Category Archives: E-Commerce

they want to shop from their own homes, which makes e-commerce a feasible solution for the parties. Know why launching your own e-commerce store is a good idea and also the most appropriate E-Commerce Web Design Company in Delhi

E-commerce is the only way you can take your brand from a conventional brick and mortar store to an innovative, well-loved brand. By offering great products and their availability 24 hours a day, blogs and social media posts, no longer is your business one unit, with an online presence your business can be the house of your products and the general place of your business, allowing you to introduce your product ranges without having to worry about physically moving.

Because the internet is everywhere, bunches of millions of people across the world can visit your website at any given time, implying that for those who are willing to expand their coverage and reach out to a greater mass, you have many more opportunities to do so. Just imagine the number of people you can connect through a website to the amount you can reach through a store in a Patel Nagar Branch or local advertising, it is desperately urgent to take your business online.

Another reason to expand your business via e-commerce is ease. You can manage your products, sales, and collections easily on an e-commerce platform if it is built well. If you are hesitating to start it just because of the lack of e-commerce Web Designing Company in Delhi, visit https://www.websolutioncentre.com or Web Solution Centre; a well-known brand for making best e-commerce web designing. The company offers a bunch of other services like online branding, SEO, Mobile App development and digital marketing.

If you’re still on the fence about launching an e-commerce store then do visit Web Solution Centre and they will tell you why e-commerce is so viable for your business and just how you can earn profits deliberately from moving online this year!

Read AlsoExpand the business online with Search Engine Optimization in Delhi

Ready for your next wonderful read? I hope you are because this one will surely perk up your eyes and ears.

The experts of an Ecommerce Website Design Company in Delhi know how used to we are of hearing that ecommerce segment is showing a tremendous growth, that it is showing a rise in the market volume, sales, and revenue. But what does that actually mean? We millennials are so used to hearing facts and figures that stating things in general context without actual figures to support them seems hallow and incomplete.

So, before we get down to the task of comparing the top 5 Ecommerce Platforms of 2018, let’s first understand how and why these platforms reached where they are today.

  • Retail e-commerce sales worldwide are estimated to rise to 2774 billion in 2018. (Statista)
  • Global e-commerce sales are predicted to show 20% growth.
  • Mobile will be reaching 70% of e-commerce traffic by the end of 2018.
  • Over 2 billion mobile phone or tablet users made some form of ecommerce transaction in the year 2017.

With these trends in tow along with Google’s mobile-first indexing is a proof that mobile e-commerce is growing faster than general ecommerce. And mobile isn’t something you can take granted for anymore. Mobile is no longer a mere trend, but a full-proof necessity which you can’t avoid. Any avoidance or lack of proper indulgence in this regard will only lead to significant losses in revenue and sales.

Read Also6 Downright Easy Ways to Improve your SEO Ranking

The rise of the web has granted companies globally with a huge opportunity to reach a wider market and reach masses. If you are not making effective and full use of this opportunity then you are probably flushing huge sales and revenues down the drain. In case you have decided to take your business online and sell your products and service through an ecommerce website, it is quintessential that your website has to be accurately equipped.

Building an ecommerce website from the scratch is a task full of evaluation, contemplation and strategic planning. You need to be sure what all you want on your website and how you can give your visitors a smooth and streamlined user experience. With so many ecommerce platforms available in the market, deciding on the one that is most suitable for your online business is a hefty task that must be carried out after due diligence and expert advice.

As a renowned company in Web Design Delhi, to help ecommerce website owners make a wise choice, we are highlighting some of the best e-commerce software available right now.

Here is a List of Top 5 Ecommerce Platforms of 2018

Magento

Pros

  • Magento is an open source ecommerce platform conceptualized in 2008.
  • The qualities that made it the most promising and popular platform worldwide is its reliability, scalability, and flexibility.
  • Popular brands like Burger King, Huawei, Pepe Jeans and Liverpool F.C. have their ecommerce websites built on Magento.
  • Magento provides unlimited customization options.
  • Easy to use and manage.
  • Website owners can avail the benefits of more than 9000 plug-ins and extensions to provide much-needed scalability to their website.
  • Get the treat of free social media extensions.

