi. The company has an extensive experience in providing expert solutions for growing & expanding e-commerce business.  Here are some Things to Remember While Creating a Color Scheme For Website & App Design.

3 Surefire Ways To Increase the Rankings of an E-Commerce Website

For any online shopping portal to be successful, it is imperative that it is visible to the right audience. In that aspect, SEO is the key to success, which helps in increasing the rankings of a site in the popular search engines.

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Here are some tried & tested tips and tricks of conducting SEO for e-commerce sites:

  1. Keyword Research

When customers want to buy a particular product, they enter a phrase in the search box of the search engine. These phrases, known as ‘keywords,’ are used for optimizing the product pages of the online portal, so that whenever a user enters the keyword, he/she is directed to the corresponding page of the portal. For help and guidance, one may get in touch with Web Solution Centre, a reputed Website Designing Company in Delhi, which has a rich line-up of efficient & talented web designers, SEO experts, and coding experts.

  1. Responsive Design

The number of smartphone users is increasing by the day. As a result, people are relying more on their phones & tablets, as compared to desktops, for the purchase of their favorite items. Hence, it is essential that the portal has a responsive design, so that users can easily access the site on their mobile phones. In fact, surveys reveal that customers are always on the lookout of mobile-friendly sites, where they can search for their favorite products and eventually buy them too. To craft a responsive interface, one may avail the services of an experienced website designing company Delhi.

  1. Descriptive Title Tags

Making use of title tags is another way of optimizing the portal. Each page should possess its own unique title tag, which would describe the product being displayed on that particular page. While crafting a descriptive title tag, one should remember to be specific, and mention the precise details of the product/service on offer.

With the assistance of an eminent SEO company in Delhi, e-commerce business owners can implement various strategies for enhancing the exposure of their portal in the online world and attracting the target audience. If done correctly, SEO can help a company to boost sales as well as profits. Here’s a list of 4 Online Marketing Mistakes to Avoid.

Some Questions Answered About Ecommerce Cart Abandonment

As an owner of an ecommerce business, you would definitely agree that cart abandonment is a major challenge, which you need to face day in and day out. Statistics reveal that the average cart abandonment rate is almost a whopping 60%!

Here’s a list of few questions with their corresponding answers that may help you understand the primary reasons triggering cart abandonment:

Ecommerce Cart Abandonment

What makes a user abandon a cart?

Probably the biggest reason behind such customer behavior is hidden item/shipping costs. If your online store does not reveal the actual total bill amount up front, and reveals the final amount only during checkout, then this may be driving your customers away from your site. Instead of mentioning the bill details on the checkout page, it is a good idea to list out the same on the product description page itself. Other reasons may include payment security or creating a new account. For expert advice on this aspect, one may get in touch with Web Solution Centre, an eminent e-commerce website design company.

Eventually from where does the customer buy the product?

The shopper may buy the product from any of the following locations:

  1. Another online store which was offering a better deal
  2. A more reliable ecommerce site
  3. Brick and mortar store

Which is that one thing that urges shoppers to buy from an unfamiliar site?

Studies suggest that customers make their purchase decision based on the customer reviews present on the site. If the site displays positive feedbacks, then the shopper proceeds with the purchase.

Why do shoppers add products to the cart without even having an intention to buy them?

There are several reasons behind such customer behavior, ranging from knowing the final price, creating a wish list, and anticipating a discount on the added items on a later date. Some may also add the items to the cart to simply check out the user experience. Those who wish to offer an intuitive and exceptional user experience to their site visitors may avail the services of a reliable e-commerce website company.

With the help and guidance of a reputed website design company, one can surely overcome the bane of cart abandonment. Here are 3 Hacks for Building a Successful E-Commerce Site