Cons

  • Not everyone can work on Magento.
  • You need to be a professional programmer or have a team of programmers to help your with the Magento ecommerce website set up.
  • The basic Magento version is free for everyone but the enterprise version comes with a cost of at least $20,000/year.

WooCommerce

Pros

  • Woocommerce is an open source ecommerce platforms for building the customized ecommerce website for entrepreneurs worldwide.
  • Woocommerce is built on an open-source content management system, which runs 26% of the web i.e. WordPress.
  • The advantage of being built on world’s leading content management system provides Woocommerce with the ability to seamlessly blend commerce with content.
  • It is highly customizable, so you can add as many options as you want.
  • Comes with REST API to manage everything from products to orders.
  • Get more than 400 official extensions ranging from payments and shipping to marketing and accounting.
  • A wide variety of themes including each year’s default WordPress themes.

Cons

  • The licensing fee will keep on increasing with the added number of extensions you add to the store.
  • You need to take care of the domain, hosting and maintenance services yourself.
  • If you are not a programmer yourself, then you’ll surely need someone with the development background to help you with the setup.

PrestaShop

Pros

  • Prestashop is freemium, open source ecommerce Platforms.
  • More than 250,000 ecommerce websites worldwide are built on Prestashop.
  • It is free to download and use, the only cost is for the extensions, the more you want, the more you have to pay.
  • You can increase the room for scalability if you want some additional modules.
  • It is easy to install, just download the software and upload it to your host.
  • Prestashop comes in 60 different languages.
  • It hosts more than 35000 modules and themes to modify the look and feel and functionality of your online store.

Cons

  • The add-ons, extensions, and plug-ins bear huge costs even if needed for basic functionality.
  • Prestashop is ideal for setting online store for small businesses; if you have a large business then you need to go somewhere else.
  • In case you want the assistance of the expert team or support community members then get ready to shell out few more bucks.
  • The default theme and features aren’t up to the mark as with other ecommerce platforms.

Also ReadSmoothen Out Your Ecommerce Website Experience with the Laws of Simplicity 

Yokart 

Pros

  • Yokart is powerful ecommerce platforms designed especially for startups and SMBs.
  • It is an ideal ecommerce platform if you are looking forward to building multi-vendor stores, like Amazon, eBay and Paytm.
  • The latest version of Yokart supports multiple languages and multi-currency feature.
  • The online store owner will not get the framework but the source code of the website.
  • Website owners will get 12 months free technical support.
  • All the price packages carry same features except the startup pack.

Cons

  • Yokart is built on PHP, thus you need to have in-depth knowledge of this server-side scripting language to carry out any kind of customization.
  • It isn’t an open-source ecommerce platform like Magento.
  • Suitable only for startups and small and medium businesses.

VirtueMart

Pros

  • VirtueMart is an open source e-commerce solution.
  • It is designed as an extension to Joomla! and Mambo content management systems.
  • VirtueMart comes with basic features needed to set up an online store which can be extended with add-ons.
  • If you have used Joomla! before, you’ll certainly face no problem working on VirtueMart.
  • Provides great support and performance in the backend.
  • Bear no monthly or transaction fees.

Cons

  • VirtueMart lacks functionality, that is why it is far behind other ecommerce platform but luckily is still evolving and gaining popularity.
  • If you are using VirtualMart, then it is important that your website runs on Joomla! since it will not support any other CMS.
  • You need to have full knowledge of Joomla! to carry out any kind of customization.

If you have something to add to this list of top 5 Ecommerce Platforms then leave your comments in the section below.

The expert mobile developers of a renowned Web Designing Company in Delhi ask their users, are you planning to gift yourself a new phone soon and considering making a switch from Android to iOS or vice versa? But is it worth changing lanes with the traffic brisling or is it safe to stay in your lane and follow suit of another vehicle. If you are thinking why we are talking in riddles, then here is it. What makes you think that the other platform, a new mobile phone of which you are going to get is better than the one you are currently using? Probably you are building your decisions based on what others are saying, what other others are buying and what the media is serving you. But mind this; you are a better judge than all those who are feeding big chunks of advice down your throat.

Well, the war of the mobile platforms between Android and iOS has been hustling around from the time Android started making his presence felt in the market. But deciding which platform is better is an impossible task without going in detail, evaluating their minute details and laying down the horses. But as a renowned Mobile App Design and Ecommerce Website Design Company in Delhi, we can help users find their solid footing in deciding which platform is worth spending their precious money on.

Recently a leading research firm, Customer Intelligence Research Partners (CIRP) has conducted a survey which revealed that Android users have a higher loyalty than iOS users do. When talking about the brand loyalty the Android user’s brand loyalty has been remaining steadily high since the last two years at 91 percent loyalty rate as compared to 86 percent for iOS.

Customer retention

Though the reigns of brand loyalty are taken away by Google’s Android, this still doesn’t prove which platform is worth diverting your attention to. Time and again we have seen people brag about the awesomeness of iPhone mobile phones and how they are a leader when it comes to mobile operating systems, to just we simply beg to differ. Though iPhone is indeed the first choice of customers these days with the arsenal of services it boasts, you simply can’t let go of the fact that Android is the choice of a majority of the nation given the descent features its gives at such reasonable prices.

Also Read: What Type of Content Your Readers Want to See in 2018?

We think it’s better to break down the features of both the platforms bit by bit and then decide which platform has the upper hand over the other.

 

Basis

 

Android

 

iOS

Hardware Choice There is no denying of the fact that Android offers far more choice in terms of hardware as compared to iOS, rolling out multiple devices by different firms with loads of features for consumers to choose from.Android ecosystem has lots of devices to suit every taste, preference and budget.Premium class models: Samsung Galaxy S8Mid class models: Honor and OnePlusApple is behind Android when it comes to shelling out a wide range of devices, but there is still a descent choice of options available for the iOS lovers ranging From SE to Plus variants.But it is simply impossible to beat the army of mobile devices Android rolls out in a year.
Software There is one thing I think every Android lover should understand that here is no way Android OS can match the clean and sophisticated experience offered by the iOS.Andoid’s OS is quite confusing at times with many features and settings hidden behind opaque menus. 

Android on the other hand is a far more feature loaded platform, rendering plethora of customization options, and settings to set the mobile as per your taste and preference.

Apple’s OS is easy to use, quite sleek looking and clean and more intuitive than Android’s OS.Apple’S OS is made keeping in mind the everyday usage by the users, that it should be easily understandable and navigable.

But the ease of navigation comes at the cost of functionality. Apple offers limited features, restricting them to the ones that are indeed regularly used by the customers.

Hardware and Software Integration Android have their hardware made by brands like Qualcomm and MediaTek and the software has to be made according to the specifications of a particular brands and their respective devices.Brands like Samsung, HTC, and LG, have their own flavor to add in their smartphones.Apple clearly has an upper hand in this department. Apple manufactures their hardware as well as software which help them create stellar software experience that run in a fluid harmony with the hardware.
Virtual Assistants Google has Google Now with features like set alarms, reminders, get directions, check cinema times and can send text messages and emails using dictation.Apple has Siri with the same features to offer.
Security Google’s Android is a risky venture to step in when it comes to security, since it is easily rooted, flashed and we have come across numerous instances of it being hacked.Apple’s iOS and iPhone is a walking and breathing security and encryption human being.The mobile device’s memory is tightly encrypted so that one cannot hack into the hardware to access your personal information.

Your log-in Id, password, fingerprints and face recognition will be secured on the iPhone and not on a cloud server.

Updates Android needs to move in synchronization with the smartphone manufactures for the next update, since each one of them has their unique skin to be tweaked for the next update which delays updates up to 5-6 months on loop.Since Apple manufactures its own hardware and software, the updates roll out on a same date for everyone, whether it’s a bug fix, a minute security patch or a major update.

 

Read Also: How to Successfully Rebrand Your Business: 3 Tips

The experienced web developers of a Best Website Designing Company West Delhi, Web Solution Centre says that before taking a final decision of an online store platform, you want your ecommerce website to be built on, let’s just clear out few important things.

  • Choosing an Ecommerce platform for building, managing and maintaining an ecommerce website is critical to the success and failure of your ecommerce website. This is specifically true for small businesses that have to literally make things work on limited time and resources.
  • Before deciding on the ecommerce platform, make sure you have forensically evaluated the strengths and weaknesses of your business. This will give you a rough idea as to on which ecommerce platform your business will be more suitable.
  • Look at the options carefully and take into consideration the ins and outs of each one of those options.

Someone who is working towards taking their business online, or is orchestrating a shift from one brand to another, the chances are fair that you might be weighing your options. Web Solution Centre brings you the comparative analysis of two of the most popular ecommerce website creation and management platforms – Shopify and Magento.

 

Basis of DifferentiationShopifyMagento

 Basic Information

Shopify is a proprietary product for which you have to pay according to your usage requirements.

Magento on the other hand, is open source platform that you can use as per your liking to create your own online store.

 Level of Functionality

Shopify is easier to setup and run as compared to its counterpart.

Magento needs a little understanding before you start using it.

 Inventory

Shopify offers unlimited inventory management at a premium price.

Magento offers unlimited inventory management for free.

 

  Hosting

Shopify is a fully managed and hosted solution.

In Magento you need to have separate hosting, download, installation and set up.

  Shipping charges

You can improve your average order size by offering free shipping to your customers with their free shipping calculation software.

Offers powerful and flexible options for calculation of shipping charges.

 

 

Coupons and Discount Codes

Shopify does not offer provisions for coupons and discount codes

Magento allows options for coupons and discount code generation and calculation.

Payment Gateway Options

Shopify offers support for 70 payment gateways.

Magento allows limited support for payment gateways.

More payment gateways can be added through third-party add-ons.

Themes and Templates

Shopify offers a limited collection of free themes and templates, but they are more contemporary as compared to the free ones offered by Magento.Shopify premium themes start at $80.

Magento offers a massive collection of free themes and templates to give your online store a look and feel similar to the products and services you are selling.

Magento premium themes start at only $1.

Apps and Add-Ons

Shopify offers over 100+ apps and add-ons to enhance and expand the functionality of your online store.

Magento offers whooping 5000+ apps and add-ons.

   SEO Capabilities

Shopify offers only basic essential features for SEO including robots.txt and sitemap.xml files, Canonical URL tags, and editable meta descriptions, URLs and title tags.

Magento offers impactful SEO features like URLs, meta info, Google sitemap and Google content API.

 Customization CapabilitiesOffers robust customization capabilities that allow you to tweak the raw HTML/CSS code

Offers extreme level of customization that allows even the smallest of components to be customized.

 

 

 Cost

 

Shopify is a commercial ecommerce development platform which charges from $29/month to all the way up to $299/month depending upon your package.

Magento is a free open-source commerce innovation platform.

You just have to pay for periodic hosting charges and the cost for hiring certified Magento developers.

Mobile isn’t just our future, it has completely revolutionized business across globe.

mobile marketing

 

 

A study by We Are Social showed that today there are approximately,

  • 42 billioninternet users, equaling 46% global penetration;
  • 31 billionsocial media users, delivering 31% global penetration;
  • 79 billionunique mobile users, representing 51% global penetration;
  • 97 billionmobile social media users, equating to 27% global penetration.

Yup, that’s why mobile marketing is crucial for both online business and budding entrepreneurs. So what is Mobile Marketing? Marketing campaigns designed specifically to target mobile phone users. Well after seeing the statistics I guess it’s the right marketing strategy.

We at Web Solution Centre, The Best Website Designing Company In Delhi, are skilled in both conducting online marketing and building download worthy Android, iOS and Windows apps.

Let’s get back to the original topic in hand and learn some tips to garner more leads and sales through mobile marketing.

Make your website mobile friendly : Mobile Ecommerce is on peak and 8% of all digital traffic comes from smartphones and tablets, a study by Ad60. So the first and the foremost thing that you must take into consideration before kick starting your mobile marketing campaign is to make your site mobile friendly. That is, you must ensure that the menus and content display well  and that can’t be achieved unless you have a mobile friendly theme.

Design mobile friendly content: You must create your content keeping in mind what mobile users want to read while on the go. Most mobile devices display content on a tiny screen. They have no business with your About page. They have business with why they came to your site in the first place. Writing good, persuasive and precise headlines is one way to do it. In mobile phones you don’t have the luxury of a wide desktop screen. Your headlines need to be short and crisp to garner maximum customer attention. E.g.

Desktop version,

“How You Can Start a Home Business With Little Or No Money”

Mobile version,

“How To Start A Home Business with No Money”

Take your brand to mobile users: One of the most effective ways to take your brand to mobile users is through mobile ads, which you can also broadcast through various social media and traditional marketing channels. A study by MediaLets shows that

  • Ads on tablets attract 44% higher Click-Through Rate (CTR) than those on handsets.
  • Ads on mobile apps perform 2x better than those on mobile web.

Mobile ads have two important aspects. First, you need to determine your core audience. Second, you have to help mobile users find you. Do mobile SEO and look for delivering conveniences. That is create ways so that mobile users can easily access your product and services and get what they need.

 Use SMS marketing: According to Ihumanmedia, 58% of smartphone users don’t go 1hour without checking their mobile phones. They always keep them nearby and are ready to put them in use to extract information.

We have grounded some staggering mobile texting stats that proves that using test messaging marketing is no rocket-science.

  • Text messages have a 98% open rate, while email has only a 20% open rate. (Mobile Marketing Watch)
  • Text messaging has a 45% response rate, while email only has a 6% response rate. (Velocify)
  • Texting takes up 14.1% of cell phone users’ time. (Nielsen)
  • 90% of all text messages are read in under 3 minutes. (Connect Mogul)
  • Text messages are read on average in under five seconds. (SlickText)

These are some of the most prominent mobile marketing tips that will help you drive leads and sales. For more stay tuned!

Not all e-commerce businesses are aware of the fact that the design of their portal plays an integral role in increasing sales. Be it the landing page, products page, or the shopping cart, each of them directly impact sales. With the help and assistance of a reputed website designing company in Delhi, organizations can implement simple design techniques that can aid in attracting more customers and subsequently improving conversion rates.

Website Designing Company

 

Here are some of the tried and tested tactics:

  1. A Visible Shopping Cart

Once the customer adds an item in the shopping cart, he/she would ideally want to ensure that the product has been booked. It is important that the shopping cart is always visible and is updated as and when the products are added to it, so that the customer can check the status at any point of time during the shopping process. Again, it is necessary that the cart is easy to find and recognize.

  1. Organized Product Pages

No one can underestimate the importance of customer reviews, but that doesn’t imply that they need to be placed on the top of the page. It is essential that the product pages are organized and display information in the sequence which is desirable for the viewer. For instance, the first element of the page should be the image of the product followed by product details, price, links, and finally testimonials.

  1. Simple Navigation & Checkout Process

This becomes all the more important when there are too many products and categories displayed on the portal. Take the guidance of a website designing company Delhi to find out ways of offering a smooth and seamless navigation experience to customers. Some of the tactics to achieve success in this field include integrating fly-out menus, using bread crumbs, and avoiding hidden menus & elements. Similar to navigation, the checkout process also needs to be simple. Single-page checkouts are a great means of retaining customers.

For more tips & tricks, one may approach Web Solution Centre, a reliable website designing & SEO company in Delhi. The company has an extensive experience in providing expert solutions for growing & expanding e-commerce business.  Here are some Things to Remember While Creating a Color Scheme For Website & App Design.

For any online shopping portal to be successful, it is imperative that it is visible to the right audience. In that aspect, SEO is the key to success, which helps in increasing the rankings of a site in the popular search engines.

ann-taylor

 

Here are some tried & tested tips and tricks of conducting SEO for e-commerce sites:

  1. Keyword Research

When customers want to buy a particular product, they enter a phrase in the search box of the search engine. These phrases, known as ‘keywords,’ are used for optimizing the product pages of the online portal, so that whenever a user enters the keyword, he/she is directed to the corresponding page of the portal. For help and guidance, one may get in touch with Web Solution Centre, a reputed Website Designing Company in Delhi, which has a rich line-up of efficient & talented web designers, SEO experts, and coding experts.

  1. Responsive Design

The number of smartphone users is increasing by the day. As a result, people are relying more on their phones & tablets, as compared to desktops, for the purchase of their favorite items. Hence, it is essential that the portal has a responsive design, so that users can easily access the site on their mobile phones. In fact, surveys reveal that customers are always on the lookout of mobile-friendly sites, where they can search for their favorite products and eventually buy them too. To craft a responsive interface, one may avail the services of an experienced website designing company Delhi.

  1. Descriptive Title Tags

Making use of title tags is another way of optimizing the portal. Each page should possess its own unique title tag, which would describe the product being displayed on that particular page. While crafting a descriptive title tag, one should remember to be specific, and mention the precise details of the product/service on offer.

With the assistance of an eminent SEO company in Delhi, e-commerce business owners can implement various strategies for enhancing the exposure of their portal in the online world and attracting the target audience. If done correctly, SEO can help a company to boost sales as well as profits. Here’s a list of 4 Online Marketing Mistakes to Avoid.

As an owner of an ecommerce business, you would definitely agree that cart abandonment is a major challenge, which you need to face day in and day out. Statistics reveal that the average cart abandonment rate is almost a whopping 60%!

Here’s a list of few questions with their corresponding answers that may help you understand the primary reasons triggering cart abandonment:

Ecommerce Cart Abandonment

What makes a user abandon a cart?

Probably the biggest reason behind such customer behavior is hidden item/shipping costs. If your online store does not reveal the actual total bill amount up front, and reveals the final amount only during checkout, then this may be driving your customers away from your site. Instead of mentioning the bill details on the checkout page, it is a good idea to list out the same on the product description page itself. Other reasons may include payment security or creating a new account. For expert advice on this aspect, one may get in touch with Web Solution Centre, an eminent e-commerce website design company.

Eventually from where does the customer buy the product?

The shopper may buy the product from any of the following locations:

  1. Another online store which was offering a better deal
  2. A more reliable ecommerce site
  3. Brick and mortar store

Which is that one thing that urges shoppers to buy from an unfamiliar site?

Studies suggest that customers make their purchase decision based on the customer reviews present on the site. If the site displays positive feedbacks, then the shopper proceeds with the purchase.

Why do shoppers add products to the cart without even having an intention to buy them?

There are several reasons behind such customer behavior, ranging from knowing the final price, creating a wish list, and anticipating a discount on the added items on a later date. Some may also add the items to the cart to simply check out the user experience. Those who wish to offer an intuitive and exceptional user experience to their site visitors may avail the services of a reliable e-commerce website company.

With the help and guidance of a reputed website design company, one can surely overcome the bane of cart abandonment. Here are 3 Hacks for Building a Successful E-Commerce Site